Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Cold calls. What does that really mean?


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-27-2013, 01:09 AM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 5
ratchetmaster2 is on a distinguished road
Default Cold calls. What does that really mean?

This will be my third serious year in the landscaping business. I'm trying to really turn it into a business rather than a hobby. Of course, you are nothing without advertising. As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
I've moved on to flyers, repeated e-mails and calls to existing customers to create repeat business, and just meeting people.
One method I'm curious about is "cold calling". What does this really mean?

Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?

But then, it seems, you're just one of those pesky telemarketers. I get telemarketers calling me all the time from my phone number being on the internet. (I swear it's Angie's List's fault). Within the first millisecond I can tell it's someone trying to sell me something. And the very first thing I do is lie and say I'm someone else.

Isn't cold calling more of an annoyance for the prospective customer?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-27-2013, 06:56 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by ratchetmaster2 View Post
As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
It depends how it is used. I've gained anywhere from 10 to 15 accounts that way, all in 1 year.

I'd prefer craigslist over cold calling.
Reply With Quote
  #3  
Old 03-27-2013, 09:27 AM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 5
ratchetmaster2 is on a distinguished road
Default

Quote:
Originally Posted by LawnBoy0311 View Post
It depends how it is used. I've gained anywhere from 10 to 15 accounts that way, all in 1 year.

I'd prefer craigslist over cold calling.
I definitely still value craigslist, but it's almost more of a waste of time than it's worth. People always call me trying to get me to mow their lawn 50 miles away. They are always looking for a $20 cut. I've gotten some pretty big accounts from craigslist, but you have to sift through a bunch of BS to find them.
This year, I feel like craigslist is much much more saturated than last year.
Reply With Quote
  #4  
Old 03-27-2013, 09:44 AM
djlandscaping06 djlandscaping06 is offline
Member
 
Join Date: Feb 2013
Location: Jackson Mo.
Posts: 39
Rep Power: 4
djlandscaping06 is on a distinguished road
Default

Quote:
Originally Posted by ratchetmaster2 View Post
This will be my third serious year in the landscaping business. I'm trying to really turn it into a business rather than a hobby. Of course, you are nothing without advertising. As I've progressed, I've realized more and more that craigslist is a weak, passive advertising tool, compared to almost anything else.
I've moved on to flyers, repeated e-mails and calls to existing customers to create repeat business, and just meeting people.
One method I'm curious about is "cold calling". What does this really mean?

Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?

But then, it seems, you're just one of those pesky telemarketers. I get telemarketers calling me all the time from my phone number being on the internet. (I swear it's Angie's List's fault). Within the first millisecond I can tell it's someone trying to sell me something. And the very first thing I do is lie and say I'm someone else.

Isn't cold calling more of an annoyance for the prospective customer?
Years ago when I was in the insurance business when we did cold calling we were just sent to a town and knocked doors or we were given a list of names to call and pitch them. I would say just go to a neighborhood in your area you don't service and knock doors, but you would probably be better just to hang door knockers, then the customer don't see it as being to pesty.
Reply With Quote
  #5  
Old 03-27-2013, 11:47 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,970
Rep Power: 10
Steve has disabled reputation
Default

Quote:
Does one just run their finger down the list of phone numbers in the white pages and pick one out of random? Pick up the phone and call a stranger, who, previously, had no realized intention of hiring a (new) landscaper?

Maybe it means to call people who are kind of passively open to your sales pitch? Like real estate agents, previous customers you haven't talked to in a while, or property managers?
You only have so much time or energy to apply to your cold calling if you choose to employe this marketing method.

To me, the term cold calling means to call someone out of the blue with no history between you and the other person.

Sure you can call anyone with this method, but to the most bang for your buck, you need to use it in a larger process.

For instance, you are trying to mow a specific commercial property and it has a realtor sign or a for rent sign. You could cold call the contact person on the sign and find out who is in charge of maintaining the property. This would then allow you to take your marketing to the next step and target that person.

I think to just sit there and randomly call phone numbers would be a colossal waste of time. It should be part of a bigger plan.

What's your thoughts on this?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Cold CHEESE2009 General Talk 4 09-18-2012 08:18 AM
C-C-C-Cold CALLS Von Bobbeh General Business Discussions 10 07-23-2012 08:58 PM
Cold starting TouchtonsCLC Starting a lawn care business. 2 10-22-2009 06:07 PM
COLD TEMP'S EARLY BIRD MOWING/LANDSCAPING General Talk 5 01-20-2008 11:12 AM
Cold Calling KimKriel Starting a lawn care business. 6 01-19-2007 09:30 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Business Overload
Chilehead
05-06-2016 09:27 PM
Yesterday 10:49 PM
by SC93
16 734
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-25-2016 09:38 AM
by SC93
9 172
Newbie
Jhoell
06-25-2016 03:28 AM
06-25-2016 03:28 AM
by Jhoell
0 37
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,088
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,117
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,023
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
06-24-2016 06:48 PM
by acrajchel
2 1,377
Checmial Applications
acrajchel
06-24-2016 06:44 PM
06-24-2016 06:44 PM
by acrajchel
0 38
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 279
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-17-2016 08:46 AM
by SGL1
10 371
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,432
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-17-2016 06:08 AM
by SGL1
20 839
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 162
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 319
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 310
Is it too late?
Cpadgett
05-28-2016 09:10 AM
06-16-2016 05:24 PM
by acrajchel
6 425
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 534
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 221
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 350
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,742
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 161
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-14-2016 08:16 AM
by poppyanne
1,252 437,923
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 140
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 497
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 319
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 488
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 767
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 283
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:08 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:08 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy