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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #21  
Old 02-21-2013, 06:22 PM
LawnBoy0311 LawnBoy0311 is offline
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Originally Posted by I Cut Grass LLC View Post
The only problem I see at all is the giving out of a price up front. It doesnt give them a chance to get to you know you unless they call you. Sure they have a flyer, but that doesnt sell YOU and how YOU are different from everyone else. So, it focuses on price. And, perhaps that's necessary to get started. It cant hurt that's for sure. It's just one of many ways and I'm sure you'll get some business from it.
You may also want to consider, if you dont already, a referral program on those flyers. If someone referse another person(s) by a certain date, and said person makes a seasonal commitment/agreement, then the referer gets 3 or 4 cuts free. It did wonders for me.
Hope you have the best year you've had since you have been in business!
None of my customers have a chance to know me. My work speaks for itself. I've also never met or seen half my customers. I have got a few referals here or there....but nothing too special.

My point is.....flyers are a crap shoot. Some people do very well with them, others don't. The other day I put out 50 postcards and got 2 customers. Last year I did 1200 and got NONE. The only difference between the 2 postcards? I have a special going on that they save 25% off first months mowing.

Some say direct mailers work well, others say its a waste of money. Others use yellowbook, home advisor, thumb tack, craigslist, facebook/twitter, pennysaver, "rock in a bag in a driveway"...and the list goes on. You could pass out 10,000 or 100,000 flyers and get the same response rate.

Think of it as the stock market. Don't put all your money on 1 stock.
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  #22  
Old 03-04-2013, 11:27 PM
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Originally Posted by racerdude711 View Post
hey guys, it's been a while since I've posted on here...a couple years. Im almost 20 years old now, and things have been going well. I'm to the point where I'd like to run 2 crews, but in order to do so, I definitely need to step up on accounts. Soooo, I've ordered 10,000 flyers. ALL WILL BE GOING OUT! So 10,000 homeowners will at least see my flyer. Every flyer, yes every flyer has an INSTANT price quote on it. A bit risky I know, but I feel that this gives the customer a reason to call. They don't have to worry about my company coming out to give a bid, haggle around on price, ect. And, I feel that my quotes are extremely reasonable. I have 2,000 early bird flyers going out soon. Then I have 4,000 flyers with one price, and 4,000 with another price. What kind of an area I'm in will depend on which flyer gets handed out.

Here's my question: Do you guys think I will get at least 50 customers for weekly mowing?

I figure if I can get 1% of the flyers to get me a phone call, and then close 50% of the calls, then I would be able to safely say I'd have 50 more accounts. How do you guys feel about this??? Im in Omaha, NE, and competition is HEAVY. Yes my flyers are professional, I feel they add right up with every other company in my area, except mine have an instant quote. So what do you guys think...will I get 50 more???

I don't flier every door. Mostly just the doors that need some kind of service and it's obvious. I knock on the door first and try to speak with the person. If they don't answer then I leave a flier. If they do answer then they get a business card. I take notes as I go, but using this strategy works. I am demonstrating value in my marketing material. If I can speak with a person then they get a nice business card and it holds it's value. If they are not home they get a cheap paper flier put on their door, which hold its value. If I were to flier every house in a neighborhood, chances are that I'm going to reach people who don't need the service. Possibly don't even have grass.
Think of it as a strategy game, and use your material wisely in order to reach higher levels. In other words, don't throw all your stones at one spot.
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Old 03-05-2013, 01:16 PM
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I don't flier every door. Mostly just the doors that need some kind of service and it's obvious. I knock on the door first and try to speak with the person.
The question I have about this is, with such a strategy, aren't you missing people who care about the way their lawn works and may be looking to hire someone or someone new to service it?
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Old 03-06-2013, 11:46 PM
ratchetmaster2 ratchetmaster2 is offline
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The question I have about this is, with such a strategy, aren't you missing people who care about the way their lawn works and may be looking to hire someone or someone new to service it?
This is exactly what I was thinking. I've found that the people who obviously need service the most, are sometimes the least likely to want it. Some people honestly don't care one single bit about their lawn. So, if they didn't care about it in the past, then they probably don't care about it now. Of course, there are exceptions.
I'm sure these people who obviously need service probably feel hounded. It's kinda like being teased over and over about being fat in elementary school.

The customers with lawns that are already groomed obviously appreciate spending money on their property. Whether it's your company or the other company, they are going to spend that money. Maybe you can intercept that money stream for yourself.
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Old 03-07-2013, 12:38 PM
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Ultimately, you have to test which groups give you the best return for your advertising dollar. You may find certain interesting tell tale signs and then target those types of customers more than others.
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