Originally Posted by Steve
That is a great idea! For the new business owners that aren't this advanced yet, can you explain to us what the benefit of using different phone numbers like that is?
Well, using a google number has enabled us to identify all of the calls that come from the website.
We track the incoming calls with the converted clients and calculate our conversion rate with our average revenue from a converted calls to calculate our price per call.
This helps us analyze marketing budgets and create a baseline to determine if a particular marketing venture is worth while. The internet, our referral program, and yard signs do well. Unfortunately I'm still locked into my yellow pages contract through September at $800/month that gets maybe 1 client a month.
We have toyed with service magic but haven't had a ton of luck with it in terms of ROI. Nothing from Angies List.