I agree with Matt on the "Grabbing Headline" theory.
However, in my opinion (and that's all it is
) the "grabber" should be saved for your title tag (the words that come up in blue on the SERP) and description tag.
For instance, how many searches have you done where one of the titles (blue letters) in the SERP's said "Home" or in this business "Lawn Care"?
Even worse, one of my clients would not give me his C-panel log-in, so I could not optimize the meta tags. His title said "News." News? Why not
"Weather?" The links I did for him cover the 1st page, his site will never
be there until the links and content match the tags. Dumb-***.
I suggest using the out-dated algorithm of MSN to your advantage for their SE placement in having the URL match the main keyword (as in why not get the listing with MSN while you battle it out on Google?) and placing your keyword in the beginning of your title
for Google love, and your "grabber" behind it
, like this:
"Lawn care in Elkhart Indiana? Enjoy your weekends! We will do the hard stuff" or "download your online 10% off coupon." Whatever your testing shows that "sells the click". It doesn't do you any good to be on the 1st page if you don't entice or interest customers to click your link.
I'm starting an experiment Jan.2, 2009, where I'm going to try
to take over a Google/MSN SERP for the terms "lawn care, landscaping", etc.in a small to medium size city in the U.S., and I'm going to try and do it in only 30 days.
Can I do it? Probably not. It usually takes me 120-180 days and a client check for $6000.
But I bet
I can make it to the first page in 30 days with a brand new
URL (age of domain matters immensely with Google.) I've done it before. It depends on how good my competition is.
I'm not a "techie" (my wife needs to show me over and over how to do things in Microsoft Word that my 8 year old niece knows how to do), but I've been seriously studying SEO since 2001. Type "sprinkler repair" into Google.
Yes, I know. I'm hawking stuff on my home page like Billy Mays (the Oxy-Clean guy). It's embarrassing and I'm re-doing it soon
live and learn!
This much I know; there are no "Internet Secrets Revealed!" or "Push Button Google Riches!" but there are
definable, calculated, step-by-step approaches to letting the SE's know what your site is about, giving them what they want, and getting them to love you.
Once you know that, it's just a matter of "feeding the spiders." Oh, plus a lot of typing/research/work/hours. I type with one finger and look at the keyboard while I do it. So if I can do it, anybody can.
I'll update ya'll at least weekly on my progress.
And then I'll tell you exactly
how I did, or did not (failed), do it.
wanna be "first pagers!"