Originally Posted by grass guru
You might be able to directly compete with offering a prepay discount, or a free cut. However, let the customer know that when companies like this offer such a drastic savings, they forfeit reliability, insurability, and quality. Let them know that by saving 50% on that price, they are also losing 50% on quality, and by saving that $125 now, it will be lost when this company bailes on them, and they have to hire a reliable company at a more reasonable cost.
people that hire these clowns don't care.
all they are looking to do is save money and not cut the lawn themselves and they could care less if the guy bails and they go a couple weeks without a mow until they find the next sucker.
any good quality customer who wants their lawn taking care of properly and wants to make sure they are hiring the right guy will not even bother with these people.
there is no need in losing sleep over these people because the people who fall for their gimmick are not the type of customers you want to begin with.
most consumers are oblivious to not only how competitive this business is but also how low the profit margin is.
they think we all price jobs based on how much money we want to make that day and every penny of it is profit.
any good quality outfit that is legal and insured that wants the work is gonna be priced pretty tight with the next company and knows full well that if he does not price it right he is not gonna get a job.
when the average guy is pricing a lawn in the 30 to 35 dollar range and some lowballer comes along and says he will do it for 15 to 20 dollars these customers don't look at it as too good to be true and something must be wrong.
they look at it as proof that the guys asking 30 to 35 are ripping them off.
they do not understand that you don't make money cutting their lawn for 30 dollars every week, you make money because you have 100 people that pay you 30 dollars every week.
all you can do is do good work and focus on getting your piece of the pie and these lowballers will come and go.
you will eventually give up completely even bothering to waste a brain cell on these clowns because after a few years you will lose count to how many have come and gone.