Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Talk is cheap


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-18-2006, 12:41 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,285
Rep Power: 10
Steve has disabled reputation
Default

Here is an article that gives some insight into how to improve your word of mouth marketing. Make sure you check out the entire article.

It does make you wonder what are you doing to improve your word of mouth advertising?

Talk is cheap - And as a marketing method, it’s downright unbeatable. Get customers to spread the word about your business with 3 simple strategies.

1. Marketing to influencers: Every community has them. Whether they’re into electronics or fashion, “influencers” are at the head of every trend. Not only do they know which restaurant has the “in” chef or where to shop for the perfect athletic shoe, they’re also happy to tell all their friends and associates about them.

2. Winning PR coverage: Information found in editorial coverage is generally considered more credible than the messages consumers receive in advertising. And PR placements can play an invaluable role in a WOM campaign. There are dedicated publications as well as thousands of websites run by aficionados covering every imaginable subject, so it’s simply a matter of identifying the top editors or journalists who write about what you market. Tailor your message or stories specifically to them, then send your press releases or pitch letters. Follow up by phone or e-mail where appropriate.

3. Seeding viral marketing: Have you identified a single, clear idea you want to communicate through WOM? Viral marketing succeeds when you have a topic that motivates customers to talk and you give them the means to share that conversation. Provide an infrastructure, such as an interactive website dedicated to creating a strong online community, and facilitate connections by using a company blog, message board or forums. Or give customers something interesting they can pass along. When you put a special offer in an e-mail, for example, it becomes an easy-to-forward means of building buzz.


__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Yearly contract Pricing
jrob0691
Today 08:57 AM
Today 05:08 PM
by stevef1201
3 66
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
Today 05:06 PM
by stevef1201
10 235
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 05:03 PM
by stevef1201
6 546
yearly contract help...
jrob0691
Today 04:09 PM
Today 04:09 PM
by jrob0691
0 12
How do I approach...
Bradcook21
Today 01:48 AM
Today 01:58 PM
by Steve
5 107
Softball field
kslawn
08-15-2014 09:28 AM
Today 01:43 PM
by Steve
9 247
Hello
M2Dave
Today 12:32 AM
Today 01:38 PM
by Steve
1 33
New Landscaping Business
rekon32
08-16-2014 02:26 PM
Today 12:33 PM
by SouthallMowing
8 304
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:09 PM
by ExtremeLawncareServices
100 5,938
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
Yesterday 01:44 PM
by SGL1
10 303
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
Yesterday 12:01 PM
by Steve
1 58
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 100
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 155
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 99
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 861
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 386
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,304
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 573
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 1,732
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-13-2014 03:34 PM
by Steve
3 154
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 197
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 298
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 155
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 405
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 277
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 394
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 401
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 681
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 226
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 308
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 194
Battery power tools or...
Steve
08-07-2014 12:24 PM
08-07-2014 05:18 PM
by mattthelawnguy
2 204
My client just told me...
Greg'slawnandlandscape
08-04-2014 08:39 AM
08-06-2014 11:14 PM
by grassdoctore
12 530
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
08-06-2014 02:03 PM
by Steve
13 1,147
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
08-06-2014 01:40 PM
by Steve
20 1,352
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
08-06-2014 10:29 AM
by eastsidelandcare
5 577
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
08-05-2014 07:12 PM
by TheBeast
30 1,955
Late charge
Simon Abousaada
07-30-2014 07:23 PM
08-05-2014 06:46 PM
by TheBeast
12 780
buy out a lawn care...
rvezakis
08-05-2014 01:38 PM
08-05-2014 06:40 PM
by TheBeast
10 482
Please help
unitedlawncare48867
03-26-2014 08:29 PM
08-05-2014 05:27 PM
by TheBeast
27 1,565
Help with Estimate
donslawns
08-02-2014 09:10 AM
08-05-2014 02:24 PM
by Steve
6 440
Stuck again!!!!
Greg'slawnandlandscape
08-01-2014 11:02 PM
08-05-2014 09:05 AM
by Greg'slawnandlandscape
10 449
Mow and leaf cleanup bid
SGL1
07-29-2014 07:28 PM
08-05-2014 07:22 AM
by petscanning
25 949
Building credit
Matther777
07-27-2014 05:20 PM
08-04-2014 06:53 PM
by kslawn
17 741
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
08-04-2014 01:09 PM
by Steve
48 5,767
long time no see
Tuscan Gardens
08-02-2014 03:21 PM
08-04-2014 12:04 PM
by Steve
1 275
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
08-04-2014 11:58 AM
by Steve
2 317
trimming back shrubs
WesleySnips
07-31-2014 06:14 AM
08-04-2014 11:52 AM
by Steve
6 419
Pressure Washing...
WesleySnips
07-31-2014 06:13 PM
08-04-2014 11:50 AM
by Steve
3 348
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-02-2014 07:55 AM
by ExtremeLawncareServices
24 3,495
» Popular Tags
2wd 4x4 ads birdscaping care charge christmas christmas light hanging collections subcontractor commercial craigslist customers ditches ecosymbiosis employee problems exmark fall ferris foreman franchise gopherhaul grass gravely holiday how much to charge how to bid husqvarna hydraulic installation invoice labor cost landscape services late lawn lawn care lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting brass outdoor lights marketing mowing mulch estimate new buisness podcast promotion riding mower scag scag v-ride seo small engine repair starting a business steep lawns stihl sulky theft of services tips top dresser toro trailer mate pro truck new used landscape upsell walk behind walker winter money making ideas won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 06:45 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 06:45 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy