Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website optimization


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-14-2006, 05:59 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Have you ever used a website optimization service?

I thought these were interesting questions to ask such a service before you hire them.

Questions to Ask Your Potential Search Engine Optimization Company

Do you require that I make changes to my website content?"

Any search engine optimization companies that answer "no" to this question are either using shady tactics or are only scratching the surface of true search engine optimization. Certainly, there are some elements that can be changed on a website that are largely transparent to the user, including title tags, meta tags, and alt tags. While making changes to these elements can create a boost in rankings, it will not give you the search engine dominance over your competitors that you desire.

"Will you be adding additional pages to my website?"

If a search engine optimization company answers "no" to this question but answers "yes" to the question above, it likely means that it will be employing what I call the "shoehorn" approach to optimization. This means that the firm will try to shoehorn keyphrases into existing pages on your website, rather than expanding your website to include new content.

"What will you be doing besides working on my site directly?"

If a prospective search engine optimization company tells you that it will only be making changes to your site itself, this means that it will not be spending any time working on your site's link popularity. Link popularity plays a tremendous role in determining rankings in every major search engine. Simply put, sites that have a good number of quality and relevant incoming links are held in a higher regard than sites that do not. This is because a link from another site is considered a "vote" for your site - but all votes are not equal.

"Will you be adding additional pages and targeting additional keyphrases over time?"

This is a very important question. Even search engine optimization companies that have a reputation for providing quality initial results can fall short on this, but it is one of the most important aspects involved in improving your optimization results over time.

"Can you give me references and case studies?"

This one seems obvious, but there are search engine optimization companies out there who claim that their clients all wish to remain anonymous, so that it is impossible to provide any specifics. This is usually a smokescreen designed to defer proof of concept. Certainly, there are businesses that hire a search engine optimization company that wish to keep it a secret, but these are generally in the minority. Forward-thinking companies generally enjoy showing off their success stories, so you should insist on seeing some real (not anonymous) case studies and talking with some references.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-18-2006, 06:27 AM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I agree with all of the points in that article. You need to make sure that the person / company you are dealing with puts it all out on the table right away. Know what you are getting and what you can get from them in the future.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
2.5 acre mowing
xandrew245x
Today 06:55 AM
Today 06:55 AM
by xandrew245x
0 7
REO calling
Dan Tanner
04-16-2014 05:03 PM
Today 06:52 AM
by Dan Tanner
8 177
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Today 06:51 AM
by Dan Tanner
9 156
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 11:20 PM
by ExtremeLawncareServices
10 300
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 09:38 PM
by kslawn
3 126
this mower is driving me...
boog
Yesterday 12:07 PM
Yesterday 09:35 PM
by kslawn
1 76
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 08:06 PM
by Prolawnofchatt
4 163
Pay per click advertising
roostertail
02-12-2014 07:26 PM
Yesterday 07:11 PM
by yardrate
10 590
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 05:56 PM
by Tekeda1
15 317
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 11:50 AM
by Steve
1 60
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-16-2014 08:26 PM
by ExtremeLawncareServices
30 1,006
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-16-2014 07:35 PM
by stevef1201
8 177
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 701
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 90
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 251
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 82
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-16-2014 10:43 AM
by Steve
3 104
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 580
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 217
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 160
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 292
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 187
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 96
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,757
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 403
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 297
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 404
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 157
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 184
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 396
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 105
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 218
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 99
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 181
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,571
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 308
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 320
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 156
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 126
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 129
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 284
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,000
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 124
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 25,011
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 154
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 165
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,201
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 113
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 369
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 334
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:10 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:10 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy