Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Cold calls. What does that really mean?


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-27-2013, 02:09 AM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 3
ratchetmaster2 is on a distinguished road
Default Cold calls. What does that really mean?

This will be my third serious year in the landscaping business. I'm trying to really turn it into a business rather than a hobby. Of course, you are nothing without advertising. As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
I've moved on to flyers, repeated e-mails and calls to existing customers to create repeat business, and just meeting people.
One method I'm curious about is "cold calling". What does this really mean?

Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?

But then, it seems, you're just one of those pesky telemarketers. I get telemarketers calling me all the time from my phone number being on the internet. (I swear it's Angie's List's fault). Within the first millisecond I can tell it's someone trying to sell me something. And the very first thing I do is lie and say I'm someone else.

Isn't cold calling more of an annoyance for the prospective customer?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-27-2013, 07:56 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by ratchetmaster2 View Post
As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
It depends how it is used. I've gained anywhere from 10 to 15 accounts that way, all in 1 year.

I'd prefer craigslist over cold calling.
Reply With Quote
  #3  
Old 03-27-2013, 10:27 AM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 3
ratchetmaster2 is on a distinguished road
Default

Quote:
Originally Posted by LawnBoy0311 View Post
It depends how it is used. I've gained anywhere from 10 to 15 accounts that way, all in 1 year.

I'd prefer craigslist over cold calling.
I definitely still value craigslist, but it's almost more of a waste of time than it's worth. People always call me trying to get me to mow their lawn 50 miles away. They are always looking for a $20 cut. I've gotten some pretty big accounts from craigslist, but you have to sift through a bunch of BS to find them.
This year, I feel like craigslist is much much more saturated than last year.
Reply With Quote
  #4  
Old 03-27-2013, 10:44 AM
djlandscaping06 djlandscaping06 is offline
Member
 
Join Date: Feb 2013
Location: Jackson Mo.
Posts: 35
Rep Power: 3
djlandscaping06 is on a distinguished road
Default

Quote:
Originally Posted by ratchetmaster2 View Post
This will be my third serious year in the landscaping business. I'm trying to really turn it into a business rather than a hobby. Of course, you are nothing without advertising. As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
I've moved on to flyers, repeated e-mails and calls to existing customers to create repeat business, and just meeting people.
One method I'm curious about is "cold calling". What does this really mean?

Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?

But then, it seems, you're just one of those pesky telemarketers. I get telemarketers calling me all the time from my phone number being on the internet. (I swear it's Angie's List's fault). Within the first millisecond I can tell it's someone trying to sell me something. And the very first thing I do is lie and say I'm someone else.

Isn't cold calling more of an annoyance for the prospective customer?
Years ago when I was in the insurance business when we did cold calling we were just sent to a town and knocked doors or we were given a list of names to call and pitch them. I would say just go to a neighborhood in your area you don't service and knock doors, but you would probably be better just to hang door knockers, then the customer don't see it as being to pesty.
Reply With Quote
  #5  
Old 03-27-2013, 12:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,007
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?
You only have so much time or energy to apply to your cold calling if you choose to employe this marketing method.

To me, the term cold calling means to call someone out of the blue with no history between you and the other person.

Sure you can call anyone with this method, but to the most bang for your buck, you need to use it in a larger process.

For instance, you are trying to mow a specific commercial property and it has a realtor sign or a for rent sign. You could cold call the contact person on the sign and find out who is in charge of maintaining the property. This would then allow you to take your marketing to the next step and target that person.

I think to just sit there and randomly call phone numbers would be a colossal waste of time. It should be part of a bigger plan.

What's your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Cold CHEESE2009 General Talk 4 09-18-2012 09:18 AM
C-C-C-Cold CALLS Von Bobbeh General Business Discussions 10 07-23-2012 09:58 PM
Cold starting TouchtonsCLC Starting a lawn care business. 2 10-22-2009 07:07 PM
COLD TEMP'S EARLY BIRD MOWING/LANDSCAPING General Talk 5 01-20-2008 12:12 PM
Cold Calling KimKriel Starting a lawn care business. 6 01-19-2007 10:30 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Ground Guys
Pattersonllc
Yesterday 07:49 PM
Yesterday 10:00 PM
by Just for Cuts
1 34
Starting a legit...
Hard-Body lawn & garden
Yesterday 08:19 PM
Yesterday 08:42 PM
by CurbAppeal1
1 28
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 08:19 PM
by Bradcook21
3 104
Small dovetail truck...
ExtremeLawncareServices
Yesterday 07:47 PM
Yesterday 07:47 PM
by ExtremeLawncareServices
0 25
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 07:33 PM
by CurbAppeal1
25 7,751
Front page google...
CurbAppeal1
Yesterday 06:04 PM
Yesterday 07:28 PM
by CurbAppeal1
4 47
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Yesterday 07:20 PM
by CurbAppeal1
18 360
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
Yesterday 06:47 PM
by BladesofSteel
14 1,992
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Yesterday 05:44 PM
by BladesofSteel
2 59
hoa bid
Bradcook21
Yesterday 07:12 AM
Yesterday 04:49 PM
by Steve
2 78
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
Yesterday 04:06 PM
by Steve
13 861
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Yesterday 04:04 PM
by Steve
10 166
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
Yesterday 02:33 PM
by Sprinkler Buddy
1 51
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
Yesterday 09:08 AM
by Moki
4 1,606
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 152
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 46
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
03-03-2015 06:08 PM
by Just for Cuts
4 120
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,510
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 212
New Website
brian'slawncare
03-01-2015 06:35 PM
03-03-2015 05:48 PM
by Steve
8 174
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 126
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 174
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,047
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 673
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 816
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 152
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 296
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 382
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 668
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 137
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 608
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 689
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 641
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,886
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,808
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 555
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 159
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 148
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 180
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 511
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,847
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 289
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 275
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,908
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 726
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 712
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 316
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 317
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 269
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 292
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help curb appeal services deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service podcast scag v-ride secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:58 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:58 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy