Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

10,000 Flyers!!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 02-21-2013, 06:22 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by I Cut Grass LLC View Post
The only problem I see at all is the giving out of a price up front. It doesnt give them a chance to get to you know you unless they call you. Sure they have a flyer, but that doesnt sell YOU and how YOU are different from everyone else. So, it focuses on price. And, perhaps that's necessary to get started. It cant hurt that's for sure. It's just one of many ways and I'm sure you'll get some business from it.
You may also want to consider, if you dont already, a referral program on those flyers. If someone referse another person(s) by a certain date, and said person makes a seasonal commitment/agreement, then the referer gets 3 or 4 cuts free. It did wonders for me.
Hope you have the best year you've had since you have been in business!
None of my customers have a chance to know me. My work speaks for itself. I've also never met or seen half my customers. I have got a few referals here or there....but nothing too special.

My point is.....flyers are a crap shoot. Some people do very well with them, others don't. The other day I put out 50 postcards and got 2 customers. Last year I did 1200 and got NONE. The only difference between the 2 postcards? I have a special going on that they save 25% off first months mowing.

Some say direct mailers work well, others say its a waste of money. Others use yellowbook, home advisor, thumb tack, craigslist, facebook/twitter, pennysaver, "rock in a bag in a driveway"...and the list goes on. You could pass out 10,000 or 100,000 flyers and get the same response rate.

Think of it as the stock market. Don't put all your money on 1 stock.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 03-04-2013, 11:27 PM
aduttonater aduttonater is offline
Member
 
Join Date: Apr 2010
Location: Tucson, Arizona
Posts: 88
Rep Power: 5
aduttonater is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by racerdude711 View Post
hey guys, it's been a while since I've posted on here...a couple years. Im almost 20 years old now, and things have been going well. I'm to the point where I'd like to run 2 crews, but in order to do so, I definitely need to step up on accounts. Soooo, I've ordered 10,000 flyers. ALL WILL BE GOING OUT! So 10,000 homeowners will at least see my flyer. Every flyer, yes every flyer has an INSTANT price quote on it. A bit risky I know, but I feel that this gives the customer a reason to call. They don't have to worry about my company coming out to give a bid, haggle around on price, ect. And, I feel that my quotes are extremely reasonable. I have 2,000 early bird flyers going out soon. Then I have 4,000 flyers with one price, and 4,000 with another price. What kind of an area I'm in will depend on which flyer gets handed out.

Here's my question: Do you guys think I will get at least 50 customers for weekly mowing?

I figure if I can get 1% of the flyers to get me a phone call, and then close 50% of the calls, then I would be able to safely say I'd have 50 more accounts. How do you guys feel about this??? Im in Omaha, NE, and competition is HEAVY. Yes my flyers are professional, I feel they add right up with every other company in my area, except mine have an instant quote. So what do you guys think...will I get 50 more???

I don't flier every door. Mostly just the doors that need some kind of service and it's obvious. I knock on the door first and try to speak with the person. If they don't answer then I leave a flier. If they do answer then they get a business card. I take notes as I go, but using this strategy works. I am demonstrating value in my marketing material. If I can speak with a person then they get a nice business card and it holds it's value. If they are not home they get a cheap paper flier put on their door, which hold its value. If I were to flier every house in a neighborhood, chances are that I'm going to reach people who don't need the service. Possibly don't even have grass.
Think of it as a strategy game, and use your material wisely in order to reach higher levels. In other words, don't throw all your stones at one spot.
__________________
Want More Money More Customers? Click here for instant navigation. Gain
$1000 Knowledge for the price of a medium sized pizza.
Reply With Quote
  #23  
Old 03-05-2013, 01:16 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't flier every door. Mostly just the doors that need some kind of service and it's obvious. I knock on the door first and try to speak with the person.
The question I have about this is, with such a strategy, aren't you missing people who care about the way their lawn works and may be looking to hire someone or someone new to service it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #24  
Old 03-06-2013, 11:46 PM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 3
ratchetmaster2 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
The question I have about this is, with such a strategy, aren't you missing people who care about the way their lawn works and may be looking to hire someone or someone new to service it?
This is exactly what I was thinking. I've found that the people who obviously need service the most, are sometimes the least likely to want it. Some people honestly don't care one single bit about their lawn. So, if they didn't care about it in the past, then they probably don't care about it now. Of course, there are exceptions.
I'm sure these people who obviously need service probably feel hounded. It's kinda like being teased over and over about being fat in elementary school.

The customers with lawns that are already groomed obviously appreciate spending money on their property. Whether it's your company or the other company, they are going to spend that money. Maybe you can intercept that money stream for yourself.
Reply With Quote
  #25  
Old 03-07-2013, 12:38 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,816
Rep Power: 10
Steve has disabled reputation
Default

Ultimately, you have to test which groups give you the best return for your advertising dollar. You may find certain interesting tell tale signs and then target those types of customers more than others.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need to get flyers out NOW! racerdude711 Starting a lawn care business. 12 01-22-2012 12:04 AM
How Many Flyers? SpringField Lawn Care Starting a lawn care business. 6 01-19-2011 02:15 AM
flyers slmowing General Talk 3 11-24-2009 01:31 PM
Help with flyers... usmcman001 Promote your products or services 10 04-30-2009 09:52 PM
flyers gmoney55 Lawn Care Marketing & Post your marketing material for review! 14 04-24-2008 01:49 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
TaskEasy & Plowz & Mowz...
jrwalker333
Yesterday 01:02 PM
Yesterday 01:02 PM
by jrwalker333
0 38
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
Yesterday 09:34 AM
by ExtremeLawncareServices
9 472
second year advise
cmdlawncare
01-23-2015 06:22 PM
01-24-2015 11:42 PM
by jrs.landscaping
3 123
Lawn care truck
Steve
10-10-2009 03:40 AM
01-24-2015 10:54 PM
by Chilehead
39 15,795
What happened to Better...
Steve
01-27-2014 04:07 PM
01-24-2015 01:13 PM
by WesleySnips
16 2,984
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,509
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-23-2015 03:39 PM
by burnell76
7 444
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-23-2015 02:02 PM
by Steve
8 227
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 81
Looking for advice on...
berryjam
01-21-2015 07:37 PM
01-23-2015 01:50 PM
by Steve
9 247
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 309
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 108
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-23-2015 08:46 AM
by jrs.landscaping
8 432
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 218
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 216
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-22-2015 02:09 PM
by biglee
39 10,104
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 265
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 414
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 256
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 591
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 327
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,104
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 491
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,420
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 355
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 404
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 245
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 175
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,771
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 610
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 305
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,779
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,532
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 448
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,063
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 415
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,335
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 455
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 557
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 910
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,149
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 524
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 660
Ideas on a large bid
Knaubone
12-21-2014 11:57 AM
01-06-2015 03:55 PM
by Steve
5 974
Trailer with 4ft sides...
mayala030292
01-02-2015 09:01 PM
01-06-2015 03:33 PM
by Steve
5 608
A tip to get good...
biglee
01-04-2015 12:07 AM
01-06-2015 03:30 PM
by Steve
4 588
Work Shoes!
rsanchez1203
02-19-2013 12:07 PM
01-05-2015 09:18 PM
by Havanese2
13 7,438
EDDM post cards
hemiman
02-13-2014 06:36 PM
01-05-2015 04:22 PM
by Steve
14 2,398
Cleaning your Mower and...
MNK
01-03-2015 01:22 AM
01-05-2015 09:17 AM
by rmccutchan
10 748
where to find more...
BLAZIER-1991
01-02-2015 12:17 AM
01-04-2015 12:51 PM
by BLAZIER-1991
6 630
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush deliquentaccounts ditches door hangers employee problems equipment rental ferris first truck foreman georgia google gopherhaul grass growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting brass outdoor lights managing a lawn care business marketing mulch new buisness per hour service podcast pricing pto reo savannah search engine optimization seo shell snow plowing sq ft square foot starting a business starting a lawn care business steep lawns sulky theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee walk behind wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:59 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:59 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy