Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Whats next in SEO


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-18-2006, 07:18 AM
ritchiem
Guest
 
Posts: n/a
Default

The future is friendly...well at least for SEO (search engine optimization). Perhaps I should use that term loosely, however it is now becoming easier for the owner of a website to do their own SEO. SEO has changed dramatically over the years, and the rules seem to change everyday. Back in the day, you needed a degree in gibberish just to make sense of it all. Now days, there are programs and online SEO tools to help you get your site ranking up on top. Many of them for FREE! I'll list a couple of my favorites at the bottom of this post.

There are still many determining factors behind what will affect the ranking of your site. The largest contributing factors are SEO, links, and site content. To get top ranking in highly competitive industries a site needs lots of "on-topic" pages of content, relevant incoming links from a variety of sources, and, solid site optimization. Refer to Team Gophers post on website optimization here.

Now if you all have read my posts in the past, you will now that I will always say, "SEO and site content go hand in hand". Your site can have the best content and be the most informative site out there, but without proper SEO that is relative to your content it may go unnoticed. In short...make sure that your content includes your keywords in your SEO. Keywords + Keyword Placement in Content = Happy Site.

If you have heard of people using links, or linking systems to gain higher ranking for their site, you probably think of SPAM sites. Google and Yahoo are now throwing out penalties to sites that are cramming links of no relevance. But, there are good linking practices that can and will help your site. Here is a very basic example of an inbound link coming from The Lawn Blog to Gopher Forums.

The Lawn Blog has a link the Gopher Forums. The Lawn Blog is a blog / article site that has content that is relevant to the green industry. Gopher Forums contains content that is also relevant to the green industry. Both sites are very different from each other, however they share a lot of the same content. Thus, making the link relevant and telling the search engines that it is worth the ranking. Did that make sense? I hope so because at the moment Google uses inbound links as a major factor for their ranking system.

I am sure that the future of SEO will change dramaticly. But, what I have gone over here will still be concidered the most important practices you can do for your site.

What is the point on having a website that nobody can find? That was a rhetorical question.

So where is SEO going? Well it may be hard to say, but more localized searches will be coming down the pipeline. Have you ever used your cell phone to do a web search? A lot of people are and, you will need to modify your SEO with your zip / postal codes, city and state. That way when a mobile device completes a search it will pull up local websites, basically within that mobile devices local calling area. Sounds cool eh? Well that is just around the corner.

Web CEO
Free SEO Tools
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2006, 07:37 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Great post Richard.

What would you say would be the most common mistake an lco makes with their site as far as search engine optimization?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 12-18-2006, 08:04 PM
ritchiem
Guest
 
Posts: n/a
Default

The vast majority of LCO's and their websites lack specific content...heck just any old content. I remember talking with an LCO owner and I asked him to write an editorial for his site. When he sent it to me it contained two sentences for the home page and 5 bulleted services...thats it? He told me he mows lawns and picks weeds, what more could he say? I had a chuckle.

Here are some great content ideas to add.

1. Add your area and zip to every title page, and included it in the footer of each page.
2. Your contact info should be on the footer of each page.
3. Add a newsletter to your site to educate your clients.
4. Have a pest and disease bulletin..what is affecting your area.
5. A short blurb about yourself and how the company started.
6. What services you offer and not just a bullet note, but describe your services.

Those are just some ideas I am sure you all can come up with some good ones. Also always try to make sure to update your old content with fresh content. Now I don't mean remove the old stuff, but perhaps archive it...it will still generate hits.
Reply With Quote
  #4  
Old 12-19-2006, 12:01 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,317
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Originally Posted by [b
Quote[/b] ]1. Add your area and zip to every title page, and included it in the footer of each page.
2. Your contact info should be on the footer of each page.
I bet these two ideas alone could drastically effect the outcome of searches and they would be so easy to fix!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello! New here and...
CaliforniaFriendly
08-29-2014 11:30 AM
Yesterday 11:05 PM
by CaliforniaFriendly
3 202
Lawn needs top soil What...
jymie
08-26-2014 11:01 AM
Yesterday 05:12 PM
by jymie
6 304
Brake job!
kslawn
08-30-2014 07:49 AM
Yesterday 03:37 PM
by Steve
8 244
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
Yesterday 03:27 PM
by Steve
3 144
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
Yesterday 03:11 PM
by Steve
5 196
Help pricing cut down 7...
Bradcook21
08-26-2014 11:17 PM
Yesterday 03:04 PM
by Steve
7 288
New to the industry-...
Lsmain
08-31-2014 10:53 AM
Yesterday 02:58 PM
by Steve
1 146
Sod
RosalesLawnCare
08-27-2014 03:47 PM
Yesterday 02:48 PM
by Steve
3 231
Lawn Route Templates
Landscaper1165
08-30-2014 01:52 PM
Yesterday 02:44 PM
by Steve
2 174
Hello
jawnebgoode
08-28-2014 08:37 PM
Yesterday 02:30 PM
by Steve
1 126
Hello from Ohio
kurtwin
08-28-2014 05:06 PM
Yesterday 02:28 PM
by Steve
1 152
snowplowing
jshak40
09-01-2014 07:20 AM
Yesterday 08:15 AM
by kslawn
6 191
Walk Behinds and Texas...
SGL1
08-26-2014 03:53 PM
09-01-2014 11:36 PM
by SGL1
7 304
Exmark Lazer Z S-Series...
BLC7
08-22-2014 10:18 AM
08-30-2014 09:49 AM
by BLC7
10 477
Stihl engine isn't...
Marcintosh
08-12-2014 08:30 PM
08-28-2014 09:28 PM
by Marcintosh
12 610
Softball field
kslawn
08-15-2014 09:28 AM
08-28-2014 12:01 PM
by Steve
16 692
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-27-2014 08:33 PM
by kurtwin
1,187 331,377
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
08-26-2014 04:21 PM
by ExtremeLawncareServices
110 6,779
How do I approach...
Bradcook21
08-21-2014 01:48 AM
08-26-2014 05:08 AM
by Billy Goat
12 589
Tender Process
M2Dave
08-24-2014 12:31 PM
08-25-2014 04:14 PM
by Steve
2 263
Grass hopper mower
ExtremeLawncareServices
12-05-2013 08:51 AM
08-25-2014 04:02 PM
by Steve
26 3,925
Need help pricing basic...
Bradcook21
08-22-2014 01:21 AM
08-22-2014 01:05 PM
by Steve
2 356
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
08-22-2014 01:01 PM
by Steve
6 432
yearly contract help...
jrob0691
08-21-2014 04:09 PM
08-22-2014 12:48 PM
by Steve
1 306
Pampas bushes
Bradcook21
08-22-2014 01:30 AM
08-22-2014 07:17 AM
by grassdoctore
1 275
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
08-21-2014 08:50 PM
by phlawncare
2 319
Fuel Can Spouts
Shark1611
08-16-2014 09:09 AM
08-21-2014 08:23 PM
by SGL1
11 562
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
08-21-2014 05:03 PM
by stevef1201
6 820
Hello
M2Dave
08-21-2014 12:32 AM
08-21-2014 01:38 PM
by Steve
1 282
New Landscaping Business
rekon32
08-16-2014 02:26 PM
08-21-2014 12:33 PM
by SouthallMowing
8 618
Downed Tree Chop Bid
WesleySnips
08-16-2014 03:47 PM
08-20-2014 01:44 PM
by SGL1
10 588
60 inch honda/bunton...
pblawncare
08-17-2014 11:30 AM
08-18-2014 03:19 PM
by Steve
2 332
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
08-18-2014 03:16 PM
by Steve
4 442
Preparing the soil
Billy Goat
08-16-2014 06:18 PM
08-18-2014 03:01 PM
by Steve
1 352
What to pay help
phlawncare
08-04-2014 08:33 PM
08-18-2014 10:33 AM
by jrs.landscaping
29 1,183
Hello
Jeff1
08-07-2014 11:18 PM
08-15-2014 11:53 PM
by Jeff1
11 649
Lie #2 RESIDENTIAL...
ExtremeLawncareServices
01-06-2014 05:02 AM
08-15-2014 01:46 PM
by mattthelawnguy
54 6,765
Need help 30 HP koler...
Shady Grady
08-01-2014 03:31 PM
08-15-2014 08:46 AM
by kslawn
18 821
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
08-14-2014 02:37 AM
by BlackRain75
12 2,017
first year update
cmdlawncare
08-12-2014 05:41 PM
08-13-2014 03:29 PM
by Steve
1 443
Hello from Jacksonville,...
JM Lawn Care
08-10-2014 07:15 AM
08-13-2014 07:04 AM
by Sprinkler Buddy
9 572
Hello everyone new to...
maddyandrays
08-11-2014 04:51 PM
08-12-2014 08:58 PM
by Shark1611
2 404
Walk behinds
hpruitcei
08-07-2014 06:28 PM
08-12-2014 02:35 PM
by mattthelawnguy
7 675
New name help
stevef1201
08-10-2014 04:27 PM
08-12-2014 12:03 PM
by Steve
6 552
my little green dilemmas
Lawn Techie
08-03-2014 11:47 AM
08-11-2014 01:20 PM
by Steve
7 649
what the best...
CleanCutsLLC
08-02-2014 01:02 AM
08-11-2014 01:16 PM
by Steve
6 700
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
08-11-2014 01:19 AM
by ExtremeLawncareServices
13 958
Covering all the bases
janslawncare
08-08-2014 10:11 AM
08-08-2014 01:41 PM
by Steve
1 487
New from Florida
ADE
08-06-2014 08:40 PM
08-08-2014 01:32 PM
by Steve
4 557
JOB - Landscape Install...
janslawncare
08-08-2014 10:06 AM
08-08-2014 10:06 AM
by janslawncare
0 447
» Popular Tags
4wd ads apartment bid auger birdscaping charge christmas collections subcontractor craigslist customers ecosymbiosis estimate exmark fall ferris first truck franchise gopherhaul grass gravely hardscapes hills holiday how much to charge how to bid introduction invoice john deere quik trac labor cost landscape services late lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn service leaf cleanup lesco lighting marketing mowing mulch estimate new buisness new mower patio install podcast promotion push versus ride reo riding mower rotating scag scripts season seo starting a business starting a lawn care business start up lawn care business steve stihl theft theft of services tips toro trailer walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:17 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:17 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy