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When to give up trying to contact a customer?


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Old 04-06-2013, 10:52 AM
ratchetmaster2 ratchetmaster2 is offline
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Default When to give up trying to contact a customer?

First off - this is NOT if someone owes you money

Here's my question: if someone contacted you for services, you reply to them (in a timely manner), and then they don't reply back, when should you give up trying to get a response?

I have a few examples. I have ads on the internet. A person e-mailed me wanting me to come by for an estimate for mulching and yard clean-up. The person was in a more wealthy part of town, so, of course, it got my interest.
I reply and tell him I am available to come by, give me your address and a time that is good for you. The person replies with his address and a time slot for 3 days in the future. Then 10 minutes later (I didn't even reply) he says "oh no never mind, my wife only wants (then he states exactly what I thought he wanted in the beginning)". I try to bring him back with "certainly, no problem, that's exactly what I specialize in, etc"

Never heard back from him. I replied to his e-mail again 2 days later. Then I saw in one of his e-mails he had a signature type thing with his phone number. I called and left a message saying who I was and that I would love to help out with xxx.

This is definitely an account I would like to have. I have his address, e-mail, and 2 phone numbers. I have nothing to lose by continuing attempts of contact, but when should I give up?
I'm also asking this because I've heard from many salesmen that the key is persistence. Not being annoying, but you have to keep in contact, so when they do agree to buy, they don't go to someone else.
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Old 04-06-2013, 11:00 AM
SECTLANDSCAPING SECTLANDSCAPING is offline
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At this point your being a pest.

I had someone contact me with a drainage problem. I emailed them two options with no prices and never heard back. Emailed them one more time and that was it.

Youll get these a lot. I dont have the time to waste chasing customers. You did all you can do.
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Old 04-06-2013, 01:45 PM
stevef1201 stevef1201 is offline
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I make ONE reply email or phone call. That's it. More than that you sound desperate.
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Old 04-06-2013, 02:02 PM
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Quote:
Originally Posted by stevef1201 View Post
I make ONE reply email or phone call. That's it. More than that you sound desperate.
I'm about the same...I email/call with a quote. If I don't hear from them, I'll email or call them to follow up. If still no answer, I move on.
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Old 04-06-2013, 02:37 PM
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The day before yesterday.
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Old 04-06-2013, 06:44 PM
ratchetmaster2 ratchetmaster2 is offline
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Quote:
Originally Posted by stevef1201 View Post
I make ONE reply email or phone call. That's it. More than that you sound desperate.
Yeah. That's probably a good rule of thumb.
Kinda bummed though. oh well
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Old 04-06-2013, 07:03 PM
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Originally Posted by The Cleaning Doctor View Post
The day before yesterday.
LOL. If they are really interested they will most likely call or email back and say your quote was too high and then maybe you can work it out. I just quoted a guy $900 for spring cleanup, edging a ton of gardens and 8 yards of mulch. I know hes got some money just by the real estate he has. Never heard back. he used to do all the work himself and now he cant. Lots of people that dont want to spend $ or they think you are way high because they just dont realize the cost of labor and materials and your general overhead. Follow up but dont pester them.
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Old 04-06-2013, 11:06 PM
ratchetmaster2 ratchetmaster2 is offline
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Originally Posted by wat5150 View Post
LOL. If they are really interested they will most likely call or email back and say your quote was too high and then maybe you can work it out. I just quoted a guy $900 for spring cleanup, edging a ton of gardens and 8 yards of mulch. I know hes got some money just by the real estate he has. Never heard back. he used to do all the work himself and now he cant. Lots of people that dont want to spend $ or they think you are way high because they just dont realize the cost of labor and materials and your general overhead. Follow up but dont pester them.
That's true, but I didn't even give this guy a quote or anything. He gave me his address and a time to come out for an estimate then said nevermind 5 minutes later.

The people who are serious understand the value of the work at hand

A couple of weeks ago (a complete waste of my time) this woman calls me up wanting a bunch of stuff done. She had very minor dips in her front yard but wanted everything re-leveled, "and throw some new sod on top, too". Then she wanted extensive drainage to be put in, and a huge tree cut down. She wanted an estimate on the spot, and of course I didn't have an exact number, but I told her it would be several thousands of dollars. Seriously like 2 weeks of work for me, probably $5000 or something with materials.
Then she says "ohhh....that's a lot of money...I only have $400 to spend.. Call me if you can do it for $400, I can wait"

Last edited by ratchetmaster2; 04-06-2013 at 11:09 PM.
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Old 04-07-2013, 12:56 PM
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Default Why Not Respond with Marketing Attempt?

I'm not sure I understand why you'd want one customer or one account in a given part of town. (Is that efficient?) Building a cluster makes a lot of sense, though, so I think you might go back at the guy, and his whole neighborhood, in a different way.

"They" also say that people have to see an ad like ten times before they'll buy something or remember the company/product. So you might do flyers in that neighborhood. Maybe he'll not only see it again, but a bunch of his neighbors will too. Then you aren't bugging him directly and if you get more customers instead of just him, that's a real efficiency win.
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Old 04-07-2013, 10:09 PM
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Quote:
Originally Posted by JimAdams View Post
I'm not sure I understand why you'd want one customer or one account in a given part of town.
The specific part of town he was in is VERY wealthy. Jaguars, Aston Martins, Ferraris, Lambos, Land Rovers, Porsches, Masaratis, that's all you see. Average house in my neighborhood is like $300k? Average house in that part of town would probably be $2m. Only 10mins away.
Understand?
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