Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Marketing Flops?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2005, 04:44 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

What marketing ideas have you tried that flopped?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2005, 04:45 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
walker-talker said

Ok....hate even thinking about this one. This past spring I had some fairly professional looking flyers made up and read "3 Free Mowings" across the top. Glossy and full color both sides. In short, $3K and 30,000 flyers later I picked up (and kept) two mowing accounts. Had them inserted into neighborhood assoociations newsletters, never again. Actually, one of those accounts was from the same flyer, but delivered. Next spring, it will either be postage paid postcards or hand delivered flyers/doorhangers. I might send out a small run of 5,000 postcards. I still have about 600 flyers, 1500 nice doorhangers and another 1000 one colored doorhangers, so I will try and get all those used up. I am planning of getting me an electric scooter to get all those delivered.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2005, 04:46 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

arizweedhea said

I did this years ago.
Offered free "grass" , one ounce .Not the real stuff

Also , "free ***** " , kitten ,with 12 month agreement

Lots of calls , no takers
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2005, 04:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

DFW Area Landscaper said

Clippers Magazine. Total flop. Paid $400. Got two calls from it. A one time cut and a guy with a lawn way too big for us to mow.

This season, I have started getting about three cold-calls per week from people selling advertising. I always tell them this when they call:

I've already got proven methods of advertising that make money for me. I would love to have more advertising sources. But what I can't do is pay you to find out if your advertising method will work for my business. Its a gamble on my part and I don't gamble now that I have a proven method. Most advertisements, especially the ones that are represented by sales people, are too expensive to work. I mean, most of them will probably generate calls, but then when I look at what they are costing me, it isn't a money maker. So here's the deal that I offer everybody that calls me selling advertising. If you want to give me the ad for free, if it works, and if its a money maker, I will renew it over and over. But I'm not gonna pay you to find out if it works or not. I've just had too many bad gambles that didn't pay off to keep doing that.

So far, no one has taken me up on the offer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-11-2005, 06:26 PM
shipent
Guest
 
Posts: n/a
Default

I did display advertising in the news paper. Had them put a nice 2x2 display ad in the paper, run it on 2 Sundays in a row (even had one on the front page their treat!), and 4 times on Wednesdays paper (our two bigest days papers with most circulation). I got 1 residental account. Spent $600 on advertising to get a $25 lawn job. All years work never even made $600 off the account.

Following season... Spend $55 a month, and had them run the same ad in classified without graphics, just the text from the ad... averaged 5 new customers calling wanting estimates a day!

NEVER AGAIN WILL I USE DISPLAY ADVERTISING. Classifieds worked just fine!
Reply With Quote
  #6  
Old 10-12-2005, 02:52 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

waffletown20 said

Late June flyers for people who get sick of mowing the lawn, total flop!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-12-2005, 02:52 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

NCSULandscaper said

Advertising on the placemats at Burger King
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-12-2005, 02:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

greenman said

Full color banner at a big box grocery store.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-12-2005, 02:53 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

Avery said

Ad space on our local hurrican tracking charts. In hindsight I realized that only tourists (not homeowners) look at those things. DUH!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 10-12-2005, 02:54 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,946
Rep Power: 10
Steve has disabled reputation
Default

RonRaley said

A free lawn aeration if you signed up for a full season of services and signed our contract.

That went over real well, Had no takers what so ever. it was a complete waste on money and time and taught me a valuable lesson about Val-Pak coupons. The only things that work in val paks are restuarants, carpet cleaning, and auto repair.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Centreville!
Daveylawns
05-23-2016 09:04 AM
Yesterday 04:08 PM
by Steve
1 43
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
05-23-2016 08:41 PM
by Steve
1 36
I need some aeration...
rootytalbot
08-14-2015 12:32 PM
05-23-2016 09:06 AM
by Daveylawns
10 3,739
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
05-22-2016 11:45 AM
by jrs.landscaping
8 251
Prolin
rmccutchan
05-21-2016 04:53 PM
05-21-2016 06:36 PM
by rmccutchan
2 55
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
05-20-2016 07:08 PM
by Stevenor92
8 172
Intro
LaraRahmani
05-18-2016 02:54 PM
05-19-2016 02:43 PM
by Steve
2 93
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
05-18-2016 07:34 PM
by Stevenor92
4 161
New mower!!!!
Stevenor92
05-18-2016 03:46 AM
05-18-2016 06:39 PM
by Stevenor92
2 92
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-18-2016 02:59 PM
by LaraRahmani
1,249 434,453
Stupid idea?
hopolb33
05-13-2016 11:25 AM
05-16-2016 11:22 AM
by Steve
1 131
Planting SKYBOUND CEDARS
FrankieeLawnz
05-13-2016 03:59 PM
05-16-2016 11:21 AM
by Steve
1 118
Edging Fad...
Tree geek
05-10-2016 11:29 PM
05-15-2016 11:12 PM
by Tree geek
2 165
Business Overload
Chilehead
05-06-2016 09:27 PM
05-13-2016 11:15 AM
by Steve
11 352
Hello from great state...
Cel1980
05-11-2016 09:00 AM
05-13-2016 11:07 AM
by Steve
2 137
Did this job free to...
JJand M Lawncare
05-02-2016 02:33 PM
05-11-2016 03:54 PM
by JJand M Lawncare
10 399
How to tell Cust. to...
GeeGood
04-09-2008 09:55 PM
05-09-2016 07:08 PM
by JJand M Lawncare
16 5,490
Echo SRM 230 trouble.
Jack Rabbit
05-08-2016 06:16 PM
05-08-2016 11:22 PM
by Just for Cuts
1 136
Toro ZTR Issues
rsanchez1203
05-06-2016 09:27 PM
05-07-2016 10:26 AM
by Steve
2 154
Correct way to quote a...
WarriorLandscapingCAN
05-02-2016 11:52 AM
05-03-2016 10:59 AM
by Steve
1 264
Having an issue with...
Mr. Mow
04-27-2016 03:58 PM
04-28-2016 05:04 AM
by Sprinkler Buddy
2 277
Hello From Virginia
JJand M Lawncare
04-25-2016 01:02 PM
04-27-2016 05:20 PM
by Steve
5 317
knowledge is Key
Greg'slawnandlandscape
04-23-2016 02:23 AM
04-25-2016 02:40 PM
by Steve
2 296
Hello from Calgary
Freshcut
04-22-2016 06:10 PM
04-25-2016 02:38 PM
by Steve
1 260
» Popular Tags
advertising become an entrepreneur best mower be your own boss break business education business help business management contractor hacks deck lift dethatcher edging entrepreneur entrepreneur education estimates free lawn care fuel problems fuel pump half moon blade hydro increase customers jjandm lawncare landscape landscape design landscaping landscaping design company landscaping richmond va landscping lawncare lawn mowing lawnservice lowering grade marketing mulch new business planting plowing raising grade residential lawn care richmond va richmond virginia lawn care roundup safety scag snowblower snow plowing snow shovel solo solo backpack sprayer start a business start a lawn care business start business start up swzt toro timecutter tree tree pics tree service video walk behind what to charge work from home
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:31 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:31 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy