Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Flyer Help/Advice


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 01-12-2013, 06:27 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default Flyer Help/Advice

Im relatively new to being the owner of a company. I'm making flyers and wondering a few things.

1. I've determined that a 10% discount is acceptable to me, however should I make this based on a sign up date(say March 1st) or by the first so many new service agreements signed(say 15)? I'm not sure which would draw more attraction.

2. I used my company to become a sponsor for a local youth basketball team. Is it improper to mention this on the flyer?

3. Last, im sure this answer will vary depending on demographics. I'm in NE Ohio. If I passed out say 5,000 flyers, what should I expect my turn around to be in terms of a percent. I figure if I pass out that many flyers and get a half of a percent that would be 25 houses. I would be happy with 25 houses, my average maintenance price per customer is $1000. Just maintenace. Does this seem unreasonable?

Im a single father, and have a ton riding on this. Any help would be fantastic.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 01-12-2013, 06:52 PM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
1. coupon I would just put "limit one per house" and a far out date. The more "and" "ifs" or "buts" you put the word. People hate fine print
2. I like doing good thing just because not for PR
3. 1% is about right on flyer but if your a new name in town it maybe less
Reply With Quote
  #3  
Old 01-13-2013, 07:57 AM
Cheeze Wiz's Avatar
Cheeze Wiz Cheeze Wiz is offline
Junior Member
 
Join Date: Jan 2013
Posts: 10
Rep Power: 2
Cheeze Wiz is on a distinguished road
Default

I agree willshome 1% is what you will find is your return on Fliers.
I wouldn't mention the team thing on the flyer but I would put it on your web site maybe even a quick line on the bottom of your invoice.
"We are proud to sponsor local armature youth sport Go huskers Go" or some thing like that.
I'm not a big fan of coupons, I have never used them other then a door price at some community event (one free Mow or Aeration ) You could offer 10% to seniors or Vets or one free service when you sign for a full year package. I read a book on marketing and in it they stated coupon customers are not good customer as all they are looking for is a discount service once they have used the discount they are on to the next person offering a discount. This is why companies like Group on are now struggling to survive. What we need is repeat customers in order to make money. Do a good job at a reasonable price and word of mouth will feed the rest.
__________________
The Lawn Care Artist Formerly known as "Ducke"
Reply With Quote
  #4  
Old 01-13-2013, 10:17 AM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 110
Rep Power: 4
thom is on a distinguished road
Default

Quote:
Originally Posted by SomrakLC View Post
Im relatively new to being the owner of a company. I'm making flyers and wondering a few things.

1. I've determined that a 10% discount is acceptable to me, however should I make this based on a sign up date(say March 1st) or by the first so many new service agreements signed(say 15)? I'm not sure which would draw more attraction.

2. I used my company to become a sponsor for a local youth basketball team. Is it improper to mention this on the flyer?

3. Last, im sure this answer will vary depending on demographics. I'm in NE Ohio. If I passed out say 5,000 flyers, what should I expect my turn around to be in terms of a percent. I figure if I pass out that many flyers and get a half of a percent that would be 25 houses. I would be happy with 25 houses, my average maintenance price per customer is $1000. Just maintenace. Does this seem unreasonable?

Im a single father, and have a ton riding on this. Any help would be fantastic.

What services do you offer?
Are they listed on the flyer?
Reply With Quote
  #5  
Old 01-13-2013, 05:23 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Here is a picture of my current flyer, not finished of course, but this is where I'm at. I didn't think it would be in good taste to mention the sponsoring of the team on the flyer. I didn't sponsor them for any other reason than the league needed sponsors and I'm the coach of the team. The 1% is about what I would expect on flyers. I increased my accounts by 5 or 6 last year on just good work and word of mouth. Plus about half my customers from last year were obtained from me stopping by when I see people who actually need help. I don't like coupons. The discount is fine and I'm not stressed about people dumping me after the discount is up. The discount is applied to the length of the agreement. Once I get the work I'm not too worried about keeping a customer. I'm local, respectable, on time, detailed orientated and I work hard. People have called for one time services and retained me after the fact due to my work ethic. All my surveys that I have gotten back from current customers say they are very pleased by my work and how I do it.

What about my flyer? Any tips, suggestions?
Attached Images
File Type: jpg Capture.JPG (60.6 KB, 68 views)
Reply With Quote
  #6  
Old 01-14-2013, 02:55 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,603
Rep Power: 10
Steve has disabled reputation
Default

Quote:
1. I've determined that a 10% discount is acceptable to me, however should I make this based on a sign up date(say March 1st) or by the first so many new service agreements signed(say 15)? I'm not sure which would draw more attraction.
You won't know for sure the response you will get until you try. However, I don't think the coupons tend to be a big attractor. Good service and word of mouth referrals are better for the long haul.

Quote:
2. I used my company to become a sponsor for a local youth basketball team. Is it improper to mention this on the flyer?
There was a member on here a little while back who sponsored a kids sport team and had them on his equipment and all lined up in front of his truck for a marketing photo.

If you get the approval of the parents, it could be a great photo to use in your marketing campaign. You could show that you are a big supporter of the local community programs. That could get the attention of new potential customers looking to hire a reputable and community focused business owner.

Quote:
3. Last, im sure this answer will vary depending on demographics. I'm in NE Ohio. If I passed out say 5,000 flyers, what should I expect my turn around to be in terms of a percent. I figure if I pass out that many flyers and get a half of a percent that would be 25 houses. I would be happy with 25 houses, my average maintenance price per customer is $1000. Just maintenace. Does this seem unreasonable?
From what we have seen in the past, distributing 1,000 flyers, five times to the same homeowner during the spring tends to give you a greater response than giving 5,000 flyers out only one time.

The more times you hit your target market with a message they solves a problem of theirs, the better your chance of making a connection.

You can also change up those flyers with a little variation in each group of 1,000.

Does this help?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 01-14-2013, 04:05 PM
jsslawncare jsslawncare is offline
Member
 
Join Date: Jan 2011
Posts: 42
Rep Power: 4
jsslawncare is on a distinguished road
Default

I'd leave out your first line, about them caring. I wouldn't throw down on them.
Reply With Quote
  #8  
Old 01-14-2013, 07:37 PM
SomrakLC SomrakLC is offline
Member
 
Join Date: Jul 2012
Posts: 59
Rep Power: 3
SomrakLC is on a distinguished road
Default

Quote:
Originally Posted by jsslawncare View Post
I'd leave out your first line, about them caring. I wouldn't throw down on them.
I picked up the idea from this web site, and the few people I have shown this to actually like it. It's not putting anyone down, its a rhetorical question and a valid one too. With all due respect, I think the people who feel this is putting them down, are probably the people who should worry most about what customers think.

Steve,

I don't care for coupons, but a discount is feasible. It's not like I couldn't say they get a discount and let it be a perception thing with them. It's what most retailers do as well as restaurants. Not ethical really, so not my thing. I rely on work performance and word of mouth, but I don't have time to wait. I won't use the team I sponsor as a marketing ploy at least not on a flyer. When my web site is up and running I may consider putting up there. I don't think I would need permission as I'm the coach and sponsor and thus have team photos. But still not something I would strongly consider.

As for my flyer distribution plan: I have googled mapped the areas I'd like to hit, the total flyer amount I would need is about 2200. I had planned on hitting each area 2 times, bringing my total flyer usage to around 4500. The average home value ranges from $275,000 to $400,000 with incomes ranging between $60,000 and $90,000 yearly. Also they are no more than 20 minutes from my home and business.

So should I hit each area 3 times? Do I wait 2 weeks between each time? Some more critque of the flyer would be great too.
Reply With Quote
  #9  
Old 01-14-2013, 10:53 PM
Simmo Simmo is offline
Junior Member
 
Join Date: Jul 2012
Location: Sydney, Australia
Posts: 15
Rep Power: 3
Simmo is on a distinguished road
Default

Its fine to have that heading... (negative headings usually out pull positive headings!) but now you need to solve there problem... explain why you care and why you are different from everyone else... offer the benefits of why people should pick up the phone and call you and my guess is they will!!!

A strong call to action is a must!

Simmo.
Reply With Quote
  #10  
Old 01-14-2013, 11:22 PM
6295danny 6295danny is offline
Junior Member
 
Join Date: Jan 2013
Location: South MS
Posts: 24
Rep Power: 2
6295danny is on a distinguished road
Default

Im new myself to the lawn care world. I was gonna do flyers but as I am aiming more towards commercial jobs I decided to go with the business cards. I have a friend that owns a ladies clothing store. I put a few cards out there an have picked up a few residential jobs. From there Im gonna go on word of mouth an signs on my truck. I spent most of my money on good equipment so was a little short on budget when it came time to advertise. But the cards are doing great for me so far. I think the flyers are great if ya plan on residential from what I read on these forms.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Any Advice? therentboss Introduce Yourself 6 12-10-2011 11:38 AM
need advice! RBSlawncare General Talk 4 04-03-2010 06:03 AM
Help! I need some advice... ALOD Community Assistance 1 04-18-2009 05:11 PM
New Guy. Need advice. jimmycracka Introduce Yourself 3 11-20-2007 07:30 PM
In need of advice Steve General Business Discussions 0 12-23-2005 12:54 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
Yesterday 10:49 PM
by Just for Cuts
16 465
New website
Chilehead
11-20-2014 04:39 PM
Yesterday 10:38 PM
by Just for Cuts
5 130
Pics for website
tbtigers03
11-21-2014 05:40 PM
Yesterday 10:01 PM
by Just for Cuts
3 90
Peco Bagger
AGPS
11-18-2014 02:20 PM
Yesterday 05:56 PM
by AGPS
9 258
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Yesterday 02:42 PM
by stevef1201
22 6,072
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
11-21-2014 09:48 PM
by ExtremeLawncareServices
174 13,931
Hello from Kentucky
TRV
09-30-2014 06:42 PM
11-21-2014 09:38 PM
by TRV
6 1,246
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-21-2014 09:33 PM
by TRV
3 130
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
11-21-2014 08:02 PM
by stevef1201
4 295
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-21-2014 07:05 PM
by acrajchel
13 350
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 84
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
11-21-2014 06:32 PM
by Steve
7 188
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-21-2014 06:07 PM
by acrajchel
15 449
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 905
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 459
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,824
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,419
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,165
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 733
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 497
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 440
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 299
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,332
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 223
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 489
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,568
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,675
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,786
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,650
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 400
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 601
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 298
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 354
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,293
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 581
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 490
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
11-10-2014 01:25 PM
by Steve
2 323
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 282
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 297
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 530
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 341
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 396
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 436
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 631
Aloha from Hawaii.
Gary R
11-02-2014 12:44 AM
11-03-2014 03:02 PM
by Steve
1 535
Pavers
crieg122
10-28-2014 03:49 PM
10-31-2014 01:49 PM
by Steve
6 847
Hi Steve From West...
Mr. Mow
10-21-2014 02:59 PM
10-31-2014 12:56 PM
by Steve
5 1,163
Got my first lawn job...
SGL1
06-11-2014 10:19 PM
10-31-2014 10:53 AM
by Max Wagner
30 3,274
Gie-review / What's new...
ExtremeLawncareServices
10-25-2014 10:19 AM
10-31-2014 10:30 AM
by ExtremeLawncareServices
7 1,092
Business Name
sanchez5
10-29-2014 12:55 AM
10-31-2014 06:51 AM
by ringahding1
10 958
» Popular Tags
4x4 apartment bid apartment lawn care estimate applying article marketing auger bid blades bob villa bush care charge commercial decorating deliquentaccounts demonstration ditches employee problems estimate exmark ferris four wheel drive gopherhaul gravely growing a lawn care business hardscapes hiring how much to charge how to installation introduction john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website mechanic monthly mulch mulch estimate new buisness new mower patio install podcast pto reo running a business scag scripts search engine optimization seo shell snow snow plowing sprayer starting a business steve stihl toro toro grand stand trailer mate pro tree turfgrass consulting walker
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:15 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:15 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy