Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

10,000 Flyers!!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 02-19-2013, 11:31 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,752
Rep Power: 10
Steve has disabled reputation
Default

With all that said, what is your strategy now?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 02-19-2013, 12:01 PM
I Cut Grass LLC I Cut Grass LLC is offline
Junior Member
 
Join Date: Feb 2013
Posts: 12
Rep Power: 2
I Cut Grass LLC is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
The general rule with flyering is this: you should expect about a 1% response. That doesnt mean you'll close the deal it means they'll respond. So, 10% of 10,000 is 1,000. In other words, you should expect approx 100 responses. The problem you have is that you bid properties up front. 10,000 is a lot to do. So, what if a customer wants his/her lawn push mowed? Does that price you quoted them include that? Or, what if they want it bagged or cut every two weeks or every 10 days etc? Some lawns are going to take longer than others even though they may have the same square footage: for example, lawn a may involve more trimming or lawn b might be fenced in the back where only a small push mower can get to. Still other properties might have a tendency to hold water and thus be easier to damage with your equipment. You aren't just quoting out your work, but the potential liability for you to damage something. The Law of Large Numbers outlines that the more you do the higher probability there is that something bad is going to happen.
Another thing to consider is this: are your flyers going into mailboxes? IF so that is a violation of Federal Law. Are your flyers staying in the newspaper boxes that you are putting them in or are they blowing out all over the neighborhood so that neighbors have trash to clean up? Try looking up neighborhood associations for the areas you want to target and then email the hoa board members and request permission to flyer the community. It'll go a long way on their end and you may end up getting more work as well as an opportunity to do work for the HOA.
Hope this helps.
Reply With Quote
  #13  
Old 02-20-2013, 03:49 AM
racerdude711 racerdude711 is offline
Member
 
Join Date: Aug 2010
Posts: 38
Rep Power: 4
racerdude711 is on a distinguished road
Default

I guess I should have been more clear on what exactly is on my flyer. It spells out that the quoted price is for a "weekly service". Then, I specified what a weekly service consist of. There is also a * on the flyer that says if your yard contains a fence or other obstacles it may be subject to an additional cost. I feel i've covered my *** as far as that all goes.

Secondly, I have mapped out my area, and know exactly where the $35 dollar flyers go, the $40, so on.

Third, this is for you Steve. As far as why I put the quote on the flyer instead of going out and "selling myself"...think about it. What does EVERY other lawn care company do??? Exactly that. On a customers view point, they have a flyer in their hand from a known lawn care company in the area, that tells them exactly what it will cost to have their lawn cut each week. Very simple. They don't have to call and schedule an appointment with me, have me come out and write a bid, then see that the bid is to high and have to go through the whole process again. They know EXACTLY what they get, and for EXACTLY what price INSTANTLY! It can't get any easier for the potential customer.

What's the golden key to business??? "CREATE VALUE FOR THE CUSTOMER"

By having an instant quote ready for them when they look at the flyer, I've just created value for my customer.

As far as distributing my flyers, I'm trying out a technique that I don't think many other people have done before, and I would be more than happy to share it but as I've said before, there is a certain someone on here that runs a company in my area that will do his best to screw it up for me...but, I can guarantee you that my flyers WILL NOT blow away.

I've thought this whole process through for months now, have spent a good chunk of money getting everything printed and ready to roll, and wouldn't have done so had a thought it may not pay off. What I'm asking from you guys is simply an opinion of what to expect as to how many accounts I may gain. I appreciate all the responses so far.

Last edited by racerdude711; 02-20-2013 at 03:54 AM.
Reply With Quote
  #14  
Old 02-20-2013, 07:25 AM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 106
Rep Power: 3
thom is on a distinguished road
Default

Quote:
Originally Posted by racerdude711 View Post
I guess I should have been more clear on what exactly is on my flyer. It spells out that the quoted price is for a "weekly service". Then, I specified what a weekly service consist of. There is also a * on the flyer that says if your yard contains a fence or other obstacles it may be subject to an additional cost. I feel i've covered my *** as far as that all goes.

Secondly, I have mapped out my area, and know exactly where the $35 dollar flyers go, the $40, so on.

Third, this is for you Steve. As far as why I put the quote on the flyer instead of going out and "selling myself"...think about it. What does EVERY other lawn care company do??? Exactly that. On a customers view point, they have a flyer in their hand from a known lawn care company in the area, that tells them exactly what it will cost to have their lawn cut each week. Very simple. They don't have to call and schedule an appointment with me, have me come out and write a bid, then see that the bid is to high and have to go through the whole process again. They know EXACTLY what they get, and for EXACTLY what price INSTANTLY! It can't get any easier for the potential customer.

What's the golden key to business??? "CREATE VALUE FOR THE CUSTOMER"

By having an instant quote ready for them when they look at the flyer, I've just created value for my customer.

As far as distributing my flyers, I'm trying out a technique that I don't think many other people have done before, and I would be more than happy to share it but as I've said before, there is a certain someone on here that runs a company in my area that will do his best to screw it up for me...but, I can guarantee you that my flyers WILL NOT blow away.

I've thought this whole process through for months now, have spent a good chunk of money getting everything printed and ready to roll, and wouldn't have done so had a thought it may not pay off. What I'm asking from you guys is simply an opinion of what to expect as to how many accounts I may gain. I appreciate all the responses so far.
Will your competition see your flyers, if they were looking for them?
Reply With Quote
  #15  
Old 02-20-2013, 07:35 AM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 106
Rep Power: 3
thom is on a distinguished road
Default

Quote:
Originally Posted by I Cut Grass LLC View Post
The general rule with flyering is this: you should expect about a 1% response. That doesnt mean you'll close the deal it means they'll respond. So, 10% of 10,000 is 1,000. In other words, you should expect approx 100 responses. The problem you have is that you bid properties up front. 10,000 is a lot to do. So, what if a customer wants his/her lawn push mowed? Does that price you quoted them include that? Or, what if they want it bagged or cut every two weeks or every 10 days etc? Some lawns are going to take longer than others even though they may have the same square footage: for example, lawn a may involve more trimming or lawn b might be fenced in the back where only a small push mower can get to. Still other properties might have a tendency to hold water and thus be easier to damage with your equipment. You aren't just quoting out your work, but the potential liability for you to damage something. The Law of Large Numbers outlines that the more you do the higher probability there is that something bad is going to happen.
Another thing to consider is this: are your flyers going into mailboxes? IF so that is a violation of Federal Law. Are your flyers staying in the newspaper boxes that you are putting them in or are they blowing out all over the neighborhood so that neighbors have trash to clean up? Try looking up neighborhood associations for the areas you want to target and then email the hoa board members and request permission to flyer the community. It'll go a long way on their end and you may end up getting more work as well as an opportunity to do work for the HOA.
Hope this helps.
I mailed 15000 post cards in mid March of 2011.I received 5 calls.
I did a spring clean up for 1.the others were price shopping.
Reply With Quote
  #16  
Old 02-20-2013, 09:35 AM
lawn Stylist lawn Stylist is offline
Junior Member
 
Join Date: Jan 2010
Posts: 3
Rep Power: 5
lawn Stylist is on a distinguished road
Default

Quote:
Originally Posted by thom View Post
I mailed 15000 post cards in mid March of 2011.I received 5 calls.
I did a spring clean up for 1.the others were price shopping.
You might need to rethink the design of your flyer. That is a very low response.
Reply With Quote
  #17  
Old 02-20-2013, 10:08 AM
BelleCityLawn1's Avatar
BelleCityLawn1 BelleCityLawn1 is online now
Senior Member
 
Join Date: Jan 2013
Posts: 168
Rep Power: 2
BelleCityLawn1 is on a distinguished road
Default

racerdude711,

I do usually about 2,000 door hangers at a time. I seem to gain 10-20 customers each time I put a round of door hangers out with about 50-75 phone calls of people price shopping. The competition in my area is extremely high so the amount of people just shopping is extremely high. I would guess somewhere between 45-100 new customers. That is just based off of what I know in my area. Hope this helps!

Thank you,
Tim Oezer
Belle City Lawn Care, LLC
Reply With Quote
  #18  
Old 02-20-2013, 10:12 AM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 106
Rep Power: 3
thom is on a distinguished road
Default

Quote:
Originally Posted by lawn Stylist View Post
You might need to rethink the design of your flyer. That is a very low response.

You might be right.
presently, I have several designs I am
working on.
Reply With Quote
  #19  
Old 02-21-2013, 10:59 AM
SterlingLawns SterlingLawns is offline
Junior Member
 
Join Date: Feb 2013
Posts: 11
Rep Power: 2
SterlingLawns is on a distinguished road
Default

I think its a good idea to put the price on the flyer, its a strong reason for the home owners to call!

I've had bad luck in the past with mailers, although they were professionally designed and really nice to look at. Because my flyers didn't have enough "pull" or "call to action" or whatever and so they pretty much flopped, I got way less than 1% return on several thousand.

So I say the putting the price on the flyer is a great idea!
Reply With Quote
  #20  
Old 02-21-2013, 01:58 PM
I Cut Grass LLC I Cut Grass LLC is offline
Junior Member
 
Join Date: Feb 2013
Posts: 12
Rep Power: 2
I Cut Grass LLC is on a distinguished road
Default

The only problem I see at all is the giving out of a price up front. It doesnt give them a chance to get to you know you unless they call you. Sure they have a flyer, but that doesnt sell YOU and how YOU are different from everyone else. So, it focuses on price. And, perhaps that's necessary to get started. It cant hurt that's for sure. It's just one of many ways and I'm sure you'll get some business from it.
You may also want to consider, if you dont already, a referral program on those flyers. If someone referse another person(s) by a certain date, and said person makes a seasonal commitment/agreement, then the referer gets 3 or 4 cuts free. It did wonders for me.
Hope you have the best year you've had since you have been in business!
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Need to get flyers out NOW! racerdude711 Starting a lawn care business. 12 01-21-2012 11:04 PM
How Many Flyers? SpringField Lawn Care Starting a lawn care business. 6 01-19-2011 01:15 AM
flyers slmowing General Talk 3 11-24-2009 12:31 PM
Help with flyers... usmcman001 Promote your products or services 10 04-30-2009 08:52 PM
flyers gmoney55 Lawn Care Marketing & Post your marketing material for review! 14 04-24-2008 12:49 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
danny 2
danny2
Today 10:19 PM
Today 10:19 PM
by danny2
0 1
I Got Taken...,
Dan Tanner
Today 06:26 AM
Today 08:15 PM
by Dan Tanner
3 97
new to this forum!
mower13126
Yesterday 07:37 PM
Today 05:34 PM
by Sprinkler Buddy
3 83
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Today 03:15 PM
by stevef1201
9 243
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
Today 12:19 PM
by kslawn
19 6,764
REO calling
Dan Tanner
04-16-2014 05:03 PM
Today 11:17 AM
by kslawn
11 254
this mower is driving me...
boog
04-17-2014 12:07 PM
Today 10:59 AM
by kslawn
4 129
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Today 10:25 AM
by grassdoctore
12 368
Customers droping like...
goodtimez
Yesterday 09:53 AM
Today 08:09 AM
by CDLAWNCARE
7 152
Back for this year
xandrew245x
02-21-2014 04:30 PM
Today 07:59 AM
by xandrew245x
14 863
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
Today 07:49 AM
by CDLAWNCARE
4 137
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Today 04:22 AM
by Tekeda1
17 374
2.5 acre mowing
xandrew245x
Yesterday 06:55 AM
Yesterday 08:57 PM
by xandrew245x
6 118
Best Bulk Mulch delivery...
Steven Virgadamo
Yesterday 09:52 AM
Yesterday 05:34 PM
by Steve
2 63
Steve Virgadamo,...
Steven Virgadamo
Yesterday 09:49 AM
Yesterday 05:08 PM
by Steve
2 57
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 04:51 PM
by Steve
3 97
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 04:47 PM
by Steve
5 191
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 04:41 PM
by Steve
31 1,062
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
Yesterday 04:39 PM
by Steve
9 210
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Yesterday 04:04 PM
by stevef1201
10 204
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 03:59 PM
by stevef1201
6 175
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 608
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 724
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 103
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 274
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 95
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 615
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 234
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 173
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 305
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 209
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 105
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,593
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 442
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 355
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 441
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 175
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 422
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 118
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 249
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 111
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 198
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,600
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 330
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 334
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 169
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 138
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 139
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 309
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 1,017
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas light service credit card customers echo exmark fall ferris financing flower bed for sale four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday holiday decorating how much to charge installation invoice kansas city labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service clarksville tn leaf cleanup lesco lighting brass outdoor lights llc llp marketing mowing mulch mulch price new and restored landscapes new buisness new business office management oil podcast promotion redmax scag seo snow sole proprietorship starting a business stihl subcontractor theft of services tips tree care unreasonable walk behind walker yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:33 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:33 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy