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Tips for writing strong classified ads


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Old 04-30-2004, 08:29 PM
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We often see discussions on placing classified ads in local papers to attract business. Here is an article that discusses how to make a powerful ad.

Read the full article here. This site includes sample ad designs.

"Rule #1 The headline of your ad must catch the reader's attention instantly. Surfers scan ads at near the speed of light and your ad is competing with a lot of other ads and information for their attention. The headline of your ad must bring that surfer to a screeching halt.
Rule #2 The body of your ad must not only hold the reader's attention- it should get the reader excited about your product or service. You want your visitors eager and ready buy your product or service before they reach your site.
Rule #3 The ad must target potential customers for your product or service. What's called a blind ad may draw a lot of visitors to your site, but few will buy, and we are looking for buyers, not "tire kickers." Right? "
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Old 05-03-2004, 01:38 PM
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Here are some example of strong classified ad designs from the book "The Guerrilla Marketing Handbook."

Fast, efficient electrical work. Certified electricians with references. FREE estimates. Call 555-5656. All work fully guaranteed.

and another

Need A Stretch Limo In 25 Minutes? Guaranteed. Carnegie Limo 555-5656.

In only two lines this add conveys a benefit and guarantee.
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Old 06-30-2010, 02:45 PM
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Since we have been talking about classified ads lately, I thought I should bring this post back up.

A lot of great content.

Keep your ads simple and make the headline catch the readers eye!
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