Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Marketing Flops?


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 10-11-2005, 05:44 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

What marketing ideas have you tried that flopped?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 10-11-2005, 05:45 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
walker-talker said

Ok....hate even thinking about this one. This past spring I had some fairly professional looking flyers made up and read "3 Free Mowings" across the top. Glossy and full color both sides. In short, $3K and 30,000 flyers later I picked up (and kept) two mowing accounts. Had them inserted into neighborhood assoociations newsletters, never again. Actually, one of those accounts was from the same flyer, but delivered. Next spring, it will either be postage paid postcards or hand delivered flyers/doorhangers. I might send out a small run of 5,000 postcards. I still have about 600 flyers, 1500 nice doorhangers and another 1000 one colored doorhangers, so I will try and get all those used up. I am planning of getting me an electric scooter to get all those delivered.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 10-11-2005, 05:46 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

arizweedhea said

I did this years ago.
Offered free "grass" , one ounce .Not the real stuff

Also , "free ***** " , kitten ,with 12 month agreement

Lots of calls , no takers
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 10-11-2005, 05:47 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

DFW Area Landscaper said

Clippers Magazine. Total flop. Paid $400. Got two calls from it. A one time cut and a guy with a lawn way too big for us to mow.

This season, I have started getting about three cold-calls per week from people selling advertising. I always tell them this when they call:

I've already got proven methods of advertising that make money for me. I would love to have more advertising sources. But what I can't do is pay you to find out if your advertising method will work for my business. Its a gamble on my part and I don't gamble now that I have a proven method. Most advertisements, especially the ones that are represented by sales people, are too expensive to work. I mean, most of them will probably generate calls, but then when I look at what they are costing me, it isn't a money maker. So here's the deal that I offer everybody that calls me selling advertising. If you want to give me the ad for free, if it works, and if its a money maker, I will renew it over and over. But I'm not gonna pay you to find out if it works or not. I've just had too many bad gambles that didn't pay off to keep doing that.

So far, no one has taken me up on the offer.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-11-2005, 07:26 PM
shipent
Guest
 
Posts: n/a
Default

I did display advertising in the news paper. Had them put a nice 2x2 display ad in the paper, run it on 2 Sundays in a row (even had one on the front page their treat!), and 4 times on Wednesdays paper (our two bigest days papers with most circulation). I got 1 residental account. Spent $600 on advertising to get a $25 lawn job. All years work never even made $600 off the account.

Following season... Spend $55 a month, and had them run the same ad in classified without graphics, just the text from the ad... averaged 5 new customers calling wanting estimates a day!

NEVER AGAIN WILL I USE DISPLAY ADVERTISING. Classifieds worked just fine!
Reply With Quote
  #6  
Old 10-12-2005, 03:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

waffletown20 said

Late June flyers for people who get sick of mowing the lawn, total flop!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 10-12-2005, 03:52 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

NCSULandscaper said

Advertising on the placemats at Burger King
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 10-12-2005, 03:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

greenman said

Full color banner at a big box grocery store.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #9  
Old 10-12-2005, 03:53 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

Avery said

Ad space on our local hurrican tracking charts. In hindsight I realized that only tourists (not homeowners) look at those things. DUH!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 10-12-2005, 03:54 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,835
Rep Power: 10
Steve has disabled reputation
Default

RonRaley said

A free lawn aeration if you signed up for a full season of services and signed our contract.

That went over real well, Had no takers what so ever. it was a complete waste on money and time and taught me a valuable lesson about Val-Pak coupons. The only things that work in val paks are restuarants, carpet cleaning, and auto repair.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Looking for advice on...
berryjam
01-21-2015 07:37 PM
Today 09:53 AM
by jrs.landscaping
14 373
Contact last years...
googus
Yesterday 09:13 AM
Today 09:22 AM
by ringahding1
2 64
New to the forum
LCRobert
01-26-2015 10:21 PM
Today 09:11 AM
by ringahding1
7 147
adding something new...
veteranslawncaresystems
Yesterday 12:13 AM
Today 01:57 AM
by veteranslawncaresystems
2 77
Government contracts
avetslawncare
11-15-2014 08:50 AM
Yesterday 04:27 PM
by Chilehead
7 787
What happened to Better...
Steve
01-27-2014 04:07 PM
Yesterday 12:26 PM
by Steve
21 3,147
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 12:23 PM
by Steve
44 16,002
Bidding to get other work
Rodriguez11
07-21-2011 11:52 PM
Yesterday 12:08 PM
by Steve
29 9,394
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
Yesterday 11:04 AM
by ExtremeLawncareServices
10 551
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-27-2015 09:01 PM
by jrs.landscaping
43 10,270
Is anyone doing mosquito...
BWild
01-27-2015 12:30 PM
01-27-2015 07:24 PM
by avetslawncare
4 106
TaskEasy & Plowz & Mowz...
jrwalker333
01-25-2015 01:02 PM
01-27-2015 02:14 PM
by Steve
5 178
New to group
ron@alpine
01-27-2015 08:45 AM
01-27-2015 01:29 PM
by Steve
1 76
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-27-2015 01:27 PM
by Steve
13 601
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-27-2015 07:42 AM
by ringahding1
9 307
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-27-2015 07:31 AM
by ringahding1
6 262
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-25-2015 09:34 AM
by ExtremeLawncareServices
9 550
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,575
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 134
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 371
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 153
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 279
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 268
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 324
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 490
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 304
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 652
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 383
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,160
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 549
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,479
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 401
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 465
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 293
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 218
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,818
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 669
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 350
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,848
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,614
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 494
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,126
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 482
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,460
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 502
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 615
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 986
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,213
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 580
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 723
» Popular Tags
4wd 4x4 apartment complex apartment lawn care estimate applying bark bob villa care collections commercial demonstration ditches door hangers edging employee problems estimate ferris flyers four wheel drive google gopherhaul hardscapes hills how to hydraulic introduction jobs landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo managing a lawn care business marketing new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride reo running a business scag v-ride scripts seo shreaded snow plowing sq ft starting a lawn care business steve sulky toro tractor auger trailer mate pro truck new used landscape walk behind web design won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:49 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:49 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy