Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

marketing ideas new


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-23-2012, 03:03 PM
alex59195 alex59195 is offline
Junior Member
 
Join Date: Jul 2012
Posts: 2
Rep Power: 3
alex59195 is on a distinguished road
Default marketing ideas new

Im starting a new business in the landscaping/ lawn care industry and have some ideas as to how to set us apart.

1. Walk door to door with crispy cream donuts and just have a nice convo and hand them your card after.

2. door hanger that specify we will be on location and started within 20 minutes. kinda like a jimmy jons mowing service. (a idea and will need planning)

3.Neighborhood discounts. Go door to door explaining how the more people that want weekly care will decrease the price so the more the better and it puts pressure on neighbors from neighbors.

4. insentive program. 10$ for every contract.

These are just some ideas. I also want to figure a way to acquire all the smalltime 3 man 2 man and 1 man crews to create one big company.

any response will be nice.
thank you and im excited to get this started

The idea would be to grow the customer base then focus on profit. The plan is basicly act as the middle man between a cupple of crews.

Last edited by alex59195; 07-23-2012 at 03:06 PM.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-23-2012, 04:55 PM
wat5150 wat5150 is offline
new member
 
Join Date: May 2012
Posts: 604
Rep Power: 0
wat5150 is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
LOL!!! ummm LOL!!
Reply With Quote
  #3  
Old 07-23-2012, 06:11 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

#4 is the only thing that makes any sense to do.


As for being the "puppetmaster" of many lawn crews. Go for it if you think you can make it work.

I know a gut who farms out work for a percentage of the cuts. He gets the leads and other guys pay for them essentially.
I did it once (did a cleanup - gave him a cut - the they kept me on for lawn care), but couldn't see doing it again since I do just fine getting clients on my own.
Reply With Quote
  #4  
Old 07-23-2012, 06:51 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

In any industry, middle men get pushed out very fast. People start pulling sneaky things and going around you, then you'll notice you got kicked to the curb.
Reply With Quote
  #5  
Old 07-24-2012, 10:35 AM
alex59195 alex59195 is offline
Junior Member
 
Join Date: Jul 2012
Posts: 2
Rep Power: 3
alex59195 is on a distinguished road
Default

well thanks for the replies you guys got me thinking a little bit more.

How frowned apawn is stealing clients?
I was reading about how little effective flyers and door to door is. But what if you follow the compitition around and only market in those "areas" so that way your acually marketing to people that are already paying for the service. Or conduct a survey in that area to figure out what the pro's and con's are of the current company and come back later to say you started the company and now can take care of the issues they have.

Also i was thinking that with every client they can have a client sheet to the effect that they/you can keep notes of what they like and what they are picky about and every time your on that job you can be reminded.

(i know i suck at spelling and grammer lol)

Also with the being the middle man, i was thinking of a cupple more ideas. Might require a bit of selling and more thought and is just a idea, but if i was to start a corp. and issue stock to acquiring other small landscape companys and building the net worth of the company raising the stock price everyone wins. even tho i doubt this would work but is a idea.

No one have any comments on the jimmy jons lawn care idea?

Also i was thinking of a incentive plan. when we start making "this much" im going to start taking "this much"

the main goal is to grow a customer base. I would like to have a goal of every week of something like we have to add 3 cleints.
Reply With Quote
  #6  
Old 07-24-2012, 02:05 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,487
Rep Power: 10
Steve has disabled reputation
Default

Welcome to our forum!

Quote:
1. Walk door to door with crispy cream donuts and just have a nice convo and hand them your card after.
I don't know how this would go over. Some people might not want to accept food from someone they don't know.

Quote:
2. door hanger that specify we will be on location and started within 20 minutes. kinda like a jimmy jons mowing service. (a idea and will need planning)
Why not just knock on a door and offer to mow the lawn right there on the spot?

Quote:
3.Neighborhood discounts. Go door to door explaining how the more people that want weekly care will decrease the price so the more the better and it puts pressure on neighbors from neighbors.
You can try it but it's hard to get people motivated to do anything.

Quote:
4. insentive program. 10$ for every contract.
Gift cards or free mowings can help to get referrals once you have a person as a customer.

Heck you might want to try them all out and see which one works best.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #7  
Old 07-24-2012, 09:46 PM
JeffK26
Guest
 
Posts: n/a
Default

Quote:
Originally Posted by alex59195 View Post
1. Walk door to door with crispy cream donuts and just have a nice convo and hand them your card after.
The idea is good, just not practical. I get the image of sitting down eating a couple donuts while talking to the potential client, drinking coffee. Everyone is comfortable and things are going well except you just talked to someone for over half an hour and it's the first house and your donuts are half gone. The other option is to give them a donut while you talk, so you might as well save the money and not buy donuts and just go door to door.

Quote:
Originally Posted by alex59195 View Post
2. door hanger that specify we will be on location and started within 20 minutes. kinda like a jimmy jons mowing service. (a idea and will need planning)
No matter how much your plan this won't work. Sandwiches and pizza take minutes to make and deliver. Multiple stores in strategic locations keep the delivery time down. You would have to invest a HUGE amount of money in equipment and multiple crews to just sit in various parking lots just waiting for a call.

Quote:
Originally Posted by alex59195 View Post
3.Neighborhood discounts. Go door to door explaining how the more people that want weekly care will decrease the price so the more the better and it puts pressure on neighbors from neighbors.
I did this. It worked, I had 3 accounts in a row because of the promotion. THen the drought hit and I only have one, and i'm stuck at the lower rate. This idea has potential, and could work if used properly.

Quote:
Originally Posted by alex59195 View Post
4. insentive program. 10$ for every contract.
I did this as well. It's not worth the headache. If someone refers me now I take 50% off one of the mows on their next invoice. I don't let them know, I don't advertise, I just edit the price in Gopher to half off and type in an explanation for it.

Quote:
Originally Posted by alex59195 View Post
These are just some ideas. I also want to figure a way to acquire all the smalltime 3 man 2 man and 1 man crews to create one big company.
This idea is based on the assumption that these smaller crews want to work for someone else when being our own boss is one of the biggest perks in this job. Plus why would i give a stranger a cut of the money I make on accounts I went out and worked to get?
Reply With Quote
  #8  
Old 07-24-2012, 10:29 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

I think you and I are very alike.

Which loony bin are you staying at, maybe I can get transferred?

-

In all honesty, keep it up. We need more guys like you to come up with game-changing ideas.

Reply With Quote
  #9  
Old 07-24-2012, 11:45 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by JeffK26 View Post
(snippity-snip-snipped for brevity)

This idea is based on the assumption that these smaller crews want to work for someone else when being our own boss is one of the biggest perks in this job. Plus why would i give a stranger a cut of the money I make on accounts I went out and worked to get?
Exactly.
Before I started, a guy I know was thinking of hiring me. He scrapped the idea due to the cost involved with hiring an employee.

He said he could hire me as a subcontractor.
All I had to do was... well, EVERYTHING (insurance, etc) I needed to do to become my own business except I'd give HIM some of the money I made.

Wait, WHAT?


I guess subbing works for some people, but I just struck out on my own and keep the money all to myself.
Reply With Quote
  #10  
Old 07-25-2012, 02:39 AM
PVMS PVMS is offline
Member
 
Join Date: Jul 2012
Location: Melbourne, Australia.
Posts: 36
Rep Power: 3
PVMS is on a distinguished road
Default

From what I have seen since I have been in business, and looking hard at how larger companys become successful, .....they are not focused at all on dreaming up schemes to either steal clients, or getting huge numbers of clients fast. What they actually do is
1, Hire the right employees and pay them above average wages.
2, understand marketing
3, They make sure a great job is the end result with great training for their employees.

There is far too much new work on offer out there without worrying about trying to sway somebody else's customers over to you. No enemy is a good enemy.
Being friends with your competition is a far more ethical and faster way to build your business. The industry has high casualty rates. I have already benifited well from a casualty of the industry. When he called it a day, he gave me all of his client list to take over.
Lucky I never made an enemy of him. I could of done ten times over.

I would not recommend neighborhood group discounts either. No point having a huge client base if they are not all profitable jobs. Every job needs to be either priced well, or replaced with one that is.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Marketing ideas jasonw Starting a lawn care business. 10 10-24-2009 08:37 AM
Easter Marketing ideas Steve Lawn Care Marketing & Post your marketing material for review! 1 04-12-2009 07:54 PM
Memorial Day & 4th of July Marketing Ideas Steve General Business Discussions 9 05-26-2008 12:02 PM
I need new Marketing Ideas connor General Talk 12 05-15-2008 03:21 PM
In need of Garden Show marketing ideas Steve General Business Discussions 4 12-09-2005 02:44 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello, from TEXAS
sanchez5
10-17-2014 09:56 PM
Yesterday 11:36 PM
by SGL1
2 167
Pda
stevef1201
10-18-2014 02:05 PM
Yesterday 11:27 PM
by SGL1
2 131
Sunny Beach Tennis...
SGL1
Yesterday 11:24 PM
Yesterday 11:24 PM
by SGL1
0 26
how to fi d commercial...
mchampion319
Yesterday 09:50 PM
Yesterday 09:50 PM
by mchampion319
0 32
What parts do you carry...
Just for Cuts
10-17-2014 09:08 AM
Yesterday 08:23 PM
by ExtremeLawncareServices
17 349
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 05:51 PM
by stevef1201
146 10,909
Hello From Tennessee
mrmann901
10-17-2014 10:02 PM
10-17-2014 10:02 PM
by mrmann901
0 135
Organic Lawn Care...
NHray
10-17-2014 06:05 PM
10-17-2014 06:05 PM
by NHray
0 163
Jungle to Beautiful
stevef1201
10-17-2014 09:54 AM
10-17-2014 04:56 PM
by stevef1201
2 213
This sucks...
Matther777
09-18-2014 04:56 PM
10-17-2014 04:54 PM
by stevef1201
13 1,992
Cement mixer
KevinsLawns
10-15-2014 08:03 PM
10-17-2014 04:27 PM
by Just for Cuts
6 301
Hello ! New guy Rob here
RWorthley1
10-17-2014 04:05 PM
10-17-2014 04:05 PM
by RWorthley1
0 147
first year update
cmdlawncare
08-12-2014 05:41 PM
10-17-2014 03:46 PM
by cmdlawncare
3 1,120
Snow Blowing
gwilson98
10-12-2014 02:21 PM
10-17-2014 02:51 PM
by Steve
6 505
questions on order to...
jack2048
10-13-2014 11:15 AM
10-17-2014 08:48 AM
by Just for Cuts
14 550
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
10-17-2014 07:49 AM
by SGL1
6 804
Grasswhoopins.com Anyone...
GRASS WHOOPINS
06-21-2011 11:38 PM
10-16-2014 01:30 PM
by ExtremeLawncareServices
42 9,144
I Want to buy old...
ExtremeLawncareServices
10-10-2014 10:04 PM
10-15-2014 09:12 PM
by ExtremeLawncareServices
6 547
Say Hello !!!
Steve
03-19-2007 11:18 AM
10-15-2014 06:43 PM
by NHray
1,190 339,792
Workmans compensation...
CDLAWNCARE
10-15-2014 08:05 AM
10-15-2014 02:57 PM
by Steve
2 290
Do you find weed eating...
chuck2s
10-15-2014 02:10 PM
10-15-2014 02:10 PM
by chuck2s
0 256
Incorporating &...
WesleySnips
10-01-2014 09:39 PM
10-15-2014 01:37 PM
by kslawn
20 1,348
Falling into business
stellarmowing
09-28-2014 04:35 PM
10-15-2014 05:57 AM
by ringahding1
8 1,367
Apartment Complex and...
lxarth
06-22-2011 01:10 PM
10-14-2014 06:25 PM
by jrs.landscaping
42 9,427
I LOVE hedge trimming
stevef1201
10-13-2014 09:05 AM
10-14-2014 01:06 PM
by Steve
5 387
Help with seeder...
ExtremeLawncareServices
10-09-2014 07:39 AM
10-13-2014 08:09 PM
by ExtremeLawncareServices
5 550
The Market watch
WesleySnips
10-12-2014 08:47 PM
10-13-2014 05:40 PM
by SGL1
3 396
Help pricing a large...
Bradcook21
10-07-2014 06:49 AM
10-13-2014 02:00 PM
by Steve
7 740
leaf removal
Double J LLC
10-03-2014 04:24 PM
10-13-2014 06:46 AM
by Billy Goat
19 1,359
Acerage Rake
acrajchel
04-23-2014 07:23 PM
10-12-2014 10:53 PM
by SGL1
2 714
John Deere z235 Deck
WesleySnips
09-29-2014 06:02 PM
10-12-2014 06:20 PM
by kslawn
25 1,506
Credit card contract
SGL1
10-06-2014 05:31 PM
10-12-2014 03:40 PM
by SGL1
18 928
Truck craft dump bed...
ExtremeLawncareServices
10-04-2014 08:41 PM
10-10-2014 11:35 AM
by Steve
7 833
First Time River Rock...
berryjam
10-09-2014 06:09 PM
10-10-2014 11:08 AM
by Steve
2 485
West cost lawn prices
SGlawncare
10-09-2014 09:51 PM
10-10-2014 11:03 AM
by Steve
1 481
Question?what should I...
dalvan0
09-24-2014 11:10 PM
10-09-2014 05:58 PM
by kslawn
28 2,000
Mowing the hills
EyeCatchersNow
07-08-2014 12:22 PM
10-09-2014 04:19 PM
by Just for Cuts
25 2,858
snowplowing
jshak40
09-01-2014 07:20 AM
10-09-2014 02:21 PM
by Steve
25 3,506
Changing Scag Freedom Z...
maggiedavidson
10-06-2014 12:24 PM
10-08-2014 06:34 PM
by ExtremeLawncareServices
7 720
The most dangerous part...
Steve
10-06-2014 02:45 PM
10-07-2014 04:18 PM
by ExtremeLawncareServices
3 695
Good Mower
jack2048
10-04-2014 05:34 PM
10-07-2014 01:05 PM
by Steve
7 786
Mulching fad killing...
Tree geek
10-06-2014 08:37 PM
10-06-2014 08:37 PM
by Tree geek
0 603
Help a brother...
tbtigers03
09-28-2014 11:41 AM
10-06-2014 02:53 PM
by Steve
11 1,326
Update on LawnsAway and...
Ian Lovejoy
09-28-2014 10:24 AM
10-06-2014 01:30 PM
by Steve
4 1,196
A GREAT Story
stevef1201
10-02-2014 10:33 AM
10-06-2014 12:50 PM
by Steve
6 1,003
Look out Bob Villa -...
Mr Dave
09-30-2014 10:06 AM
10-03-2014 07:26 PM
by kslawn
6 1,143
Kohler command carb...
ExtremeLawncareServices
09-21-2014 03:09 PM
10-03-2014 07:12 PM
by kslawn
27 2,101
thinking about throwing...
veteranslawncaresystems
09-09-2014 10:31 PM
10-03-2014 03:37 PM
by ExtremeLawncareServices
14 2,669
Sprinkler head guards...
Sprinkler Buddy
09-27-2014 04:55 AM
10-03-2014 05:42 AM
by Sprinkler Buddy
8 1,289
new to the forum
SGlawncare
09-16-2014 11:20 PM
10-02-2014 09:53 PM
by Steve
5 1,734
» Popular Tags
4wd apartment complex article marketing bark bid blades bob villa charge collections collections subcontractor commercial decorating demonstration ditches edging employee problems estimate exmark ferris first truck georgia gopherhaul gravely hardscapes honda how much to charge how to hydraulic installation introduction landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lawn care website seo marketing mechanic monthly mulch mulch price new business new mower past due patio install podcast reo running a business scag scag v-ride seo shell snow starting a business start up lawn care business steep lawns steve stihl theft of services toro trailer mate pro tree truck new used landscape walker won't return wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:18 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:18 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy