Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website optimization


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-14-2006, 05:59 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 38,042
Rep Power: 10
Steve has disabled reputation
Default

Have you ever used a website optimization service?

I thought these were interesting questions to ask such a service before you hire them.

Questions to Ask Your Potential Search Engine Optimization Company

Do you require that I make changes to my website content?"

Any search engine optimization companies that answer "no" to this question are either using shady tactics or are only scratching the surface of true search engine optimization. Certainly, there are some elements that can be changed on a website that are largely transparent to the user, including title tags, meta tags, and alt tags. While making changes to these elements can create a boost in rankings, it will not give you the search engine dominance over your competitors that you desire.

"Will you be adding additional pages to my website?"

If a search engine optimization company answers "no" to this question but answers "yes" to the question above, it likely means that it will be employing what I call the "shoehorn" approach to optimization. This means that the firm will try to shoehorn keyphrases into existing pages on your website, rather than expanding your website to include new content.

"What will you be doing besides working on my site directly?"

If a prospective search engine optimization company tells you that it will only be making changes to your site itself, this means that it will not be spending any time working on your site's link popularity. Link popularity plays a tremendous role in determining rankings in every major search engine. Simply put, sites that have a good number of quality and relevant incoming links are held in a higher regard than sites that do not. This is because a link from another site is considered a "vote" for your site - but all votes are not equal.

"Will you be adding additional pages and targeting additional keyphrases over time?"

This is a very important question. Even search engine optimization companies that have a reputation for providing quality initial results can fall short on this, but it is one of the most important aspects involved in improving your optimization results over time.

"Can you give me references and case studies?"

This one seems obvious, but there are search engine optimization companies out there who claim that their clients all wish to remain anonymous, so that it is impossible to provide any specifics. This is usually a smokescreen designed to defer proof of concept. Certainly, there are businesses that hire a search engine optimization company that wish to keep it a secret, but these are generally in the minority. Forward-thinking companies generally enjoy showing off their success stories, so you should insist on seeing some real (not anonymous) case studies and talking with some references.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2006, 06:27 AM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I agree with all of the points in that article. You need to make sure that the person / company you are dealing with puts it all out on the table right away. Know what you are getting and what you can get from them in the future.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
fliers
joshp
08-19-2016 03:23 PM
Yesterday 07:47 PM
by SC93
11 676
fert/lawn programs
joshp
08-28-2016 10:43 AM
Yesterday 03:27 PM
by acrajchel
2 228
My Invention
biglee
01-11-2015 06:51 PM
Yesterday 10:43 AM
by joshp
20 2,891
Landscaper taking on odd...
WarriorLandscapingCAN
08-07-2016 06:57 PM
08-28-2016 10:31 AM
by joshp
7 831
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
08-27-2016 10:51 AM
by Steve
7 1,849
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
08-25-2016 12:55 PM
by Steve
19 2,191
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
08-24-2016 09:05 PM
by Stephen Alberts
10 1,937
Facebook advertising
Just for Cuts
12-13-2015 07:49 AM
08-24-2016 08:59 PM
by Stephen Alberts
14 13,146
Breaking into commercial...
SGL1
08-19-2016 07:02 AM
08-24-2016 10:12 AM
by mowandblow1980
7 626
Snow Plow
acrajchel
08-17-2016 10:21 AM
08-22-2016 11:21 AM
by Steve
5 596
Quarter Acre Woodland...
ew411
08-16-2016 06:50 AM
08-18-2016 12:25 PM
by Steve
4 580
Bidding Bushhogging
acrajchel
08-15-2016 11:52 AM
08-17-2016 05:32 PM
by acrajchel
4 577
Hello From the Florida...
KevinShuman
08-15-2016 08:57 PM
08-16-2016 01:52 PM
by SC93
2 575
I'm making stupid money...
WarriorLandscapingCAN
08-07-2016 07:07 PM
08-16-2016 12:42 AM
by SC93
5 876
A quick Intro
BLE
08-14-2016 05:17 PM
08-15-2016 10:54 AM
by acrajchel
2 565
New Customer - Gettting...
acrajchel
08-05-2016 05:00 PM
08-15-2016 10:52 AM
by acrajchel
4 837
helping out a friend set...
Doug D
08-13-2016 11:33 AM
08-15-2016 09:45 AM
by Steve
1 573
Small bed job
Bradcook21
08-09-2016 09:52 PM
08-10-2016 03:51 PM
by Steve
1 692
Hello from NoVa
jtwlawn
08-03-2016 11:20 AM
08-09-2016 10:45 AM
by jtwlawn
4 833
How much to charge for...
jymie
03-31-2013 05:59 PM
08-08-2016 04:33 PM
by Steve
27 6,680
Needing a website built
burtle
06-17-2015 09:02 AM
08-07-2016 10:21 AM
by Just for Cuts
18 19,862
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
08-07-2016 08:37 AM
by Lawnline
8 11,325
Hey guys! Greetings from...
thegardener
08-05-2016 05:45 AM
08-05-2016 03:26 PM
by Steve
1 737
First Time Bidding-Need...
capitallawncrew
08-01-2016 08:30 AM
08-03-2016 09:52 AM
by Steve
3 708
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
08-01-2016 08:28 PM
by ExclusiveLawns
7 3,816
» Popular Tags
apartment become an entrepreneur best mower be your own boss bidding break business business education business help business management complex contractor hacks contracts deck lift dethatcher edging entrepreneur entrepreneur education estimate estimates fuel problems fuel pump half moon blade intro introduction jjandm lawncare l.t.rich landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawn lawncare lawnservice lowering grade marketing mulch planting raising grade residential lawn care richmond va richmond virginia lawn care safety scag snowblower snow plowing snow shovel sprayer start a business start a lawn care business start business start up toro timecutter townhome tree tree service video web design websites what to charge work from home z-max z-spray
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:18 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:18 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy