Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcard mailings????


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 07-24-2012, 10:22 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.[/quote]

Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 07-24-2012, 10:53 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by LawnBoy0311 View Post
mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.[/quote]

that is how i been doing it for the last 23 years and that is how all the big corporate co's do it.
outside of hard work and doing a good job manageing the business, target marketing is the sole reason why i have what i have today.

no phone book, mass mailers, or web site is gonna do for you like good old fashioned boots on the ground hunting for ideal properties and neihborhoods creating a mailing list and doing it yourself will.
that is the beauty of being in the maintenence biz you go back every week and depending on the size of your company there is the ideal threshold to how much you can do in a week and make a good profit.

there comes a point in time where you build up the customer base you need and your job is to do a good job and keep your clients happy and then from there just bring in some occassional new customers to increase the bottom line.
when you appeal to the masses you get all the cheap skates, tire kickers and bare minimum crowd.
in order to be successful you need to focus on the customers that the landscape business is taylored for and mass mailers just don't do that.
Reply With Quote
  #13  
Old 07-24-2012, 09:02 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 4
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Great advice DPLD...I also make my own list for selective neighborhoods. I forgot to mention that.
Reply With Quote
  #14  
Old 07-24-2012, 09:14 PM
WorkForMySelf WorkForMySelf is offline
new member
 
Join Date: Jan 2012
Posts: 210
Rep Power: 0
WorkForMySelf is on a distinguished road
Default

*Knock Knock* "Who is it?'
"Your neighbor's landscaper... Just wanted to drop off my card real quick and let you know I offer a discount to this neighborhood since it is already on my route..."

That's free and more effective...
Reply With Quote
  #15  
Old 08-07-2012, 09:21 AM
stonegatedesigns stonegatedesigns is offline
Junior Member
 
Join Date: Mar 2012
Location: Michigan
Posts: 6
Rep Power: 4
stonegatedesigns is on a distinguished road
Default

I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
Reply With Quote
  #16  
Old 08-07-2012, 09:59 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by stonegatedesigns View Post
I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
I think postcards are more effective if you target certain areas. What I'm planning on doing is sending out postcards with specials on them to a housing development that is higher class and has property sizes of at least 1 acre. I'm only sending out about 100 post cards, I might do more than one mailing if I get atleast 1-2 customers from this and I do a great job, they start talking about me and word of mouth gets me more customers. Its all in how you use the postcards.
__________________

Carlisle Lawn Care
Reply With Quote
  #17  
Old 08-07-2012, 08:52 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 7
jymie is on a distinguished road
Default

https://www.usps.com/business/every-...irect-mail.htm

Pick the neighborhood you want to advertise to. Seems like a good deal.
Reply With Quote
  #18  
Old 08-13-2012, 08:30 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Reply With Quote
  #19  
Old 08-13-2012, 08:48 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 3
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by Chaz View Post
Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Not sure where you live, but standard postage around here is $.44.
__________________

Carlisle Lawn Care
Reply With Quote
  #20  
Old 08-13-2012, 08:56 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 4
Chaz is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
Not sure where you live, but standard postage around here is $.44.
You gotta think out side the box

Standard Postage Stamp is $.45

Post card is like $.29?

Every door direct is $.145

Jymie just posted the link for it
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Postcard templates LawnMarshals Lawn Care Marketing & Post your marketing material for review! 1 03-03-2009 07:57 AM
Postcard Intro/bid Billz Graphic Design Discussions 13 12-06-2006 11:35 PM
Postcard design CLS General Business Discussions 19 03-18-2004 07:25 AM
Postcard Design? gillitrin General Business Discussions 17 02-27-2004 10:09 AM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Ferris FW35 questions
Chilehead
03-10-2015 08:31 PM
Yesterday 03:14 PM
by Dan Tanner
5 384
bidding a cemetery....
NPM_LLC
Yesterday 10:56 AM
Yesterday 12:43 PM
by jrs.landscaping
3 62
First big mower decision?
SGL1
Yesterday 08:58 AM
Yesterday 08:58 AM
by SGL1
0 48
Employee job training...
brookline
12-15-2014 07:15 PM
Yesterday 08:43 AM
by biglee
28 2,394
Mower vs lot size advice
jcurr33
03-25-2015 09:29 PM
Yesterday 08:37 AM
by Dan Tanner
5 182
Billing methods
jcurr33
03-26-2015 01:33 PM
Yesterday 08:29 AM
by biglee
5 155
Finally got a warehouse
avetslawncare
03-12-2015 07:52 PM
Yesterday 08:25 AM
by SGL1
11 527
Trepidation about...
michellemarvin
03-23-2015 07:46 PM
Yesterday 05:35 AM
by Dan Tanner
2 156
How do you get...
ESREVER
03-25-2015 01:30 PM
Yesterday 12:18 AM
by lxarth
7 196
Bid for large home...
lxarth
03-22-2015 11:06 AM
03-27-2015 11:56 PM
by lxarth
8 300
I lost a long term...
Sprinkler Buddy
09-04-2011 02:24 PM
03-27-2015 11:42 PM
by lxarth
15 3,435
hoa bid need help
bigdaveha12
03-24-2015 08:29 PM
03-27-2015 11:17 PM
by lxarth
6 220
introducing myself
chris2500hd
03-24-2015 11:16 AM
03-27-2015 02:02 PM
by Steve
8 228
Commercial Jobs
CurbAppeal1
03-25-2015 04:22 PM
03-27-2015 12:29 PM
by biglee
5 189
Flag or no flag
Matther777
03-24-2015 02:41 PM
03-27-2015 12:25 PM
by biglee
10 340
Office Administration...
Girlfriend
03-26-2015 05:40 PM
03-26-2015 05:40 PM
by Girlfriend
0 75
Is this tree beyond help?
SGL1
03-22-2015 05:35 PM
03-25-2015 08:55 PM
by SGL1
14 492
Opinions on truck wrap
Trupro
02-28-2015 03:21 PM
03-25-2015 07:54 PM
by Trupro
33 1,564
The New Wave!!!! Read...
Jamesw86
03-22-2015 08:33 PM
03-25-2015 02:50 PM
by Steve
10 315
grass in the gas tank
robkattankate
03-23-2015 04:37 PM
03-25-2015 02:36 PM
by Steve
5 189
Helping others
hansenslawncare
09-15-2011 08:50 PM
03-25-2015 02:33 PM
by Steve
11 2,661
DOT Number
acrajchel
03-20-2015 05:56 PM
03-25-2015 02:28 PM
by Steve
7 318
Michelin x tweel.
apmAkron
03-23-2015 04:22 PM
03-24-2015 12:40 PM
by Steve
3 142
spike aerator???
Bradcook21
03-21-2015 01:55 PM
03-24-2015 10:32 AM
by acrajchel
4 223
Hello from Maryland
michellemarvin
03-23-2015 12:44 PM
03-23-2015 07:33 PM
by michellemarvin
2 134
hello from south GA.
CCandALawnCare
03-23-2015 03:46 AM
03-23-2015 07:06 PM
by CCandALawnCare
2 130
Say Hello !!!
Steve
03-19-2007 11:18 AM
03-23-2015 06:14 PM
by jethro
1,218 380,117
Is anyone doing mosquito...
BWild
01-27-2015 11:30 AM
03-23-2015 12:28 PM
by Steve
9 838
35,000 Eddm
greenscaper123
03-18-2015 12:51 PM
03-23-2015 11:48 AM
by BLC7
18 476
Should i take on this...
christw
03-17-2013 01:23 PM
03-22-2015 09:02 PM
by ExtremeLawncareServices
36 7,569
mower stalls when...
boog
03-19-2015 08:20 AM
03-21-2015 08:13 PM
by Wolf4dk
7 269
Weed and Feed
robkattankate
03-19-2015 09:00 PM
03-21-2015 01:53 PM
by Bradcook21
4 314
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
03-20-2015 10:00 PM
by ExtremeLawncareServices
32 3,621
Hello Emily Reyes from...
Webster14829
03-20-2015 11:23 AM
03-20-2015 03:36 PM
by Steve
2 184
Finally going to give it...
jcurr33
03-12-2015 08:09 PM
03-20-2015 03:31 PM
by Steve
10 556
Weed id?
SGL1
03-17-2015 08:20 PM
03-20-2015 02:37 PM
by Steve
6 288
Mobile small engine...
luckylogger
03-15-2015 02:05 PM
03-20-2015 06:17 AM
by jrs.landscaping
15 487
Brad Cook 21
SC93
03-16-2015 10:40 PM
03-19-2015 09:04 PM
by Bradcook21
4 361
honest opinion please
uppercut
02-17-2015 01:30 AM
03-18-2015 02:55 PM
by Steve
15 1,326
Repair or replace the...
lxarth
12-17-2014 04:07 PM
03-18-2015 02:49 PM
by Just for Cuts
21 2,033
new to the site
bigdaveha12
03-17-2015 09:13 PM
03-18-2015 02:33 PM
by Steve
1 213
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 06:47 PM
03-17-2015 10:14 PM
by ExtremeLawncareServices
17 866
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
03-17-2015 08:15 PM
by SGL1
3 288
mulch questions
Bradcook21
03-08-2015 08:37 AM
03-17-2015 07:00 PM
by Bradcook21
23 1,005
Scag hydro w/b frame...
Just for Cuts
03-11-2015 03:32 PM
03-17-2015 06:37 PM
by lxarth
11 506
Buy new or used?
lxarth
12-26-2014 09:50 PM
03-17-2015 06:11 PM
by lxarth
14 1,716
New to 2015
Infinitelawn
03-16-2015 08:29 AM
03-17-2015 11:47 AM
by Steve
4 297
Pulling trailer was...
SGL1
03-07-2015 07:14 PM
03-17-2015 08:11 AM
by SGL1
30 1,145
Diesel conversion?
Just for Cuts
03-02-2015 09:59 AM
03-16-2015 03:26 PM
by Just for Cuts
10 647
trimmer racks.
apmAkron
03-12-2015 09:07 AM
03-16-2015 03:17 PM
by Steve
4 367
» Popular Tags
ad landscaping aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush contract help curb appeal services deliquentaccounts design ditches door hangers employee problems equipment rental estimate ferris foreman free advertising google gravely growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business seo lawn care business website lawn care business website seo lawn care seo lawn care website lawn care website seo lawn mowing managing a lawn care business marketing marketing secrets mulch new business new mower per hour service pricing pto secrets to landscaping seo shell snow plowing square foot starting a lawn care business steep lawns theft toro toro grand stand tractor auger trailer trailer mate pro tree trimmer rack up sell employee web design website website design winterization wood
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 03:55 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 03:55 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy