Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcard mailings????


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 07-24-2012, 11:22 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.[/quote]

Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 07-24-2012, 11:53 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by LawnBoy0311 View Post
mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.[/quote]

that is how i been doing it for the last 23 years and that is how all the big corporate co's do it.
outside of hard work and doing a good job manageing the business, target marketing is the sole reason why i have what i have today.

no phone book, mass mailers, or web site is gonna do for you like good old fashioned boots on the ground hunting for ideal properties and neihborhoods creating a mailing list and doing it yourself will.
that is the beauty of being in the maintenence biz you go back every week and depending on the size of your company there is the ideal threshold to how much you can do in a week and make a good profit.

there comes a point in time where you build up the customer base you need and your job is to do a good job and keep your clients happy and then from there just bring in some occassional new customers to increase the bottom line.
when you appeal to the masses you get all the cheap skates, tire kickers and bare minimum crowd.
in order to be successful you need to focus on the customers that the landscape business is taylored for and mass mailers just don't do that.
Reply With Quote
  #13  
Old 07-24-2012, 10:02 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 4
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Great advice DPLD...I also make my own list for selective neighborhoods. I forgot to mention that.
__________________
www.hansenslawncare.com
Reply With Quote
  #14  
Old 07-24-2012, 10:14 PM
WorkForMySelf WorkForMySelf is offline
new member
 
Join Date: Jan 2012
Posts: 210
Rep Power: 0
WorkForMySelf is on a distinguished road
Default

*Knock Knock* "Who is it?'
"Your neighbor's landscaper... Just wanted to drop off my card real quick and let you know I offer a discount to this neighborhood since it is already on my route..."

That's free and more effective...
Reply With Quote
  #15  
Old 08-07-2012, 10:21 AM
stonegatedesigns stonegatedesigns is offline
Junior Member
 
Join Date: Mar 2012
Location: Michigan
Posts: 6
Rep Power: 3
stonegatedesigns is on a distinguished road
Default

I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
Reply With Quote
  #16  
Old 08-07-2012, 10:59 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by stonegatedesigns View Post
I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
I think postcards are more effective if you target certain areas. What I'm planning on doing is sending out postcards with specials on them to a housing development that is higher class and has property sizes of at least 1 acre. I'm only sending out about 100 post cards, I might do more than one mailing if I get atleast 1-2 customers from this and I do a great job, they start talking about me and word of mouth gets me more customers. Its all in how you use the postcards.
__________________

Carlisle Lawn Care
Reply With Quote
  #17  
Old 08-07-2012, 09:52 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 905
Rep Power: 7
jymie is on a distinguished road
Default

https://www.usps.com/business/every-...irect-mail.htm

Pick the neighborhood you want to advertise to. Seems like a good deal.
Reply With Quote
  #18  
Old 08-13-2012, 09:30 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Reply With Quote
  #19  
Old 08-13-2012, 09:48 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by Chaz View Post
Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Not sure where you live, but standard postage around here is $.44.
__________________

Carlisle Lawn Care
Reply With Quote
  #20  
Old 08-13-2012, 09:56 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 180
Rep Power: 3
Chaz is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
Not sure where you live, but standard postage around here is $.44.
You gotta think out side the box

Standard Postage Stamp is $.45

Post card is like $.29?

Every door direct is $.145

Jymie just posted the link for it
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Postcard templates LawnMarshals Lawn Care Marketing & Post your marketing material for review! 1 03-03-2009 08:57 AM
Postcard Intro/bid Billz Graphic Design Discussions 13 12-07-2006 12:35 AM
Postcard design CLS General Business Discussions 19 03-18-2004 08:25 AM
Postcard Design? gillitrin General Business Discussions 17 02-27-2004 11:09 AM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 04:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Say Hello !!!
Steve
03-19-2007 12:18 PM
Today 01:36 PM
by Just Cuts
1,196 349,367
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Today 12:31 PM
by jrs.landscaping
6 490
leaf removal
Double J LLC
10-03-2014 05:24 PM
Today 10:52 AM
by Steve
27 2,687
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Today 10:49 AM
by Steve
13 1,472
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Today 10:45 AM
by Steve
7 461
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 10:30 AM
by Steve
10 391
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Today 10:23 AM
by Steve
179 14,383
Thanksgiving cards
Steve
11-10-2008 11:57 AM
Yesterday 04:29 PM
by achri12
3 8,639
Happy Thanksgiving!
Steve
Yesterday 09:48 AM
Yesterday 09:48 AM
by Steve
0 41
Contract or no contract?
TRV
11-20-2014 09:18 PM
11-26-2014 09:23 PM
by stevef1201
5 322
Pics for website
tbtigers03
11-21-2014 05:40 PM
11-26-2014 12:12 PM
by Just for Cuts
5 273
Hi from IL
steveinil
11-25-2014 02:07 PM
11-26-2014 11:21 AM
by Steve
1 101
WNY saying Hi.
Sargewesser
11-25-2014 07:27 AM
11-26-2014 11:20 AM
by Steve
1 105
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
11-26-2014 11:19 AM
by Steve
18 694
Peco Bagger
AGPS
11-18-2014 02:20 PM
11-26-2014 10:58 AM
by Steve
10 435
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
11-26-2014 10:57 AM
by Steve
22 6,336
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
11-26-2014 10:40 AM
by Steve
14 497
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 261
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,300
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 726
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 392
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 620
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 217
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,077
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 628
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,995
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,564
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,292
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 880
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 657
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 580
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 408
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,505
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 367
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 631
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,713
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,836
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 32,042
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,804
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 543
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 749
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 427
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 501
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,459
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 705
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 609
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 405
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 420
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 688
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 463
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying billy goat brushcutter bush charge christmas deliquentaccounts ditches employee problems equipment rental estimate ferris first truck foreman georgia gopherhaul holiday how much to charge how to bid husqvarna hydraulic installation introduction landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting brass outdoor lights marketing mechanic mowing mr dave mulch mulch price new business new mower ordinance per hour charge podcast profit on employee reo running a business savannah scag v-ride search engine optimization shreaded small engine repair snow plowing starting a business start up lawn care business steep lawns stihl toro tractor auger trailer trimmer rack truck new used landscape walk behind walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:52 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:52 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy