Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing plan


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 08-02-2012, 09:30 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Is there a Craigslist listing for your area?


I'm just asking because you keep posting everywhere that you need customers, but have little money to advertise. Free is free and just because some people say that all you get is terrible, cheap clients from CL, that only happens if you let it.

I had great success using CL last season. Not as good this season, but really, all sorts of people look there for services.



That said, $100 to target a specific cluster of homes that you'd really like to get "in" with might not be a bad deal if you pick up a few of them.

What's $100 in the grand scheme of things anyway? You'll put that much in your gas tank every week.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 08-02-2012, 09:41 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by Hedgemaster View Post
That said, $100 to target a specific cluster of homes that you'd really like to get "in" with might not be a bad deal if you pick up a few of them.

What's $100 in the grand scheme of things anyway? You'll put that much in your gas tank every week.
I think thats a good idea also since its targeted. Typically people pay to do whole neighborhoods and you get a lot of apartments, condos, and general people that wont pay for service.
Reply With Quote
  #13  
Old 08-03-2012, 06:06 AM
Sprinkler Buddy's Avatar
Sprinkler Buddy Sprinkler Buddy is offline
Senior Member
 
Join Date: May 2011
Location: Florida
Posts: 655
Rep Power: 4
Sprinkler Buddy is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
For $100 I could send a postcard to all of the houses in that development, not a bad price especially if I even got just one client.
With that amount of $, you can't go wrong. Even if no one calls, you haven't lost much. Go for it!
__________________
Don't Keep Replacing Lawn Sprinkler Heads
Protect them with "Sprinkler Buddy"
CLICK HERE > http://www.sprinklerbuddy.com
Reply With Quote
  #14  
Old 08-03-2012, 06:21 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Is there a Craigslist listing for your area?


I'm just asking because you keep posting everywhere that you need customers, but have little money to advertise. Free is free and just because some people say that all you get is terrible, cheap clients from CL, that only happens if you let it.

I had great success using CL last season. Not as good this season, but really, all sorts of people look there for services.



That said, $100 to target a specific cluster of homes that you'd really like to get "in" with might not be a bad deal if you pick up a few of them.

What's $100 in the grand scheme of things anyway? You'll put that much in your gas tank every week.
There isn't one for my specific area but there is one for harrisburg. I had a listing up for about a month, it got flagged for removal yesterday, I don't know why. I had one person visit my website from it, but they were in Michigan.


Its not that I don't have the money to advertise, I just don't want to spend a whole lot right now on advertising. I would rather wait until fall and advertise cleanups, or wait until spring and really advertise my lawn service.
__________________

Carlisle Lawn Care
Reply With Quote
  #15  
Old 08-03-2012, 06:49 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

For my postcards this is what I'm thinking of including
1. Pay for 4 mowings and get the 5th free
2. Be the first new customer in your neighborhood and receive 15% off your first month of service
3.Receive 5$ for every friend or family that hires me from your referrals.

I think i'm going to make a customer appreciation page on my site that goes more into depth of the customer referral.

What do you guys think?
__________________

Carlisle Lawn Care
Reply With Quote
  #16  
Old 08-03-2012, 07:06 AM
PVMS PVMS is offline
Member
 
Join Date: Jul 2012
Location: Melbourne, Australia.
Posts: 36
Rep Power: 3
PVMS is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
For my postcards this is what I'm thinking of including
1. Pay for 4 mowings and get the 5th free
2. Be the first new customer in your neighborhood and receive 15% off your first month of service
3.Receive 5$ for every friend or family that hires me from your referrals.

I think i'm going to make a customer appreciation page on my site that goes more into depth of the customer referral.

What do you guys think?
This attack is very common, and,....i'm afraid useless. You need to market a fair dinkum offer with no BS attached to get the phone ringing.
People want a great offer today,....not in a month or two, and after finally finding a great customer, you then have to do a free mow?
Better off doing the opposite and use it to quickly weed out customers who you don't want.
eg: instead of offering a percentage off, make an offer of x$$$$$ off your first mow!
Make it clear that it a one off per customer. Make an offer that at least covers your expenses minus labour,but seems too good to refuse,.... and I will guarantee that you will build a client base very fast.
Once you have your foot in the door, have done a good job first time, ....they will accept your full price quote, almost whatever you ask.
The main thing people decide on when choosing somebody, is how much they like you as a person, followed by your work standard, and lastly price.
Reply With Quote
  #17  
Old 08-03-2012, 07:09 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by PVMS View Post
This attack is very common, and,....i'm afraid useless. You need to market a fair dinkum offer with no BS attached to get the phone ringing.
People want a great offer today,....not in a month or two, and after finally finding a great customer, you then have to do a free mow?
Better off doing the opposite and use it to quickly weed out customers who you don't want.
eg: instead of offering a percentage off, make an offer of x$$$$$ off your first mow!
Make it clear that it a one off per customer. Make an offer that at least covers your expenses minus labour,but seems too good to refuse,.... and I will guarantee that you will build a client base very fast.
Once you have your foot in the door, have done a good job first time, ....they will accept your full price quote, almost whatever you ask.
The main thing people decide on when choosing somebody, is how much they like you as a person, followed by your work standard, and lastly price.
Thank you.

So say something like "$15 off your first service" and then something like "$5 off your monthly service for every friend or family member you refer to me"

Or something like $30 flat fee mowing for 2 months for the first 5 new customers? Something to get them hooked quick.
__________________

Carlisle Lawn Care

Last edited by xandrew245x; 08-03-2012 at 07:13 AM.
Reply With Quote
  #18  
Old 08-03-2012, 07:34 AM
PVMS PVMS is offline
Member
 
Join Date: Jul 2012
Location: Melbourne, Australia.
Posts: 36
Rep Power: 3
PVMS is on a distinguished road
Default

Quote:
Originally Posted by PVMS View Post
This attack is very common, and,....i'm afraid useless. You need to market a fair dinkum offer with no BS attached to get the phone ringing.
People want a great offer today,....not in a month or two, and after finally finding a great customer, you then have to do a free mow?
Better off doing the opposite and use it to quickly weed out customers who you don't want.
eg: instead of offering a percentage off, make an offer of x$$$$$ off your first mow!
Make it clear that it a one off per customer. Make an offer that at least covers your expenses minus labour,but seems too good to refuse,.... and I will guarantee that you will build a client base very fast.
Once you have your foot in the door, have done a good job first time, ....they will accept your full price quote, almost whatever you ask.
The main thing people decide on when choosing somebody, is how much they like you as a person, followed by your work standard, and lastly price.
To add further,.....the opposite is true before they pick up the phone, so one off offers do get the phone ringing.
Reply With Quote
  #19  
Old 08-03-2012, 07:42 AM
PVMS PVMS is offline
Member
 
Join Date: Jul 2012
Location: Melbourne, Australia.
Posts: 36
Rep Power: 3
PVMS is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
Thank you.

So say something like "$15 off your first service" and then something like "$5 off your monthly service for every friend or family member you refer to me"

Or something like $30 flat fee mowing for 2 months for the first 5 new customers? Something to get them hooked quick.
Well,...no,....just offer friends and relo's the same one off offer, but make it seem extra special, and give each three or four "special referral coupons" to give out to others. I would give the original client a free mow.
Just keep in mind that multiple referring clients are worth many thousands of dollars over time, and each referral will result in possible long term relationships and many more dollars.
Reply With Quote
  #20  
Old 08-03-2012, 07:50 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by PVMS View Post
Well,...no,....just offer friends and relo's the same one off offer, but make it seem extra special, and give each three or four "special referral coupons" to give out to others. I would give the original client a free mow.
Just keep in mind that multiple referring clients are worth many thousands of dollars over time, and each referral will result in possible long term relationships and many more dollars.
Okay, do you think I should just skip the postcard and send them a letter with the special coupons in it? State in my letter who I am and what i'm doing along with hand these coupons out to your family and friends and have them present them to me. They will receive a discounted price, and you will receive a free mowing. Something along those lines?

Since I'm targeting just one neighborhood, should I send it to all the people living there, or only half in hope they pass out the coupons?
__________________

Carlisle Lawn Care
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing Plan PlymouthRiverLandscaping Starting a lawn care business. 9 02-22-2012 02:09 PM
The keys to any successful marketing plan Steve Lawn Care Marketing & Post your marketing material for review! 10 12-21-2006 10:48 AM
Do You Have a Plan? Steve Lawn Care Marketing & Post your marketing material for review! 1 12-03-2006 07:44 AM
To business plan or not to? Steve General Business Discussions 0 04-28-2006 03:09 AM
What's your marketing plan for the next few months Steve General Business Discussions 11 03-20-2006 06:30 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
DDS Synthetic Grass...
ddssyntheticgrass
Today 12:36 AM
Today 12:36 AM
by ddssyntheticgrass
0 1
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
Yesterday 09:05 PM
by Sprinkler Buddy
2 278
John Deere z235 Deck
WesleySnips
Yesterday 06:02 PM
Yesterday 06:02 PM
by WesleySnips
0 50
Question?what should I...
dalvan0
09-24-2014 11:10 PM
Yesterday 04:59 PM
by jrs.landscaping
13 646
Help a brother...
tbtigers03
09-28-2014 11:41 AM
Yesterday 04:20 PM
by tbtigers03
4 221
Falling into business
stellarmowing
09-28-2014 04:35 PM
Yesterday 03:16 PM
by Steve
2 179
hey
sizemorelawncare
09-28-2014 08:12 PM
Yesterday 03:10 PM
by Steve
2 152
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
Yesterday 03:09 PM
by Steve
2 203
Need to figure out how...
tjslawnde
09-28-2014 10:31 AM
Yesterday 03:05 PM
by Steve
4 223
Aerocore Deck?
wdrdoctor
09-26-2014 06:21 PM
Yesterday 02:36 PM
by Steve
3 354
Hello from CNY
arazucontracting
09-22-2014 06:07 PM
Yesterday 02:33 PM
by Steve
3 625
How to price lawn mowing.
jack2048
09-24-2014 04:18 PM
Yesterday 02:27 PM
by Steve
4 466
Pricing ????
6295danny
01-14-2013 07:54 PM
Yesterday 02:22 PM
by Steve
35 6,489
30 Inch Push Mowers Pros...
Billy Goat
06-27-2013 08:07 PM
09-27-2014 04:11 PM
by SGL1
30 6,984
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
09-26-2014 06:08 PM
by jrs.landscaping
23 1,008
Replacing a Shindi T-27
Dan Tanner
09-13-2014 12:59 PM
09-26-2014 04:16 PM
by stevef1201
5 1,019
Looking for feed back on...
ExtremeLawncareServices
09-17-2014 08:38 AM
09-25-2014 09:18 AM
by ExtremeLawncareServices
10 1,044
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
09-25-2014 08:01 AM
by ExtremeLawncareServices
124 9,219
Trying something new,...
ExtremeLawncareServices
09-21-2014 09:07 PM
09-23-2014 11:13 AM
by Steve
4 719
This sucks...
Matther777
09-18-2014 04:56 PM
09-22-2014 08:02 PM
by ExtremeLawncareServices
11 1,106
Not sure, but anyone do...
SnowRemoval2k14
09-22-2014 12:10 AM
09-22-2014 04:49 PM
by Steve
1 666
Tribulations of working...
stevef1201
09-13-2014 08:37 AM
09-22-2014 04:45 PM
by Steve
9 998
Mulching beds
Bradcook21
09-21-2014 07:43 AM
09-22-2014 04:43 PM
by Steve
3 739
Scag turf tiger hydrolic...
ExtremeLawncareServices
09-04-2014 10:55 PM
09-22-2014 04:35 PM
by Steve
12 1,365
2014 Gie-expo
ExtremeLawncareServices
08-19-2014 11:22 PM
09-21-2014 09:23 PM
by ExtremeLawncareServices
3 1,379
Mowing 7 acres
avetslawncare
08-31-2014 04:24 PM
09-19-2014 03:29 PM
by acrajchel
6 1,611
snowplowing
jshak40
09-01-2014 07:20 AM
09-19-2014 11:49 AM
by Steve
23 2,035
Lowballers scrubs &...
Darksteel
01-13-2014 07:35 AM
09-18-2014 06:32 PM
by Northwoods Outdoors
58 7,436
Hello from upstate NY!
A&MLawn&Snow
09-18-2014 11:19 AM
09-18-2014 04:10 PM
by Sprinkler Buddy
2 845
Price to apply fertilizer
SS.Lawncare
09-15-2014 11:10 AM
09-18-2014 01:16 PM
by Steve
9 1,030
Trailer tires
J.A.S.LawnService
09-01-2014 10:17 AM
09-17-2014 09:57 PM
by curts lawn care
4 1,456
new to the forum
SGlawncare
09-16-2014 11:20 PM
09-17-2014 08:29 PM
by curts lawn care
3 857
Help With Snow Blowing...
Robertf31
09-13-2014 10:55 PM
09-17-2014 12:34 PM
by Steve
11 1,214
Non-Stop Summer?
SouthallMowing
09-14-2014 10:51 PM
09-17-2014 10:48 AM
by stevef1201
6 974
Poll - net income
Dan5082
11-15-2010 08:08 PM
09-16-2014 04:44 PM
by jrs.landscaping
12 3,712
Getting lowballed!
PineHillLawn
06-27-2012 07:23 AM
09-16-2014 01:25 PM
by jrs.landscaping
24 5,462
Compare this summer to...
Steve
09-03-2014 12:52 PM
09-16-2014 11:20 AM
by Hanks Lawn Care Services
15 1,643
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
09-15-2014 03:41 PM
by Steve
12 1,358
Hello
Robertf31
09-12-2014 10:34 PM
09-15-2014 03:17 PM
by Steve
2 869
Newbie......Again
Jibber
09-13-2014 12:17 PM
09-15-2014 02:54 PM
by Sprinkler Buddy
2 990
need help with starter...
GoGreenerKS
09-12-2014 04:23 PM
09-15-2014 02:25 PM
by Steve
3 913
Brake job!
kslawn
08-30-2014 07:49 AM
09-15-2014 02:16 PM
by Steve
12 1,701
Hello
jawnebgoode
08-28-2014 08:37 PM
09-15-2014 02:15 PM
by Steve
3 1,434
Employee uniforms
Gerardo_Landscape
01-21-2014 11:11 PM
09-15-2014 02:12 PM
by Steve
5 1,506
Greetings from the north
Northwoods Outdoors
09-13-2014 08:55 AM
09-15-2014 02:07 PM
by Steve
1 861
darleneh
darleneh
09-15-2014 12:33 PM
09-15-2014 02:07 PM
by Sprinkler Buddy
1 894
My 1st bid
WesleySnips
06-11-2014 03:13 PM
09-15-2014 02:05 PM
by Steve
29 2,350
New Aerator
Chaz
09-09-2014 11:43 PM
09-15-2014 01:50 PM
by Steve
9 1,132
Yearly contract Pricing
jrob0691
08-21-2014 08:57 AM
09-15-2014 01:23 PM
by stevef1201
8 1,879
getting ready to start
calebmoss
05-23-2011 09:35 PM
09-11-2014 12:21 PM
by Steve
34 11,803
» Popular Tags
2wd 4x4 aerocore apartment bid apartment lawn care estimate article marketing auger bid care charge collections subcontractor decorating deliquentaccounts exmark ferris foreman fundraiser gopherhaul grass gravely health hills holiday lighting honda how much to charge husqvarna installation john deere quik trac landscape services lawn lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lighting brass outdoor lights managing a lawn care business marketing monthly mulch mulch price new buisness podcast promotion push versus ride redmax savannah scag schedule scripts seo snow snow plowing starting a business starting a lawn care business stihl sulky theft theft of services top dresser toro tractor auger trailer turfgrass consulting walk behind walker wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:39 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:39 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy