Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Living Social or Groupon


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 08-06-2012, 09:05 PM
hawthornelawncare hawthornelawncare is offline
new member
 
Join Date: Jul 2009
Location: saint petersburg, fl
Age: 35
Posts: 112
Rep Power: 0
hawthornelawncare is on a distinguished road
Default Living Social or Groupon

Hi there have any of you run a deal on living social or groupon or any other company that lets you run deals for services? If you have what has been your experience from it..
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 08-06-2012, 10:55 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I was contacted by living social. They want you to discount your service by 50% then they get a 50% cut. So youll be working for 1/4 of your rate. I passed!

From the reading I did, service companies have went out of business doing these promos or damaged there reputations. You end up having 100 people wanting the work done now and when you dont they trash you.

This really only works for high mark up products.
Reply With Quote
  #3  
Old 08-07-2012, 05:11 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

I agree with the above post. It sounds great for someone who maybe has no overhead, or trying to get your name out there. But for making some real cash, you'll be running around like a mad man for little money. I know for a fact you'll get a lot of hits from doing it. I worked in an industry that had a ton of people who used groupon. They used to complain about how little profit it was, and these were all restaurants. Theres also an LCO where I live who did it. They got trashed talked by reviewers online because they couldn't honor the deal.

On the other hand, is there a way to do it and offer free trimming/edging with a cut? This way you could mark your price up a bit to cover some of the difference.
Reply With Quote
  #4  
Old 08-07-2012, 09:21 AM
DudleysLawnCare DudleysLawnCare is offline
Junior Member
 
Join Date: Jul 2012
Posts: 2
Rep Power: 4
DudleysLawnCare is on a distinguished road
Default

You got to lose some money to gain some money (contracts). So although you might be working for nothing you'll be gaining as well.
Reply With Quote
  #5  
Old 08-07-2012, 09:53 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by DudleysLawnCare View Post
You got to lose some money to gain some money (contracts). So although you might be working for nothing you'll be gaining as well.
To an extent, your right. The people who use Groupon or Living Social are looking for deals. They aren't looking for a yearly contract, they are just looking to get a cut for as cheap as possible. This is most likely the type of customer who will sign, then cancel a month later. IMHO they are all CHEAP!
Reply With Quote
  #6  
Old 08-07-2012, 09:55 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

This may help a little...

http://www.yelp.com/biz/eastern-grou...ntenance-bowie
Reply With Quote
  #7  
Old 08-07-2012, 10:28 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

THere was a thread on here last year about a lawn care operator who used Groupon and got screwed over royally. I think it was a "demand" issue where he had too much work at too low a price. Not good.
Reply With Quote
  #8  
Old 08-07-2012, 12:01 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Quote:
Originally Posted by LawnBoy0311 View Post
To an extent, your right. The people who use Groupon or Living Social are looking for deals. They aren't looking for a yearly contract, they are just looking to get a cut for as cheap as possible. This is most likely the type of customer who will sign, then cancel a month later. IMHO they are all CHEAP!
This is exactly what it is. A lot of companies thought that it would bring in new business. What happen was the coupon cutters bought the single sale product and that was it. They also dont follow rules and will buy more then one coupon.

You can only do it with something with high markup. Lawn mowing is out of the question. The way it works if your product cost $1 to make and your retail is $30 you can afford to sell it for $7.50. If you offer a $60 service for $15. You might as well stay at home.

The representative will tell you what you can do to. You cant just say we want to do lawn mowing. They will decide themselves. Then if you put a crazy *** price on it they wont approve it.

These people will spam you. I had dozens of phone calls and emails. While I researched it. I was going to do it in a slow month. After looking the number over I can do the same promotion without them and get customers.

But dont take my word for it. Read the reviews. Living social use to be 30% which helped a little but now there both at %50.
Reply With Quote
  #9  
Old 08-07-2012, 01:32 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,821
Rep Power: 10
Steve has disabled reputation
Default

Haven't we seen a lot of companies that were ruined and put out of business because they used such sites and they ended up suing the coupon companies?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 08-07-2012, 08:50 PM
hawthornelawncare hawthornelawncare is offline
new member
 
Join Date: Jul 2009
Location: saint petersburg, fl
Age: 35
Posts: 112
Rep Power: 0
hawthornelawncare is on a distinguished road
Default

Well i know living social has changed some. i just ran a deal for just mow line trim and blow for 37.00. out of that they will take 47%. So out of that i will get 19.61. I figured id give it a try and see if i can gain some customers after they use there voucher. I know some of you are gonna leave some neg comments and its okay.

I feel if you can do a good job and win the customer over then youll have there buisness. I have gotten some jobs even with being the higher price. Seems theres still some old fashion people who like honesty and how you carry yourself over being low price and you get what you pay for.

As for the deal i ran that price is after the mark down of 51% savings. Might be ball busting but you dont know inless you give something a shot. And i have it in the stipulations that its only mowing line trimming and blowing debri off. Nothing else.

On another note i look at it as free advertising.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Best time to post your updates on social media websites-The science of social timing abbot Search Engine Optimization and Website Design Discussions. 1 03-19-2012 03:11 PM
Living a dream j32rooks Introduce Yourself 6 08-15-2011 01:30 PM
1300 people respond to groupon ad!! Steve Lawn Care Marketing & Post your marketing material for review! 6 12-18-2010 11:49 PM
living the new dream h2oman1969 Introduce Yourself 1 07-13-2009 10:56 AM
New Guy From Boston Living in NC univland Introduce Yourself 3 08-26-2008 11:35 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Help Spread the word...
Sprinkler Buddy
12-02-2015 08:41 AM
Today 08:19 AM
by Sprinkler Buddy
19 1,302
back surgery
Bradcook21
01-28-2016 08:51 PM
Today 01:18 AM
by Steve
15 385
Howdy Yall !!!
B&C
Yesterday 10:06 AM
Today 01:05 AM
by Steve
1 30
hello
2menandmowers
Yesterday 07:32 AM
Today 12:53 AM
by Steve
1 30
Best two stroke oil
Greg_TopYardServices
02-08-2016 07:53 PM
Today 12:51 AM
by Steve
8 124
Hello everyone!!!
1newkirk05
02-09-2016 03:16 PM
Yesterday 04:05 PM
by jrs.landscaping
7 128
Tine Rake Detaching vs...
wigglesworth
02-09-2016 05:32 PM
02-09-2016 07:43 PM
by Steve
1 49
Finding open bids?!?
C&DPropertyManagement
02-07-2016 01:48 AM
02-09-2016 07:11 PM
by Steve
3 118
hello all
romanlandscape
01-29-2016 03:46 PM
02-07-2016 10:20 AM
by Bradcook21
6 224
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 107
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 172
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 226
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 258
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 134
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,507
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 257
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 113
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 135
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 210
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 272
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 149
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 244
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 136
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 157
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,149
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 373
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 319
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 333
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 258
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 213
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 187
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,699
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 657
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 397
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,105
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 467
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,936
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 304
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 428,183
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,432
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 221
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 277
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 262
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 946
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 426
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:22 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:22 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy