Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Marketing Flops?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2005, 04:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

What marketing ideas have you tried that flopped?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2005, 04:45 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
walker-talker said

Ok....hate even thinking about this one. This past spring I had some fairly professional looking flyers made up and read "3 Free Mowings" across the top. Glossy and full color both sides. In short, $3K and 30,000 flyers later I picked up (and kept) two mowing accounts. Had them inserted into neighborhood assoociations newsletters, never again. Actually, one of those accounts was from the same flyer, but delivered. Next spring, it will either be postage paid postcards or hand delivered flyers/doorhangers. I might send out a small run of 5,000 postcards. I still have about 600 flyers, 1500 nice doorhangers and another 1000 one colored doorhangers, so I will try and get all those used up. I am planning of getting me an electric scooter to get all those delivered.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2005, 04:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

arizweedhea said

I did this years ago.
Offered free "grass" , one ounce .Not the real stuff

Also , "free ***** " , kitten ,with 12 month agreement

Lots of calls , no takers
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2005, 04:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

DFW Area Landscaper said

Clippers Magazine. Total flop. Paid $400. Got two calls from it. A one time cut and a guy with a lawn way too big for us to mow.

This season, I have started getting about three cold-calls per week from people selling advertising. I always tell them this when they call:

I've already got proven methods of advertising that make money for me. I would love to have more advertising sources. But what I can't do is pay you to find out if your advertising method will work for my business. Its a gamble on my part and I don't gamble now that I have a proven method. Most advertisements, especially the ones that are represented by sales people, are too expensive to work. I mean, most of them will probably generate calls, but then when I look at what they are costing me, it isn't a money maker. So here's the deal that I offer everybody that calls me selling advertising. If you want to give me the ad for free, if it works, and if its a money maker, I will renew it over and over. But I'm not gonna pay you to find out if it works or not. I've just had too many bad gambles that didn't pay off to keep doing that.

So far, no one has taken me up on the offer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-11-2005, 06:26 PM
shipent
Guest
 
Posts: n/a
Default

I did display advertising in the news paper. Had them put a nice 2x2 display ad in the paper, run it on 2 Sundays in a row (even had one on the front page their treat!), and 4 times on Wednesdays paper (our two bigest days papers with most circulation). I got 1 residental account. Spent $600 on advertising to get a $25 lawn job. All years work never even made $600 off the account.

Following season... Spend $55 a month, and had them run the same ad in classified without graphics, just the text from the ad... averaged 5 new customers calling wanting estimates a day!

NEVER AGAIN WILL I USE DISPLAY ADVERTISING. Classifieds worked just fine!
Reply With Quote
  #6  
Old 10-12-2005, 02:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

waffletown20 said

Late June flyers for people who get sick of mowing the lawn, total flop!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-12-2005, 02:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

NCSULandscaper said

Advertising on the placemats at Burger King
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-12-2005, 02:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

greenman said

Full color banner at a big box grocery store.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-12-2005, 02:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

Avery said

Ad space on our local hurrican tracking charts. In hindsight I realized that only tourists (not homeowners) look at those things. DUH!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 10-12-2005, 02:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,356
Rep Power: 10
Steve has disabled reputation
Default

RonRaley said

A free lawn aeration if you signed up for a full season of services and signed our contract.

That went over real well, Had no takers what so ever. it was a complete waste on money and time and taught me a valuable lesson about Val-Pak coupons. The only things that work in val paks are restuarants, carpet cleaning, and auto repair.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
how to make customers...
Bradcook21
Today 05:04 PM
Today 08:13 PM
by mac83
2 32
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Today 07:07 PM
by mattthelawnguy
5 159
Things your lawn care...
Steve
Today 11:48 AM
Today 11:48 AM
by Steve
0 32
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
Today 11:45 AM
by jrs.landscaping
9 231
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
Today 11:35 AM
by Steve
5 166
What a JERK!
Chilehead
05-06-2015 08:13 AM
Today 11:28 AM
by Steve
14 743
Pissed off customers
stonegatedesigns
Yesterday 05:29 PM
Today 11:26 AM
by Steve
3 107
Great start to the season
jcurr33
05-25-2015 08:49 PM
Yesterday 01:50 PM
by Steve
2 79
uploading video on here?
holymoly
05-24-2015 08:13 AM
Yesterday 01:37 PM
by Steve
2 86
new here ! need help
pgrace
05-23-2015 11:29 PM
Yesterday 01:35 PM
by Steve
1 93
What's your next...
Steve
05-15-2015 11:54 AM
Yesterday 01:25 PM
by Steve
14 381
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
Yesterday 01:22 PM
by Steve
5 208
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 270
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,454
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,177
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 521
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,856
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 826
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 390,004
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 127
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 229
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,030
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 237
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 167
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 281
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 712
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,517
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 304
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 531
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 662
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 527
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,133
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,041
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,084
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 435
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 450
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 362
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 488
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 364
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,020
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,055
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 306
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 358
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,145
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 386
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 420
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 447
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 418
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 831
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 730
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades blowout bush commercial curb appeal services deliquentaccounts demonstration ditches door hangers employee problems equipment rental estimate facebook foreman free advertising google growing a lawn care business how to husqvarna jobs john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care busines plan managing a lawn care business marketing more customers business mr dave mulch new business patio install per hour service pricing pto scag secrets to landscaping sell the vision shell shreaded small engine repair snow plowing sq ft square foot starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:38 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:38 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy