Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Property Care Company


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 09-22-2012, 10:05 PM
jhinton jhinton is offline
Junior Member
 
Join Date: Sep 2012
Posts: 7
Rep Power: 3
jhinton is on a distinguished road
Default Property Care Company

Hello,

My name is Joseph. I have been lurking here for a few weeks reading the forums. I plan on starting a property care company in southern AL in the next month or so. My goal is to be a one stop shop for property management, upkeep, and repairs. My targeted customers are out of state owners, and investors/landlords, while also offering my serves to local owner occupied customers. My initial focus will be solely on the lawn care section of the business as I believe it will be easier to get my foot in the door through that route. The management part will take longer to build a presence and establish cliental.
I have very little experience doing lawn care except for mowing, trimming and edging my own lawn and what I have read and watched on youtube I also have no experience managing rental property except for one rental that I own in the same area, but I have also read extensively on that as well. I grew up doing construction with family, so the small demolition/rehab work and repairs I will be fine with. My father is now on disability, so he has offered me full use of all of his larger equipment (Dump truck, trailers, tractors etc.) I will need to buy a mower or two as well as trimers, a s blower and an edger.

I have enough capital to purchase all the needed equipment and provide overhead and living expenses for the next 6 months, which leaves about 4K for marketing and advertising. Any advise or insight into what I plan would be very much appreciated! I also have some questions.

1. When the county or city condemns a building, is there a way to find out who has received a notice? I had an older mobile home condemned a few years back (I was deployed to Iraq and already planning to have it taken down) and was in a rush to find someone to demolish it for me. If I could get a list of who all in my area has received similar notices, I could follow that up with direct mail offering my demolition and debris removal services.

2. With the direct mail response rate so low (.02%-.2%), I could very well be averaging $45-$50 spent in marketing per customer. With that in mind, what would you think about offering a free cut so the potential customer can see your work first hand as an advertising ploy? Or maybe even a half off cut? I am also thinking about working out a trade with a local bank or smaller office to do their grounds in exchange for the ability to put a sign on the property. Something similar to "This property maintained by (my company name) and include a phone number.

I have more questions but I will wait to post them so this post does not get any longer.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 09-25-2012, 03:53 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,351
Rep Power: 10
Steve has disabled reputation
Default

Lawn care business tipsLawn Care Business Book
Welcome to our forum!

Quote:
1. When the county or city condemns a building, is there a way to find out who has received a notice? I had an older mobile home condemned a few years back (I was deployed to Iraq and already planning to have it taken down) and was in a rush to find someone to demolish it for me. If I could get a list of who all in my area has received similar notices, I could follow that up with direct mail offering my demolition and debris removal services.
Have you considered going to your town hall to ask them about it? They also may have a list you can get your company on that can be called on to perform demolitions.

We have seen such lists for overgrown lawns. When a city fines a homeowner for an overgrown if it is not mowed within a certain period of time, they will call upon a contractor from their list to perform the job.

So it wouldn't hurt to go in there and ask around.

Quote:
2. With the direct mail response rate so low (.02%-.2%), I could very well be averaging $45-$50 spent in marketing per customer. With that in mind, what would you think about offering a free cut so the potential customer can see your work first hand as an advertising ploy? Or maybe even a half off cut? I am also thinking about working out a trade with a local bank or smaller office to do their grounds in exchange for the ability to put a sign on the property. Something similar to "This property maintained by (my company name) and include a phone number.
This has come up in the past and the problem we have found is that free cut offers tend to attract cheap one time customers who have no intention of hiring you after the first free cut.

Ideally, if you can contact everyone in your social network, you should be able to start finding some work. Either working for someone you know or someone they know. The more people that know you are in business, the more that can call upon you for work.

Oh and you sound like you are really getting off to a great start!
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #3  
Old 09-25-2012, 06:00 AM
jhinton jhinton is offline
Junior Member
 
Join Date: Sep 2012
Posts: 7
Rep Power: 3
jhinton is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Welcome to our forum!



Have you considered going to your town hall to ask them about it? They also may have a list you can get your company on that can be called on to perform demolitions.

We have seen such lists for overgrown lawns. When a city fines a homeowner for an overgrown if it is not mowed within a certain period of time, they will call upon a contractor from their list to perform the job.

So it wouldn't hurt to go in there and ask around.



This has come up in the past and the problem we have found is that free cut offers tend to attract cheap one time customers who have no intention of hiring you after the first free cut.

Ideally, if you can contact everyone in your social network, you should be able to start finding some work. Either working for someone you know or someone they know. The more people that know you are in business, the more that can call upon you for work.

Oh and you sound like you are really getting off to a great start!
I never thought they would have a list for overgrown lawns, I will have to pursue that as well!

As far as the free cuts go, I was thinking I would use them more as a deal closer rather than advertise them. The situation I am thinking, is if a think a potential customer is on the edge, then I would offer a free or half priced cut so they could see the quality themselves.

I also just found out that my local dealer will offer 0% financing for 24 months on all of the equipment I need. So instead of paying cash, I am going to finance it and put the exact amount I finance in a money market. I plan to challenge myself to see if I can make the payments without touching the money in the account but worst case, I could just pay it off at anytime. Seems like a no brainer to use other peoples money if I can do it for free!
Reply With Quote
  #4  
Old 09-26-2012, 08:58 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,351
Rep Power: 10
Steve has disabled reputation
Default

Quote:
As far as the free cuts go, I was thinking I would use them more as a deal closer rather than advertise them. The situation I am thinking, is if a think a potential customer is on the edge, then I would offer a free or half priced cut so they could see the quality themselves.
Maybe you could offer a free cut at the end of the season so you got as many paid cuts as possible to help cover it's cost.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #5  
Old 10-02-2012, 02:58 PM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 4
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
Maybe you could offer a free cut at the end of the season so you got as many paid cuts as possible to help cover it's cost.
I offered a free cut at the end of the regular season (before leaves) to any customer that signed a weekly contract. Even some I also offered a 10% discount off of market rates, this made them feel they were getting a deal. By doing this it allowed me to show them my work still charging them market and allowing me to remove the 10% next season.

I am a 1 man crew with little over head, getting almost market rates (big company's) rates.
Reply With Quote
  #6  
Old 10-03-2012, 09:22 AM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,351
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I offered a free cut at the end of the regular season (before leaves) to any customer that signed a weekly contract.
Do you market that offer?

Has it effected sales since you started offering it?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Lawn Care company Website...built by another Lawn Care Company? ringahding1 Search Engine Optimization and Website Design Discussions. 10 10-09-2011 07:15 AM
New lawn care company hansenslawncare Introduce Yourself 2 09-09-2011 10:34 PM
Canada lawn care company big b Introduce Yourself 1 03-14-2010 03:59 PM
Letters to lawn care business customers and property managers Steve Free Lawn Care Business Forms & Templates 16 08-31-2009 10:49 AM
Promoting your lawn care company Steve General Business Discussions 0 04-03-2006 08:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Pissed off customers
stonegatedesigns
Yesterday 05:29 PM
Yesterday 09:13 PM
by Chilehead
2 58
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
Yesterday 09:10 PM
by ExtremeLawncareServices
6 160
What a JERK!
Chilehead
05-06-2015 08:13 AM
Yesterday 09:10 PM
by Chilehead
13 708
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
Yesterday 03:37 PM
by jrs.landscaping
4 139
Great start to the season
jcurr33
05-25-2015 08:49 PM
Yesterday 01:50 PM
by Steve
2 67
uploading video on here?
holymoly
05-24-2015 08:13 AM
Yesterday 01:37 PM
by Steve
2 74
new here ! need help
pgrace
05-23-2015 11:29 PM
Yesterday 01:35 PM
by Steve
1 82
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 01:32 PM
by Steve
4 128
What's your next...
Steve
05-15-2015 11:54 AM
Yesterday 01:25 PM
by Steve
14 368
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
Yesterday 01:22 PM
by Steve
5 192
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 260
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,443
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,164
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 509
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,822
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 815
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 389,831
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 118
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 220
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,018
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 229
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 160
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 275
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 703
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,502
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 296
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 522
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 654
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 518
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,115
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,034
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,072
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 426
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 443
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 351
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 478
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 356
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,004
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,045
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 299
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 352
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,132
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 379
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 414
mowfinder
scaypa
04-27-2015 05:44 PM
05-04-2015 01:14 PM
by Steve
1 441
Latest video, Facebook...
Sprinkler Buddy
05-01-2015 06:54 AM
05-04-2015 01:09 PM
by Steve
3 411
weed
avetslawncare
04-16-2015 07:56 PM
05-01-2015 11:38 AM
by Steve
8 823
so i need somehelp with...
dalvan0
04-28-2015 07:43 PM
04-30-2015 10:55 PM
by avetslawncare
3 720
Anyone have a Lawn Care...
nishirandall
04-28-2015 08:45 PM
04-30-2015 12:00 AM
by Steve
1 484
mowing pic
joshlawncare
04-25-2015 12:34 PM
04-29-2015 10:55 PM
by Steve
5 586
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades blowout bush commercial curb appeal services deliquentaccounts demonstration ditches door hangers employee problems equipment rental estimate facebook foreman free advertising google growing a lawn care business how to husqvarna jobs john deere quik trac landscape landscape services landscaping training lawn lawn care lawn care busines plan managing a lawn care business marketing more customers business mr dave mulch new business patio install per hour service pricing pto scag secrets to landscaping sell the vision shell shreaded small engine repair snow plowing sq ft square foot starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:17 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:17 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy