Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Flyer Help/Advice


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-15-2013, 01:34 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

Quote:
So should I hit each area 3 times? Do I wait 2 weeks between each time?
Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution.

Quote:
Some more critque of the flyer would be great too.
Your attention grabbing headline should always stand out and you can consider making your logo smaller.

Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-15-2013, 11:28 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution.



Your attention grabbing headline should always stand out and you can consider making your logo smaller.

Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.
Here are a couple different ones I just came up with. I feel like I'm struggling with the call to action line. But I'm trying the suggestions I think would most benefit me. What does anyone think?
Attached Images
File Type: jpg Capture.JPG (70.3 KB, 18 views)
File Type: jpg Capture-1.JPG (65.2 KB, 16 views)
Reply With Quote
  #13  
Old 01-16-2013, 01:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

I think those are both good.

Quote:
I feel like I'm struggling with the call to action line.
There are a bunch of ways to go about this. You can go the route you are going with these new designs to target those that want superior lawn care. You can target those households who's husband never wants to get out of his recliner to mow the lawn. If you listen around and find out the complaints home owners have about their previous lawn care service provider you can use that too.

Experiment with these different headlines and track your results. Give half the area you are marketing to, one headline and then give the other half the other headline card. See which area gives you the most calls. Then alter the message a little more and experiment again.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 01-16-2013, 05:32 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Thanks for the help. Really appreciate it.

I have these lines also

"Avoid the overhead of larger firms, call today and start saving"

"Tired of the weekend yard work? Let us take the burden, call today"

I'll continue to see how I can make them better. I have few weeks til I can order flyers or do anything really. Trying to fine tune it.
Reply With Quote
  #15  
Old 01-17-2013, 01:21 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

How about "Wouldn't you rather be watching the football game on Sunday instead of mowing the yard?"

"Weekends are for fishing and bbqing not mowing lawns."

Think of all the things you would rather be doing than mowing lawns and you can use it as an attention grabbing headline.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 06-06-2013, 08:47 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

An update since its been about 5 months after the original post.

I ended buying 8,000 flyers for about 330$. I passed out around 5300. Of that number I ended up landing 17 new residential accounts. I received about 25-30 calls all together. Most for cutting some for other jobs. I now have 22 accounts(19 weekly 3 bi weekly). I average a little less than 1000$ for seasonal maintenance per account. I have had 4 mulch jobs that average around 100$ a yard(includes edging and what not), 3 hedge trimming jobs and have turned away a few jobs so as to continue the quality of work I can be satified with when concerning my maintenance accounts. I would like to get to 40 accounts so I can hire someone to help. I'm a solo operator. I figure with my maintenance accounts and any side jobs they bring things will be okay. Nervous as hell though. So far all but two have paid but the invoices were just mailed this week. Some even paid up front for the whole season. Fingers crossed.
Reply With Quote
  #17  
Old 06-07-2013, 12:16 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

That is great news!

Now that you have had a chance to reflect on all this, would you have changed anything so far about your marketing or marketing methods?

Will you do anything different with it next year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 08-12-2013, 06:09 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

I passed out flyers only in areas with mailboxes on the street. For fall clean ups this year and to start the year off next year I will hit the areas I have to walk. I am currently trying to design a fall clean up flyer. I went to a few places a bit out of my general area and got no response. I will concentrate more in my local area and pass out roughly the same amount I passed out this year. However if I have a good amount of return customers I will cut back on flyers. Until my business is stable and can surely support me I don't want to get too big or hire anyone. I'm thinking 2015 will be the year for that.
Reply With Quote
  #19  
Old 08-13-2013, 03:43 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,982
Rep Power: 10
Steve has disabled reputation
Default

This will certainly be neat to see how the fall marketing effects getting new customers.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Any Advice? therentboss Introduce Yourself 6 12-10-2011 11:38 AM
need advice! RBSlawncare General Talk 4 04-03-2010 06:03 AM
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 05:11 PM
New Guy. Need advice. jimmycracka Introduce Yourself 3 11-20-2007 07:30 PM
In need of advice Steve General Business Discussions 0 12-23-2005 12:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
pros and cons on...
Wolf4dk
Today 12:26 AM
Today 12:26 AM
by Wolf4dk
0 4
Online Estimator
acrajchel
Yesterday 05:58 PM
Yesterday 11:32 PM
by Just for Cuts
2 48
Opinions on truck wrap
Truro
02-28-2015 04:21 PM
Yesterday 11:32 PM
by Chilehead
5 134
My Newborn son
avetslawncare
02-27-2015 01:07 PM
Yesterday 08:13 PM
by SGL1
3 80
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
Yesterday 07:57 PM
by SGL1
14 598
New Website
brian'slawncare
Yesterday 06:35 PM
Yesterday 07:51 PM
by SGL1
1 35
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
Yesterday 04:18 PM
by SGL1
3 306
How to sell annual...
GroPro
02-17-2015 12:31 PM
Yesterday 01:46 PM
by Chilehead
8 587
stubbon people
Bradcook21
02-16-2015 04:25 PM
Yesterday 12:38 PM
by Mr. Mow
42 1,334
rock salt
Bradcook21
02-24-2015 11:17 AM
02-28-2015 08:46 AM
by jrs.landscaping
23 510
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
02-27-2015 08:54 PM
by Bradcook21
5 206
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,826
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,760
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 517
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 124
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 118
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
02-26-2015 02:44 AM
by ExtremeLawncareServices
5 727
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 131
Finally!
SGL1
02-22-2015 09:46 PM
02-25-2015 10:15 PM
by SGL1
13 468
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,809
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 247
Irrigation...
charlieallen
02-24-2015 01:16 PM
02-25-2015 02:58 PM
by Steve
6 240
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
02-25-2015 12:46 AM
by SC93
33 2,843
honest opinion please
uppercut
02-17-2015 02:30 AM
02-24-2015 07:12 PM
by homey
10 667
2nd year advice anyone
Bradcook21
02-18-2015 07:00 PM
02-24-2015 05:15 PM
by Bradcook21
14 649
need help
lawnexpers115
02-23-2015 05:36 PM
02-24-2015 02:49 PM
by Steve
3 283
Hello People
nativikee
02-23-2015 07:17 PM
02-24-2015 02:43 PM
by Steve
4 280
New member
qua ke zik 001
02-23-2015 11:24 AM
02-23-2015 03:40 PM
by Steve
1 238
New Video
Sprinkler Buddy
02-22-2015 09:18 PM
02-23-2015 03:19 PM
by Sprinkler Buddy
2 264
need help with SCAG...
apmAkron
02-23-2015 09:14 AM
02-23-2015 01:57 PM
by apmAkron
3 262
which degrees would be...
BLAZIER-1991
02-20-2015 04:46 PM
02-23-2015 01:47 PM
by Steve
9 423
Trouble logging in
avetslawncare
02-21-2015 02:06 PM
02-23-2015 01:44 PM
by Steve
1 566
John Deere Quik Track...
acrajchel
02-20-2015 03:12 PM
02-23-2015 01:40 PM
by Steve
1 292
Trimming and...
joshlawncare
02-15-2015 02:04 PM
02-22-2015 09:48 PM
by SGL1
5 628
where can i post this
zippy-phil
02-17-2015 07:58 PM
02-20-2015 02:02 PM
by Steve
7 512
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
02-19-2015 04:43 PM
by ExtremeLawncareServices
29 2,673
Thumbs up or down?
lawnman1959
02-18-2015 11:40 AM
02-19-2015 01:22 PM
by Chilehead
3 427
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
02-19-2015 12:34 PM
by Steve
11 5,221
Say Hello !!!
Steve
03-19-2007 12:18 PM
02-19-2015 12:31 PM
by Steve
1,215 372,227
How to obtain more...
winkie61
02-17-2015 08:31 AM
02-19-2015 12:29 PM
by Steve
3 537
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
02-19-2015 12:23 PM
by Steve
16 1,485
FREE Custom Website...
breadcrumb
01-31-2015 10:58 PM
02-18-2015 01:32 PM
by Steve
5 1,128
Taking a step back
Billy Goat
02-16-2015 07:37 AM
02-18-2015 01:17 PM
by Chilehead
9 607
Employees
stevej
02-17-2015 05:25 PM
02-18-2015 12:47 PM
by Mr. Mow
1 416
Landscapers from hell!!
Chilehead
01-29-2015 03:55 PM
02-17-2015 07:48 PM
by ExtremeLawncareServices
9 1,033
Cannot access your Itune...
winkie61
02-17-2015 10:00 AM
02-17-2015 03:26 PM
by Steve
1 366
Advertising on internet...
Sprinkler Buddy
02-13-2015 01:22 PM
02-17-2015 01:00 PM
by Steve
9 689
new to this forum
NIP'N'TUK
02-14-2015 07:54 PM
02-16-2015 10:03 PM
by Steve
2 505
Advice on bidding 20...
sleepydunn
02-15-2015 07:38 PM
02-16-2015 09:59 PM
by Steve
4 627
New to me mower
xandrew245x
04-27-2014 08:02 PM
02-16-2015 09:48 PM
by Steve
8 1,408
» Popular Tags
2wd 4x4 ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bush commercial contract help deliquentaccounts demonstration design ditches door hangers employee problems estimate facebook foreman four wheel drive google gopherhaul gravely growing a lawn care business how to hydraulic jobs john deere quik trac landscape services lawn lawn aeration lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new mower patio install per hour service podcast scag v-ride search engine optimization secrets to landscaping seo shreaded snow plowing sq ft starting a lawn care business steep lawns theft toro tractor auger trailer mate pro up sell employee web design website wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:53 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:53 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy