Is this a good idea or no? P&G is starting a record label, that will utilize the name of their body spray Tag. I am guessing that this is somehow going to be used as a vehicle to help sell more Tag spray.
Could it would? Sure, I guess anything could work. I haven't heard of anyone doing such a thing in recent memory. It seems difficult to bring together artistic ventures like music and record labels with selling products. If the artist says anything that comes out sideways, or if something happens at one of their concerts, P&G is going to be hit with bad press.
I like the idea of working with a star to promote a product but what do you do when the star is on your own record label? It could get messy.
The joint venture with be called Tag Records, a nod to Procter & Gamble's's Tag body sprays. It will be run by Island Urban president Jermaine Dupri, who helped produce the latest sales disappointment by his girlfriend, Janet Jackson.