Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcard mailings????


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 07-24-2012, 10:22 AM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.[/quote]

Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 07-24-2012, 10:53 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Quote:
Originally Posted by LawnBoy0311 View Post
mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Exactly what i was thinking of doing! I can get on my county website GIS and it tells me the homeowners name, as well as print an address label for each one you want. This way i can target who i want.[/quote]

that is how i been doing it for the last 23 years and that is how all the big corporate co's do it.
outside of hard work and doing a good job manageing the business, target marketing is the sole reason why i have what i have today.

no phone book, mass mailers, or web site is gonna do for you like good old fashioned boots on the ground hunting for ideal properties and neihborhoods creating a mailing list and doing it yourself will.
that is the beauty of being in the maintenence biz you go back every week and depending on the size of your company there is the ideal threshold to how much you can do in a week and make a good profit.

there comes a point in time where you build up the customer base you need and your job is to do a good job and keep your clients happy and then from there just bring in some occassional new customers to increase the bottom line.
when you appeal to the masses you get all the cheap skates, tire kickers and bare minimum crowd.
in order to be successful you need to focus on the customers that the landscape business is taylored for and mass mailers just don't do that.
Reply With Quote
  #13  
Old 07-24-2012, 09:02 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 5
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by dpld View Post
stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Great advice DPLD...I also make my own list for selective neighborhoods. I forgot to mention that.
Reply With Quote
  #14  
Old 07-24-2012, 09:14 PM
WorkForMySelf WorkForMySelf is offline
new member
 
Join Date: Jan 2012
Posts: 210
Rep Power: 0
WorkForMySelf is on a distinguished road
Default

*Knock Knock* "Who is it?'
"Your neighbor's landscaper... Just wanted to drop off my card real quick and let you know I offer a discount to this neighborhood since it is already on my route..."

That's free and more effective...
Reply With Quote
  #15  
Old 08-07-2012, 09:21 AM
stonegatedesigns stonegatedesigns is offline
Junior Member
 
Join Date: Mar 2012
Location: Michigan
Posts: 7
Rep Power: 5
stonegatedesigns is on a distinguished road
Default

I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
Reply With Quote
  #16  
Old 08-07-2012, 09:59 AM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 4
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by stonegatedesigns View Post
I did the mailing this year but like most I went out to the neighborhoods and got the addresses I wanted off the houses or mail boxes. Out of the hundreds of flyers and post cards sent out I got 3 large lawn installs and that was it. This is my first year as a company and it has been a rough one however I refuse to be one that fails so itís out to the pounding the pavement again today.
I think postcards are more effective if you target certain areas. What I'm planning on doing is sending out postcards with specials on them to a housing development that is higher class and has property sizes of at least 1 acre. I'm only sending out about 100 post cards, I might do more than one mailing if I get atleast 1-2 customers from this and I do a great job, they start talking about me and word of mouth gets me more customers. Its all in how you use the postcards.
__________________

Carlisle Lawn Care
Reply With Quote
  #17  
Old 08-07-2012, 08:52 PM
jymie's Avatar
jymie jymie is offline
Senior Member
 
Join Date: Aug 2008
Location: Hamburg New York
Posts: 912
Rep Power: 8
jymie is on a distinguished road
Default

https://www.usps.com/business/every-...irect-mail.htm

Pick the neighborhood you want to advertise to. Seems like a good deal.
Reply With Quote
  #18  
Old 08-13-2012, 08:30 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 5
Chaz is on a distinguished road
Default

Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Reply With Quote
  #19  
Old 08-13-2012, 08:48 PM
xandrew245x xandrew245x is offline
Senior Member
 
Join Date: Jul 2012
Posts: 648
Rep Power: 4
xandrew245x is on a distinguished road
Default

Quote:
Originally Posted by Chaz View Post
Yall are all doing it all wrong, send a letter introducing your business to the person.

I am currently printing out 1300 letters

i will have the letter inside a #10 envelope with a business card

It will cost me $0.223 per letter including postage, envelope, business card, ink, paper.

It will take a lot of time though stuffing all of them... I think im going to pay a couple of friends to help

I did this earlier in the year with about 300 letters got about $10k in business from it (and still counting) a lot of people hang on to them.

maybe this mailing will give me $40k?

This is my first in business year by the way
Not sure where you live, but standard postage around here is $.44.
__________________

Carlisle Lawn Care
Reply With Quote
  #20  
Old 08-13-2012, 08:56 PM
Chaz Chaz is offline
Senior Member
 
Join Date: Dec 2011
Posts: 183
Rep Power: 5
Chaz is on a distinguished road
Default

Quote:
Originally Posted by xandrew245x View Post
Not sure where you live, but standard postage around here is $.44.
You gotta think out side the box

Standard Postage Stamp is $.45

Post card is like $.29?

Every door direct is $.145

Jymie just posted the link for it
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Postcard templates LawnMarshals Lawn Care Marketing & Post your marketing material for review! 1 03-03-2009 07:57 AM
Postcard Intro/bid Billz Graphic Design Discussions 13 12-06-2006 11:35 PM
Postcard design CLS General Business Discussions 19 03-18-2004 07:25 AM
Postcard Design? gillitrin General Business Discussions 17 02-27-2004 10:09 AM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 03:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
Yesterday 05:14 PM
by Steve
2 44
Chemical Applications
acrajchel
06-24-2016 06:44 PM
Yesterday 05:11 PM
by Steve
3 86
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
Yesterday 05:05 PM
by Steve
5 1,428
Is it too late?
Cpadgett
05-28-2016 09:10 AM
06-28-2016 08:19 PM
by mowandblow1980
7 465
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
06-28-2016 08:11 PM
by mowandblow1980
21 882
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 415
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 72
Say Hello !!!
Steve
03-19-2007 11:18 AM
06-28-2016 11:02 AM
by Brownieboy
1,253 438,256
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
06-28-2016 08:36 AM
by Steve
13 251
Business Overload
Chilehead
05-06-2016 09:27 PM
06-27-2016 09:14 PM
by Chilehead
19 794
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
06-24-2016 07:26 PM
by acrajchel
9 10,116
Exmark Turf Tracer
acrajchel
02-01-2014 11:34 AM
06-24-2016 07:23 PM
by acrajchel
5 2,144
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
06-24-2016 06:59 PM
by acrajchel
7 3,048
Ybravo 25 mowers
SGL1
06-11-2016 09:52 AM
06-21-2016 03:44 PM
by acrajchel
5 306
Help a Brother Out -...
Hedgemaster
01-23-2012 04:19 PM
06-17-2016 08:28 AM
by SGL1
94 34,501
anyone interested in a...
GoGreenerKS
06-16-2016 01:00 PM
06-17-2016 02:58 AM
by SC93
4 178
Prolin
rmccutchan
05-21-2016 04:53 PM
06-16-2016 05:28 PM
by acrajchel
3 333
Laying new grass, Sod...
WarriorLandscapingCAN
05-23-2016 10:07 AM
06-16-2016 05:27 PM
by acrajchel
2 327
Upgraded to a new mower
Stevenor92
05-17-2016 08:17 PM
06-16-2016 05:22 PM
by acrajchel
9 553
How can I fix my...
WarriorLandscapingCAN
06-10-2016 07:47 PM
06-16-2016 05:19 PM
by acrajchel
2 241
Need a lil help
Cpadgett
06-05-2016 09:51 AM
06-16-2016 05:17 PM
by acrajchel
5 370
help with sole...
greenbuds
03-24-2016 12:21 PM
06-16-2016 05:01 PM
by acrajchel
4 9,772
New Member from...
tiptoppmanager
06-15-2016 07:39 AM
06-15-2016 03:18 PM
by SC93
2 178
Brand new fish pond
Flynn landscaping 2016
06-12-2016 09:53 AM
06-13-2016 11:21 AM
by Steve
1 154
Whats up??
Cpadgett
05-27-2016 10:57 AM
06-06-2016 08:46 PM
by Cpadgett
11 519
New Member from Texas
NathanR
06-02-2016 06:13 PM
06-03-2016 09:17 PM
by SC93
7 336
Edging Fad...
Tree geek
05-10-2016 11:29 PM
06-03-2016 07:02 PM
by SGL1
3 509
To mow weekly or Biweekly
WarriorLandscapingCAN
05-11-2016 04:09 PM
06-03-2016 06:42 PM
by SGL1
11 797
Your Time Lawn Care
yourtimelawncare
05-31-2016 01:12 PM
06-02-2016 10:11 PM
by SC93
2 292
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:56 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:56 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy