Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Why don't websites promote the owner?


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-01-2005, 07:44 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

How many websites for lawn care operators have you seen and how many of them promote the owner as the unique selling proposition.
The website would include a picture of the owner on the front page with some sort of commitment or guarantee to the customer. It's this guarantee that makes his company stand out from the rest. His company is not another faceless lco hiding behind a company name but a real person that you can call when you need assistance.

What is your view on this both pro's and con's?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-01-2005, 08:25 PM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I don't recall seeing any. Perhaps you might see them on a portfolio page, however you don't know that it is them. It would be something that not many people are doing.

And also, I cannot see any con's really. A good picture of the owner shows that he/she is backing up thier company, that they have passion in what they are doing.

I think that this would be a good idea to try out...I am willing.
Reply With Quote
  #3  
Old 12-02-2005, 09:59 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Hi ritchiem,

Here is the basic design idea. Please give me your feedback.

This goes along the theory of making the business owner the star.
What makes one company different from another? I feel it is the owner and the owner's ability to perform that personal service. You can make your company stand out by standing out yourself.
As a consumer, who would you rather choose to provide you service? A company where you know the owner or a company whom you don't know who is in charge?
Personally, I would feel a lot better letting someone on my property providing me a service if I knew them. So then the goal is to sell yourself through your website and in turn this will sell your company.

Let me know what you think.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 12-02-2005, 10:37 PM
ritchiem
Guest
 
Posts: n/a
Default

It is the salesman tactic...It instills trust. Recognition is a good thing...I always say, "The client should only have to deal with one person...the sale, the delivery and follow up." If you can show your client that you are committed to them. (Joel explains it best here)
It makes for a better experience. By incorporating your idea TG, would only benefit this point.
Reply With Quote
  #5  
Old 12-05-2005, 08:37 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Hi ritchiem,

Why do you feel that many if not most owners of service companies just don't promote themselves?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-05-2005, 10:57 AM
ritchiem
Guest
 
Posts: n/a
Default

To most people it may be a little humbeling.
Reply With Quote
  #7  
Old 01-17-2006, 06:49 PM
BSDeality
Guest
 
Posts: n/a
Default

I do not put myself on the front page of my website because I am younger (22). I have run into several people who do not weigh or value my opinion as much as an older person because of my age. I work hard, do my research and everyday gain more experience, so for now I want to put the "professional" image right in their face from the get-go. If they're interested in the man behind the company they can read about me by clicking a link at the bottom left of my site.
Reply With Quote
  #8  
Old 01-19-2006, 03:04 AM
Soupy
Guest
 
Posts: n/a
Default

It doesn't sound like a bad idea (can't hurt). I think a lot of LCO's try to break free of that personal lawn-boy persona and might be why many don't advertise the owner (it also might give the wrong idea that the owner will always be on site).

Most websites (no matter what the business) do not promote the owner. Every once in awhile you will see a picture of the CEO/owner on a website followed by a mission statement. Personally when I see such websites I don't take the time to read about the CEO/owner and go right to the product or service. Since it is the product or service I want to know about, then a detail explanation can/will help make the sale.

P.S. I don't see a picture of the owner of Gopher on this website... Or maybe i'm not looking hard enough
Reply With Quote
  #9  
Old 01-19-2006, 04:35 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,422
Rep Power: 10
Steve has disabled reputation
Default

Hi Soupy,

Quote:
Originally Posted by [b
Quote[/b] ]I don't see a picture of the owner of Gopher on this website... Or maybe i'm not looking hard enough
That is a very good point. Is there a difference in marketing a product versus a service?
As you said
Quote:
Originally Posted by [b
Quote[/b] ]Personally when I see such websites I don't take the time to read about the CEO/owner and go right to the product or service.
Now when you market a service and you are going to be having this person or person's staff on your property performing a task. Would it be best to know the owner personally, or know who he/she is? Would it help you stand out? Even in BSDeality's case. Where he feels he doesn't get respect due to his age at times.
When marketing a service, is it best to promote the owner?

It's at least something to consider. If no one is doing it, and you do, would you stand out more. Would it help promoting that personalized service touch?

Just some things to consider.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-19-2006, 11:20 PM
Soupy
Guest
 
Posts: n/a
Default

Actually I see the personal touch with products more and more lately on TV. Oreck commercials, and the video professor commercials come to mind. Car dealerships have been doing it for years. I think Papa John's does it too.

I have not seen any service related companies advertise the owner, they usually show their crew at work. I have seen ads that mention that their employee's are background checked, drug screened, uniformed & badged, and insured.

It isn't a bad idea, and I don't think it could hurt to try it. I was just pointing out that quality or price will do most of the selling in lawn care. I have seen some shoddy individuals cutting grass. It's probably easier since we perform an outside service.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
Yesterday 08:54 PM
by ExtremeLawncareServices
3 174
Look out Bob Villa -...
Mr Dave
Yesterday 10:06 AM
Yesterday 08:19 PM
by Matther777
2 120
Real Estate??
tbtigers03
Yesterday 06:43 PM
Yesterday 08:17 PM
by Sprinkler Buddy
3 89
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Yesterday 08:01 PM
by ExtremeLawncareServices
16 751
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
Yesterday 07:37 PM
by ExtremeLawncareServices
25 1,102
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 06:13 PM
by tbtigers03
6 326
Hello from Kentucky
TRV
Yesterday 05:42 PM
Yesterday 05:54 PM
by Sprinkler Buddy
1 69
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Yesterday 05:51 PM
by Sprinkler Buddy
4 376
Give Me Your Problems
ellakit
Yesterday 04:10 PM
Yesterday 04:10 PM
by ellakit
0 17
Say Hello !!!
Steve
03-19-2007 11:18 AM
Yesterday 03:53 PM
by ellakit
1,188 336,223
Whe does Mowing season...
jack2048
Yesterday 07:05 AM
Yesterday 02:38 PM
by Steve
3 145
Falling into business
stellarmowing
09-28-2014 04:35 PM
Yesterday 02:17 PM
by Steve
4 300
hey
sizemorelawncare
09-28-2014 08:12 PM
09-29-2014 03:10 PM
by Steve
2 234
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
09-29-2014 03:09 PM
by Steve
2 289
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
09-29-2014 03:05 PM
by Steve
4 304
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
09-29-2014 02:36 PM
by Steve
3 430
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
09-29-2014 02:33 PM
by Steve
3 684
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
09-29-2014 02:27 PM
by Steve
4 534
Pricing ????
6295danny
01-14-2013 07:54 PM
09-29-2014 02:22 PM
by Steve
35 6,554
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 7,058
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,076
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,101
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,288
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 779
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,161
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 722
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 1,055
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 789
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,424
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,442
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,663
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,096
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,495
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 896
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,079
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,509
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 908
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,267
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 1,023
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,774
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,516
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,697
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,416
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 919
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 1,045
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 966
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,767
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,497
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,563
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 910
» Popular Tags
4wd bob villa charge christmas christmas lighting collections commercial demonstration ditches employee problems estimate exmark ferris first truck fundraiser georgia gopherhaul gravely hardscapes holiday how much to charge how to how to bid hydraulic introduction kawasaki labor cost landscape services lawn lawn care lawn care busines plan lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf removal lesco lighting marketing mowing mulch estimate new buisness new mower past due patio install podcast property management company reo rotating running a business scag scag v-ride seo sprayer starting a business start up lawn care business steep lawns steve stihl tips top dresser toro trailer mate pro truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:18 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:18 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy