Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Why don't websites promote the owner?


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 12-01-2005, 07:44 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

How many websites for lawn care operators have you seen and how many of them promote the owner as the unique selling proposition.
The website would include a picture of the owner on the front page with some sort of commitment or guarantee to the customer. It's this guarantee that makes his company stand out from the rest. His company is not another faceless lco hiding behind a company name but a real person that you can call when you need assistance.

What is your view on this both pro's and con's?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 12-01-2005, 08:25 PM
ritchiem
Guest
 
Posts: n/a
Default

Lawn care business tipsLawn Care Business Book
I don't recall seeing any. Perhaps you might see them on a portfolio page, however you don't know that it is them. It would be something that not many people are doing.

And also, I cannot see any con's really. A good picture of the owner shows that he/she is backing up thier company, that they have passion in what they are doing.

I think that this would be a good idea to try out...I am willing.
Reply With Quote
  #3  
Old 12-02-2005, 09:59 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Hi ritchiem,

Here is the basic design idea. Please give me your feedback.

This goes along the theory of making the business owner the star.
What makes one company different from another? I feel it is the owner and the owner's ability to perform that personal service. You can make your company stand out by standing out yourself.
As a consumer, who would you rather choose to provide you service? A company where you know the owner or a company whom you don't know who is in charge?
Personally, I would feel a lot better letting someone on my property providing me a service if I knew them. So then the goal is to sell yourself through your website and in turn this will sell your company.

Let me know what you think.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 12-02-2005, 10:37 PM
ritchiem
Guest
 
Posts: n/a
Default

It is the salesman tactic...It instills trust. Recognition is a good thing...I always say, "The client should only have to deal with one person...the sale, the delivery and follow up." If you can show your client that you are committed to them. (Joel explains it best here)
It makes for a better experience. By incorporating your idea TG, would only benefit this point.
Reply With Quote
  #5  
Old 12-05-2005, 08:37 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Hi ritchiem,

Why do you feel that many if not most owners of service companies just don't promote themselves?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #6  
Old 12-05-2005, 10:57 AM
ritchiem
Guest
 
Posts: n/a
Default

To most people it may be a little humbeling.
Reply With Quote
  #7  
Old 01-17-2006, 06:49 PM
BSDeality
Guest
 
Posts: n/a
Default

I do not put myself on the front page of my website because I am younger (22). I have run into several people who do not weigh or value my opinion as much as an older person because of my age. I work hard, do my research and everyday gain more experience, so for now I want to put the "professional" image right in their face from the get-go. If they're interested in the man behind the company they can read about me by clicking a link at the bottom left of my site.
Reply With Quote
  #8  
Old 01-19-2006, 03:04 AM
Soupy
Guest
 
Posts: n/a
Default

It doesn't sound like a bad idea (can't hurt). I think a lot of LCO's try to break free of that personal lawn-boy persona and might be why many don't advertise the owner (it also might give the wrong idea that the owner will always be on site).

Most websites (no matter what the business) do not promote the owner. Every once in awhile you will see a picture of the CEO/owner on a website followed by a mission statement. Personally when I see such websites I don't take the time to read about the CEO/owner and go right to the product or service. Since it is the product or service I want to know about, then a detail explanation can/will help make the sale.

P.S. I don't see a picture of the owner of Gopher on this website... Or maybe i'm not looking hard enough
Reply With Quote
  #9  
Old 01-19-2006, 04:35 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Hi Soupy,

Quote:
Originally Posted by [b
Quote[/b] ]I don't see a picture of the owner of Gopher on this website... Or maybe i'm not looking hard enough
That is a very good point. Is there a difference in marketing a product versus a service?
As you said
Quote:
Originally Posted by [b
Quote[/b] ]Personally when I see such websites I don't take the time to read about the CEO/owner and go right to the product or service.
Now when you market a service and you are going to be having this person or person's staff on your property performing a task. Would it be best to know the owner personally, or know who he/she is? Would it help you stand out? Even in BSDeality's case. Where he feels he doesn't get respect due to his age at times.
When marketing a service, is it best to promote the owner?

It's at least something to consider. If no one is doing it, and you do, would you stand out more. Would it help promoting that personalized service touch?

Just some things to consider.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 01-19-2006, 11:20 PM
Soupy
Guest
 
Posts: n/a
Default

Actually I see the personal touch with products more and more lately on TV. Oreck commercials, and the video professor commercials come to mind. Car dealerships have been doing it for years. I think Papa John's does it too.

I have not seen any service related companies advertise the owner, they usually show their crew at work. I have seen ads that mention that their employee's are background checked, drug screened, uniformed & badged, and insured.

It isn't a bad idea, and I don't think it could hurt to try it. I was just pointing out that quality or price will do most of the selling in lawn care. I have seen some shoddy individuals cutting grass. It's probably easier since we perform an outside service.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Building credit
Matther777
Yesterday 05:20 PM
Today 06:35 PM
by Matther777
4 83
Spreading Weeds?
WesleySnips
Yesterday 09:46 PM
Today 06:21 PM
by kslawn
3 67
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Today 01:36 PM
by Steve
2 98
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Today 01:30 PM
by Steve
1 51
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Today 01:29 PM
by Steve
3 120
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Today 01:22 PM
by Steve
2 99
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Today 01:21 PM
by Steve
14 617
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Today 07:39 AM
by SGL1
15 317
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
Yesterday 10:14 PM
by WesleySnips
5 340
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 01:21 PM
by ExtremeLawncareServices
80 4,636
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
Yesterday 08:16 AM
by Just for Cuts
7 184
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 325
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 493
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 97
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 206
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,266
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 388
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 223
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 920
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 223
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 276
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 309
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 213
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,417
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 249
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 159
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 295
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 673
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 521
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 304
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 619
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 197
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 191
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 750
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,070
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 796
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 721
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,677
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,741
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 469
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 382
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 841
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 579
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 591
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,914
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 579
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 235
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 681
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 333
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 813
» Popular Tags
4wd advertisement article marketing auger bid butterfly gardens charge courtesy call credit card customers decorating estimate exmark ferris first truck georgia gopherhaul grass gravely growing a lawn care business health hills holiday holiday decorating holiday lighting how much to charge introduction john deere quik trac kansas city lawn lawn care lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo leaf lighting marketing monthly mow mulch mulch price new buisness organize payment podcast property management company pto reo scag schedule scripts seo snow social media starting a business start up lawn care business stihl theft toro toro grand stand trailer trimmer rack walker winter winter services zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:10 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:10 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy