Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

10 Common "Website Mistakes" Small Businesses Should Avoid


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-27-2013, 07:12 PM
TroyValdez's Avatar
TroyValdez TroyValdez is offline
Junior Member
 
Join Date: Jan 2013
Posts: 16
Rep Power: 2
TroyValdez is on a distinguished road
Thumbs up 10 Common "Website Mistakes" Small Businesses Should Avoid

Do you enjoy reading mission statements?

How about “welcome to our website” messages? Photos of jigsaw puzzles and handshakes? No?

That’s weird, because if we’re to learn from the examples set by our small business peers, this stuff is the friggin cat’s pajamas. Why would anybody do this stuff if nobody wanted to see it?

Because they suck, that’s why. And if you don’t want to suck too, here are ten things you probably shouldn’t do on your website.

1. Flash-driven design

Oooh – it moves!

I would have liked to think a few years ago that I wouldn’t be including this as the first item in such a list, but I guess some things improve a little slower than we’d like.

Let’s get this straight: Flash-driven design kills your search engine visibility. That means Google won’t love you. Google won’t even see you. Not even if you do your hair just right and wear your skinny jeans.

Not convinced? Jakob Nielsen, maybe the foremost usability expert in the world, says Flash is 99% bad. Think you’re home building website is in that good 1%? Lovely thought, but no. Not only are you ****ting on Google’s head, but also the heads of your users. And that’s foul.

2. The Flash intro movie

This is the retarded cousin of the full-Flash website.

“Hey, what if we had our logo come in from somewhere off in the distance, really slowly…and then, once it’s fully visible, we’ll have the words, ‘integrity’, ‘innovation’ and ‘experience’ fly across…then we’ll-” STOP IT!

How long do you think you’ve got to grab you user’s attention? Hint: it isn’t 2 minutes. More like 10 seconds.

Most people won’t wait for your intro movie to play. They’ll either skip it or leave. So do your users, and yourself, a favor and ditch the idea.

3. “Welcome to our website”

This is another thing that should have gone the way of the pog but still seems to be clinging like crap on a yak.

People don’t like to read much online. They just don’t. So most of your copy? They’re going to scan it (if you’re lucky).

Why do you want to squander an already-tiny attention span on a headline with a central goal of reminding people where they are. You’re begging for a “no ****” response.

Unless your design is completely ***-backwards, people should have some idea of where they are just from glancing at the top of the site – where your logo and, ideally, a tagline or short description of your business should be.

4. We-speak

“We operate a fleet of vehicles…”

“Our team of experts is trained in…”

“We are certified to work on…”

Listen: nobody cares.

Your users are interested in the answer to one core question: what’s in it for me?

If your content doesn’t answer this question in short fashion, you fail. End of story.

5. Saying too little

OK, so we know people don’t particular enjoy reading website content.

But the idea isn’t to shut up entirely and communicate with hieroglyphics or vague statements like, “we create business solutions.”

Get direct about what you do, especially the value you provide, and tell the story of how you help your customers.

This isn’t a resume cover letter where you need to herald your achievements and qualities (nobody reads those either). This is your one chance to get through to a human being on the other end who may need, or want, what you can provide. Speak to them openly about what you’re offering, and give them the information they need (like social proof) to make their decision.

Give them a clear call to action, and then shut up.

6. Content that ignores search traffic

No, SEO is not the goal of content – but it’s a nice by-product if you do things right.

If you don’t do any keyword research before you start creating your content, you’re ignoring an opportunity to tap into the language your market uses to describe their problems (and the solutions they have in mind).

The language you use to describe what you do doesn’t matter when it comes to marketing. You’ve got to use the language your customers use.

When you do this right, the content on your pages matches the keywords your customers use to search. Then you’ve got a fighting chance to show up in the search results in front of people who need your stuff.

7. Overly-technical content

Similar to above, when you’re engrossed in technical work every day your language can start sounding like Klingon to the rest of us.

When you talk about your business the way your industry trade journals do, watch for the blank stare.

“We’re experienced in flux capacitor repair and carry top-of-the-line moisture evaporators…”

Does it really matter to you what’s technically involved in what your plumber does to make the poop go away like it’s supposed to?

You may love the technical side of your work, but if your language goes over your users’ heads you’ll lose them. They already will read only 20% of the copy on your page – do you want that 20% to be words they don’t understand?

8. No clear call to action

Once you’ve answered the question, “what’s in it for me” (see #4 above), your work moves to answering another question: “what do I do now?”

Nothing loses a user faster than the lack of a clear call to action.

And including your address and phone number somewhere in your footer does not qualify.

Big, beautiful and shiny buttons work best. The point is to make it obvious.

It isn’t that your users can’t figure it out by looking around. They’re smart people. The problem is, every one of us is a lazy bastard when it comes to web browsing. Make us work or think, and we get spiteful and leave. We could figure it out, but we won’t.

9. Zero inbound links or promotion

OK this one strikes a particular chord in me.

I help small businesses get more targeted web traffic (primarily through search engines). And many of the people who come to me have no idea that getting traffic can often be more work than building the website.

There is no such thing as a good “location” online. There’s no foot traffic. Nobody is going to happen upon your website – they have to be pointed to it.

If you take no steps to promote your website, and attract no links to it from other websites, you’ll flounder around in a tepid pool of nobody-loves-us.

Part of marketing online involves actually spreading the word (I know, novel concept). Having a nice looking website is a fine start, but if you want anybody to see the thing need a strategy for building links and attention.

10. Hiding your people

Who works for you? Do they matter?

If you don’t think so, you’re probably a ****ty boss. Hit yourself.

If they matter, why don’t you give them faces on your website?

One of the few advantages of being a small business is the close-knit, quirky personality that lends personality to your marketing (if you let it).

People want to hire other people they like. So let your people shine.

**************************
I didn't claim that this demo is the best but fair enough as comparison
unstuckdigital.com/10-sad-small-business-website-mistakes/

Last edited by TroyValdez; 02-27-2013 at 07:15 PM. Reason: link edit
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-28-2013, 12:22 PM
BLC7 BLC7 is offline
Member
 
Join Date: Jan 2013
Posts: 86
Rep Power: 2
BLC7 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
This is a good list.

One thing it boils down to is a website should be all about: "what's in it for me"

with: me=customer


I don't mean this in a negative way, but this is a hard pill for many to swallow:

The quicker a business owner realizes and accepts the customer don't give a dang about the company, the better off they'll be.

Because the fact is, no one cares about your company except you. The customer only cares about what you can do for them.

That's cold, ain't it?
Reply With Quote
  #3  
Old 02-28-2013, 01:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 35,740
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I don't mean this in a negative way, but this is a hard pill for many to swallow:

The quicker a business owner realizes and accepts the customer don't give a dang about the company, the better off they'll be.

Because the fact is, no one cares about your company except you. The customer only cares about what you can do for them.

That's cold, ain't it?
You know, when you sit there and think about it, this is probably true in most every human relationship or interaction you have with anybody.

As it is with us too.

Who do you interact with on a daily basis, weekly, monthly? If you don't get something out of it, wouldn't you hang around with that person less and less until you didn't see them at all?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Tags
seo, website builder, website design

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Small Company, How do you find the first "big" account? PlymouthRiverLandscaping Online Lawn Care Estimator - Help me bid this job 6 11-24-2011 09:18 AM
"Part Timers", "Low Ballers" & Self Employed doug1980 General Talk 22 07-24-2011 05:32 PM
My "Lawn Care" website. Plan-It Graphics Search Engine Optimization and Website Design Discussions. 3 08-01-2008 11:07 AM
"Sicko" for small business Steve General Business Discussions 0 07-23-2007 09:19 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 11:20 PM
by ExtremeLawncareServices
10 286
leaf removal
tlf59263
04-15-2014 10:00 PM
Yesterday 09:38 PM
by kslawn
3 118
this mower is driving me...
boog
Yesterday 12:07 PM
Yesterday 09:35 PM
by kslawn
1 59
REO calling
Dan Tanner
04-16-2014 05:03 PM
Yesterday 09:23 PM
by kslawn
7 157
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
Yesterday 09:08 PM
by BelleCityLawn1
8 137
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
Yesterday 08:06 PM
by Prolawnofchatt
4 153
Pay per click advertising
roostertail
02-12-2014 07:26 PM
Yesterday 07:11 PM
by yardrate
10 577
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
Yesterday 05:56 PM
by Tekeda1
15 299
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
Yesterday 11:50 AM
by Steve
1 52
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
04-16-2014 08:26 PM
by ExtremeLawncareServices
30 983
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-16-2014 07:35 PM
by stevef1201
8 165
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 690
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 80
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 239
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 71
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-16-2014 10:43 AM
by Steve
3 94
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 567
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 199
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 149
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 284
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 171
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 89
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 284,624
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 392
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 289
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 395
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 151
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
04-14-2014 10:03 AM
by Steve
5 167
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 384
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 95
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 207
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 93
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 167
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,552
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 302
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 307
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 143
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 119
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 121
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 279
New Boomless Sprayer!
BlackRain75
01-03-2014 01:01 PM
04-11-2014 03:25 PM
by Steve
11 991
Hello....
SWFloridaLawns
04-10-2014 06:15 PM
04-11-2014 02:28 PM
by Steve
2 117
Truck, Trailer,...
hawthornelawncare
12-23-2011 12:01 AM
04-10-2014 10:33 PM
by ExtremeLawncareServices
78 24,994
Trading Accounts
goodtimez
04-09-2014 05:42 PM
04-10-2014 01:55 PM
by Steve
2 148
Grass that has...
erock289
04-09-2014 10:21 AM
04-10-2014 01:52 PM
by Steve
3 161
Prowrap Trimmer Engine...
Steve
05-24-2006 07:05 PM
04-10-2014 01:09 PM
by Steve
10 2,196
1st annual Easter egg...
Greg'slawnandlandscape
04-09-2014 06:58 AM
04-10-2014 01:07 PM
by Steve
1 107
Hello everyone
aceslawnandgarden
04-03-2014 06:54 PM
04-10-2014 01:06 PM
by Steve
9 367
Weed control programs
Mallard91
04-02-2014 12:25 PM
04-10-2014 12:56 PM
by Steve
6 330
homeowner vs...
GoGreenerKS
04-07-2014 10:54 AM
04-10-2014 12:52 PM
by Steve
8 280
» Popular Tags
2wd 4x4 advertisement article marketing birdscaping blower care charge christmas light service credit card customers echo exmark fall ferris financing flower bed for sale four wheel drive franchise gopherhaul gravely gravely 34" zero turn health holiday holiday decorating how much to charge installation invoice kansas city labor cost late lawn lawn care lawn care business lawn care business show lawn clarksville lawn service clarksville tn leaf cleanup lesco lighting brass outdoor lights llc llp marketing mowing mulch mulch price new and restored landscapes new buisness new business office management oil podcast promotion redmax scag seo snow sole proprietorship starting a business stihl subcontractor theft of services tips tree care unreasonable walk behind walker yard clarksville zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:40 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:40 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy