Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

How best to promote a new product on forums?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 11-09-2006, 12:21 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

For those of you out there who have been on forums for a while and have seen new products pop up. What stands out in your mind as the best promotions? What were the things the manufacturers did to create a buzz about thier product?

I am hoping we might come up with some ideas for our new friend who is in the process of promoting his products online.

For example, do you remember when Tony from "Quick 36" was offering steep discounts for buying groups that were created on the forum?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 11-09-2006, 12:49 PM
tiedeman
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I do remember the Quick 36.

I think that people are thinking about two different things when they are buying the product: 1) The name brand of the product. Do they recognize the name, 2) Price of the product.

Some of the best things that I see are no payments for 6 or 12 months. I also think that if products were more readily available for demo use then people would buy them. Nobody wants to make an $8,000 investment on a ZTR mower, to only find out 2 weeks later that they hate it.
Reply With Quote
  #3  
Old 11-09-2006, 01:03 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ] I also think that if products were more readily available for demo use then people would buy them.
What would be an ideal demo situation for you? How would it work?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 11-09-2006, 04:49 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 9
kc2006
Default

One of the best things I remember (and was thinking about this just the other day) was when billy goat tricked everyone with their new force blower. They went on all the lawncare forums and sold it as a new brand called force, didnt give any real info on the company or the product even but they showed videos of the blower putting other blowers to shame (even a billy goat!). Then they put out a new video showing it off and at the end they showed the logo (a pair of eyes in a black screen) then they lightend the screen up and it was the eyes of the billy goat logo!

If you make a huge buzz about the product but leave the consumer wondering about it, the consumer will burn it in their mind because they want to know more. I can't really recall any other things that stand out to me.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #5  
Old 11-09-2006, 04:52 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 9
kc2006
Default

Forgot. The best promotions I normally see are the 36 months with no interest. My mower has 9.99% interest which I didnt realize how much that came out to until I got the first statement. Next time I finance anything, I'll be more tempted with lower interest.

I also agree with Troy. Demos are huge. If I wasn't capable of getting a demo of a mower brand, I didn't even consider that company. If a company can't let you try it before you buy it, what kind of customer service are they going to have?
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #6  
Old 11-09-2006, 05:01 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 11-10-2006, 06:39 PM
kc2006 kc2006 is offline
Members
 
Join Date: Apr 2005
Posts: 424
Rep Power: 9
kc2006
Default

I think it helped sell more because it really made people curious, so everyone wanted to run out and check it out. I know I did! As for them "tricking" us, I think they did it to kill brand loyalty. On other message boards guys are always make a post without knowing any other brand and instaltly blurt out the brand they have and love. For example (thought of this the other day) when I had my bobcat walkbehind, I thought it cut extremely well, well I bought my exmark and it makes lawns look like a carpet. One day I took the bobcat out and cut with it and I was amazed at how "bad" the cut looked now compaired to the exmark. Thats how it is with many things, vehicles, small equipment, mowers, beverages, stores, anything. Consumers tend to close their mind to new or different products, I think billy goat saw that and their marketing campaign really came through I think. If they came out at first and just said it was a new blower by billy goat, giantvac and little wonder diehards wouldn't have even looked at it I bet, but since they came out throwing punches showing it whooping on even their own blower, I think that really helped get everyones interest and made it seem like "the newest and best thing out".

It's all about creating a buzz to stand out.
__________________
\"Every strike brings me closer to the next home run\"
Reply With Quote
  #8  
Old 11-11-2006, 12:33 PM
tiedeman
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by [b
Quote[/b] (Team Gopher @ Nov. 09 2006,6:01)]I remember that blower promotion. I totally thought it was a new company as well.

Do you think that promotion helped them sell more? What value do you think it added to their promotion not to let anyone know at first it was from billygoat?

Why do you think they choose to do that?
It got a lot of peoples attention, but to me, Billy Goat was already a huge name. I have used Billy Goat blowers in the past and love them to death, more than Little Wonder.

I think that if Billy Goat concentrated on selling their brand name with the blower, how much more powerful it was, and most importantly, how much lighter it was it would have done better.

But on that note, I have heard a lot of people criticize the new blower and how they hate it. I am just a little leary about the plastic aspect of it. Also, I hate that you can not adjust the shoot at the handle bars like the older models. I have been in the look out for a new blower, and because of them not having that adjustable shoot lever at the handle bar, I will not buy it. That is what is causing me not to buy a Little Wonder as well
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I Got Taken...,
Dan Tanner
Today 06:26 AM
Today 06:26 AM
by Dan Tanner
0 11
REO calling
Dan Tanner
04-16-2014 05:03 PM
Today 06:09 AM
by Dan Tanner
10 220
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 04:22 AM
by Tekeda1
17 348
Customers droping like...
goodtimez
Yesterday 09:53 AM
Yesterday 09:36 PM
by Greg'slawnandlandscape
6 119
2.5 acre mowing
xandrew245x
Yesterday 06:55 AM
Yesterday 08:57 PM
by xandrew245x
6 104
new to this forum!
mower13126
Yesterday 07:37 PM
Yesterday 07:37 PM
by mower13126
0 37
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 05:36 PM
by Steve
13 838
Best Bulk Mulch delivery...
Steven Virgadamo
Yesterday 09:52 AM
Yesterday 05:34 PM
by Steve
2 54
this mower is driving me...
boog
04-17-2014 12:07 PM
Yesterday 05:10 PM
by Steve
3 109
Steve Virgadamo,...
Steven Virgadamo
Yesterday 09:49 AM
Yesterday 05:08 PM
by Steve
2 48
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 04:51 PM
by Steve
3 87
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 04:49 PM
by Steve
11 331
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 04:47 PM
by Steve
5 176
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:41 PM
by Steve
31 1,041
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
Yesterday 04:39 PM
by Steve
9 197
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Yesterday 04:04 PM
by stevef1201
10 189
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 03:59 PM
by stevef1201
6 165
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 600
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 718
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 96
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 265
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 85
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-16-2014 10:43 AM
by Steve
3 110
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 595
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 223
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 164
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 299
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 199
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 99
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,412
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 420
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 327
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 425
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 168
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 195
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 407
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 111
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 232
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 105
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 188
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,586
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 318
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 329
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 161
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 133
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 132
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 300
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,006
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 125
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 25,083
» Popular Tags
4wd 34'' bid charge christmas light hanging christmas lighting collections subcontractor color jet courtesy call credit card processing cultivation customers decorating echo ecosymbiosis escrow exmark ferris first truck flower bed cultivation price fs90r fundraiser gopherhaul grass gravely holiday honda how much to charge introduction lawn care lawn care business show lawn service leaf removal lighting marketing mechanic monthly mowing mowing clarksville mulch native plants new buisness new business online classifieds organize outdoor environments payday pb500t podcast reo requests riding mower rotating scag season seo social media starting a business start up lawn care business steve stihl taxes top dresser toro trailer truck turfgrass consulting walker winter winter services
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:04 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:04 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy