Originally Posted by Steve
When trying to target two keywords per page, what should you be doing to accomplish that?
1) They need to be in the title of the page.
2) The 2 keywords need to appear in the content of the page bolded at least once
3) Backlinking campaign to the page targeting several variations of the keyword
So if your 2 main keywords are "Blue Widget" and "Red Widget" with your main town being Jackson, MI; then a link building campaign would focus on variations of the keywords as the anchor texts...
Jackson, MI Blue Widget
Blue Widget Jackson, MI
Blue Widgets Jackson, MI
Blue Widget in Jackson, MI
Blue Widgets in Jackson, MI
Blue Widgets and Red Widgets
Jackson, MI Red Widget
Red Widget Jackson, MI
Red Widgets Jackson, MI
Red Widgets in Jackson, MI
Any and all variations of your 2 Keywords + City.
That's just a start... there also needs to be some focus on NOT over optimizing your anchor texts... so it's always good to throw a nice handful of
related anchor texts at the page as well....
ie. Green Widget, Purple widget, Yellow Widget.
A good rule to follow is for every 2-3 Direct Optimized backlinking campaigns, you'll want to throw in a "non-optimized campaign" that does not contain the targeted keywords.
So let's say you blast 600 backlinks at your a page targeting red and blue widgets... you'll want to follow that up with a backlink campaign to the same page that only relates to the page.
For example in lawn care:
page Targeting Lawn Mowing & Seeding
Step 1: Campaign targeting this page with variations of Lawn Mowing & Seeding.
Step 2: Campaign targeting Tree Stump Removal, Tree Trimming, Leaf Clean Up.
Step 3: Rinse, repeat.
In most small towns < 40-50k, a lawn business will probably only have to run a few campaigns to see good rankings.
And for the most part from what I've noticed is even larger cities have only moderate competition when it comes to online placement.
If you live in a city of less than 20k, you should be able to totally dominate page one of google with a moderate bit of effort.