A new book I am looking forwards to reading “Accidental Branding: How Ordinary People Build Extraordinary Brands” has this suggestion
"After doing his research for the book, Vinjamuri has some advise for all the budding entrepreneurs out there: “First of all, be your own customer. Don’t try to solve someone else’s problem. Solve your own,” he explains."
Do you find this to be the case? Do you find your business solves your problems?