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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Marketing plan


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 08-02-2012, 03:05 PM
xandrew245x xandrew245x is offline
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Default Marketing plan

I need to do something to attract a few clients off the bat. There is a higher income housing development pretty close by.

I'm thinking of sending out postcards to the development maybe 3-4 mailings. If I can land at least 1 customer in their, then I can start to build a referral base.

What do you guys think about this?
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Old 08-02-2012, 05:36 PM
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Doing one lawn at a reduced rate for a year in that neighborhood may be a way to go. Post cards are expensive and often gives back a poor response.
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Old 08-02-2012, 05:47 PM
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Quote:
Originally Posted by Sprinkler Buddy View Post
Doing one lawn at a reduced rate for a year in that neighborhood may be a way to go. Post cards are expensive and often gives back a poor response.
How do I even go about getting a customer in that neighborhood though?

I was thinking a few mailings of a postcard with deals on them like pay for 4 mowings and get the 5th one free, or something else.
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Old 08-02-2012, 06:07 PM
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Drive the neighborhood and look for some of the easiest yards to do. Tell them your wanting to get your foot in the door in their neighborhood and you would be willing to do their yard for X to do so for X period of time.

Make them an offer they can't refuse. Once your in, if your good, folks will take notice.

Also make sure to tell them to keep their price to themselves. You don't want the reputation of being the cheapest guy around.
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Old 08-02-2012, 06:13 PM
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Quote:
Originally Posted by Sprinkler Buddy View Post
Drive the neighborhood and look for some of the easiest yards to do. Tell them your wanting to get your foot in the door in their neighborhood and you would be willing to do their yard for X to do so for X period of time.

Make them an offer they can't refuse. Once your in, if your good, folks will take notice.

Also make sure to tell them to keep their price to themselves. You don't want the reputation of being the cheapest guy around.
Well thats honestly what I want to avoid. I certainly don't like salesmen coming to my door, and here you need permits to go door to door and you have to pay monthly for them.
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Old 08-02-2012, 06:29 PM
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Just go start mowing a couple lawns in that neighborhood. Then just send the people a bill.
Hahahahaha...I don't know how well that would go....
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Old 08-02-2012, 07:25 PM
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Just go start mowing a couple lawns in that neighborhood. Then just send the people a bill.
TruGreen does it with spraying so I say go for it with mowings. If the homeowner comes out just run him and his mower down.
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Old 08-02-2012, 07:30 PM
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TruGreen does it with spraying so I say go for it with mowings. If the homeowner comes out just run him and his mower down.
I can just feel the impending lawsuits coming.
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Old 08-02-2012, 07:43 PM
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For $100 I could send a postcard to all of the houses in that development, not a bad price especially if I even got just one client.
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Old 08-02-2012, 09:30 PM
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Is there a Craigslist listing for your area?


I'm just asking because you keep posting everywhere that you need customers, but have little money to advertise. Free is free and just because some people say that all you get is terrible, cheap clients from CL, that only happens if you let it.

I had great success using CL last season. Not as good this season, but really, all sorts of people look there for services.



That said, $100 to target a specific cluster of homes that you'd really like to get "in" with might not be a bad deal if you pick up a few of them.

What's $100 in the grand scheme of things anyway? You'll put that much in your gas tank every week.
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