Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Flyer Help/Advice


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 01-15-2013, 01:34 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
So should I hit each area 3 times? Do I wait 2 weeks between each time?
Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution.

Quote:
Some more critque of the flyer would be great too.
Your attention grabbing headline should always stand out and you can consider making your logo smaller.

Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 01-15-2013, 11:28 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Steve View Post
Depending on when you start and when people in your area are going to be looking out their window, seeing the grass is too high and needing someone to call. Ideally you want to hit them between these times with equal spacing in between. You also may want to alter the ad a little with each distribution.



Your attention grabbing headline should always stand out and you can consider making your logo smaller.

Think of a newspaper trying to sell itself with a big breaking story. The headline is always huge to catch you as you are walking by the news stand. The same principle holds true with your lawn care postcard.
Here are a couple different ones I just came up with. I feel like I'm struggling with the call to action line. But I'm trying the suggestions I think would most benefit me. What does anyone think?
Attached Images
File Type: jpg Capture.JPG (70.3 KB, 18 views)
File Type: jpg Capture-1.JPG (65.2 KB, 16 views)
Reply With Quote
  #13  
Old 01-16-2013, 01:51 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

I think those are both good.

Quote:
I feel like I'm struggling with the call to action line.
There are a bunch of ways to go about this. You can go the route you are going with these new designs to target those that want superior lawn care. You can target those households who's husband never wants to get out of his recliner to mow the lawn. If you listen around and find out the complaints home owners have about their previous lawn care service provider you can use that too.

Experiment with these different headlines and track your results. Give half the area you are marketing to, one headline and then give the other half the other headline card. See which area gives you the most calls. Then alter the message a little more and experiment again.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 01-16-2013, 05:32 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Thanks for the help. Really appreciate it.

I have these lines also

"Avoid the overhead of larger firms, call today and start saving"

"Tired of the weekend yard work? Let us take the burden, call today"

I'll continue to see how I can make them better. I have few weeks til I can order flyers or do anything really. Trying to fine tune it.
Reply With Quote
  #15  
Old 01-17-2013, 01:21 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

How about "Wouldn't you rather be watching the football game on Sunday instead of mowing the yard?"

"Weekends are for fishing and bbqing not mowing lawns."

Think of all the things you would rather be doing than mowing lawns and you can use it as an attention grabbing headline.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 06-06-2013, 08:47 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

An update since its been about 5 months after the original post.

I ended buying 8,000 flyers for about 330$. I passed out around 5300. Of that number I ended up landing 17 new residential accounts. I received about 25-30 calls all together. Most for cutting some for other jobs. I now have 22 accounts(19 weekly 3 bi weekly). I average a little less than 1000$ for seasonal maintenance per account. I have had 4 mulch jobs that average around 100$ a yard(includes edging and what not), 3 hedge trimming jobs and have turned away a few jobs so as to continue the quality of work I can be satified with when concerning my maintenance accounts. I would like to get to 40 accounts so I can hire someone to help. I'm a solo operator. I figure with my maintenance accounts and any side jobs they bring things will be okay. Nervous as hell though. So far all but two have paid but the invoices were just mailed this week. Some even paid up front for the whole season. Fingers crossed.
Reply With Quote
  #17  
Old 06-07-2013, 12:16 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

That is great news!

Now that you have had a chance to reflect on all this, would you have changed anything so far about your marketing or marketing methods?

Will you do anything different with it next year?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 08-12-2013, 06:09 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

I passed out flyers only in areas with mailboxes on the street. For fall clean ups this year and to start the year off next year I will hit the areas I have to walk. I am currently trying to design a fall clean up flyer. I went to a few places a bit out of my general area and got no response. I will concentrate more in my local area and pass out roughly the same amount I passed out this year. However if I have a good amount of return customers I will cut back on flyers. Until my business is stable and can surely support me I don't want to get too big or hire anyone. I'm thinking 2015 will be the year for that.
Reply With Quote
  #19  
Old 08-13-2013, 03:43 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

This will certainly be neat to see how the fall marketing effects getting new customers.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Any Advice? therentboss Introduce Yourself 6 12-10-2011 11:38 AM
need advice! RBSlawncare General Talk 4 04-03-2010 06:03 AM
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 05:11 PM
New Guy. Need advice. jimmycracka Introduce Yourself 3 11-20-2007 07:30 PM
In need of advice Steve General Business Discussions 0 12-23-2005 12:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Today 10:49 PM
by Just for Cuts
16 443
New website
Chilehead
11-20-2014 04:39 PM
Today 10:38 PM
by Just for Cuts
5 115
Pics for website
tbtigers03
Yesterday 05:40 PM
Today 10:01 PM
by Just for Cuts
3 74
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 05:56 PM
by AGPS
9 247
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 02:42 PM
by stevef1201
22 6,054
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Yesterday 09:48 PM
by ExtremeLawncareServices
174 13,896
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Yesterday 09:38 PM
by TRV
6 1,241
Contract or no contract?
TRV
11-20-2014 09:18 PM
Yesterday 09:33 PM
by TRV
3 121
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Yesterday 08:02 PM
by stevef1201
4 286
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Yesterday 07:05 PM
by acrajchel
13 339
Belt dealer problem
googus
Yesterday 08:45 AM
Yesterday 06:36 PM
by Steve
2 77
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Yesterday 06:32 PM
by Steve
7 181
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Yesterday 06:07 PM
by acrajchel
15 440
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 895
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 445
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,806
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,410
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,158
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 730
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 487
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 428
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 292
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,316
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 214
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 479
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,559
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,665
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,749
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,640
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 396
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 592
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 285
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 349
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,283
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 574
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 481
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 315
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 274
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 287
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 518
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 336
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 386
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 427
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 624
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 525
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 840
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,156
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,264
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,081
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 950
» Popular Tags
4wd 4x4 aerocore apartment bid apartment lawn care estimate applying article marketing auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hiring how much to charge how to how to bid installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic mulch new buisness new mower patio install podcast pto reo running a business scag search engine optimization seo shell snow snow plowing sprayer starting a business steep lawns steve stihl toro toro grand stand trailer mate pro tree turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 11:25 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 11:25 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy