Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

No such thing as over-exposure


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2008, 10:49 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,737
Rep Power: 10
Steve has disabled reputation
Default

Gopher-preneur book of the month, March '08
No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump
by Robert Slater

If you love watching the Apprentice and want to learn more about the man behind it all, Donald Trump, this is a great book to read. This book really gives the reader an insiders point of view of the goings on in the Trump organization and how Donald conducts business.

Reading this book will no doubt expand your mind and make you rethink the ways you currently run your business.

Amazon.com Review - To read the latest Trump tale is to be reminded of writer Fran Lebowitz' comment that there are only two social classes in America**the celebrities and the audience. Business biographer Robert Slater, who spent 100 hours with Donald Trump, provides an intriguing link between the two in No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump. About the man who made bragging an art form, Slater wonders: Does Trump have any definable business strategies and leadership strategies? Why did he become a business celebrity? Why did The Apprentice become a surprise hit?

The result is a surprisingly fascinating profile of a man who shattered the CEO public relations paradigm by branding himself rather than his product. The Slater timeline begins with Trumps' spit ball throwing, football playing, military school youth. He describes dear old Dad's philosophy of development ("Get in get it done, get it done right and get out.") This is followed by an engaging recap of how Trump changed the New York skyline by leveraging Atlantic City properties and then became a poster boy for the recession of the 1990s. His much reported rise and comeback is deconstructed in terms of his capacity for self-branding (force of personality, willingness to broadcast private life, delivering the goods, and "truthful hyperbole.")

Slater spends too much time on getting Trump to say yes to the book and trying to create a management roadmap from Trump's unique career. But he gets the details right. Trump tends to stay close the office, doesn't use computers, thinks e-mail is for wimps, avoids germs by withholding handshakes, broke up with his second wife in a gossip column, and calls himself the biggest star on television.

Slater interviewed 150 people, yet the most revealing moments are when Trump speaks for himself. For example, when he insists that he is "worth the salary of six actors on Friends." When ex-wife Marla Maples comments about his virility, he says, "That's what sells condos in New York." Such comments derail Slater's desire to extract leadership lessons from Trump. Whether you find him brilliant or a carnival barker, Donald Trump is one of a kind. His success represents a moment when a celebrity and his audience are merged: Neither can stop looking at him. **Barbara Mackoff


See previous books of the month here.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Nationwide lawn care...
Billy Goat
Yesterday 05:21 PM
Today 04:01 PM
by Billy Goat
7 124
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 03:43 PM
by stevef1201
6 204
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
Today 01:02 PM
by jymie
15 652
Instagram
Gerardo_Landscape
Today 11:28 AM
Today 11:28 AM
by Gerardo_Landscape
0 18
Help with weed liability!
Prolawnofchatt
Yesterday 09:10 AM
Today 11:20 AM
by kslawn
3 110
Trimec
acrajchel
Yesterday 08:24 PM
Today 11:10 AM
by Steve
3 61
leaf removal
tlf59263
Yesterday 10:00 PM
Today 11:05 AM
by Steve
2 75
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
Today 10:50 AM
by Steve
9 215
hello
NFrailey
Yesterday 01:39 PM
Today 10:48 AM
by Steve
1 59
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Today 10:45 AM
by Steve
23 856
Any greenhouse operators...
GoGreenerKS
Yesterday 11:21 AM
Today 10:43 AM
by Steve
3 83
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
Today 09:40 AM
by jymie
21 521
google earth
CDLAWNCARE
04-12-2014 03:24 PM
Today 09:36 AM
by jymie
8 183
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 08:54 AM
by Tekeda1
12 227
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
Yesterday 04:06 PM
by Dan Tanner
6 142
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
Yesterday 11:16 AM
by Steve
11 276
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 156
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 79
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,064
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 359
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 264
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 370
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 131
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 152
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 356
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 82
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 198
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 88
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 155
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,519
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 284
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 291
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 125
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 104
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 109
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 254
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 975
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 108
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,940
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 136
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 155
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,185
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 99
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 342
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 319
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 256
Hello
smgibson
04-07-2014 10:06 PM
04-10-2014 12:39 PM
by Steve
2 106
33" Cub Cadet Walk...
Dan Tanner
04-07-2014 08:49 AM
04-10-2014 12:35 PM
by Steve
5 178
They may never even see...
Darksteel
04-05-2014 11:40 AM
04-09-2014 05:13 PM
by goodtimez
7 318
$300 and counting
acrajchel
04-04-2014 10:03 AM
04-07-2014 10:34 PM
by Steve
12 482
» Popular Tags
2wd 4x4 article marketing blower butterfly gardens care charge christmas christmas light service client craigslist credit card customers echo exmark fall ferris financing flower bed four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday how much to charge installation invoice kansas city kawasaki labor cost late lawn care lawn care business podcast lawn care business show lawn clarksville lawn service clarksville tn lesco lighting brass outdoor lights llp marketing mow mowing mulch new and restored landscapes new buisness new business office management oil podcast promotion redmax savannah scag schedule selling seo snow sole proprietorship sprayer starting a business stihl story subcontractor tree care unreasonable walker winter money making ideas zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:01 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:01 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy