Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

10,000 Flyers!!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #21  
Old 02-21-2013, 05:22 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by I Cut Grass LLC View Post
The only problem I see at all is the giving out of a price up front. It doesnt give them a chance to get to you know you unless they call you. Sure they have a flyer, but that doesnt sell YOU and how YOU are different from everyone else. So, it focuses on price. And, perhaps that's necessary to get started. It cant hurt that's for sure. It's just one of many ways and I'm sure you'll get some business from it.
You may also want to consider, if you dont already, a referral program on those flyers. If someone referse another person(s) by a certain date, and said person makes a seasonal commitment/agreement, then the referer gets 3 or 4 cuts free. It did wonders for me.
Hope you have the best year you've had since you have been in business!
None of my customers have a chance to know me. My work speaks for itself. I've also never met or seen half my customers. I have got a few referals here or there....but nothing too special.

My point is.....flyers are a crap shoot. Some people do very well with them, others don't. The other day I put out 50 postcards and got 2 customers. Last year I did 1200 and got NONE. The only difference between the 2 postcards? I have a special going on that they save 25% off first months mowing.

Some say direct mailers work well, others say its a waste of money. Others use yellowbook, home advisor, thumb tack, craigslist, facebook/twitter, pennysaver, "rock in a bag in a driveway"...and the list goes on. You could pass out 10,000 or 100,000 flyers and get the same response rate.

Think of it as the stock market. Don't put all your money on 1 stock.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #22  
Old 03-04-2013, 10:27 PM
aduttonater aduttonater is offline
Member
 
Join Date: Apr 2010
Location: Tucson, Arizona
Posts: 92
Rep Power: 6
aduttonater is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by racerdude711 View Post
hey guys, it's been a while since I've posted on here...a couple years. Im almost 20 years old now, and things have been going well. I'm to the point where I'd like to run 2 crews, but in order to do so, I definitely need to step up on accounts. Soooo, I've ordered 10,000 flyers. ALL WILL BE GOING OUT! So 10,000 homeowners will at least see my flyer. Every flyer, yes every flyer has an INSTANT price quote on it. A bit risky I know, but I feel that this gives the customer a reason to call. They don't have to worry about my company coming out to give a bid, haggle around on price, ect. And, I feel that my quotes are extremely reasonable. I have 2,000 early bird flyers going out soon. Then I have 4,000 flyers with one price, and 4,000 with another price. What kind of an area I'm in will depend on which flyer gets handed out.

Here's my question: Do you guys think I will get at least 50 customers for weekly mowing?

I figure if I can get 1% of the flyers to get me a phone call, and then close 50% of the calls, then I would be able to safely say I'd have 50 more accounts. How do you guys feel about this??? Im in Omaha, NE, and competition is HEAVY. Yes my flyers are professional, I feel they add right up with every other company in my area, except mine have an instant quote. So what do you guys think...will I get 50 more???

I don't flier every door. Mostly just the doors that need some kind of service and it's obvious. I knock on the door first and try to speak with the person. If they don't answer then I leave a flier. If they do answer then they get a business card. I take notes as I go, but using this strategy works. I am demonstrating value in my marketing material. If I can speak with a person then they get a nice business card and it holds it's value. If they are not home they get a cheap paper flier put on their door, which hold its value. If I were to flier every house in a neighborhood, chances are that I'm going to reach people who don't need the service. Possibly don't even have grass.
Think of it as a strategy game, and use your material wisely in order to reach higher levels. In other words, don't throw all your stones at one spot.
__________________
It takes at least two steps to be 3 steps ahead!
Reply With Quote
  #23  
Old 03-05-2013, 12:16 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,495
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't flier every door. Mostly just the doors that need some kind of service and it's obvious. I knock on the door first and try to speak with the person.
The question I have about this is, with such a strategy, aren't you missing people who care about the way their lawn works and may be looking to hire someone or someone new to service it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #24  
Old 03-06-2013, 10:46 PM
ratchetmaster2 ratchetmaster2 is offline
Senior Member
 
Join Date: Mar 2012
Posts: 185
Rep Power: 4
ratchetmaster2 is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
The question I have about this is, with such a strategy, aren't you missing people who care about the way their lawn works and may be looking to hire someone or someone new to service it?
This is exactly what I was thinking. I've found that the people who obviously need service the most, are sometimes the least likely to want it. Some people honestly don't care one single bit about their lawn. So, if they didn't care about it in the past, then they probably don't care about it now. Of course, there are exceptions.
I'm sure these people who obviously need service probably feel hounded. It's kinda like being teased over and over about being fat in elementary school.

The customers with lawns that are already groomed obviously appreciate spending money on their property. Whether it's your company or the other company, they are going to spend that money. Maybe you can intercept that money stream for yourself.
Reply With Quote
  #25  
Old 03-07-2013, 11:38 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,495
Rep Power: 10
Steve has disabled reputation
Default

Ultimately, you have to test which groups give you the best return for your advertising dollar. You may find certain interesting tell tale signs and then target those types of customers more than others.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need to get flyers out NOW! racerdude711 Starting a lawn care business. 12 01-21-2012 11:04 PM
How Many Flyers? SpringField Lawn Care Starting a lawn care business. 6 01-19-2011 01:15 AM
flyers slmowing General Talk 3 11-24-2009 12:31 PM
Help with flyers... usmcman001 Promote your products or services 10 04-30-2009 08:52 PM
flyers gmoney55 Lawn Care Marketing & Post your marketing material for review! 14 04-24-2008 12:49 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
Today 08:55 AM
by ExtremeLawncareServices
5 161
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
Yesterday 06:40 PM
by GreenWorx
17 566
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
Yesterday 06:38 PM
by mattthelawnguy
5 136
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 06:08 PM
by GreenWorx
15 2,734
Assessing the Market
NJDB60
Yesterday 03:25 PM
Yesterday 06:00 PM
by GreenWorx
1 53
NewVenture
NJDB60
Yesterday 03:38 PM
Yesterday 03:38 PM
by NJDB60
0 42
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
Yesterday 11:28 AM
by Steve
11 206
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
Yesterday 11:27 AM
by googus
8 404
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
Yesterday 11:22 AM
by Steve
94 10,208
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,232
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,296
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 150
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 253
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 170
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 180
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,561
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,502
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,310
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 198
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 142
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 309
another newish job for me
holymoly
06-07-2015 08:34 AM
07-03-2015 02:06 PM
by American L&T
9 2,316
Before & After tree...
COREtreeservice
07-01-2015 09:20 PM
07-01-2015 09:20 PM
by COREtreeservice
0 236
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
07-01-2015 11:26 AM
by Steve
8 2,085
Three Stripe Land Care...
hammr04
06-30-2015 07:19 PM
07-01-2015 11:24 AM
by Steve
1 209
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
06-30-2015 01:25 PM
by Steve
3 1,917
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 2,088
» Popular Tags
ad landscaping advertising aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter blowout bob villa bush curb appeal services deliquentaccounts demonstration design equipment dealer equipment rental financials flyers foreman free advertising free lawn care growing a lawn care business hardscapes hiring how to husqvarna hydro increase customers invoicing landscape landscape services landscaping landscaping training lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mulch new business ordinance patio install per hour charge pricing profit on employee quickbooks quickbooks online roundup scag secrets to landscaping sell the vision seo shell shreaded small engine repair snow plowing solo sq ft square foot swzt tree tree pics up sell employee web design website website design wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:08 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:08 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy