Originally Posted by googus
Also I am getting a bit discourage it has been two week and 600 flyer and not one call. I also have magnets on truck.
what other forms of advertising are you using?
if you are relying on only flyers and magnets on your truck to bring you work in then you might find yourself having a real long year.
do you have a actual business line? if so are you in the phone book?
i know most people don't use the phone book anymore but it makes your business accessible through directory assistance as well as by being in the phone book it will also get you some secondary listings on the internet.
do you have a web site and if so are you listed in google, bing, yahoo and other search engines?
if not you are missing out big time because 90% of your exposure to prospective clients is through a strong internet presence.
i hate to be the debbie downer but flyers and post cards are a waste of time and 98% of what you send out ends up in the garbage before it is even read.
everyday people come home to a mailbox filled with junk mail and most people chuck it in the trash without reading it and yes, flyers and post cards are junk mail.
i am not saying you will not get any response from them but overall the end result will not equal the effort.
to give you one small example, i been using google adwords as one of the many methods i use to drum up business and the adwords i only started doing recently.
i started the adwords campaign on feb 23 and as of today sinnce then my web site has had over 400 views and i got 42 phone calls from it for a total cost to date of a whopping $32.00 and i never left my office and got a total of 15 minutes of my life invested into it.
i converted those 42 phone calls into 26 new customers.
i am not saying the adwords is gonna end all your troubles as well as it is not going to be as effective all year long but it has its place and works in conjunction as 1 part of a well rounded advertising campaign.
when promoting your business you need to take full advantage of every means available to you and not rely on any one thing to make your phone ring.