Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

10 Tips for Creating Professional Brochure Design


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-28-2004, 05:02 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

10 Tips for Creating Professional Brochure Designs

The key to making a professional brochure is to stick to the basics. These ten tips will provide the crucial elements for creating a professional brochure design:

# Whatís out there.
# Collect and study brochures from around the community. What makes one design more appealing than another? You can develop your sense of good design by carefully studying other designs. Voice / Audience.
# Who are you trying to reach with your information, and how do you want to come across to them? Choose a font that will express the voice you desire (professional, humorous, casualÖ) and still keep your message clear. Avoid using more than two or three font styles, so as not to distract the reader from your message. Vary the font size of individual parts of the design according to their importance. Avoid excessive underlining, which can cause clutter and make text harder to read. Less is more.
# What is the purpose of your brochure? Use the 'Brochure Checklist' to decide what information is necessary, and arrange the components of your brochure in order of importance. The clearer you are about the order of importance within your information, the better your brochure will be. Make sketches and move the various elements around. Try repositioning one or more elements to see how your design is affected. Bars and boxes.
# Use bars and boxes sparingly. Boxes, borders and bars work well for directing oneís attention and separating busy areas**but too many can make your brochure design look cluttered or confusing. Explore other options for grouping and separating. Negative space.
# Use 'empty' space to create a relationship between the contents and the page. Bring the specific information into focus on the page by adjusting the space around it. The amount of negative space in a design affects its overall tone of lightness or heaviness. As a person shouting in a noisy room stands out when the room suddenly becomes quiet, so does a word stand out on a busy page where the busyness suddenly stops. Keep it simple.
# Keep your message in mind and include only those ingredients necessary to communicate the message. If you choose graphic elements to ornament your brochure, ask yourself whether they help to direct the readerís attention, or simply create distraction. Bigger, bolder and brighter.
# Once you have determined the relative importance and sequence of the particular components in your message, you will be ready to consider how to treat each of them. The most important items should obviously receive more of your readerís attention. They should be larger, bolder, brighter, or in some other way made to stand out from the rest of your message. Color.
# Color can be applied as ink on paper or as the paper itself. There are hundreds of paper colors available, yet some of the most effective brochures are done in only one or two colors. Black and white brochures can often be more dramatic than color. The cost of printing should be considered before making a color decision. Paper selection.
# Paper comes in all sizes, colors, and textures. Ask your teacher about paper options. Using recycled paper can add an interesting flair to your brochure design, and it helps reduce the impact we make on our natural resources. However, using recycled paper can increase the cost of your brochure, because it is generally more expensive than regular paper. Proofread!
You should proofread your final design several times before having it printed. Once printed, itís too late to fix an error that you didn't spot. Read lines backwards to check for errors. Step back and look critically at the overall layout.

Adapted from Direction newsletter, © 1996, by Pierre Zubrinsky, artist and freelance graphic designer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-29-2004, 07:51 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,181
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
More interesting information from this site.

HOW TO GET BETTER CUSTOMER RESPONSE FROM YOUR BROCHURE

Here are some suggestions you should consider.

Make sure your address, phone and fax numbers, website and e-mail are easy to find.

Give your reader a reason to open the brochure. Start selling on the cover. And list the benefits your product or service offers.

Use testimonials. Nothing helps sell a product or service better than reading comments from satisfied customers. (Be sure to get your customer's permission before quoting him.)

Have a "Frequently Asked Questions" section. Your brochure should answer common questions a prospect is going to ask about your product or service. If your business does quotes, include a separate questionnaire that the prospect can fill out and fax to you.

Include information that the prospect would find valuable. He's then more likely to keep the brochure longer. For example, you run a computer repair service, so you include in your brochure a small section called "Ten Ways to Boost your Computer's Performance" or "Little Known Windows Shortcuts to Improve your Productivity."

Tell the prospect what the next step he or she should take. Call for more information? Call for a free estimate?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Customer letters
kslawn
Today 06:17 AM
Today 06:17 PM
by kslawn
2 51
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
Today 05:53 PM
by eastsidelandcare
2 124
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
Today 05:49 PM
by eastsidelandcare
2 161
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
Today 05:37 PM
by Just for Cuts
9 199
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 03:55 PM
by stevef1201
75 4,270
Should I ?
googus
Yesterday 04:06 PM
Today 03:48 PM
by googus
3 106
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
Today 12:42 PM
by Steve
3 132
new to me box truck
jrayb39667
03-06-2014 10:20 PM
Today 12:40 PM
by Steve
15 1,309
Need help determining...
Jbss861
07-20-2014 02:33 PM
Today 12:35 PM
by Steve
10 224
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
Today 12:14 PM
by Steve
14 819
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
Today 11:55 AM
by Steve
26 1,103
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
Today 11:48 AM
by Steve
4 174
Overspray?
stevef1201
07-21-2014 04:20 PM
Today 11:39 AM
by Steve
3 84
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
Yesterday 01:53 PM
by Steve
6 205
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 607
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 443
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 219
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
07-21-2014 01:04 PM
by Steve
12 496
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 517
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 112
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 115
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 658
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 969
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 705
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 640
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 318,482
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-15-2014 11:56 AM
by Steve
5 216
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-15-2014 11:42 AM
by Steve
9 319
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,654
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 392
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 323
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 785
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 503
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 508
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,827
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 500
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 177
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 607
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 262
Shindaiwa
CLB454
05-13-2014 09:04 PM
07-10-2014 03:04 PM
by Steve
14 741
Starting New in FL
mmcuttrim
08-06-2010 09:22 AM
07-10-2014 02:44 PM
by Steve
48 11,200
Bid help 45 on acre...
Priggan
06-26-2014 12:56 PM
07-09-2014 08:38 AM
by kslawn
7 487
need help bidding fence...
veteranslawncaresystems
07-03-2014 10:33 AM
07-08-2014 12:00 PM
by Steve
5 348
Trimmer or Knife?
gwilson98
07-04-2014 09:56 PM
07-07-2014 02:41 PM
by Steve
6 311
Started a New Solar Lawn...
Solar Lawn Care
06-08-2013 01:40 AM
07-07-2014 01:55 PM
by Steve
37 7,374
New Canadian Member
coppervalley
07-04-2014 02:15 PM
07-07-2014 01:12 PM
by Steve
1 213
Happy Independance...
stevef1201
07-04-2014 07:05 AM
07-07-2014 01:01 PM
by Steve
2 213
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-07-2014 12:47 PM
by Steve
4 291
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
07-06-2014 01:50 PM
by SGL1
21 5,186
Poulan Pro trimmers
SGL1
06-30-2014 11:16 PM
07-05-2014 09:32 PM
by SGL1
20 493
» Popular Tags
2wd 4x4 ads birdscaping care charge christmas christmas light hanging collections subcontractor commercial craigslist customers ditches ecosymbiosis employee problems exmark fall ferris four wheel drive franchise gopherhaul grass gravely holiday how much to charge how to bid hydraulic installation invoice labor cost late lawn lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn service leaf cleanup lesco lighting brass outdoor lights marketing mowing mulch estimate new buisness podcast promotion riding mower rotating running a business scag scag v-ride season seo starting a business steep lawns stihl sulky theft of services tips top dresser toro trailer mate pro truck new used landscape upsell walk behind walker winter money making ideas won't return
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:24 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:24 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy