Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Graphic And Web Design Support Forums > Search Engine Optimization and Website Design Discussions.

Search Engine Optimization and Website Design Discussions. Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.

Website - Advertising Prices (Residential)


Search Engine Optimization and Website Design Discussions.

Need a lawn care business website built? Talk about search engine optimization. Or ask your lawn care and landscaping business web building related questions here. Show us your landscaping business web site for review.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-24-2013, 04:51 AM
Billy Goat's Avatar
Billy Goat Billy Goat is offline
Senior Member
 
Join Date: Nov 2012
Posts: 185
Rep Power: 3
Billy Goat is on a distinguished road
Default Website - Advertising Prices (Residential)

I want some opinions on advertising prices on websites. Most websites list their services but only a few list prices. I know there are many factors when estimating a price until you actually see the property.

I was wondering if it a good idea to advertise a base price just to weed out cheapskates. These days more and more people are using the internet to compare prices before they decide to make a purchase or consider a service. I want to get my foot in the door but not use the low ball approach.

My target customers will be lawns up to 1/3 acre since I will be a one man operation. I will leave the bigger jobs for the big boys. I done alot of research on how much to charge and Iam going to try to stick with $40-$60 per man hour. More or less factor in $50 per hour when listing my services on the internet with a 1/2 hour minium. So my minium per visit is $25 no matter what the service is. Of cource Iam not going to actually list $50 per hour, I would list 1/6 acre or less for $25, 1/4 acre for $37.50, 1/3 acre for $50 when it comes to mow and go service. All my actual estimates will be based on 21 inch push mower.

This way I hope to only get phone calls from people willing to pay my minium base price. Once I see the property i can adjust for the difficulty level.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-24-2013, 05:42 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Billy Goat View Post
I want some opinions on advertising prices on websites. Most websites list their services but only a few list prices. I know there are many factors when estimating a price until you actually see the property.

I was wondering if it a good idea to advertise a base price just to weed out cheapskates. These days more and more people are using the internet to compare prices before they decide to make a purchase or consider a service. I want to get my foot in the door but not use the low ball approach.

My target customers will be lawns up to 1/3 acre since I will be a one man operation. I will leave the bigger jobs for the big boys. I done alot of research on how much to charge and Iam going to try to stick with $40-$60 per man hour. More or less factor in $50 per hour when listing my services on the internet with a 1/2 hour minium. So my minium per visit is $25 no matter what the service is. Of cource Iam not going to actually list $50 per hour, I would list 1/6 acre or less for $25, 1/4 acre for $37.50, 1/3 acre for $50 when it comes to mow and go service. All my actual estimates will be based on 21 inch push mower.

This way I hope to only get phone calls from people willing to pay my minium base price. Once I see the property i can adjust for the difficulty level.
Not a good idea. Sorry to say. The reason most of us don't post prices is because every lawn is different. It would be impossible to post a price because in a perfect world, a 1/3 acre lot would be flat, no trees, nothing to trim, no travel time...etc. You get the idea. Also, the only person to know about how much you charge is you. If you showed a potential customer on your website that you charge $25 for 30 minutes....then they begin to calculate $50 an hour....then they start disputing that price is too high, they don't even make that much, then don't pay their employees that much, etc. They don't know our operating costs, only we do. Thats a good way to lose a potential customer. Not to mention, if I see on your site that 1/4 acre is $37.50, and you show up and quote be $50....I'd be pissed. Thats when the badmouthing and bad reviews start.

Keep it simple. Sometimes the "old method" works the best. In this case, it does. Your also showing your competition how much you charge. Know your costs and know what you have to charge. Quote your jobs accordingly. There is no 100% guaranteed method do weed out PITA customers or deabeats- but you can drop them at your leisure.
Reply With Quote
  #3  
Old 01-24-2013, 06:01 AM
stevef1201 stevef1201 is offline
Senior Member
 
Join Date: Apr 2010
Location: Central Florida
Posts: 1,236
Rep Power: 7
stevef1201 is on a distinguished road
Default

The biggest problem with advertising prices is your competion (who have no idea what to charge) will use you price list as thiers. Or even as a way to undermine you by charging less.

Your website should include pictures os your work, and the comment that you provide free estimates.

I have had 3 people in the last week, ask how to cut a alwn, eith no information, and no address. I take these to be fly by nighters, not customers. I sent them an email telling them I would come and give them an estimate, if they would send me an address-viola never heard from them again.

I also agree that you cannot give a good estimate without looking at the lawn.
Reply With Quote
  #4  
Old 01-24-2013, 06:49 AM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

fixed pricing is a really bad idea. You need to walk the lawn with the customer and talk to them about what they want out of their lawn (best in town or just not the worst). Pricing online will get you cheap customers and yards that are hard to mow. What about blockages - gates, walkways....

I have gotten jobs after talking to the customer about what their lawns needs, they say yes then show me a bid for $50 less but they liked what I had to say
Reply With Quote
  #5  
Old 01-24-2013, 06:50 AM
Billy Goat's Avatar
Billy Goat Billy Goat is offline
Senior Member
 
Join Date: Nov 2012
Posts: 185
Rep Power: 3
Billy Goat is on a distinguished road
Default Honestly Brutal

LawnBoy0311, You have always been honestly brutal, which I have no problem with. Its always a pleasure to read your comments. Just like those college guys advertising $25 to mow and edge a 1/4 acre lawn. Listing or not listing prices is not a big concern for me. After a few times of mowing the customer will do the math and know your rate anyway. Then they may dispute your price. Why Iam charging $25 for 20 minutes worth of work each week. If they did the math they would dispute Iam making $75 an hour. Which they didnt factor in my travel time between accounts and other expenses. Neighbors are nosey and want to know what I charge so they can compare prices for services. Every account has a profit level, some good and some not so good depending on the difficulty level. But you still have a minium base price per hour.

It would be nice to know why certain websites advertise their prices? Most seem to be lowballers but, compared I seem to be a highballer. I rather be labeled as a highballer.
Reply With Quote
  #6  
Old 01-24-2013, 07:52 AM
Sprinkler Buddy's Avatar
Sprinkler Buddy Sprinkler Buddy is offline
Senior Member
 
Join Date: May 2011
Location: Florida
Posts: 758
Rep Power: 5
Sprinkler Buddy is on a distinguished road
Default

List your price or not, you'll never "weed out cheapskates". lol

It's a bad idea to list prices before hand, it often sets up disappointments when you actually give a quote in person. Could actually cause you not to get the account because they feel you were being untruthful listing X on your website but wanting to charge X because of this or that.
__________________
Don't Keep Replacing Lawn Sprinkler Heads
Protect them with "Sprinkler Buddy"
CLICK HERE > http://www.sprinklerbuddy.com
Reply With Quote
  #7  
Old 01-24-2013, 08:42 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by Billy Goat View Post
LawnBoy0311, You have always been honestly brutal, which I have no problem with. Its always a pleasure to read your comments. Just like those college guys advertising $25 to mow and edge a 1/4 acre lawn. Listing or not listing prices is not a big concern for me. After a few times of mowing the customer will do the math and know your rate anyway. Then they may dispute your price. Why Iam charging $25 for 20 minutes worth of work each week. If they did the math they would dispute Iam making $75 an hour. Which they didnt factor in my travel time between accounts and other expenses. Neighbors are nosey and want to know what I charge so they can compare prices for services. Every account has a profit level, some good and some not so good depending on the difficulty level. But you still have a minium base price per hour.

It would be nice to know why certain websites advertise their prices? Most seem to be lowballers but, compared I seem to be a highballer. I rather be labeled as a highballer.
Its much easier to justify the cost after you have them as a customer. If they ever ask, you can explain it to them. 99% of the time, they have no idea what goes into this business. But to advertise it openly just opens up to a dispute with the potential customer before you can even explain what you can do for them. Some could say youd be talking yourself out of a sale.
Reply With Quote
  #8  
Old 01-24-2013, 09:10 AM
Billy Goat's Avatar
Billy Goat Billy Goat is offline
Senior Member
 
Join Date: Nov 2012
Posts: 185
Rep Power: 3
Billy Goat is on a distinguished road
Default This is my take

What makes lawn service so different than any other service out there. Lets compare to carpet cleaning services. I just researched carpet cleaning in my area, the first website I clicked on advertised $15.95 per room. If you have any brain cells, you know there is more too it than just that. No real company is going to come out and just clean one room for $15.95. Whats the catch??? Oh ya, read the fine print, 3 rooms minium up to 300 square feet per room. That is just for steam cleaning only, what about moving the furniture around, spot removal, pet oder control, cleaning my sofa etc. Iam sure when they come in your home they point out these things and let you know what the added cost would be. It all boils down to get your foot in the door.

You can say lawn care is different but is it really, what about buying tires for you car, those $50 tires each turned into $700 because the fine line states it does not include mounting, balancing, and valve stems, oh dont forget tire disposal. Its all about hidden cost after the fact.

If a customers does the math and figures out Iam charging them $40-$60 per hour to cut their lawn, at least Iam not so called low-baller. Most long term home owners have a good idea how long it should take to cut their lawn on a average.
Reply With Quote
  #9  
Old 01-24-2013, 09:51 AM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

Quote:
Originally Posted by Billy Goat View Post
What makes lawn service so different than any other service out there. Lets compare to carpet cleaning services.
No one likes "bait and switch" a lot of businesses are stopping B.S. fees
if the customer wants add-ons that is one thing but fees for things that have to happen like "oil disposal" for an oil change is BS.
Reply With Quote
  #10  
Old 01-24-2013, 10:39 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

You have some good valid points. Carpet cleaning is very cut and dry. They steam clean your carpet. Correct me if im wrong, but i doubt they move furniture around. I consider tires to be a "must have", so when your in a pinch, paying a little extra may be your only option.


Lawn care is a little different tough. Theres a lot of factors for us. A huge one is....its seasonal. A few other things- dog poop? The back yard is a hill? Can I get my mower past that small fence gate? Is the gate locked? Drive time? Our equipment cost a lot and theres a lot more of it.

It may very well be worth a shot and try that type of advertising. Who knows. Maybe try it out and see?

I know in this case, for me, I see a lot more bad than good. One good reason is you open yourself up to price shoppers. They just want the cheapest rate. Some highballing in your case may bite you in the arse. Your also showing your prices to everyone, which to some, may get them more sales if they cut you by a simple $5 a cut-a $20 a month savings. It doesnt sound like much, but to a cheapskate, that a ton of money!

Last edited by LawnBoy0311; 01-24-2013 at 10:44 AM.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Nature's Lawn products & your website/advertising of using them The Tattooed Gardener Lawn Maintenance / Lawn Renovation 4 07-09-2012 04:25 PM
3/4 Acre Residential lxarth Online Lawn Care Estimator - Help me bid this job 16 06-25-2012 05:03 PM
commercial vs residential Floridajoe Lawn Maintenance / Lawn Renovation 18 06-05-2010 01:24 AM
Fuel Prices and advertising grounded Lawn Care Marketing & Post your marketing material for review! 13 03-23-2008 04:32 AM
Hourly Prices? and Acre Prices? Paradise Lawn and Pool General Business Discussions 0 03-10-2008 09:02 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Dogs
Mr. Mow
06-29-2015 02:37 PM
Today 05:22 AM
by Mr. Mow
4 1,701
Ready to learn and get...
Koley Lawn & Landscape
06-28-2015 05:16 AM
Today 04:52 AM
by Koley Lawn & Landscape
7 1,761
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
Yesterday 07:41 PM
by hammr04
5 1,820
Three Stripe Land Care...
hammr04
Yesterday 07:19 PM
Yesterday 07:19 PM
by hammr04
0 28
Country Life Lawn Care
darleneh
06-29-2015 11:24 AM
Yesterday 01:25 PM
by Steve
3 1,695
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-29-2015 09:23 PM
by Chilehead
6 1,790
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
06-29-2015 02:30 PM
by Mr. Mow
11 2,020
Marketing ideas
xandrew245x
04-29-2014 06:35 AM
06-25-2015 07:11 PM
by GreenWorx
34 5,630
Never ending sod jobs
avetslawncare
06-05-2015 09:46 PM
06-25-2015 11:42 AM
by Steve
11 2,260
Weed and Feed Service...
mike94740
06-23-2015 05:50 PM
06-24-2015 09:56 PM
by avetslawncare
2 1,748
Trimming hedges / trees,...
Hard-Body lawn & garden
06-23-2015 07:08 PM
06-24-2015 09:59 AM
by Steve
1 1,749
Hi Everyone from Arkansas
KellyMarie
06-04-2015 04:16 PM
06-23-2015 01:34 PM
by KellyMarie
4 2,025
how to make customers...
Bradcook21
05-27-2015 05:04 PM
06-23-2015 06:36 AM
by GreenWorx
7 2,247
problems with a customer...
LawnCareMan280
06-16-2015 10:26 PM
06-22-2015 11:11 AM
by Steve
6 2,018
Please review this FREE...
markty
06-21-2015 07:42 AM
06-22-2015 11:00 AM
by Steve
1 1,774
A good commercial bid...
burtle
06-20-2015 09:09 PM
06-22-2015 10:56 AM
by Steve
1 1,831
What would you do with...
holymoly
06-20-2015 06:48 PM
06-22-2015 10:48 AM
by Steve
1 1,771
New Member just joined...
vgoleco@hotmail.com
06-19-2015 03:49 PM
06-22-2015 10:42 AM
by Steve
2 1,809
Credit Cards - What's in...
Shark1611
06-16-2015 03:04 PM
06-21-2015 07:24 PM
by Chilehead
4 1,898
Blade usage
Wolf4dk
06-16-2015 12:18 AM
06-21-2015 05:35 PM
by kslawn
4 1,912
Hello, I am new to the...
adamslawnservices
06-17-2015 08:06 PM
06-19-2015 10:28 AM
by Steve
3 1,842
Is it too late to do...
markty
06-16-2015 05:28 PM
06-19-2015 10:22 AM
by Steve
4 1,905
First commercial bid
SGL1
06-12-2015 08:57 PM
06-18-2015 05:04 PM
by SGL1
9 2,265
Needing a website built
burtle
06-17-2015 09:02 AM
06-18-2015 11:02 AM
by Steve
7 1,980
I have been rude and...
biglee
06-15-2015 10:11 PM
06-18-2015 10:46 AM
by Steve
10 2,066
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
06-17-2015 08:38 AM
by burtle
9 3,157
Customer keeps adding...
Mr. Mow
06-13-2015 06:22 AM
06-16-2015 10:23 AM
by Steve
11 2,117
Pass discounts onto...
burnell76
06-03-2015 06:33 PM
06-16-2015 10:02 AM
by burnell76
3 2,004
burned grass only where...
nhauto
06-15-2015 05:28 PM
06-16-2015 09:45 AM
by Steve
2 1,873
Half year mark review.
Steve
06-02-2015 11:24 AM
06-15-2015 01:04 PM
by Steve
18 2,583
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
06-15-2015 01:01 PM
by Steve
86 9,621
New Member
Bruce Fehr
06-05-2015 07:13 PM
06-15-2015 12:53 PM
by Steve
6 2,002
New to the business,...
CarefreeMowing
06-12-2015 02:36 PM
06-15-2015 12:50 PM
by Steve
1 1,885
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
06-13-2015 08:48 AM
by holymoly
45 11,953
New to the forum, new to...
CarefreeMowing
06-11-2015 12:35 PM
06-12-2015 10:44 AM
by Steve
2 1,808
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
06-11-2015 10:50 PM
by stallman419
8 2,353
Website Review
Outdoordesignsknox
06-08-2015 08:44 PM
06-11-2015 09:48 PM
by Just for Cuts
13 2,225
another newish job for me
holymoly
06-07-2015 08:34 AM
06-11-2015 10:05 AM
by Steve
8 2,026
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
06-10-2015 01:45 PM
by holymoly
15 2,943
Hello from the GREAT...
gbfarmsllc
06-09-2015 11:10 AM
06-10-2015 01:29 PM
by Sprinkler Buddy
2 1,879
Hey guys and gals, I'm...
Joeyhall
06-03-2015 03:54 PM
06-08-2015 02:15 PM
by chris2500hd
8 2,119
Mowing Bermuda...
Mr. Mow
06-02-2015 12:45 PM
06-08-2015 12:45 PM
by Steve
12 2,280
Hey Guys
PrattLandscaping
06-07-2015 06:37 PM
06-08-2015 12:23 PM
by Steve
2 1,889
Share your stolen...
SGL1
05-27-2015 09:05 PM
06-08-2015 11:54 AM
by Steve
25 2,821
Hello there My name is...
zwalk1839
06-04-2015 11:10 PM
06-08-2015 11:52 AM
by Steve
4 2,005
Laid off oil field...
Mr. Mow
05-30-2015 09:03 AM
06-08-2015 06:20 AM
by Mr. Mow
4 2,113
How do you find one time...
Greg'slawnandlandscape
06-02-2015 09:57 PM
06-05-2015 09:49 PM
by avetslawncare
4 2,034
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
06-04-2015 05:24 PM
by ExtremeLawncareServices
6 2,336
Replacement Parts -...
nicholas-KC
08-16-2014 08:40 AM
06-04-2015 11:45 AM
by Steve
9 3,829
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-04-2015 11:42 AM
by Steve
1,225 398,561
» Popular Tags
ad landscaping advertising apartment complex apartment lawn care estimate applying bark billy goat brushcutter blowout bob villa collections commercial curb appeal services demonstration design door hangers edging employee problems equipment dealer equipment rental facebook foreman free advertising free lawn care google growing a lawn care business hardscapes hills how to husqvarna increase customers jobs landscape landscape services landscaping lawn aeration lawn care lawn care busines plan lawn mowing marketing marketing secrets more customers business mr dave new business ordinance past due patio install per hour service plowing pricing push versus ride scripts secrets to landscaping shell shreaded small engine repair snow plowing sq ft square foot swzt trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 07:21 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 07:21 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy