Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Why don't websites promote the owner?


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-01-2005, 07:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

How many websites for lawn care operators have you seen and how many of them promote the owner as the unique selling proposition.
The website would include a picture of the owner on the front page with some sort of commitment or guarantee to the customer. It's this guarantee that makes his company stand out from the rest. His company is not another faceless lco hiding behind a company name but a real person that you can call when you need assistance.

What is your view on this both pro's and con's?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-01-2005, 08:25 PM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I don't recall seeing any. Perhaps you might see them on a portfolio page, however you don't know that it is them. It would be something that not many people are doing.

And also, I cannot see any con's really. A good picture of the owner shows that he/she is backing up thier company, that they have passion in what they are doing.

I think that this would be a good idea to try out...I am willing.
Reply With Quote
  #3  
Old 12-02-2005, 09:59 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Hi ritchiem,

Here is the basic design idea. Please give me your feedback.

This goes along the theory of making the business owner the star.
What makes one company different from another? I feel it is the owner and the owner's ability to perform that personal service. You can make your company stand out by standing out yourself.
As a consumer, who would you rather choose to provide you service? A company where you know the owner or a company whom you don't know who is in charge?
Personally, I would feel a lot better letting someone on my property providing me a service if I knew them. So then the goal is to sell yourself through your website and in turn this will sell your company.

Let me know what you think.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 12-02-2005, 10:37 PM
ritchiem
Guest
 
Posts: n/a
Default

It is the salesman tactic...It instills trust. Recognition is a good thing...I always say, "The client should only have to deal with one person...the sale, the delivery and follow up." If you can show your client that you are committed to them. (Joel explains it best here)
It makes for a better experience. By incorporating your idea TG, would only benefit this point.
Reply With Quote
  #5  
Old 12-05-2005, 08:37 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Hi ritchiem,

Why do you feel that many if not most owners of service companies just don't promote themselves?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-05-2005, 10:57 AM
ritchiem
Guest
 
Posts: n/a
Default

To most people it may be a little humbeling.
Reply With Quote
  #7  
Old 01-17-2006, 06:49 PM
BSDeality
Guest
 
Posts: n/a
Default

I do not put myself on the front page of my website because I am younger (22). I have run into several people who do not weigh or value my opinion as much as an older person because of my age. I work hard, do my research and everyday gain more experience, so for now I want to put the "professional" image right in their face from the get-go. If they're interested in the man behind the company they can read about me by clicking a link at the bottom left of my site.
Reply With Quote
  #8  
Old 01-19-2006, 03:04 AM
Soupy
Guest
 
Posts: n/a
Default

It doesn't sound like a bad idea (can't hurt). I think a lot of LCO's try to break free of that personal lawn-boy persona and might be why many don't advertise the owner (it also might give the wrong idea that the owner will always be on site).

Most websites (no matter what the business) do not promote the owner. Every once in awhile you will see a picture of the CEO/owner on a website followed by a mission statement. Personally when I see such websites I don't take the time to read about the CEO/owner and go right to the product or service. Since it is the product or service I want to know about, then a detail explanation can/will help make the sale.

P.S. I don't see a picture of the owner of Gopher on this website... Or maybe i'm not looking hard enough
Reply With Quote
  #9  
Old 01-19-2006, 04:35 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Hi Soupy,

Quote:
Originally Posted by [b
Quote[/b] ]I don't see a picture of the owner of Gopher on this website... Or maybe i'm not looking hard enough
That is a very good point. Is there a difference in marketing a product versus a service?
As you said
Quote:
Originally Posted by [b
Quote[/b] ]Personally when I see such websites I don't take the time to read about the CEO/owner and go right to the product or service.
Now when you market a service and you are going to be having this person or person's staff on your property performing a task. Would it be best to know the owner personally, or know who he/she is? Would it help you stand out? Even in BSDeality's case. Where he feels he doesn't get respect due to his age at times.
When marketing a service, is it best to promote the owner?

It's at least something to consider. If no one is doing it, and you do, would you stand out more. Would it help promoting that personalized service touch?

Just some things to consider.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-19-2006, 11:20 PM
Soupy
Guest
 
Posts: n/a
Default

Actually I see the personal touch with products more and more lately on TV. Oreck commercials, and the video professor commercials come to mind. Car dealerships have been doing it for years. I think Papa John's does it too.

I have not seen any service related companies advertise the owner, they usually show their crew at work. I have seen ads that mention that their employee's are background checked, drug screened, uniformed & badged, and insured.

It isn't a bad idea, and I don't think it could hurt to try it. I was just pointing out that quality or price will do most of the selling in lawn care. I have seen some shoddy individuals cutting grass. It's probably easier since we perform an outside service.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I came across this on a...
rootytalbot
Yesterday 11:04 AM
Yesterday 06:16 PM
by Chilehead
2 61
Help bidding a hedge...
hopolb33
Yesterday 06:09 PM
Yesterday 06:09 PM
by hopolb33
0 32
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-01-2015 11:27 AM
by mattthelawnguy
10 407
Big mowing job
Bradcook21
07-30-2015 03:57 PM
07-31-2015 01:16 PM
by Bradcook21
6 150
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,552
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 66
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 605
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 141
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 257
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 237
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 251
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 402
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 231
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 800
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,975
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 390
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,481
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,438
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,510
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 327
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 471
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 342
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 366
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,768
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,704
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,511
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 364
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 314
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 488
» Popular Tags
ad landscaping advertising aerocore applying billy goat brushcutter blowout bob villa bush curb appeal services deliquentaccounts demonstration design door hangers employee problems equipment dealer equipment rental financials flyers foreman free advertising free lawn care growing a lawn care business hardscapes hiring how to husqvarna hydro increase customers invoicing landscape landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance patio install per hour charge pricing profit on employee quickbooks quickbooks online roundup scag secrets to landscaping shell shreaded small engine repair snow plowing solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee web design website website design wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy