Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > General Business Discussions

General Business Discussions A place to talk about general business discussions.

Make yourself stand out

General Business Discussions

A place to talk about general business discussions.
Thread Tools Search this Thread
Old 05-14-2012, 06:55 PM
The Cleaning Doctor's Avatar
The Cleaning Doctor The Cleaning Doctor is offline
Senior Member
Join Date: Nov 2009
Location: Helena, MT
Posts: 927
Rep Power: 7
The Cleaning Doctor is on a distinguished road
Default Make yourself stand out

Make yourself stand out to your clients is a matter of brand reputation, in the offline world (especially for you younger IM'ers) brand is going to be a matter of crucial importance; and if you've ever read "The 22 Immutable Laws of Branding" By Al and Laura Ries (the two most respected branding experts in the world) you will understand that one of the most important of these laws is:

The Law of Expansion - Which states that any expansion to your brand from your core service will temporarily increase sales, but ultimately dilute your brand reputation.

In other words, do one thing and do it better than anyone else. There are hundreds of delicatessens across the United States, they carry everything from sandwiches, to gum, to coffee they are your everything you need corner deli. Then Subway came along and said "I'm going to do one type of thing, sandwiches, in fact I'm only going to do submarine sandwiches" and it became a natural brand.

People have a naturally inclination to relate one concept with a noun, which is why branding works and you want their natural association to be the thing that you do best.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator

Old 05-15-2012, 12:25 PM
Steve's Avatar
Steve Steve is offline
Join Date: May 2003
Posts: 37,712
Rep Power: 10
Steve has disabled reputation

Lawn care business tipsLawn Care Business Book
With this in mind, what is your view on how a new business owner gets to the point to find which one service they should do and focus solely on?

Do you do this right from the start or do you have to experiment for a while before you can do this?

Have you seen others in the lawn care industry do this successfully?
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Stand ons matt45 Truck, Trailer, and Outdoor Power Equipment Discussion, Repairs. 11 03-04-2013 11:33 AM
Not sure where I stand...? newguy3344 Starting a lawn care business. 8 02-25-2011 01:33 PM
Stand Strong swstout General Talk 3 06-07-2009 12:38 PM
things that may make you stand out from the croud? Lukacs Property Maintenance General Talk 10 03-23-2009 08:20 PM
Could you use bio-fuel to help you stand out? Steve Lawn Care Marketing & Post your marketing material for review! 6 01-17-2008 07:36 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Don't pick up those...
11-11-2015 08:04 AM
Today 02:06 AM
by Jeff B
4 815
02-17-2015 05:25 PM
Yesterday 09:07 PM
by RonSonlawncare
10 1,128
Looking for new host
Just for Cuts
11-26-2015 07:58 AM
Yesterday 08:43 PM
by RonSonlawncare
8 212
Gutter cleaning
05-31-2015 04:16 PM
Yesterday 11:08 AM
by SC93
9 1,163
Never been happier
Mr. Mow
Yesterday 08:39 AM
Yesterday 10:58 AM
by SC93
1 46
Anti-Ice or De-Icing...
11-27-2015 11:04 PM
11-27-2015 11:04 PM
by nwgirl
0 46
Hi, new member looking...
11-24-2015 06:03 PM
11-27-2015 07:31 PM
by taylorgreen325
2 189
ATV Plowing and Services...
11-24-2015 07:55 PM
11-27-2015 02:06 PM
by Steve
4 224
Help a Brother Out -...
01-23-2012 05:19 PM
11-23-2015 05:25 PM
by Steve
90 31,824
Charging customers for...
Hard-Body lawn & garden
04-14-2015 08:34 AM
11-17-2015 11:43 AM
by Steve
20 1,981
First house clean up,...
11-04-2015 06:28 PM
11-14-2015 06:12 AM
by Brian3137
12 1,050
Leaf removal
11-09-2015 01:17 PM
11-13-2015 08:13 PM
by Bradcook21
8 970
Any feedback on Toro...
Ian Lovejoy
11-12-2015 08:46 AM
11-12-2015 02:59 PM
by Steve
1 552
buying existing company
11-11-2015 10:51 AM
11-11-2015 06:49 PM
by Steve
1 740
Snow Plowing /...
11-06-2015 06:28 AM
11-11-2015 09:15 AM
by kslawn
8 1,015
Has anyone created an...
11-11-2015 07:52 AM
11-11-2015 07:52 AM
by mark123
0 683
Buying a business
11-01-2015 12:50 PM
11-10-2015 06:54 PM
by Steve
15 2,256
Rocky Newbe
11-06-2015 06:09 AM
11-09-2015 06:14 PM
by Steve
3 836
Say Hello !!!
03-19-2007 12:18 PM
11-09-2015 06:01 PM
by Steve
1,239 423,961
Scored 2 Freebies Tonight
08-07-2009 04:14 AM
11-09-2015 05:52 PM
by Steve
16 6,326
Customers dodging the...
11-06-2015 06:22 AM
11-08-2015 05:36 PM
by Chilehead
4 855
Starting a mowing...
10-23-2015 06:55 PM
11-05-2015 12:47 AM
by Steve
9 4,232
Property Pricing
01-19-2015 02:46 PM
11-04-2015 06:35 PM
by Brian3137
6 2,105
What am I looking at...
09-14-2015 04:51 PM
11-02-2015 05:53 PM
by Steve
31 5,630
starting organic...
10-04-2015 01:22 PM
11-02-2015 05:46 PM
by Steve
4 4,208
Mister Joe in...
Mister Joe
10-30-2015 08:40 PM
11-02-2015 05:43 PM
by Steve
6 2,005
Three Year In -...
Ian Lovejoy
10-26-2015 11:21 AM
11-02-2015 05:41 PM
by Steve
9 4,205
Mowing golf course
10-31-2015 07:11 PM
11-02-2015 05:03 PM
by SC93
10 2,108
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 10:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 10:40 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy