Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Google Tricks


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-21-2007, 09:50 PM
pnplawn
Guest
 
Posts: n/a
Default

Most new sites submitted to Google (at least within the last year or so) encounter a peculiar phenomenon known as the "sandbox effect" within about 2 weeks to one month after appearing in the index. Sites may very well rank relatively high in the index at first if the keywords associated with the site are not highly saturated. After about 2 weeks to one month, however, the ranking of most new sites drop significantly. In fact, it is not uncommon for a new site to appear in the number one position for a specific keyword or phrase (typically similar or the same as the website title) up until this drop-off point. For the next 2 3 months, new websites are said to reside in the "sandbox," an abstract realm where new, fledgling websites are kept aside from older, mature websites in the index.

Many believe that Google instituted this sandbox effect to cut down on rampant spamming. Webpages with very little content, specifically created with the intention of trying to sell someone something (or provide links to an affiliated business), were appearing in the Google index at an alarming rate. Although many of these sites were eventually banned, they often obtained top positions for lucrative keywords for perhaps a month sometimes longer. The spammers were able to make enough money off the sites to justify having to buy new domain names and building one site right after the other. The sandbox effect drastically cuts down on this practice since almost all new sites are effectively on a probationary period that can last as long as 3 4 months. Most spam sites can be eliminated during this time, while meaningful, high-quality sites simply wait it out or continue to improve.

It is important to mention that the sandbox effect is quite different from banning. Google may ban a website for multiple reasons, but the end results is always the complete removal of the site from the index for an unknown amount of time (perhaps indefinitely for some). Sandboxing almost always happens to new websites, and does not result in the sites being entirely removed from the index. If your site has been relegated to the sandbox, this means that, in general, its ranking for any given keyword has gone down significantly. It is not uncommon for a site to come up on the first page of results for the first two or three weeks in the index, and then drop to position 100, 200, or lower after one month or so. Being in the sandbox, however, is not permanent, and it may in fact provide you with the time necessary to improve your website and build connections/ partnerships to make your site successful in the post-sandbox environment.

As mentioned earlier, your website can be in the sandbox for up to 4 months although the average length of time appears to be around 2 - 3 months. During this period of time, the most important thing you can do is continue improving and adding additional content to your website. Take a look at what other websites with similar content have done to attract and retain a steady flow of visitors. Original content is a given, but perhaps adding news (via a blog, RSS feeds) or a community forum (using a bbs system or chat program) would be a good idea as well. These extra features aren't right for every website, but for many they can offer your visitors a reason to keep coming back. In addition, most blog and forum programs automatically produce webpages that can be indexed by Google and other search engines. It isn't difficult to double the size of your website (with content that may actually be useful) within a couple of days by using these programs. Once your website comes out of the sandbox you should have a well-designed website with many webpages and plenty of useful content (the more webpages a site has, assuming they are useful, the better the site's PageRank will be, all other things being equal).

In addition to simply building your site, take some time to analyze the webpages and different areas of your website that you have already constructed. Do you have particular keywords that you would like your site to rank well on Google? If so, make sure that you use these keywords in whichever webpages they are needed. This is not to say, however, that you should saturate your webpages with keywords to the point that they look unnatural. You want the keywords to blend in with your content as much as possible (Google doesn't seem to like keyword super-saturation). In addition to keywords, take a look at your Meta tags, title (does the title contain your website name w/ the right keywords?), loading time (no one wants to wait around for 30 seconds while your webpage loads), and overall optimization. The sandbox is a great time to fine-tune your website and employ as many fair SEO (search engine optimization) techniques as you can.

The final thing all new websites should do while in the sandbox is acquire partnerships and establish connections with other websites with similar topics. Go ahead and send out some e-mail, politely asking the webmasters of established websites to exchange links with your site. Also, submit your website to the big directories, including Zeal, Yahoo!, and DMOZ. Getting listed on these three directories alone will improve your PageRank and provide a healthy amount of exposure for your site. But don't stop there. Consider providing content to established websites in exchange for a free link to your website. Anything you can do to persuade high PR websites to link to your site is probably worth some time and effort.

If you follow these simple suggestions, we think you will find your website's time in the sandbox less of an annoyance, and more of a chance to improve and establish your website. Once out of the sandbox, you will be very glad that you did.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-21-2007, 10:55 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Very interesting stuff! I never heard of the sand box effect before !

Thank you!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
this mower is driving me...
boog
04-17-2014 12:07 PM
Today 08:26 PM
by boog
9 194
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
Today 04:40 PM
by Dan Tanner
20 6,806
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 01:19 PM
by phlawncare
17 454
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 11:13 AM
by ExtremeLawncareServices
32 1,114
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Today 11:11 AM
by kslawn
10 287
quickbooks users
CDLAWNCARE
Today 09:03 AM
Today 11:06 AM
by BelleCityLawn1
2 51
danny 2
danny2
Yesterday 10:19 PM
Today 05:13 AM
by Sprinkler Buddy
2 82
I Got Taken...,
Dan Tanner
Yesterday 06:26 AM
Yesterday 08:15 PM
by Dan Tanner
3 148
new to this forum!
mower13126
04-18-2014 07:37 PM
Yesterday 05:34 PM
by Sprinkler Buddy
3 112
REO calling
Dan Tanner
04-16-2014 05:03 PM
Yesterday 11:17 AM
by kslawn
11 274
Customers droping like...
goodtimez
04-18-2014 09:53 AM
Yesterday 08:09 AM
by CDLAWNCARE
7 183
Back for this year
xandrew245x
02-21-2014 04:30 PM
Yesterday 07:59 AM
by xandrew245x
14 874
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Yesterday 07:49 AM
by CDLAWNCARE
4 146
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 04:22 AM
by Tekeda1
17 402
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
04-18-2014 08:57 PM
by xandrew245x
6 136
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 75
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 67
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 109
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 200
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 224
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 237
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 190
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 616
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 746
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 118
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 283
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 106
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 639
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 243
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 190
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 317
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 218
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 117
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,860
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 472
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 370
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 466
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 185
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 439
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 123
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 267
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 116
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 210
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,613
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 346
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 354
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 180
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 150
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 146
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 325
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:44 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:44 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy