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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #21  
Old 03-11-2013, 11:28 PM
zippy-phil zippy-phil is offline
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Thanks for the comments. I got 2 calls more calls today. lol! I am driving slow though neighborhoods and pitching them out the windows like a paper boy pro! I have been working hard. I got excited when one person called and told me the "other guy" who was doing their lawn stopped doing lawn service all together. I now have the potential of picking up 5-7 MORE now knowing this. I already asked the customer who else to contact.
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  #22  
Old 03-12-2013, 06:38 AM
lov2mow lov2mow is offline
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it takes many mailings for people to notice. what i have done is to drive around and find the area you want to target get the addresses and mail to those homes every month. you will see it takes a couple of months for people to respond. but once it starts it just takes off.
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  #23  
Old 03-12-2013, 09:01 AM
djlandscaping06 djlandscaping06 is offline
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Quote:
Originally Posted by zippy-phil View Post
Please review my post card. I am open to some changes.


zippy-phil
Very nice! Only suggestion I have is that I don't know that I would use gardener. We are lawn and landscape service providers not gardeners. I would use something like, is your lawn service provider missing! Just my opinion!
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  #24  
Old 03-12-2013, 11:39 AM
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Do you think people would put more value in it if the marketing material was placed at their door step?

Would it be worth while experimenting in certain neighborhoods to do it that way and see if you get more calls because of it?
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Old 03-15-2013, 07:42 AM
cutnuplawnservice cutnuplawnservice is offline
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Quote:
Originally Posted by zippy-phil View Post
So instead of spending money with mailing post cards I have been using the "grass seed campaign".

Cost without fuel

$3.50 multicolored paper (red, bright green, blue, orange)@Walmart
Laser printer
20 LB bag of Rye grass seed $18.79
5 boxes of 50 count $1 zip lock baggies $5
1/3 (or less) of a cup of seeds
I fit 8 "Sprinkle these seeds where your lawn...." on each sheet of paper then use a paper cutter.

each bag of seed has yielded around 300-310 bags of seed to pass out.




My phone has started ringing, only a few more using this method, however the season is upon us.

Zippy-Phil
I absolutely love this idea! Would it be ok to use your idea? What does the flyer in the bag say? What if I placed one of my business cards in the bag too?
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Old 03-16-2013, 06:15 AM
zippy-phil zippy-phil is offline
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4 more calls since my last posting.
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  #27  
Old 03-18-2013, 11:42 AM
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How is this marketing method now comparing to others you have experimented with as far as responses go?
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  #28  
Old 04-12-2013, 10:26 PM
zippy-phil zippy-phil is offline
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WOW ok so I have been busy. Yah know, I.m lazy. This should just be the only place I post anything. Someone asked what the saying was that I was using on my grass seed packets.

Sprinkle these seeds
where your lawn is bare
Give us a call when you need
reliable lawn care.

ADD YOUR OWN NAME & NUMBER
FILL SNACK SIZE BAGGIE WITH 1/3 CUP OF SEEDS

I got a few new calls with the latest batch I throw out. I thought it was around 400 bags but wife says 800 ish, either way I made new contacts in a decent area. I have now learned from one customer their old lawn guy quit at the end of the year. the customers already knew this so it was not a shock.(working on getting his contacts) So I got that customer, her mother in laws and her sister in laws house AND business location!

I also over the winter months met up with another successful lawn/ landscape company who will be farming more work to me! (big lot mowing, model homes,home builders!) I wish I met this guy 10 months ago!


I spammed out (not really spamed) but I sent my company contact info to about 15 REO companies at the end of last year, but I got 2 emails from Safeguard. I don't have high hopes with this but I will check it out.

I ordered magnets for my truck the Thursday before this post. They should be here Tuesday.

A guy picked up my card 5 months ago and finally called me 2 weeks ago, wanting a near backyard makeover. I set everything up, designed it all out. Customer wanted to have legit railroad ties installed all around the border of the fence. It looks GREAT! 15YD of top soil also added.

THE TIME IS NOW!

in fact I SHOULD BE BAGGING MORE GRASS SEED!!

READ THIS SITE.

TOP TO BOTTOM

WATCH YOU TUBE VIDEOS IF YOU HAVE TO

I have learned a lot in the past 8 months.

I did a pressure washing job for a customer and now she wants a deck made with the composite stuff.

I started last summer and I am around 35 regular customer, not including 4 that stopped during the winter months that have now remembered to call ME, and not some other guy.

Every customer loved the idea of the grass seed BTW. Some got a kick out of it because it looked like the other type of grass...lol. That person got me 4 new ones too!

I also was able to get a 48" ex-mark pioneer this year.

QUESTIONS?
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  #29  
Old 04-15-2013, 10:26 AM
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That is fantastic! Will you be redistributing your flyer and grass seed to the same houses again some time this year or what are your future marketing plans as the season gets under way here?
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