"The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs**typically brimming with good but distracting ideas**make poor businesspeople. He establishes an incredibly organized and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an M.B.A. to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories."
One of the most important points the author makes in his book is that the skill set to do a certain job and the skill set to run a business that sells that specific service are two separate things. For example, a person knows how to fix tvs, so that person decides they should start a business to fix tvs only to find that running such a business takes another skill set. This is the trap most technicians fall into and why 80% of businesses fail within the first 5 years. How do you overcome this? Read.