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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

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Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 12-12-2012, 12:16 PM
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Quote:
one of my competitors that is a large company in the area has gotten a few bad google reviews for simply sticking advertisements on the mailbox, and causing paint to peel off.
We discussed this in the past and I think it came up that you can't legally put anything on or in a mailbox.

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i was gonna hole punch corner of flyer and run rubber band through., it mabee to much work.. lol. i may just wedge them in the door like i've seen some people do.
Either way should be fine. The more people you talk to as you distribute your flyers, the better.
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  #12  
Old 05-29-2013, 07:32 AM
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Lawn care business tipsLawn Care Business Book
Scott, how did these work for you? Did you get any customers?
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  #13  
Old 05-30-2013, 09:48 AM
LawnBoy0311 LawnBoy0311 is offline
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Cheese, you better write back to this!
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  #14  
Old 07-23-2013, 07:29 PM
SexyLikeMath SexyLikeMath is offline
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Default The new world

As you may have realized, marketing has changed. It's even easier now than its ever been too.

I creat pages on Facebook and get thousands of friends in the area I'm going to target. Then I post an add from my business FB and repost to the John Doe account with the thousands of friends. Then I offer some type of incentive to all my customers (like a free flat or 5% off) to just repost the add on their FB.

My ROI is crazy when compared to my friends (other landscapers)

I recommend giving social media a try. It's free!


Problem solved. Problem staying solved. Rangers lead the way!
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  #15  
Old 07-24-2013, 05:44 AM
LawnBoy0311 LawnBoy0311 is offline
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Quote:
Originally Posted by SexyLikeMath View Post
As you may have realized, marketing has changed. It's even easier now than its ever been too.

I creat pages on Facebook and get thousands of friends in the area I'm going to target. Then I post an add from my business FB and repost to the John Doe account with the thousands of friends. Then I offer some type of incentive to all my customers (like a free flat or 5% off) to just repost the add on their FB.

My ROI is crazy when compared to my friends (other landscapers)

I recommend giving social media a try. It's free!


Problem solved. Problem staying solved. Rangers lead the way!
Creating fake facebook accounts is also known as spam. Facebook will catch on and start banning you for days, then weeks, then months if you still continue. I'm shocked no one reported you already.

By posting this worthless tip for us, I'd assume Rangers don't think clearly of the repercussions. But then again, what do I know? I'm just a dumb grunt. Semper Fi.





A Soldier and a Marine are both using the Head/Latrine at the airport. The Marine zips up and walks towards the door. The Soldier say's " Hey, the Army teaches us to wash our hands after taking a piss. The Marine turns with a puzzled look and say's "The Marines teach us to not pee on our hands"! and leaves.
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  #16  
Old 07-24-2013, 08:34 AM
SexyLikeMath SexyLikeMath is offline
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Ok, so I'll break this down Barney style (insert knife chop)

You don't just spam. I chose not to add every detail of what I am doing like the self explanatory items. Such as spam.

Now in order for you to have thousands of "friends" and stay relevant on their newsfeed etc you have to post! And guess what.... If you only post spam... Yep you got it! Those "friends" will drop you. That will happen faster than FB moderators.

Look at is as more of an alter ego. Or, you can have your personal FB and still do this! Just remember EVERYTHING IN MODERATION and you'll be fine.

If you can't adapt and overcome, you are doomed to failure!

This little piece of marketing is FREE and it's effective. If you don't get at least 5k off of ONE Facebook post, you're doing it wrong. Try again, it's free.

Just remember, now as ever, is nature's inexorable imperative.


Now for all of Uncle Sam's Misguided Children out there, remember this is business take the emotion out of it. Make a plan and execute.


Problem solved. Problem staying solved. Rangers lead the way!
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  #17  
Old 07-24-2013, 02:09 PM
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Then I offer some type of incentive to all my customers (like a free flat or 5% off) to just repost the add on their FB.

My ROI is crazy when compared to my friends (other landscapers)

I recommend giving social media a try. It's free!
Ok so you offer a flat fee as an incentive to repost your advertisement? What kind of flat fees do you suggest paying to get this reposting done?
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  #18  
Old 07-24-2013, 03:40 PM
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To answer the question above, yes, custom post-its did do really well!

You can stick them to the underside of the mailbox lids so they basically pop out when clients go to open their mail box. They are so convenient, you can carry stacks in your pocket and go door-to-door... Carrying fliers and even business cards is a little frustrating.

Just peel and stick, peel and stick, peel and stick!

-

Also, I get TONS of calls from my website (.com and .ca).

My company is on twitter, youtube, google places, wordpress blog, reddit, ALL over facebook (I have pages for every promotion, package, etc), and even on my other websites that I own... I'm on craigslist obviously, Kijiji, other sites similar, rating sites... the list goes on.


I just bought another domain to host a different 'forum' website for fun, and it's packed with keywords from my local area, and things people would be searching for within my area - even services that I don't offer, because the website is open to local trades/utilities/services etc to advertise or for people to hire... I have all the control.

-

Getting your company plastered on the internet is actually one of the best possible things you can do, and a few years ago I wouldn't believe it.




In my local area with my top 11 competitors, my website is worth all of theirs combined, and I haven't done any real S.E.O yet.
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  #19  
Old 07-24-2013, 04:22 PM
SexyLikeMath SexyLikeMath is offline
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I don't charge a flat fee or pay a flat fee.

I give something away a flat of flowers, a discount, something of value to the customer. I encourage you to get creative with it if you are going to offer something.


Now I know I've got some people upset and confused and that's OK.
Give this a try.

If you are a business under 5 yrs old, BRANDING! that's what you should be doing.

Marketing and Advertising are more effective when you establish a brand.


*Contrary to popular belief, marketing and advertising are not the same thing.*

Get the customers you need to stay afloat, and build your brand. Then tackle marketing and advertising.

Also, make a plan. I see mostly tactics on here. The real problem is tactics aren't really effective without a strategy. So, now we see your tactic... what's your strategy? Are you calculating this? or just saying "Eh I'm just going to go door to door until someone hires me."

To me that doesn't sound effective or efficient. It doesn't sound like you will consistently see 45% or greater call back.


Calculated Risk People!


Problem solved. Problem staying solved. Rangers lead the way!
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  #20  
Old 07-24-2013, 11:23 PM
sharplawnsturf sharplawnsturf is offline
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My websites have gotten me a majority of my customers this year. I didn't get any hits off of my flyers, i didn't put out enough though, not nearly enough.

I did Exact match domains for the keyword + city i was targeting and made each site different even though they all look the same. so i rank top of first page for many different cities now for lawn care and that has helped me expand to other areas around me. It was a cheap way to go and it has worked pretty good so far.

http://www.sharplawnsturf.com
http://www.lawncaredallasga.com
http://www.lawncareacworth.com
http://www.lawncarekennesawga.com
http://www.lawncarepowderspringsga.com
http://www.lawncarewoodstockga.com
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