Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Why Bob doesn't advertise in the phone book


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 11-22-2006, 11:12 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,495
Rep Power: 10
Steve has disabled reputation
Default

Well I am glad we are discussing this because I feel marketing is something we always need to learn more about. I would venture to guess very few of us ever get any marketing consultation to help us improve in that manner.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 11-23-2006, 12:47 AM
LawncareMarketingMagic LawncareMarketingMagic is offline
Lawn Care Business Consultant
 
Join Date: Jul 2005
Location: Rock Hill, SC
Age: 40
Posts: 132
Rep Power: 0
LawncareMarketingMagic is an unknown quantity at this point
Default

Lawn care business tipsLawn Care Business Book
Tiedeman,

I agree completely that different techniques work differently in different areas. As you already stated, there are many factors that impact what works versus what doesn't.

As far as advertising in the yellow pages, the problem most businesses have is they listen to the ad rep that's selling them the space. The business owner fails to realize that the ad rep's primary concern is NOT designing a good ad to make sure you get lots of calls. Their biggest concern is getting your signature and fat check each month to pay for the space.

The reason these ads typically don't pay for themselves is because most potential prospects get lost in the fog of 'sameness'. Open up any yellow pages directory in any area of the country and I bet you'll find a dozen ads that you could easily swap names and contact information, and not see much of a difference. All the ads are the same! They're basically glorified business cards and do nothing to stand apart from the crowd, giving the prospect a reason to call.

As far as the other direct marketing methods, it's easy to get frustrated with them and think they don't work. However, there are some critical elements that often get left out. The three pillars of success in direct marketing is a clear message, to the right target market, via the proper media. Get any one of those wrong and you're shooting blanks. There is of course much more that goes into a successful campaign, but those are the foundation.

Congrats for recognizing that referrals and up-sells are a great way to grow your business. But to really take a business to the next level, it's important to implement systems for getting new customers as well.
__________________
Chestin
Reply With Quote
  #13  
Old 11-23-2006, 10:09 AM
tiedeman
Guest
 
Posts: n/a
Default

I agree with you Chestin about the yellow pages and the other areas as well. The ads are basically the same in the yellow pages. They do not grab your attention.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
Yesterday 06:40 PM
by GreenWorx
17 560
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 06:38 PM
by mattthelawnguy
5 132
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 06:08 PM
by GreenWorx
15 2,733
Assessing the Market
NJDB60
Yesterday 03:25 PM
Yesterday 06:00 PM
by GreenWorx
1 49
NewVenture
NJDB60
Yesterday 03:38 PM
Yesterday 03:38 PM
by NJDB60
0 40
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
Yesterday 11:36 AM
by Steve
4 150
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
Yesterday 11:28 AM
by Steve
11 205
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 11:27 AM
by googus
8 403
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 11:22 AM
by Steve
94 10,204
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,230
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,296
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 148
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 249
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 169
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 179
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,559
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,500
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,308
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 196
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 140
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 309
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,315
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 236
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,084
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 208
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,916
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 2,086
» Popular Tags
accounting ad landscaping advertising aerocore apartment bid apartment complex apartment lawn care estimate applying bark billy goat brushcutter bob villa bush collections contract help curb appeal services deliquentaccounts door hangers edging employee problems equipment dealer equipment rental facebook financials flyers foreman free advertising free lawn care google growing a lawn care business hardscapes hiring husqvarna hydro invoicing jobs landscape landscape services landscaping lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business past due per hour charge per hour service plowing profit on employee quickbooks roundup scag secrets to landscaping sell the vision seo shell small engine repair snow plowing solo backpack sprayer sq ft swzt tree tree pics walk behind web design website winterization www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:50 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:50 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy