Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Google Tricks


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2007, 09:50 PM
pnplawn
Guest
 
Posts: n/a
Default

Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.

Many believe that Google instituted this sandbox effect to cut down on rampant spamming. Webpages with very little content, specifically created with the intention of trying to sell someone something (or provide links to an affiliated business), were appearing in the Google index at an alarming rate. Although many of these sites were eventually banned, they often obtained top positions for lucrative keywords for perhaps a month sometimes longer. The spammers were able to make enough money off the sites to justify having to buy new domain names and building one site right after the other. The sandbox effect drastically cuts down on this practice since almost all new sites are effectively on a probationary period that can last as long as 3 4 months. Most spam sites can be eliminated during this time, while meaningful, high-quality sites simply wait it out or continue to improve.

It is important to mention that the sandbox effect is quite different from banning. Google may ban a website for multiple reasons, but the end results is always the complete removal of the site from the index for an unknown amount of time (perhaps indefinitely for some). Sandboxing almost always happens to new websites, and does not result in the sites being entirely removed from the index. If your site has been relegated to the sandbox, this means that, in general, its ranking for any given keyword has gone down significantly. It is not uncommon for a site to come up on the first page of results for the first two or three weeks in the index, and then drop to position 100, 200, or lower after one month or so. Being in the sandbox, however, is not permanent, and it may in fact provide you with the time necessary to improve your website and build connections/ partnerships to make your site successful in the post-sandbox environment.

As mentioned earlier, your website can be in the sandbox for up to 4 months although the average length of time appears to be around 2 - 3 months. During this period of time, the most important thing you can do is continue improving and adding additional content to your website. Take a look at what other websites with similar content have done to attract and retain a steady flow of visitors. Original content is a given, but perhaps adding news (via a blog, RSS feeds) or a community forum (using a bbs system or chat program) would be a good idea as well. These extra features aren't right for every website, but for many they can offer your visitors a reason to keep coming back. In addition, most blog and forum programs automatically produce webpages that can be indexed by Google and other search engines. It isn't difficult to double the size of your website (with content that may actually be useful) within a couple of days by using these programs. Once your website comes out of the sandbox you should have a well-designed website with many webpages and plenty of useful content (the more webpages a site has, assuming they are useful, the better the site's PageRank will be, all other things being equal).

In addition to simply building your site, take some time to analyze the webpages and different areas of your website that you have already constructed. Do you have particular keywords that you would like your site to rank well on Google? If so, make sure that you use these keywords in whichever webpages they are needed. This is not to say, however, that you should saturate your webpages with keywords to the point that they look unnatural. You want the keywords to blend in with your content as much as possible (Google doesn't seem to like keyword super-saturation). In addition to keywords, take a look at your Meta tags, title (does the title contain your website name w/ the right keywords?), loading time (no one wants to wait around for 30 seconds while your webpage loads), and overall optimization. The sandbox is a great time to fine-tune your website and employ as many fair SEO (search engine optimization) techniques as you can.

The final thing all new websites should do while in the sandbox is acquire partnerships and establish connections with other websites with similar topics. Go ahead and send out some e-mail, politely asking the webmasters of established websites to exchange links with your site. Also, submit your website to the big directories, including Zeal, Yahoo!, and DMOZ. Getting listed on these three directories alone will improve your PageRank and provide a healthy amount of exposure for your site. But don't stop there. Consider providing content to established websites in exchange for a free link to your website. Anything you can do to persuade high PR websites to link to your site is probably worth some time and effort.

If you follow these simple suggestions, we think you will find your website's time in the sandbox less of an annoyance, and more of a chance to improve and establish your website. Once out of the sandbox, you will be very glad that you did.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-21-2007, 10:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,511
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Very interesting stuff! I never heard of the sand box effect before !

Thank you!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pda
stevef1201
10-18-2014 02:05 PM
Today 04:49 PM
by WesleySnips
3 251
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
Today 01:47 PM
by The Hunter
3 414
Dealing With Gas Can...
Mr. Mow
Yesterday 01:41 PM
Today 01:39 PM
by Steve
5 158
Pressure Washing Like a...
TNTurf
08-01-2014 11:47 PM
Today 01:33 PM
by Steve
9 726
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Today 01:27 PM
by Steve
6 351
Leaf Box & Loader Set...
ringahding1
Yesterday 06:20 AM
Today 01:25 PM
by Steve
3 147
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
Today 01:23 PM
by Steve
3 325
Hi Steve From West...
Mr. Mow
Yesterday 01:59 PM
Today 01:19 PM
by Steve
1 99
Cheapskate Landlord...
Mr. Mow
10-20-2014 06:33 AM
Today 01:17 PM
by Steve
9 263
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Today 08:51 AM
by ringahding1
12 1,463
first year update
cmdlawncare
08-12-2014 05:41 PM
Today 07:47 AM
by ringahding1
4 1,283
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 01:36 PM
by Mr. Mow
16 609
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
Yesterday 01:26 PM
by stevef1201
11 457
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:19 PM
by ExtremeLawncareServices
158 11,304
Sunny Beach Tennis...
SGL1
10-19-2014 11:24 PM
Yesterday 01:04 PM
by SGL1
4 221
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
10-20-2014 08:34 PM
by biglee
10 1,768
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-20-2014 05:42 PM
by SGL1
7 1,272
how to fi d commercial...
mchampion319
10-19-2014 09:50 PM
10-20-2014 04:41 PM
by Steve
1 184
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-20-2014 04:24 PM
by Steve
1 257
questions on order to...
jack2048
10-13-2014 11:15 AM
10-20-2014 03:27 PM
by Mr. Mow
15 700
This sucks...
Matther777
09-18-2014 04:56 PM
10-20-2014 02:14 PM
by Steve
14 2,145
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-20-2014 02:11 PM
by Steve
7 437
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-20-2014 02:09 PM
by Steve
1 275
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 620
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 923
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,276
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 655
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 340,024
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 369
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,463
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,483
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,563
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 506
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 667
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 503
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 855
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,485
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 817
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,629
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 1,043
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 948
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 591
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 581
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,113
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,990
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,628
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 832
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 811
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 891
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 707
» Popular Tags
4x4 apartment complex article marketing auger bark bid billy goat brushcutter blades care charge collections decorating ditches equipment rental exmark ferris foreman four wheel drive fundraiser gopherhaul grass gravely growing a lawn care business how much to charge how to bid husqvarna john deere quik trac kawasaki landscape services lawn lawn care lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf removal marketing mr dave mulch mulch estimate new buisness new mower podcast promotion pto redmax running a business scag scripts search engine optimization seo shreaded small engine repair snow sprayer starting a business steve stihl theft theft of services top dresser toro toro grand stand trailer trimmer rack turfgrass consulting walker wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:51 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:51 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy