Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

10 Tips for Creating Professional Brochure Design


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-28-2004, 05:02 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default

10 Tips for Creating Professional Brochure Designs

The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design:

# Whatís out there.
# Collect and study brochures from around the community. What makes one design more appealing than another? You can develop your sense of good design by carefully studying other designs. Voice / Audience.
# Who are you trying to reach with your information, and how do you want to come across to them? Choose a font that will express the voice you desire (professional, humorous, casualÖ) and still keep your message clear. Avoid using more than two or three font styles, so as not to distract the reader from your message. Vary the font size of individual parts of the design according to their importance. Avoid excessive underlining, which can cause clutter and make text harder to read. Less is more.
# What is the purpose of your brochure? Use the 'Brochure Checklist' to decide what information is necessary, and arrange the components of your brochure in order of importance. The clearer you are about the order of importance within your information, the better your brochure will be. Make sketches and move the various elements around. Try repositioning one or more elements to see how your design is affected. Bars and boxes.
# Use bars and boxes sparingly. Boxes, borders and bars work well for directing oneís attention and separating busy areas**but too many can make your brochure design look cluttered or confusing. Explore other options for grouping and separating. Negative space.
# Use 'empty' space to create a relationship between the contents and the page. Bring the specific information into focus on the page by adjusting the space around it. The amount of negative space in a design affects its overall tone of lightness or heaviness. As a person shouting in a noisy room stands out when the room suddenly becomes quiet, so does a word stand out on a busy page where the busyness suddenly stops. Keep it simple.
# Keep your message in mind and include only those ingredients necessary to communicate the message. If you choose graphic elements to ornament your brochure, ask yourself whether they help to direct the readerís attention, or simply create distraction. Bigger, bolder and brighter.
# Once you have determined the relative importance and sequence of the particular components in your message, you will be ready to consider how to treat each of them. The most important items should obviously receive more of your readerís attention. They should be larger, bolder, brighter, or in some other way made to stand out from the rest of your message. Color.
# Color can be applied as ink on paper or as the paper itself. There are hundreds of paper colors available, yet some of the most effective brochures are done in only one or two colors. Black and white brochures can often be more dramatic than color. The cost of printing should be considered before making a color decision. Paper selection.
# Paper comes in all sizes, colors, and textures. Ask your teacher about paper options. Using recycled paper can add an interesting flair to your brochure design, and it helps reduce the impact we make on our natural resources. However, using recycled paper can increase the cost of your brochure, because it is generally more expensive than regular paper. Proofread!
You should proofread your final design several times before having it printed. Once printed, itís too late to fix an error that you didn't spot. Read lines backwards to check for errors. Step back and look critically at the overall layout.

Adapted from Direction newsletter, © 1996, by Pierre Zubrinsky, artist and freelance graphic designer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-29-2004, 07:51 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,569
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
More interesting information from this site.

HOW TO GET BETTER CUSTOMER RESPONSE FROM YOUR BROCHURE

Here are some suggestions you should consider.

Make sure your address, phone and fax numbers, website and e-mail are easy to find.

Give your reader a reason to open the brochure. Start selling on the cover. And list the benefits your product or service offers.

Use testimonials. Nothing helps sell a product or service better than reading comments from satisfied customers. (Be sure to get your customer's permission before quoting him.)

Have a "Frequently Asked Questions" section. Your brochure should answer common questions a prospect is going to ask about your product or service. If your business does quotes, include a separate questionnaire that the prospect can fill out and fax to you.

Include information that the prospect would find valuable. He's then more likely to keep the brochure longer. For example, you run a computer repair service, so you include in your brochure a small section called "Ten Ways to Boost your Computer's Performance" or "Little Known Windows Shortcuts to Improve your Productivity."

Tell the prospect what the next step he or she should take. Call for more information? Call for a free estimate?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
SCAG Tiger Cat DECK...
rower30
08-24-2013 10:07 AM
Yesterday 02:51 PM
by Sunpointair
12 4,907
John Deere 667a
acrajchel
08-30-2015 10:00 AM
Yesterday 11:06 AM
by Steve
4 101
Your 2015 summer review.
Steve
Yesterday 11:01 AM
Yesterday 11:01 AM
by Steve
0 35
Dane Scag
Steve
08-28-2015 12:29 PM
08-28-2015 12:29 PM
by Steve
0 84
24 and 50 acre cemetery...
grassmasterswilson
08-18-2015 10:09 AM
08-26-2015 02:42 PM
by Steve
13 563
Rookie business question...
WarriorLandscapingCAN
08-05-2015 05:20 PM
08-26-2015 02:33 PM
by Steve
3 415
How to clean an old...
rmccutchan
08-16-2015 05:23 PM
08-26-2015 02:31 PM
by Steve
9 434
how to make customers...
Bradcook21
05-27-2015 05:04 PM
08-26-2015 12:25 PM
by kslawn
19 3,776
Needing a website built
burtle
06-17-2015 09:02 AM
08-25-2015 11:31 AM
by acrajchel
9 2,487
Big mowing job
Bradcook21
07-30-2015 03:57 PM
08-25-2015 11:23 AM
by acrajchel
17 1,005
ZTR Review
Shark1611
05-31-2012 10:42 PM
08-25-2015 11:16 AM
by acrajchel
8 3,778
Hi Everyone
mmays29
08-25-2015 08:16 AM
08-25-2015 11:15 AM
by Steve
3 131
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
08-25-2015 11:08 AM
by acrajchel
11 1,207
Old Business New Owner
Toyman
06-17-2014 08:57 PM
08-25-2015 11:00 AM
by acrajchel
17 1,598
Hi everyone! We're new...
alltrades
08-22-2015 12:46 PM
08-24-2015 10:41 AM
by Steve
2 183
CAn I get some help with...
rootytalbot
08-11-2015 06:14 PM
08-24-2015 10:36 AM
by Steve
12 527
Hi
Wemowjunction
08-16-2015 08:45 PM
08-20-2015 01:46 PM
by Steve
11 423
Drive cable bad?
SGL1
08-10-2015 11:16 PM
08-20-2015 01:41 PM
by Steve
5 382
Hey there everyone
Cole8999
08-16-2015 04:42 PM
08-18-2015 04:35 PM
by Steve
3 264
Help with a truck
bdodson89
04-27-2015 08:15 PM
08-18-2015 11:47 AM
by rmccutchan
7 983
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
08-18-2015 07:59 AM
by rootytalbot
7 406
Say Hello !!!
Steve
03-19-2007 11:18 AM
08-17-2015 04:34 PM
by Steve
1,229 406,214
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
08-16-2015 11:42 PM
by rmccutchan
3 605
What's your next...
Steve
05-15-2015 11:54 AM
08-16-2015 11:09 PM
by SC93
16 1,262
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
08-14-2015 11:08 PM
by scaypa
95 11,505
New Biz
kufnerins
08-14-2015 05:52 PM
08-14-2015 08:56 PM
by Steve
1 221
Chemical and Fertilizer...
rmccutchan
08-09-2015 10:36 PM
08-13-2015 11:11 PM
by rmccutchan
6 419
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
08-13-2015 02:10 PM
by rootytalbot
12 2,092
Hello all thinking about...
bernie
08-11-2015 04:28 PM
08-13-2015 10:33 AM
by Steve
8 381
Logo Help Font Color
LZLC
08-08-2015 09:26 PM
08-12-2015 03:50 PM
by Steve
4 363
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
08-12-2015 12:30 AM
by Jeff1
20 1,830
My new mower
Chilehead
08-08-2015 09:09 PM
08-11-2015 08:36 PM
by Chilehead
9 532
Thought this was a good...
Just for Cuts
08-06-2015 03:38 PM
08-11-2015 10:54 AM
by Steve
8 530
Plowing pricing
jcurr33
08-08-2015 04:58 PM
08-11-2015 10:51 AM
by Steve
6 487
Should I upgrade my back...
googus
08-07-2015 10:50 AM
08-11-2015 10:44 AM
by googus
7 452
Keeping it clean....
Wolf4dk
08-09-2015 11:31 PM
08-11-2015 06:34 AM
by Chilehead
7 377
I have been rude and...
biglee
06-15-2015 10:11 PM
08-10-2015 09:41 PM
by stallman419
12 2,764
Newbie Saying Hi.
LZLC
08-08-2015 09:22 PM
08-10-2015 11:20 AM
by Steve
1 267
How much do I charge to...
Chris Herrera
08-06-2015 09:30 PM
08-09-2015 11:31 AM
by biglee
2 411
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-07-2015 03:26 PM
by Steve
17 1,158
Best commercial contract...
sanlanct
08-04-2015 12:18 PM
08-06-2015 06:20 AM
by sanlanct
2 406
I came across this on a...
rootytalbot
08-02-2015 11:04 AM
08-05-2015 08:17 PM
by SC93
9 639
Help bidding a hedge...
hopolb33
08-02-2015 06:09 PM
08-05-2015 02:07 PM
by Steve
3 443
recycler toro 22"
rvezakis
08-03-2015 12:10 PM
08-04-2015 11:47 AM
by Steve
1 324
» Popular Tags
ad landscaping advertising aerocore applying bark billy goat brushcutter blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems equipment dealer equipment rental facebook flyers free advertising free lawn care google growing a lawn care business hiring how to hydro increase customers jobs landscape landscaping lawn aeration lawn care lawn mowing marketing marketing secrets more customers business mr dave mulch new business ordinance past due per hour charge per hour service plowing pricing profit on employee roundup scag secrets to landscaping sell the vision seo shell shreaded solo solo backpack sprayer sq ft square foot swzt tree tree pics up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:16 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:16 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy