Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Tips for Your Website


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-13-2006, 10:00 AM
ritchiem
Guest
 
Posts: n/a
Default

Hello all! I have been on many forums giving advice on company’s websites, and I have put together a list of tips to help you with yours.

The Process

1. Plan out your site first! Don't just jump into it...consider these;
- Who is your target audience?
- What pages will you have on your site? i.e. home, about us
- Do you have a color scheme?
- Write an editorial about your company and the services you provide
- Do you have pictures (original pictures) for your site?

2. Draw your layout on a piece of paper to get a good idea on what you want in the end. Or if you will be using a Gopher Web Template make sure it will work with what you want in the end.

Now that you have the preliminary stuff out of the way, this would be a good time to find a domain name and hosting. Domain names can be purchased anywhere, Omnis.com is where I purchase mine for $7.99 you cannot go wrong. You may have some trouble finding a great domain name as they may be taken already...here are some tips;

- Keep it simple
- Keep it short
- Make sure the domain directly reflects your company.

As for hosting, Design In Q now offers hosting. We also have a special running for LCO's for $1.99 per month (promo titled "Keep your green"). We give you what you need and don't sell you on stuff you don't. Design In Q prides itself on keeping it real and avoiding mind bending sales tactics. Here is a breakdown on what $1.99 gets you.

- 50 MB of online storage
- 1000 MB of transfer
- 25 email addy's including webmail
- Supports cgi, perl, PHP, streaming video and music
- Webalizer stats
- cPanel
- The list goes on

If you are interested please shoot me an email rmurphy@designinq.com and we can set it up (larger packages are available as well).

Now comes time for the fun stuff...Design. There are so many wysiwyg (what you see is what you get) programs out there. My favorite is Macromedia Dreamweaver. You can download a free 30 day trial of the software here. I am not going to tell you how to use it, it comes with very nice tutorials built in that you can try. Adobe Photoshop or Macromedia Fireworks are great graphic programs you can use to jazz up your site.

Here are some Design Tips.

1. Do not create your site in a screen resolution above 800 x 600. If you do the average visitor will have to scroll to view your site. Just because it looks good to you, does not mean it will be that way for everyone else.

2. Test your site in all browsers. Again what works in IE may not work at all in Firefox. The sooner you check the sooner you can curb the problem.

- Internet Explorer
- Mozilla Firefox
- Netscape Nav

3. Keep your colors within the websafe pallet. Here is a good link to further explain what I mean.


256 Color Pallet

4. Keep your Navigation simple. Don't make visitor hunt for your links or buttons. Making your information easy to find is key.

5. Stay away from Flash. Are you selling media services or landscape services? Nothing worse than going to a landscapers site and they have a flashy intro with techno music. Plus not everyone has the flash plug-in installed on their computer...don't know why but it is true. Some visitors are just scared to install things they don't know about.

6. Optimize all of your images for fast download. Too many sites out there with 1-3MB images in their pages. Someone viewing your site using 28.8-56Kbs modem (half of the world still uses dialup) would just leave if the page does not load within 10 seconds even less. Most HTML editors have optimization tools built in so you can view download speeds at different connection rates.

7. When naming your pages and files (flower.jpg, index.html), stay away from using spaces and keep everything in lower case. Most Unix servers are case sensitive and will not recognize the file. This is just good practice.

SEO Practices(search engine optimization)

Well when it all comes down to it, this topic can break or make your site. Just because a site is designed well and is easy to navigate does not mean it will survive in the www. Here are some things to consider.

1. Make sure your meta tags are in there. Meta tags for keywords and description will help web crawlers/spiders index your site. Here is an example of good meta tags.

Code Sample
<meta name="description" content="Landmark Design is a full service exterior and interior landscape company. Our services, ranging from Design to Construction and Maintenance, are for residential and commercial clients.">
<meta name="keywords" content="Design, exterior, interior, landscape, construction, maintenance, lawns, cutting, trimming, certified, weed, pest control, fertilizing, aerating, gardens, weeding, annual, planting, perennial, care, shrubs, trees, pruning, pest, control, spring, fall, clean-ups, installation, capabilities, acclimatized, plants, weeping, spreading, palms, ferns, decorative, containers, soil, mixes, planters, rock, wood, stream, pond, waterfall, fountain">
<meta name="Author" content="Richard Murphy">
<meta name="Author" content="Design In Q">
<meta name="rating" content="General">
<meta name="ROBOTS" content="ALL">[/quote]

You can use them as you wish.

2. Make sure that the keywords you specify are in your content.

3. Title your pages right! If you are working on 'Our Services' page make sure to title the page accordingly. Also include in the title keywords of the pages content. i.e. "Our Services lawn mowing fertilizing aerating" This will help narrow down searches for your potential clients.

Those are just a few examples of SEO. There are so many tricks you can try, however these ones are the most important.

When your site is finished upload it to your hosting account using FTP software such as, Cute FTP, you can even use your web browser to upload your site. In the address bar type in your ftp address (ftp://yoursite.com) and at the prompt input your username and password and you are in.

Remember to test, test, and test. Give your site out to family and friends for them to test it out on their computers. Ask them to check for spelling errors and graphic issues. Better they find them than your clients. Remember that your site is a direct reflection of your company.

If there is anything to add to this post please feel free to reply.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Big mowing job
Bradcook21
Today 03:57 PM
Today 04:32 PM
by rootytalbot
1 16
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Today 02:32 PM
by mattthelawnguy
8 329
Say Hello !!!
Steve
03-19-2007 11:18 AM
Today 01:53 PM
by malaboy
1,226 401,032
Hello Everybody
budspop
Today 11:42 AM
Today 11:42 AM
by budspop
0 26
Hello!
brandycarlton
Yesterday 12:31 PM
Yesterday 03:54 PM
by Steve
1 117
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 223
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 202
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 209
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 361
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 207
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 733
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,913
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 360
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-27-2015 11:27 AM
by googus
8 551
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,405
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,392
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,451
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 297
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 417
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 318
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 338
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,716
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,665
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,472
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 345
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 292
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 460
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,467
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 390
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,233
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 363
» Popular Tags
accounting ad landscaping advertising aerocore apartment bid apartment complex bark billy goat brushcutter bob villa bush collections contract help curb appeal services deliquentaccounts demonstration door hangers edging employee problems equipment dealer equipment rental facebook financials foreman free lawn care google growing a lawn care business hardscapes husqvarna invoicing jobs landscape landscape services landscaping training lawn aeration lawn care lawn mowing marketing marketing secrets mr dave mulch new business ordinance past due patio install per hour charge per hour service plowing pricing profit on employee quickbooks quickbooks online roundup scag secrets to landscaping sell the vision seo shell shreaded small engine repair solo backpack sprayer sq ft swzt tree tree pics up sell employee walk behind web design website winterization www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:29 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:29 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy