Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcard mailings????


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 07-24-2012, 10:22 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.[/quote]

Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 07-24-2012, 10:53 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by LawnBoy0311 View Post
mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.[/quote]

that is how i been doing it for the last 23 years and that is how all the big corporate co's do it.
outside of hard work and doing a good job manageing the business, target marketing is the sole reason why i have what i have today.

no phone book, mass mailers, or web site is gonna do for you like good old fashioned boots on the ground hunting for ideal properties and neihborhoods creating a mailing list and doing it yourself will.
that is the beauty of being in the maintenence biz you go back every week and depending on the size of your company there is the ideal threshold to how much you can do in a week and make a good profit.

there comes a point in time where you build up the customer base you need and your job is to do a good job and keep your clients happy and then from there just bring in some occassional new customers to increase the bottom line.
when you appeal to the masses you get all the cheap skates, tire kickers and bare minimum crowd.
in order to be successful you need to focus on the customers that the landscape business is taylored for and mass mailers just don't do that.
Reply With Quote
  #13  
Old 07-24-2012, 09:02 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 4
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Great advice DPLD...I also make my own list for selective neighborhoods. I forgot to mention that.
Reply With Quote
  #14  
Old 07-24-2012, 09:14 PM
WorkForMySelf WorkForMySelf is offline
new member
 
Join Date: Jan 2012
Posts: 210
Rep Power: 0
WorkForMySelf is on a distinguished road
Default

*Knock Knock* "Who is it?'
"Your neighbor's landscaper... Just wanted to drop off my card real quick and let you know I offer a discount to this neighborhood since it is already on my route..."

That's free and more effective...
Reply With Quote
  #15  
Old 08-07-2012, 09:21 AM
stonegatedesigns stonegatedesigns is offline
Junior Member
 
Join Date: Mar 2012
Location: Michigan
Posts: 7
Rep Power: 4
stonegatedesigns is on a distinguished road
Default

I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
Reply With Quote
  #16  
Old 08-07-2012, 09:59 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by stonegatedesigns View Post
I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
I think postcards are more effective if you target certain areas. What I'm planning on doing is sending out postcards with specials on them to a housing development that is higher class and has property sizes of at least 1 acre. I'm only sending out about 100 post cards, I might do more than one mailing if I get atleast 1-2 customers from this and I do a great job, they start talking about me and word of mouth gets me more customers. Its all in how you use the postcards.
__________________

Carlisle Lawn Care
Reply With Quote
  #17  
Old 08-07-2012, 08:52 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 7
jymie is on a distinguished road
Default

https://www.usps.com/business/every-...irect-mail.htm

Pick the neighborhood you want to advertise to. Seems like a good deal.
Reply With Quote
  #18  
Old 08-13-2012, 08:30 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Reply With Quote
  #19  
Old 08-13-2012, 08:48 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by Chaz View Post
Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Not sure where you live, but standard postage around here is $.44.
__________________

Carlisle Lawn Care
Reply With Quote
  #20  
Old 08-13-2012, 08:56 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
Not sure where you live, but standard postage around here is $.44.
You gotta think out side the box

Standard Postage Stamp is $.45

Post card is like $.29?

Every door direct is $.145

Jymie just posted the link for it
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Postcard templates LawnMarshals Lawn Care Marketing & Post your marketing material for review! 1 03-03-2009 07:57 AM
Postcard Intro/bid Billz Graphic Design Discussions 13 12-06-2006 11:35 PM
Postcard design CLS General Business Discussions 19 03-18-2004 07:25 AM
Postcard Design? gillitrin General Business Discussions 17 02-27-2004 10:09 AM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
big job for me....need...
holymoly
Yesterday 06:15 AM
Today 03:42 AM
by holymoly
4 92
Share your stolen...
SGL1
05-27-2015 09:05 PM
Yesterday 10:26 PM
by Chilehead
7 101
What a JERK!
Chilehead
05-06-2015 08:13 AM
Yesterday 03:13 PM
by HappyGrass
16 804
5 things you would...
Steve
09-11-2008 08:53 AM
Yesterday 03:02 PM
by HappyGrass
5 2,152
Hello All
HappyGrass
05-27-2015 10:10 PM
Yesterday 02:59 PM
by HappyGrass
2 58
how to make customers...
Bradcook21
05-27-2015 05:04 PM
Yesterday 12:31 PM
by Steve
5 118
Equipment dealers
mattthelawnguy
05-21-2015 04:33 PM
Yesterday 12:20 PM
by Steve
6 208
Things your lawn care...
Steve
05-27-2015 11:48 AM
05-27-2015 11:48 AM
by Steve
0 64
I can't believe people...
ExtremeLawncareServices
05-25-2015 10:29 AM
05-27-2015 11:45 AM
by jrs.landscaping
9 260
Show us your stripes
Just for Cuts
05-21-2015 03:07 PM
05-27-2015 11:35 AM
by Steve
5 194
Pissed off customers
stonegatedesigns
05-26-2015 05:29 PM
05-27-2015 11:26 AM
by Steve
3 130
Great start to the season
jcurr33
05-25-2015 08:49 PM
05-26-2015 01:50 PM
by Steve
2 98
uploading video on here?
holymoly
05-24-2015 08:13 AM
05-26-2015 01:37 PM
by Steve
2 101
new here ! need help
pgrace
05-23-2015 11:29 PM
05-26-2015 01:35 PM
by Steve
1 116
What's your next...
Steve
05-15-2015 11:54 AM
05-26-2015 01:25 PM
by Steve
14 411
problems with a customer
LawnCareMan280
05-19-2015 06:28 PM
05-26-2015 01:22 PM
by Steve
5 231
More Rain or Less?
Steve
05-20-2015 12:06 PM
05-24-2015 04:37 PM
by SGL1
12 300
Irrigation
pboy8634
02-21-2010 12:46 PM
05-22-2015 10:05 PM
by biglee
25 8,486
Beginner Mistakes:...
Steve
01-31-2007 11:45 AM
05-22-2015 09:58 PM
by biglee
37 9,216
Peace garden ideas
SGL1
05-13-2015 03:15 PM
05-21-2015 07:51 PM
by avetslawncare
16 545
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
05-20-2015 09:18 PM
by ExtremeLawncareServices
84 6,888
Total yard rehab
SGL1
04-23-2015 03:59 PM
05-19-2015 08:22 PM
by SGL1
15 842
Say Hello !!!
Steve
03-19-2007 11:18 AM
05-19-2015 04:12 PM
by NinaMarie86
1,223 390,299
New Lawn Service
carmelitaslawnservice
05-19-2015 10:02 AM
05-19-2015 02:51 PM
by Steve
1 144
Landscaper Jailed After...
SGL1
05-18-2015 08:15 AM
05-19-2015 02:37 PM
by Steve
5 244
Pictures of commercial...
avetslawncare
04-01-2015 09:47 PM
05-19-2015 02:29 PM
by Steve
38 2,053
feeling like im being...
Bradcook21
05-17-2015 07:33 AM
05-19-2015 02:11 PM
by Steve
6 254
good news yesterday
Bradcook21
05-17-2015 07:08 AM
05-19-2015 06:16 AM
by Bradcook21
3 182
ignition coil
jasonw
05-12-2015 05:31 PM
05-18-2015 12:07 PM
by Steve
3 299
Anyone need help? I have...
biglee
05-06-2015 12:22 PM
05-18-2015 12:06 PM
by Steve
13 732
Big (to me) mulch job
tl757
04-23-2015 05:32 PM
05-15-2015 08:46 PM
by biglee
22 1,541
big dog mowers?
Bradcook21
05-13-2015 04:03 PM
05-14-2015 10:55 AM
by Steve
4 326
Small HOA Bid
lxarth
05-06-2015 10:37 PM
05-13-2015 11:55 AM
by Steve
9 550
New company in Michigan
SEM
04-24-2015 09:27 PM
05-13-2015 11:51 AM
by Steve
11 676
Fired for refusing to...
Mr. Mow
05-09-2015 06:15 AM
05-12-2015 01:36 PM
by Steve
6 543
I have ZERO confidence...
Just for Cuts
05-01-2015 04:24 PM
05-12-2015 03:53 AM
by jrs.landscaping
31 1,149
landscape insurance
clarkslawn
03-30-2015 10:14 PM
05-11-2015 01:15 PM
by Steve
6 1,062
String trim BEFORE mow...
Mr. Mow
04-12-2015 08:13 AM
05-10-2015 07:50 PM
by ExtremeLawncareServices
9 1,099
Bought my first STIHL...
Mr. Mow
05-09-2015 06:29 AM
05-10-2015 08:36 AM
by Mr. Mow
9 450
advice wanted please and...
CHenricks
05-07-2015 08:40 PM
05-08-2015 04:20 PM
by CHenricks
7 472
Hello
SallyBorowicz
05-06-2015 11:14 AM
05-08-2015 02:21 PM
by Steve
3 375
Mower Advice
tl757
05-06-2015 02:31 PM
05-08-2015 01:45 PM
by Steve
6 507
Home today...Still...
biglee
05-06-2015 11:59 AM
05-07-2015 12:06 PM
by biglee
2 377
I'm Back With The Best...
aduttonater
02-21-2015 12:41 AM
05-07-2015 11:17 AM
by Steve
79 4,051
color fliers?
holymoly
04-18-2015 02:32 PM
05-07-2015 10:57 AM
by Steve
16 1,073
Looking good
mrsmichigan
05-06-2015 09:47 AM
05-07-2015 10:53 AM
by Steve
1 316
What are your biggest...
Steve
05-05-2015 01:24 PM
05-07-2015 10:52 AM
by Steve
2 372
is craiglist good to...
JBENI
04-16-2015 11:11 AM
05-06-2015 07:15 PM
by TheYardGuy
12 1,157
Go daddy web site and...
jcurr33
05-04-2015 06:00 PM
05-05-2015 11:57 AM
by Steve
2 398
How busy are you now?
Steve
05-04-2015 01:10 PM
05-05-2015 11:47 AM
by Steve
4 435
» Popular Tags
aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blowout bob villa bush commercial deliquentaccounts demonstration design ditches door hangers employee problems estimate foreman free advertising google growing a lawn care business hardscapes how to hydraulic jobs john deere quik trac landscape landscape services landscaping training lawn lawn aeration lawn care lawn care busines plan managing a lawn care business marketing marketing secrets more customers business mulch new business ordinance patio install per hour service pricing pto scag scag v-ride scripts secrets to landscaping sell the vision shell shreaded snow plowing sq ft starting a lawn care business steep lawns swzt theft toro toro grand stand tractor auger trailer trailer mate pro up sell employee web design website website design winterization won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:50 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:50 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy