Originally Posted by [b
Quote[/b] (Team Gopher @ Dec. 28 2007,3:49)]When you reflect on business, how important is it to build your brand in the lawn care industry?
Is this something you feel is just a result of doing good work or is there more to it?
Building a BRAND is building your business. If you are working to build a GOOD name (BRAND) for yourself.
I'm from old school, you are only as good as your word and your word is only as good as you are.
So if you arent doing what you said you were to do or not doing your very best and reflecting upon that then you are building bad brand business.
One BAD or VERY unhappy customer will tell evryone and anyone that will listen.
One VERY HAPPY customer will tell a few at best just in general talk, but if asked they will hype it up about you.
So if your doing the very best you can at the work you do then take pride in saying "I DID THAT JOB" or "THERE'S ONE OF MY CUSTOMERS", you shouldn't need to worry. You can satisfy most people, making them happy 100% of the time, good luck with that.
Basicly do good work and the CUSTOMERS will BRAND you as a guy or gal to go to get lawn care landscape services. This works both ways if YOu do BAD work.
Always ask the customers if they are satisfied, sometimes its hard for someone to tell another they arent happy with the work or that they think it could have been better or just a little more wouldn't hurt. If this is the case FIX IT! right then and there, don't say ok we'll come back later and take care of it. This will just disapoint them and if you do it then and there it will make better impression of you and your business.
BE a customer business and get the customers approval on the work at hand, let them get involed not all want to and thats ok but this is great customer relations so practice this.
Word of mouth is better than a million fliers and mailers. Seeing is believing. I can go on and on with these one liners and they are all true and proven.
Hope this answers the question.