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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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Old 04-17-2013, 03:41 PM
xandrew245x xandrew245x is offline
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So I decided to get my but in gear and do some advertising. I am going to create some door hangers and have someone hand them out for me. I obviously need to do something to catch the customers eye with my door hangers.

I am kinda stuck on what exactly I could put to draw in customers. I could offer a free end of the year mowing to anybody who is a new customer this year, or some sort of cash back program (same thing basically) Just need a few ideas, I am open to anything.
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Old 04-17-2013, 08:17 PM
LawnBoy0311 LawnBoy0311 is offline
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Originally Posted by xandrew245x View Post
So I decided to get my but in gear and do some advertising. I am going to create some door hangers and have someone hand them out for me. I obviously need to do something to catch the customers eye with my door hangers.

I am kinda stuck on what exactly I could put to draw in customers. I could offer a free end of the year mowing to anybody who is a new customer this year, or some sort of cash back program (same thing basically) Just need a few ideas, I am open to anything.
Discounts are a great marketing tool. But anytime the word "Free" is in there,or too much of a discount, you attract the wrong type of customer.
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Old 04-18-2013, 12:54 PM
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Did you do any marketing last year? Did one marketing message you sent out do better than the others? Could you build on that?
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Old 08-14-2013, 05:24 PM
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Originally Posted by LawnBoy0311 View Post
Discounts are a great marketing tool. But anytime the word "Free" is in there,or too much of a discount, you attract the wrong type of customer.
I was working for a lawn care provider in my town for several years while accumulating enough equipment and gaining enough customers to start my own business. I have been in business now full time for the past 3 years and I feel fortunate because I have all the customers I can handle at this time. I have placed door hangers and placed adds in the local shopper but I have gotten more customers from my free website on thumbtack.com. You might want to place an add there simply because it's free and it actually works for me. I also have another on facebook. Take advantage of all the free social networking sites before spending too much on flyers, post cards, etc............ I agree that the word free attracts customers you really do not want. I have found that using discounts based on age(Seniors), military, disabled, etc is much better. Wishing you the best.
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