Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

No such thing as over-exposure


General Business Discussions

A place to talk about general business discussions.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-31-2008, 10:49 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,977
Rep Power: 10
Steve has disabled reputation
Default

Gopher-preneur book of the month, March '08
No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump
by Robert Slater

If you love watching the Apprentice and want to learn more about the man behind it all, Donald Trump, this is a great book to read. This book really gives the reader an insiders point of view of the goings on in the Trump organization and how Donald conducts business.

Reading this book will no doubt expand your mind and make you rethink the ways you currently run your business.

Amazon.com Review - To read the latest Trump tale is to be reminded of writer Fran Lebowitz' comment that there are only two social classes in America**the celebrities and the audience. Business biographer Robert Slater, who spent 100 hours with Donald Trump, provides an intriguing link between the two in No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump. About the man who made bragging an art form, Slater wonders: Does Trump have any definable business strategies and leadership strategies? Why did he become a business celebrity? Why did The Apprentice become a surprise hit?

The result is a surprisingly fascinating profile of a man who shattered the CEO public relations paradigm by branding himself rather than his product. The Slater timeline begins with Trumps' spit ball throwing, football playing, military school youth. He describes dear old Dad's philosophy of development ("Get in get it done, get it done right and get out.") This is followed by an engaging recap of how Trump changed the New York skyline by leveraging Atlantic City properties and then became a poster boy for the recession of the 1990s. His much reported rise and comeback is deconstructed in terms of his capacity for self-branding (force of personality, willingness to broadcast private life, delivering the goods, and "truthful hyperbole.")

Slater spends too much time on getting Trump to say yes to the book and trying to create a management roadmap from Trump's unique career. But he gets the details right. Trump tends to stay close the office, doesn't use computers, thinks e-mail is for wimps, avoids germs by withholding handshakes, broke up with his second wife in a gossip column, and calls himself the biggest star on television.

Slater interviewed 150 people, yet the most revealing moments are when Trump speaks for himself. For example, when he insists that he is "worth the salary of six actors on Friends." When ex-wife Marla Maples comments about his virility, he says, "That's what sells condos in New York." Such comments derail Slater's desire to extract leadership lessons from Trump. Whether you find him brilliant or a carnival barker, Donald Trump is one of a kind. His success represents a moment when a celebrity and his audience are merged: Neither can stop looking at him. **Barbara Mackoff


See previous books of the month here.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Is it too late?
Cpadgett
05-28-2016 09:10 AM
Yesterday 05:44 PM
by SGL1
10 512
Business Overload
Chilehead
05-06-2016 09:27 PM
Yesterday 03:41 PM
by SGL1
20 819
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
06-29-2016 05:14 PM
by Steve
2 53
Chemical Applications
acrajchel
06-24-2016 06:44 PM
06-29-2016 05:11 PM
by Steve
3 94
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
06-29-2016 05:05 PM
by Steve
5 1,439
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-28-2016 08:11 PM
by mowandblow1980
21 890
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 429
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 79
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 438,390
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 264
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,129
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,157
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,059
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 310
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,521
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 185
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 339
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 330
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 562
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 247
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 380
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,784
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 180
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 161
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 527
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 342
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 518
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 804
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 297
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy