Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Advertising Woes


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 05-04-2012, 03:44 PM
osbornl1 osbornl1 is offline
Junior Member
 
Join Date: May 2011
Posts: 9
Rep Power: 3
osbornl1 is on a distinguished road
Default Advertising Woes

Ok I have been lurking around here for a while and Have read tons and tons of info.

I'm in the Dayton Ohio area and am having issues getting business. Professional name yard signs door hangers insurance certifications the whole 9 yards.

I have handed out about 1000 door hangers got 4 yard signs out and have only had 5 customers. 2 more wanted estimates but never returned follow up calls.

When I hand out door hangers I have included a price list for doing mulch and lawn treatments for their yard as well as a coupon.

I'm trying go full time as im out of work and am trying to cater more towards the landscaping and hardscaping side of the biz as mowing is incredibly competitive in my area.

It's getting very depressing and I'm low on funds so new forms of advertisement are out of the question right now.

I have thought about offering Lawn Education Classes one on one or at a group rate. I would provide soil sample plants fertilizers herbicides pesticides etc as well as eduction to do it yourself. Figured the class prices and product markup would be nice profit plus it's something completely different from the norm.


Any pros have any advice? Should I try and partner up with strictly mowing guys? Throwing them a cut for each paying customer?

Thanks everyone in advance

Larry
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 05-04-2012, 04:04 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Your doing everything right. Thats the way business is. There can only be so much work in each area. You have to keep doing what your doing. You might end the season with less then 5 customers. Eventually the other dozen guys that have a few customers will give up and get a real job. Then you get the call.

90% of my customers are word of mouth and its free. I still spend on advertising even though its only about 1% effective. A lot of people make the mistake and think advertising is for getting jobs, its not. Its for brand awareness. You stay at it and theyll know who you are when there looking for service theyll call.

Think of Mcdonalds. They dont expect you to stop watching your favorite show to get a burger because their ad is on. There putting the idea in your head so when your out, you think Ill get one from here. In our case the flyer is tossed by then, thats why its important to hit the same houses multiple times.
Reply With Quote
  #3  
Old 05-04-2012, 04:58 PM
osbornl1 osbornl1 is offline
Junior Member
 
Join Date: May 2011
Posts: 9
Rep Power: 3
osbornl1 is on a distinguished road
Default

Just thought of this. There are tons and tons of local pizza places in the communities I service. I can print up flyers cheap I have a laser printer at home.

What if I advertised on their boxes. Maybe meet with the owners talked to them and offered their company 10 dollars per job as a finder fee?
Reply With Quote
  #4  
Old 05-04-2012, 05:05 PM
PineHillLawn PineHillLawn is offline
Senior Member
 
Join Date: Apr 2012
Location: Nixa, MO
Posts: 117
Rep Power: 3
PineHillLawn is on a distinguished road
Default

I use Craigslist and post/repost ads everyday. That has been the best for me but at the same time you get responses for estimates from the yards you dont want. I have about 20 ads that I have made on CL and I check it everyday before I head out to mow and then once I get back. Any ads that are ready to repost, I do. I may have 5 ads, one after another with a different title. It works good for me, but also when I'm out mowing, I put flyers and door magnets on any door close to my yards that either need mowing or are some I'd like to do. I also started a website on Vista Print that helps give potential customers a sense of professionalism, and makes them think your serious about what you do. People get burned by the fly by night outfits to often and it can make them gun shy. Stick with it and if you want it bad enough you'll do what ever it takes.
Reply With Quote
  #5  
Old 05-04-2012, 05:06 PM
PineHillLawn PineHillLawn is offline
Senior Member
 
Join Date: Apr 2012
Location: Nixa, MO
Posts: 117
Rep Power: 3
PineHillLawn is on a distinguished road
Default

Quote:
Originally Posted by osbornl1 View Post
Just thought of this. There are tons and tons of local pizza places in the communities I service. I can print up flyers cheap I have a laser printer at home.

What if I advertised on their boxes. Maybe meet with the owners talked to them and offered their company 10 dollars per job as a finder fee?
That or offer to mow the place for free in exchance for the pizza box flyer!
Reply With Quote
  #6  
Old 05-04-2012, 10:59 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by SECTLANDSCAPING View Post
Your doing everything right. Thats the way business is. There can only be so much work in each area. You have to keep doing what your doing. You might end the season with less then 5 customers. Eventually the other dozen guys that have a few customers will give up and get a real job. Then you get the call.

90% of my customers are word of mouth and its free. I still spend on advertising even though its only about 1% effective.
A lot of people make the mistake and think advertising is for getting jobs, its not. Its for brand awareness. You stay at it and theyll know who you are when there looking for service theyll call.

Think of Mcdonalds. They dont expect you to stop watching your favorite show to get a burger because their ad is on. There putting the idea in your head so when your out, you think Ill get one from here. In our case the flyer is tossed by then, thats why its important to hit the same houses multiple times.

There is much truth in this.
I worked in advertising for 10 years prior to doing this. (I was a graphic designer) One common complaint from advertisers (to the sales staff) was that they didn't get the results they had envisioned. Most times these comments were from one-time advertisers. (we were a weekly pub) You can't really expect miracles from running ONE ad, no matter how good the design is.
REPETITION is key. People remember you when they see your ad on a regular basis. They may not need you today, but when they do, they know who to look for.


The same is true while out working. When people see you on the same day every week, they remember you. I place lawn signs out at every job so people see my name as they drive by. I don't expect clients to come pouring in overnight as a result of my signs, but I'm seeing an increase in clients as a result of my exposure.

I just had someone approach me today for a quote as a result of my sign. Last year, a woman went out of her way to stop and talk to me because she recognized me from seeing my signs as she would drive by while I worked around the corner from her place. I took her on as a new client a few weeks ago.




Also, the OP mentioned limited funds for advertising. While results likely vary per location, Dayton is a relatively populated area, so I would expect Craigslist should bring a few calls and it's free.
Reply With Quote
  #7  
Old 05-05-2012, 09:39 AM
JLM's Avatar
JLM JLM is offline
Senior Member
 
Join Date: Apr 2012
Location: Sunshine State
Age: 36
Posts: 102
Rep Power: 3
JLM is on a distinguished road
Default

Quote:
Originally Posted by osbornl1 View Post
Just thought of this. There are tons and tons of local pizza places in the communities I service. I can print up flyers cheap I have a laser printer at home.

What if I advertised on their boxes. Maybe meet with the owners talked to them and offered their company 10 dollars per job as a finder fee?
I posted this idea about a few weeks ago.

Long story short I was mowing a small pizza place for free inturn my flyers got a ride on the box.....Ain't workin.

I had a friend and a family member order pizza and guess what when the order arrived NO FLYER

I have cancelled the agreement as I was providing service with NO result.
__________________
If you can't be good..Be good at it!
Reply With Quote
  #8  
Old 05-05-2012, 10:13 AM
JLM's Avatar
JLM JLM is offline
Senior Member
 
Join Date: Apr 2012
Location: Sunshine State
Age: 36
Posts: 102
Rep Power: 3
JLM is on a distinguished road
Default

landscaping and hardscaping side of the biz as mowing is incredibly competitive in my area.

So be comptitive then... compete to win not to fail...any type of competition requires training. Going through this is normal dont sweat it,stay at it.

It's getting very depressing and I'm low on funds so new forms of advertisement are out of the question right now.

So what you need to do is market with your mind not your money. Door to door sales works if you stay at it.

Try doing a few jobs for free for friends and family ask them to talk about the great job that you do....Free word of mouth.

Offer you services to a small church for free. I bet that the preacher will help you gain members of his fellowship.

The few small hours you do this FREE work will pay off for you.
__________________
If you can't be good..Be good at it!
Reply With Quote
  #9  
Old 05-09-2012, 04:36 PM
op25ttfd op25ttfd is offline
Member
 
Join Date: Feb 2011
Location: Belle Chasse, La
Posts: 48
Rep Power: 4
op25ttfd is on a distinguished road
Default free advertising

I have spent money on fliers, signs, and all the other promotional ways but Craigslist free posting is where I have gained all of my business. I am very thankful for Craigslist thats for sure. Yeah you will get calls from company's trying to get you to pay them for advertising but I got more calls from customers than telemarketers.
Reply With Quote
  #10  
Old 04-05-2014, 11:04 AM
Darksteel's Avatar
Darksteel Darksteel is offline
Member
 
Join Date: Dec 2013
Posts: 33
Rep Power: 1
Darksteel is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
REPETITION is key. People remember you when they see your ad on a regular basis. They may not need you today, but when they do, they know who to look for.
This is good advice! It's like how MTV & the radio keep playing the same crappy song over & over again, forcing it into your head until you start to like it & eventually buy the album.

I remember an absolutely horrible song back in the 90's, my friends & I all hated it. But a little while later one of my friends said "ya know? That song ain't so bad, I'm starting to like it."
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
advertising renecooke87 Lawn Care Marketing & Post your marketing material for review! 13 11-16-2010 03:38 AM
Advertising! Dynasty Starting a lawn care business. 1 08-17-2009 11:42 PM
ADVERTISING Dr.Dave Landscaping General Talk 6 03-13-2008 01:38 AM
advertising landonkade Starting a lawn care business. 25 07-14-2007 10:59 PM
Advertising Help maelawncare General Business Discussions 3 01-25-2006 03:55 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
quickbooks users
CDLAWNCARE
Yesterday 09:03 AM
Yesterday 09:58 PM
by MBLC
3 70
this mower is driving me...
boog
04-17-2014 12:07 PM
Yesterday 08:26 PM
by boog
9 217
employee pay
4 seasons maintenance
04-10-2011 09:34 PM
Yesterday 04:40 PM
by Dan Tanner
20 6,817
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
Yesterday 01:19 PM
by phlawncare
17 465
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
Yesterday 11:13 AM
by ExtremeLawncareServices
32 1,121
Lawn Renovation
stevef1201
04-11-2014 12:00 PM
Yesterday 11:11 AM
by kslawn
10 297
danny 2
danny2
04-19-2014 10:19 PM
Yesterday 05:13 AM
by Sprinkler Buddy
2 94
I Got Taken...,
Dan Tanner
04-19-2014 06:26 AM
04-19-2014 08:15 PM
by Dan Tanner
3 154
new to this forum!
mower13126
04-18-2014 07:37 PM
04-19-2014 05:34 PM
by Sprinkler Buddy
3 115
REO calling
Dan Tanner
04-16-2014 05:03 PM
04-19-2014 11:17 AM
by kslawn
11 279
Customers droping like...
goodtimez
04-18-2014 09:53 AM
04-19-2014 08:09 AM
by CDLAWNCARE
7 190
Back for this year
xandrew245x
02-21-2014 04:30 PM
04-19-2014 07:59 AM
by xandrew245x
14 882
Any greenhouse operators...
GoGreenerKS
04-15-2014 11:21 AM
04-19-2014 07:49 AM
by CDLAWNCARE
4 151
Looking for advice on a...
Tekeda1
04-13-2014 09:53 AM
04-19-2014 04:22 AM
by Tekeda1
17 406
2.5 acre mowing
xandrew245x
04-18-2014 06:55 AM
04-18-2014 08:57 PM
by xandrew245x
6 141
Best Bulk Mulch delivery...
Steven Virgadamo
04-18-2014 09:52 AM
04-18-2014 05:34 PM
by Steve
2 76
Steve Virgadamo,...
Steven Virgadamo
04-18-2014 09:49 AM
04-18-2014 05:08 PM
by Steve
2 67
Instagram
Gerardo_Landscape
04-16-2014 11:28 AM
04-18-2014 04:51 PM
by Steve
3 113
Help with weed liability!
Prolawnofchatt
04-15-2014 09:10 AM
04-18-2014 04:47 PM
by Steve
5 202
Nationwide lawn care...
Billy Goat
04-15-2014 05:21 PM
04-18-2014 04:39 PM
by Steve
9 224
Truck Signage
Dan Tanner
04-16-2014 11:00 PM
04-18-2014 04:04 PM
by stevef1201
10 245
leaf removal
tlf59263
04-15-2014 10:00 PM
04-18-2014 03:59 PM
by stevef1201
6 196
Pay per click advertising
roostertail
02-12-2014 07:26 PM
04-17-2014 07:11 PM
by yardrate
10 616
Accepting credit cards,...
Darksteel
03-17-2014 08:01 PM
04-16-2014 01:02 PM
by jymie
15 752
Trimec
acrajchel
04-15-2014 08:24 PM
04-16-2014 11:10 AM
by Steve
3 121
Gopher Forum Discount!
BlackRain75
04-12-2014 10:44 PM
04-16-2014 10:50 AM
by Steve
9 287
hello
NFrailey
04-15-2014 01:39 PM
04-16-2014 10:48 AM
by Steve
1 106
Pricing a Mulch Job
dmcalpi
04-07-2014 02:16 PM
04-16-2014 09:40 AM
by jymie
21 650
google earth
CDLAWNCARE
04-12-2014 03:24 PM
04-16-2014 09:36 AM
by jymie
8 247
There has to be an...
CDLAWNCARE
04-14-2014 12:59 PM
04-15-2014 04:06 PM
by Dan Tanner
6 190
First Day Back!
BelleCityLawn1
04-09-2014 09:13 PM
04-15-2014 11:16 AM
by Steve
11 322
Mow America
stevegredler
04-13-2014 01:02 PM
04-14-2014 09:53 PM
by kslawn
5 226
Power Broom
acrajchel
04-14-2014 07:46 AM
04-14-2014 12:47 PM
by CDLAWNCARE
2 119
Say Hello !!!
Steve
03-19-2007 11:18 AM
04-14-2014 11:34 AM
by Steve
1,176 285,915
Equipment reviews
Greg'slawnandlandscape
04-09-2014 07:17 AM
04-14-2014 11:27 AM
by Greg'slawnandlandscape
13 482
Sulky and Turf Tracer
acrajchel
04-07-2014 01:44 PM
04-14-2014 10:51 AM
by Steve
8 380
Aerating Prices?
Dan Tanner
04-08-2014 03:16 PM
04-14-2014 10:31 AM
by Steve
13 468
Estimating help
acrajchel
04-11-2014 06:06 PM
04-14-2014 10:20 AM
by Steve
3 188
Need help bidding church...
GreenRidge Lawn&Landscape
04-07-2014 08:01 PM
04-14-2014 09:49 AM
by Steve
12 450
Hello all
Griff20114
04-12-2014 05:08 PM
04-14-2014 09:46 AM
by Steve
1 124
Step by Step Spring Lawn...
WarriorLawnscaping
04-10-2014 07:01 AM
04-14-2014 09:43 AM
by Steve
5 269
Jeff Cowden
jcowden
04-11-2014 07:27 PM
04-14-2014 09:39 AM
by Steve
1 119
Exmark Commercial 30...
Dan Tanner
04-11-2014 05:35 AM
04-14-2014 09:37 AM
by Steve
4 214
What Was Your Setup When...
superrman77
02-11-2014 10:53 AM
04-14-2014 08:04 AM
by acrajchel
21 1,617
Small guy time to get a...
googus
04-08-2014 08:16 AM
04-13-2014 07:18 PM
by A. Kulak Landscaping
9 352
Weekly vs. Bi-weekly
CDLAWNCARE
04-12-2014 01:48 PM
04-13-2014 06:03 PM
by kslawn
9 361
Weed ID help
TwinBrosLC
04-12-2014 10:39 AM
04-13-2014 07:40 AM
by stevef1201
4 186
Lexington, KY
acrajchel
04-07-2014 01:06 PM
04-11-2014 09:49 PM
by acrajchel
1 152
Food Plot Management
BlackRain75
04-11-2014 10:20 AM
04-11-2014 03:51 PM
by Steve
4 149
Estimating a job
acrajchel
04-08-2014 11:07 AM
04-11-2014 03:32 PM
by Steve
6 330
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:05 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:05 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy