Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcard mailings????


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 07-21-2012, 10:12 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default Postcard mailings????

Anyone utilize this service? By that I mean paying an outside company to mail postcards for you. I have been thinking about it, but I don't know if I want to spend the $$ for it. Call me cheap. If you've done it, have you had any responses from it?
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 07-21-2012, 10:28 PM
WorkForMySelf WorkForMySelf is offline
new member
 
Join Date: Jan 2012
Posts: 210
Rep Power: 0
WorkForMySelf is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
What do you do with all the junk mail you find in your mailbox...

does that answer your question?
Reply With Quote
  #3  
Old 07-21-2012, 10:31 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

well said, Sir. time to think of a new idea.
Reply With Quote
  #4  
Old 07-21-2012, 10:38 PM
Willco Willco is offline
new member
 
Join Date: Mar 2012
Location: South
Posts: 15
Rep Power: 0
Willco is on a distinguished road
Default

I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 at a time. I design and mail them myself.
Reply With Quote
  #5  
Old 07-21-2012, 10:46 PM
LawnBoy0311 LawnBoy0311 is offline
new member
 
Join Date: Jun 2012
Location: East Coast
Posts: 1,169
Rep Power: 0
LawnBoy0311 is on a distinguished road
Default

Quote:
Originally Posted by Willco View Post
I get a 1 to 2 percent response from postcards, but I do 2 to 3 mailings to the same customer within 1 to 2 weeks. I only send out about 100 at a time. I design and mail them myself.
I thought about doing that myself. I never thought about mailing a few times...good idea!
Reply With Quote
  #6  
Old 07-22-2012, 09:50 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 4
hansenslawncare is on a distinguished road
Default

Mailers is a great idea...not sure about the company though.
__________________
www.hansenslawncare.com
Reply With Quote
  #7  
Old 07-22-2012, 09:51 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 4
hansenslawncare is on a distinguished road
Default

Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...
__________________
www.hansenslawncare.com
Reply With Quote
  #8  
Old 07-22-2012, 09:53 PM
JLM's Avatar
JLM JLM is offline
Senior Member
 
Join Date: Apr 2012
Location: Sunshine State
Age: 36
Posts: 102
Rep Power: 3
JLM is on a distinguished road
Default

Buddy last year I spent 500.00 on this crap I got 1 phone call and thats all it was...a Phone call.
__________________
If you can't be good..Be good at it!
Reply With Quote
  #9  
Old 07-23-2012, 09:52 PM
hansenslawncare hansenslawncare is offline
Member
 
Join Date: Sep 2011
Location: Woodbury, MN
Posts: 86
Rep Power: 4
hansenslawncare is on a distinguished road
Default

Quote:
Originally Posted by JLM View Post
Buddy last year I spent 500.00 on this crap I got 1 phone call and thats all it was...a Phone call.
Sorry to hear that man...but to be honest with ya, 500 isn't nearly enough. I sent out almost 4K and that wasn't enough. You need to do a minimum of 5K, or better yet do 10K. I understand it's a lot of money, but it does work. A professionally designed logo and postcard makes a big difference.

I hand write all of mine...and I write their name, instead of "current resident"

Of course people will throw stuff out when it says that. But if it says, "Mr. Tom Larson" that's a different story.
__________________
www.hansenslawncare.com
Reply With Quote
  #10  
Old 07-24-2012, 10:44 AM
dpld dpld is offline
new member
 
Join Date: Jan 2012
Location: nj
Posts: 885
Rep Power: 0
dpld is on a distinguished road
Default

Quote:
Originally Posted by hansenslawncare View Post
Not everyone throws away every piece of "junk mail."

Knowing that...mailing services know that the standard in the biz is a 98 percent fail rate...2 percent win rate.

But that's okay. because almost always that 2 percent will more than pay for the cost of the mailers in that first year...and every year you keep those customers from that 2 percent, you are no longer advertising to them...

So I say go for it. I'm planning on doing 5-10K postcards this year.

Sometimes you have to stretch your mind into the realm of the possible! Success rarely comes to those who play it safe...


stretching into the realm of the possible would be to create your own mailing list of top tier homes that actually use these services and have your own mailers made up in multiple styles and mail them your self at the bulk postage rate.

mass mailers are a waste of time and just send out mailers to every address in every town you pay for.
how many die hard do it yourselfers get your mailer? how many competitors get your mailer? i get dozens a week sent to me of my competitors mailers and not only is his mailer getting sent to a mailbox he would never get any business from he is also showing his competition what his specials are.

with mailings it is all about quality not quantity, you sent better quality and larger size mailers on top quality card stock targeted to high end homes from a list you created rather then basic cheap run of the mill mailers to the masses.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Postcard templates LawnMarshals Lawn Care Marketing & Post your marketing material for review! 1 03-03-2009 08:57 AM
Postcard Intro/bid Billz Graphic Design Discussions 13 12-07-2006 12:35 AM
Postcard design CLS General Business Discussions 19 03-18-2004 08:25 AM
Postcard Design? gillitrin General Business Discussions 17 02-27-2004 11:09 AM
direct mailings Lawn Butler General Business Discussions 2 07-10-2003 04:31 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Contract or no contract?
TRV
11-20-2014 09:18 PM
Today 09:23 PM
by stevef1201
5 247
Good help is hard to find
Hanks Lawn Care Services
11-19-2014 03:27 PM
Today 09:16 PM
by stevef1201
9 308
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
Today 07:32 PM
by ExtremeLawncareServices
4 425
These are the days on...
ExtremeLawncareServices
03-22-2014 10:12 AM
Today 07:22 PM
by ExtremeLawncareServices
178 14,228
Hello from Kentucky
TRV
09-30-2014 06:42 PM
Today 07:16 PM
by ExtremeLawncareServices
10 1,380
Pics for website
tbtigers03
11-21-2014 05:40 PM
Today 12:12 PM
by Just for Cuts
5 221
Hi from IL
steveinil
Yesterday 02:07 PM
Today 11:21 AM
by Steve
1 57
WNY saying Hi.
Sargewesser
Yesterday 07:27 AM
Today 11:20 AM
by Steve
1 61
How to: Use Thumbtack...
acrajchel
11-17-2014 06:39 PM
Today 11:19 AM
by Steve
18 634
Peco Bagger
AGPS
11-18-2014 02:20 PM
Today 10:58 AM
by Steve
10 387
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
Today 10:57 AM
by Steve
22 6,268
Hi to you NOTHERNERS
stevef1201
11-11-2014 05:56 PM
Today 10:42 AM
by Steve
5 387
Billboards for marketing
ExtremeLawncareServices
11-16-2014 08:39 PM
Today 10:40 AM
by Steve
14 450
leaf removal
Double J LLC
10-03-2014 05:24 PM
Today 01:08 AM
by ExtremeLawncareServices
25 2,576
How much do you up sell...
Essex Groundskeeping
11-23-2014 07:13 PM
11-24-2014 06:29 PM
by stevef1201
8 214
This sucks...
Matther777
09-18-2014 05:56 PM
11-24-2014 05:49 PM
by biglee
16 3,245
Pressure Washing...
WesleySnips
07-31-2014 07:13 PM
11-24-2014 04:32 PM
by acrajchel
4 692
New website
Chilehead
11-20-2014 04:39 PM
11-23-2014 07:40 PM
by Just for Cuts
12 343
My site is on fronts page
tbtigers03
11-14-2014 05:58 PM
11-22-2014 10:49 PM
by Just for Cuts
16 567
Belt dealer problem
googus
11-21-2014 08:45 AM
11-21-2014 06:36 PM
by Steve
2 177
What is going on with...
biglee
11-14-2014 03:04 PM
11-20-2014 02:50 PM
by biglee
40 1,032
My advice for new guys
avetslawncare
11-15-2014 09:32 AM
11-19-2014 01:47 PM
by biglee
10 575
Lawn Care business...
crieg122
10-23-2014 02:23 PM
11-19-2014 12:39 PM
by acrajchel
28 1,939
raking leaves ?
robert8509
10-22-2014 10:19 PM
11-18-2014 04:24 PM
by acrajchel
14 1,518
Leaf removal
madmedic8575
10-24-2014 05:14 PM
11-17-2014 07:34 PM
by acrajchel
6 1,251
sod job
SGlawncare
10-30-2014 09:21 PM
11-17-2014 07:10 PM
by acrajchel
7 840
Customer wants me to...
Mr. Mow
11-09-2014 07:13 AM
11-17-2014 06:48 PM
by acrajchel
10 619
Hello!
Brian3137
11-11-2014 07:15 PM
11-17-2014 06:46 PM
by acrajchel
14 542
small biz in Phoenix,AZ
anthonyramos1
11-08-2014 09:35 PM
11-17-2014 05:59 PM
by acrajchel
2 384
Client won't pay...
WesleySnips
10-30-2014 03:53 PM
11-17-2014 05:37 PM
by acrajchel
22 1,457
Government contracts
avetslawncare
11-15-2014 08:50 AM
11-17-2014 12:59 PM
by Steve
2 316
Need help on deciding a...
Brian3137
11-10-2014 06:32 PM
11-17-2014 12:44 PM
by Steve
12 584
West cost lawn prices
SGlawncare
10-09-2014 10:51 PM
11-16-2014 07:54 AM
by stevef1201
8 1,665
So how do you guys...
Mr. Mow
10-26-2014 08:55 AM
11-15-2014 08:44 AM
by avetslawncare
14 1,785
Truck, Trailer,...
hawthornelawncare
12-23-2011 01:01 AM
11-13-2014 08:35 AM
by jrs.landscaping
81 31,947
The most dangerous part...
Steve
10-06-2014 03:45 PM
11-12-2014 05:05 PM
by stevef1201
14 1,763
A little hang up in snow...
stevef1201
11-08-2014 07:05 AM
11-12-2014 12:51 PM
by Steve
4 502
Bi-weekly winter...
lxarth
11-04-2014 08:37 PM
11-12-2014 10:06 AM
by WesleySnips
9 704
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
11-11-2014 01:21 PM
by Steve
1 391
Back Pack Blower
Ian Lovejoy
11-09-2014 08:41 AM
11-11-2014 08:12 AM
by Just for Cuts
4 450
Business Cards
crieg122
10-25-2014 01:03 PM
11-11-2014 07:56 AM
by Just for Cuts
12 1,400
How the unregister?
alive101
11-04-2014 07:39 AM
11-10-2014 01:48 PM
by Steve
4 668
Belt adjustment question
googus
11-05-2014 06:43 AM
11-10-2014 01:38 PM
by Steve
5 568
Podcast
Shark1611
11-07-2014 05:42 PM
11-10-2014 11:41 AM
by Steve
1 369
hi, from Minnesota
rjklohn
11-07-2014 02:21 AM
11-07-2014 01:44 PM
by Steve
1 389
New to snow plowing
SS.Lawncare
11-05-2014 04:00 PM
11-07-2014 01:21 PM
by Steve
6 647
New Member
tonyap
11-05-2014 10:35 PM
11-07-2014 01:15 PM
by Steve
1 427
New to the business
jcurr33
11-05-2014 03:21 PM
11-07-2014 01:11 PM
by Steve
1 482
Lines
Matther777
11-04-2014 02:19 PM
11-07-2014 12:54 PM
by Steve
1 524
hello, new to this site
tonyorwig
10-31-2014 10:49 PM
11-04-2014 02:24 PM
by tonyorwig
3 694
» Popular Tags
2wd aerocore apartment complex bark billy goat brushcutter charge christmas collections employee problems equipment rental estimate exmark ferris first truck foreman georgia gopherhaul gravely holiday how much to charge how to bid husqvarna hydraulic jobs kawasaki labor cost landscape services lawn lawn care lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website lighting lighting brass outdoor lights managing a lawn care business marketing mechanic mowing mr dave mulch mulch price new business ordinance per hour service podcast push versus ride savannah scag v-ride search engine optimization seo shreaded small engine repair starting a business starting a lawn care business start up lawn care business steep lawns stihl sulky toro tractor auger trailer trimmer rack truck new used landscape walker won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 09:24 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 09:24 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy