Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

What Advertising Works Best!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-07-2012, 10:28 AM
otslandscapingservices otslandscapingservices is offline
Junior Member
 
Join Date: Sep 2011
Posts: 2
Rep Power: 3
otslandscapingservices is on a distinguished road
Talking What Advertising Works Best!!

Hello Fellow Gardeners,

Be warned, this will be a little long-winded but well worth the read

I have recently partnered with a long-time friend of mine in a landscaping company. He has all the experience in doing the work and I have more experience in making a business run more efficiently. Things have been going very well but I am getting tired of the trial and error marketing strategies. I can no longer justify throwing money away on a marketing idea with nothing more than my fingers crossed that I am going to see the kind of return from it that I am expecting.

With my background and education in business, I have learned many tricks that allow me to know (about 99% accuracy) exactly which advertising methods work best, how much you can expect to earn for each dollar spent in advertising, and which advertising methods are not returning any significant gains. With large, publicly traded companies this is easy because they are required be SEC to publish their financial records and I have easy access to the data I need to complete these analysis. However, there are no landscape maintenance/gardening companies who are publicly traded, therefore, that data is not accessible.

Unless I can convince the members of this forum to share this data with me. I understand that financial records are highly sensitive and typically not something that most business owners are happy just handing over, especially to someone who could be their competition.

So, here is what I will do to try and convince you to share that information with me. Whatever my findings are, I will re-post them here on this forum for all to see. I will be able to tell you things like; how effective is advertising the phone book, how effective is advertising on craigslist, how effective is advertising on Yelp, etc. I will also be able to tell you things like; if I spend $100 on google ads or facebook ads or yelp ads, how much money can I expect to earn. I can tell you things like; if I reduce my advertising budget by $x amount, how much less will I earn. I can tell you things like if I have only $100 to spend on advertising where should I spend that $100 to get the most return.

I will make sure to take any identifying data out of the reports that I re-post here on the forums to make sure that none of your competitors can see how well you are doing. I will do everything I can to make sure that anything that I wouldn't want someone to see about my business is not identifiable.

If you are willing to provide me this data here is what I will need to provide accurate results: I will need 6 months of gross revenues along with specific marketing expenditures. For example, if I was submitting I would say in April revenues were $10,000. I spent $150 on yellow pages, $150 on SEO, $100 on Yelp Ads, $250 on Google ads, and I posted on Craigslist 3 times per day. If the marketing is not broken down like that the results will not be accurate. I will also need at least 20 companies to participate. That will provide me with enough data points to ensure accurate test results.

Once I have the data I need it will take me probably about one month to compile everything and run the necessary analysis to determine the results.

If you are interested in volunteering data for this project please forward the data to my email address m_benge@hotmail.com. If you know anyone else who is not on the forums that may be interested in participating please pass on my information to them.

Thank you and I look forward to hopefully working with many of you on this project.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-07-2012, 12:24 PM
Sprinkler Buddy's Avatar
Sprinkler Buddy Sprinkler Buddy is offline
Senior Member
 
Join Date: May 2011
Location: Florida
Posts: 637
Rep Power: 4
Sprinkler Buddy is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Collect all the data you want, I seriously doubt anyone here will apply.

Do good solid work at a fair price and word of mouth will grow your company better than any paid advertising. This is a blue collar field even if you grow a huge and prosperous business it's still just that. Time to just get dirty! Lol
__________________
Don't Keep Replacing Lawn Sprinkler Heads
Protect them with "Sprinkler Buddy"
CLICK HERE > http://www.sprinklerbuddy.com
Reply With Quote
  #3  
Old 06-07-2012, 01:40 PM
WeekendWarriorLawn's Avatar
WeekendWarriorLawn WeekendWarriorLawn is offline
Member
 
Join Date: May 2012
Posts: 93
Rep Power: 3
WeekendWarriorLawn is on a distinguished road
Default

nevermind what i wrote initially, but the HA still stands...

HA!

Last edited by WeekendWarriorLawn; 06-07-2012 at 01:42 PM.
Reply With Quote
  #4  
Old 06-07-2012, 02:10 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Way too many variables, your figures would never be exact.

You'd really have to break it down, you cannot just figure which method of advertising is best, to start, you would actually have to focus on the content of all the ads being sent out. Not to mention people are different all across the world.

What works for one person may not work for another.


Joe has 1000 clients, and uses door hangers.
Bob has 0 clients, and uses door hangers.

Problem: Bob is ugly.
Reply With Quote
  #5  
Old 06-07-2012, 03:48 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 106
Rep Power: 3
thom is on a distinguished road
Default

Quote:
Originally Posted by CHEESE2009 View Post
Way too many variables, your figures would never be exact.

You'd really have to break it down, you cannot just figure which method of advertising is best, to start, you would actually have to focus on the content of all the ads being sent out. Not to mention people are different all across the world.

What works for one person may not work for another.


Joe has 1000 clients, and uses door hangers.
Bob has 0 clients, and uses door hangers.

Problem: Bob is ugly.
And smells like dog crap
Reply With Quote
  #6  
Old 06-07-2012, 08:58 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 73
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by thom View Post
And smells like dog crap
He also has a really annoying high pitched laugh that you can hear when he's throwing rocks at squirrels, or beating up small children for fun.

Nobody likes Bob. Bob is weird.
Reply With Quote
  #7  
Old 06-07-2012, 09:12 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

If we were selling a product this might work. Unfortunately are work is seasonal and serviced based. I can expect to make 3 to 6 x's my june revenue in march and oct. Advertising wouldnt make a difference. It wouldnt convince people to get mulch in the middle of the summer or a fall clean up before the leafs fall.
Reply With Quote
  #8  
Old 06-07-2012, 10:17 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by CHEESE2009 View Post
Way too many variables, your figures would never be exact.

You'd really have to break it down, you cannot just figure which method of advertising is best, to start, you would actually have to focus on the content of all the ads being sent out. Not to mention people are different all across the world.

What works for one person may not work for another.


Joe has 1000 clients, and uses door hangers.
Bob has 0 clients, and uses door hangers.

Problem: Bob is ugly.
I wish more people had as good a grasp on how things work as you do.



"I sent out ten thousand flyers and got no replies!"

Without knowing all the specifics, that statement means squat.
Do Bob's flyers SUCK, or is he ugly? or both? All of it is a factor.

************************************************** ***

I think whatever numbers you get for this experiment will be pointless unless you get a massive number, or compare apples to apples in one, specific area.
Reply With Quote
  #9  
Old 06-08-2012, 11:47 AM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 36,199
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I can no longer justify throwing money away on a marketing idea with nothing more than my fingers crossed that I am going to see the kind of return from it that I am expecting.
Can you ever do more than this?

Once you find something that works a little, you can then try to improve upon it a bit, but there are so many variables out there how can you ever guarantee to hit your target your first shot, every time?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 06-08-2012, 03:30 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 106
Rep Power: 3
thom is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
I wish more people had as good a grasp on how things work as you do.



"I sent out ten thousand flyers and got no replies!"

Without knowing all the specifics, that statement means squat.
Do Bob's flyers SUCK, or is he ugly? or both? All of it is a factor.

************************************************** ***

I think whatever numbers you get for this experiment will be pointless unless you get a massive number, or compare apples to apples in one, specific area.
did you hand deliver, or mail them?what was your investment?

I mailed out 15 thousand postcards, at $5000.00, with the same results as you.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Advertising that works!! Only $99 Green_Day Promote your products or services 0 04-27-2009 11:17 PM
What works and what doesn't! hotwired Lawn Maintenance / Lawn Renovation 4 06-27-2008 10:34 PM
works on asp also pnplawn Lawn Care Marketing & Post your marketing material for review! 6 12-17-2007 11:46 PM
Networking Really Works tiedeman General Business Discussions 5 03-30-2006 01:29 AM
Not everything works all the time Steve General Business Discussions 1 03-17-2006 02:51 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Building credit
Matther777
07-27-2014 05:20 PM
Today 05:26 AM
by Dan Tanner
6 105
Need input on a bid
phlawncare
Yesterday 08:51 PM
Yesterday 08:51 PM
by phlawncare
0 34
Spreading Weeds?
WesleySnips
07-27-2014 09:46 PM
Yesterday 06:21 PM
by kslawn
3 87
Have you ever had to...
SouthernRootsLawnCare
07-26-2014 02:41 PM
Yesterday 01:36 PM
by Steve
2 111
From Concord NC
SouthernRootsLawnCare
07-26-2014 02:34 PM
Yesterday 01:30 PM
by Steve
1 56
New from Texas
Livingston Lawn Care
07-25-2014 11:17 AM
Yesterday 01:29 PM
by Steve
3 130
Echo Edger 'Neutral'
WesleySnips
07-25-2014 05:28 PM
Yesterday 01:22 PM
by Steve
2 107
Single tree, mow customer
WesleySnips
06-27-2014 10:12 AM
Yesterday 01:21 PM
by Steve
14 630
Left handed edging with...
SGL1
07-23-2014 08:59 PM
Yesterday 07:39 AM
by SGL1
15 327
Echo PE 266 edger
stevef1201
07-01-2014 01:28 PM
07-27-2014 10:14 PM
by WesleySnips
5 341
These are the days on...
ExtremeLawncareServices
03-22-2014 09:12 AM
07-27-2014 01:21 PM
by ExtremeLawncareServices
80 4,649
Texas lawn care company...
Livingston Lawn Care
07-25-2014 11:29 AM
07-27-2014 08:16 AM
by Just for Cuts
7 185
need some help geting...
dalvan0
07-13-2014 09:28 PM
07-26-2014 04:39 PM
by BLC7
7 327
new trailer help
mattthelawnguy
07-11-2014 08:21 PM
07-25-2014 06:31 PM
by mattthelawnguy
13 505
You know it;s gonna be a...
stevef1201
07-25-2014 08:50 AM
07-25-2014 01:34 PM
by Steve
1 97
Customer letters
kslawn
07-23-2014 06:17 AM
07-25-2014 01:20 PM
by Steve
5 210
Got my first lawn job...
SGL1
06-11-2014 09:19 PM
07-24-2014 07:09 PM
by SGL1
29 1,277
Need help determining...
Jbss861
07-20-2014 02:33 PM
07-24-2014 01:11 PM
by Steve
13 391
Should I ?
googus
07-22-2014 04:06 PM
07-24-2014 12:10 PM
by Steve
4 225
My First Apartment...
SSLCtn
05-26-2014 10:17 PM
07-24-2014 06:46 AM
by kslawn
15 922
Crop Rotation Techniques...
eastsidelandcare
07-17-2014 03:47 PM
07-24-2014 06:38 AM
by kslawn
3 226
Selling lawns like...
eastsidelandcare
07-17-2014 03:51 PM
07-24-2014 06:28 AM
by kslawn
3 279
Scag new "Eliminator"......
ExtremeLawncareServices
07-20-2014 10:45 AM
07-23-2014 05:37 PM
by Just for Cuts
9 316
need professional advice...
Fiddlers_green
07-20-2014 07:21 PM
07-23-2014 12:42 PM
by Steve
3 216
new to me box truck
jrayb39667
03-06-2014 10:20 PM
07-23-2014 12:40 PM
by Steve
15 1,431
Lawn Service back in...
LawnCareMan280
07-18-2014 09:00 PM
07-23-2014 11:48 AM
by Steve
4 252
Overspray?
stevef1201
07-21-2014 04:20 PM
07-23-2014 11:39 AM
by Steve
3 162
Hello Everyone! Newbie...
SLKlawn
07-17-2014 06:22 PM
07-22-2014 01:53 PM
by Steve
6 295
Proper height for lawn
rob lederhilger
05-26-2014 08:01 AM
07-21-2014 02:53 PM
by LawnDoctor
9 678
Blade sharpener
Just for Cuts
07-04-2014 12:31 PM
07-21-2014 01:48 PM
by Steve
9 529
What's my business worth?
Chaz
07-16-2014 01:35 PM
07-21-2014 01:45 PM
by Steve
4 308
1.5 Acre Jungle
WesleySnips
07-15-2014 05:57 PM
07-20-2014 11:31 AM
by ExtremeLawncareServices
21 639
Gopher schedule software
Ray
07-18-2014 04:13 PM
07-18-2014 04:13 PM
by Ray
0 202
2006 Chevy fuel pump...
KevinsLawns
07-17-2014 08:39 PM
07-18-2014 11:51 AM
by Steve
1 193
Halfway point of year!
Steve
07-01-2014 12:08 PM
07-18-2014 11:38 AM
by Steve
14 760
I got told to leave and...
gwilson98
06-16-2014 02:07 PM
07-17-2014 11:43 AM
by Steve
16 1,071
Hey guys this is the...
prmenter@gmail.com
07-07-2014 08:23 PM
07-16-2014 08:10 PM
by ExtremeLawncareServices
28 801
Mowing the hills
prmenter@gmail.com
07-08-2014 12:22 PM
07-16-2014 05:00 PM
by Just for Cuts
18 727
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-15-2014 05:38 PM
by icon2000
1,184 320,772
Classified Ad Template...
bcfb
06-05-2013 02:40 AM
07-15-2014 11:16 AM
by Steve
15 3,751
Husqvarna pz 60
CDLAWNCARE
07-06-2014 06:50 PM
07-15-2014 08:53 AM
by kslawn
10 470
Lowballers
Chaz
07-11-2014 03:55 PM
07-14-2014 12:27 PM
by Steve
5 385
My new side job
Sprinkler Buddy
05-10-2014 05:23 AM
07-14-2014 12:15 PM
by Steve
10 844
Illegal spraying
GoGreenerKS
07-04-2014 09:11 AM
07-13-2014 10:36 PM
by GoGreenerKS
10 583
New Mower and Trailer
Chaz
06-25-2014 12:04 PM
07-13-2014 06:25 PM
by SGL1
7 596
What Fertilizer to Use?
acrajchel
04-07-2014 01:56 PM
07-12-2014 07:36 PM
by SGL1
21 1,925
Fuel and fuel additives
SGL1
07-06-2014 10:23 AM
07-11-2014 07:53 PM
by SGL1
15 583
Questions for a patchy...
jumcgee
07-09-2014 08:42 AM
07-11-2014 12:34 PM
by Steve
1 236
toro proline blades wont...
boog
06-25-2014 06:26 PM
07-11-2014 05:28 AM
by kslawn
18 685
Contents of Marketing to...
prmenter@gmail.com
07-09-2014 05:25 PM
07-10-2014 03:23 PM
by Steve
3 335
» Popular Tags
advertisement article marketing bid charge christmas lighting christmas light service courtesy call credit card processing customers decorating ecosymbiosis escrow estimate exmark ferris four wheel drive fundraiser gopherhaul grass gravely gravely 34" zero turn hills holiday holiday decorating holiday lighting honda how much to charge introduction kawasaki lawn lawn care business lawn care business book lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website leaf removal managing a lawn care business marketing native plants new buisness new mower office management online classifieds outdoor environments podcast push versus ride redmax reo rotating scag scripts search engine optimization season seo snow sprayer starting a business starting a lawn care business steve stihl subcontractor theft toro tractor auger turfgrass consulting walker wright stander rh zero turn
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 05:29 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 05:29 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy