Here is my prediction. If a lawn care business were to pull together a similar marketing plan, they would hit it big too. Create a super hero concept that helped the environment. Use alternative fuel sources to power your equipment and you would get a lot of free press.
What's your view on this?
Galactic Pizza's delivery superheroes - Peter Bonahoom serves up fast food with a side order of whimsical tree-hugging. The founder of Galactic Pizza dresses his delivery drivers as superheroes and dispatches them all over Minneapolis in electric cars.