Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

What Advertising Works Best!!


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 06-07-2012, 11:28 AM
otslandscapingservices otslandscapingservices is offline
Junior Member
 
Join Date: Sep 2011
Posts: 2
Rep Power: 4
otslandscapingservices is on a distinguished road
Talking What Advertising Works Best!!

Hello Fellow Gardeners,

Be warned, this will be a little long-winded but well worth the read

I have recently partnered with a long-time friend of mine in a landscaping company. He has all the experience in doing the work and I have more experience in making a business run more efficiently. Things have been going very well but I am getting tired of the trial and error marketing strategies. I can no longer justify throwing money away on a marketing idea with nothing more than my fingers crossed that I am going to see the kind of return from it that I am expecting.

With my background and education in business, I have learned many tricks that allow me to know (about 99% accuracy) exactly which advertising methods work best, how much you can expect to earn for each dollar spent in advertising, and which advertising methods are not returning any significant gains. With large, publicly traded companies this is easy because they are required be SEC to publish their financial records and I have easy access to the data I need to complete these analysis. However, there are no landscape maintenance/gardening companies who are publicly traded, therefore, that data is not accessible.

Unless I can convince the members of this forum to share this data with me. I understand that financial records are highly sensitive and typically not something that most business owners are happy just handing over, especially to someone who could be their competition.

So, here is what I will do to try and convince you to share that information with me. Whatever my findings are, I will re-post them here on this forum for all to see. I will be able to tell you things like; how effective is advertising the phone book, how effective is advertising on craigslist, how effective is advertising on Yelp, etc. I will also be able to tell you things like; if I spend $100 on google ads or facebook ads or yelp ads, how much money can I expect to earn. I can tell you things like; if I reduce my advertising budget by $x amount, how much less will I earn. I can tell you things like if I have only $100 to spend on advertising where should I spend that $100 to get the most return.

I will make sure to take any identifying data out of the reports that I re-post here on the forums to make sure that none of your competitors can see how well you are doing. I will do everything I can to make sure that anything that I wouldn't want someone to see about my business is not identifiable.

If you are willing to provide me this data here is what I will need to provide accurate results: I will need 6 months of gross revenues along with specific marketing expenditures. For example, if I was submitting I would say in April revenues were $10,000. I spent $150 on yellow pages, $150 on SEO, $100 on Yelp Ads, $250 on Google ads, and I posted on Craigslist 3 times per day. If the marketing is not broken down like that the results will not be accurate. I will also need at least 20 companies to participate. That will provide me with enough data points to ensure accurate test results.

Once I have the data I need it will take me probably about one month to compile everything and run the necessary analysis to determine the results.

If you are interested in volunteering data for this project please forward the data to my email address m_benge@hotmail.com. If you know anyone else who is not on the forums that may be interested in participating please pass on my information to them.

Thank you and I look forward to hopefully working with many of you on this project.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 06-07-2012, 01:24 PM
Sprinkler Buddy's Avatar
Sprinkler Buddy Sprinkler Buddy is offline
Senior Member
 
Join Date: May 2011
Location: Florida
Posts: 691
Rep Power: 4
Sprinkler Buddy is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Collect all the data you want, I seriously doubt anyone here will apply.

Do good solid work at a fair price and word of mouth will grow your company better than any paid advertising. This is a blue collar field even if you grow a huge and prosperous business it's still just that. Time to just get dirty! Lol
__________________
Don't Keep Replacing Lawn Sprinkler Heads
Protect them with "Sprinkler Buddy"
CLICK HERE > http://www.sprinklerbuddy.com
Reply With Quote
  #3  
Old 06-07-2012, 02:40 PM
WeekendWarriorLawn's Avatar
WeekendWarriorLawn WeekendWarriorLawn is offline
Member
 
Join Date: May 2012
Posts: 93
Rep Power: 3
WeekendWarriorLawn is on a distinguished road
Default

nevermind what i wrote initially, but the HA still stands...

HA!

Last edited by WeekendWarriorLawn; 06-07-2012 at 02:42 PM.
Reply With Quote
  #4  
Old 06-07-2012, 03:10 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Way too many variables, your figures would never be exact.

You'd really have to break it down, you cannot just figure which method of advertising is best, to start, you would actually have to focus on the content of all the ads being sent out. Not to mention people are different all across the world.

What works for one person may not work for another.


Joe has 1000 clients, and uses door hangers.
Bob has 0 clients, and uses door hangers.

Problem: Bob is ugly.
Reply With Quote
  #5  
Old 06-07-2012, 04:48 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 113
Rep Power: 4
thom is on a distinguished road
Default

Quote:
Originally Posted by CHEESE2009 View Post
Way too many variables, your figures would never be exact.

You'd really have to break it down, you cannot just figure which method of advertising is best, to start, you would actually have to focus on the content of all the ads being sent out. Not to mention people are different all across the world.

What works for one person may not work for another.


Joe has 1000 clients, and uses door hangers.
Bob has 0 clients, and uses door hangers.

Problem: Bob is ugly.
And smells like dog crap
Reply With Quote
  #6  
Old 06-07-2012, 09:58 PM
CHEESE2009's Avatar
CHEESE2009 CHEESE2009 is offline
Dr. Scott - Ruler of the Underworld
 
Join Date: Mar 2009
Location: Switzerland, Grindelwald
Age: 74
Posts: 4,475
Rep Power: 10
CHEESE2009 is on a distinguished road
Default

Quote:
Originally Posted by thom View Post
And smells like dog crap
He also has a really annoying high pitched laugh that you can hear when he's throwing rocks at squirrels, or beating up small children for fun.

Nobody likes Bob. Bob is weird.
Reply With Quote
  #7  
Old 06-07-2012, 10:12 PM
SECTLANDSCAPING SECTLANDSCAPING is offline
new member
 
Join Date: Jul 2009
Location: CT
Posts: 1,912
Rep Power: 0
SECTLANDSCAPING is on a distinguished road
Default

If we were selling a product this might work. Unfortunately are work is seasonal and serviced based. I can expect to make 3 to 6 x's my june revenue in march and oct. Advertising wouldnt make a difference. It wouldnt convince people to get mulch in the middle of the summer or a fall clean up before the leafs fall.
Reply With Quote
  #8  
Old 06-07-2012, 11:17 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Quote:
Originally Posted by CHEESE2009 View Post
Way too many variables, your figures would never be exact.

You'd really have to break it down, you cannot just figure which method of advertising is best, to start, you would actually have to focus on the content of all the ads being sent out. Not to mention people are different all across the world.

What works for one person may not work for another.


Joe has 1000 clients, and uses door hangers.
Bob has 0 clients, and uses door hangers.

Problem: Bob is ugly.
I wish more people had as good a grasp on how things work as you do.



"I sent out ten thousand flyers and got no replies!"

Without knowing all the specifics, that statement means squat.
Do Bob's flyers SUCK, or is he ugly? or both? All of it is a factor.

************************************************** ***

I think whatever numbers you get for this experiment will be pointless unless you get a massive number, or compare apples to apples in one, specific area.
Reply With Quote
  #9  
Old 06-08-2012, 12:47 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 36,816
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I can no longer justify throwing money away on a marketing idea with nothing more than my fingers crossed that I am going to see the kind of return from it that I am expecting.
Can you ever do more than this?

Once you find something that works a little, you can then try to improve upon it a bit, but there are so many variables out there how can you ever guarantee to hit your target your first shot, every time?
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #10  
Old 06-08-2012, 04:30 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 113
Rep Power: 4
thom is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
I wish more people had as good a grasp on how things work as you do.



"I sent out ten thousand flyers and got no replies!"

Without knowing all the specifics, that statement means squat.
Do Bob's flyers SUCK, or is he ugly? or both? All of it is a factor.

************************************************** ***

I think whatever numbers you get for this experiment will be pointless unless you get a massive number, or compare apples to apples in one, specific area.
did you hand deliver, or mail them?what was your investment?

I mailed out 15 thousand postcards, at $5000.00, with the same results as you.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Advertising that works!! Only $99 Green_Day Promote your products or services 0 04-28-2009 12:17 AM
What works and what doesn't! hotwired Lawn Maintenance / Lawn Renovation 4 06-27-2008 11:34 PM
works on asp also pnplawn Lawn Care Marketing & Post your marketing material for review! 6 12-18-2007 12:46 AM
Networking Really Works tiedeman General Business Discussions 5 03-30-2006 02:29 AM
Not everything works all the time Steve General Business Discussions 1 03-17-2006 03:51 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
second year advise
cmdlawncare
01-23-2015 06:22 PM
Yesterday 11:42 PM
by jrs.landscaping
3 88
Lawn care truck
Steve
10-10-2009 03:40 AM
Yesterday 10:54 PM
by Chilehead
39 15,746
What happened to Better...
Steve
01-27-2014 04:07 PM
Yesterday 01:13 PM
by WesleySnips
16 2,964
need advise
rawssrob
02-23-2010 02:45 PM
01-23-2015 06:40 PM
by cmdlawncare
7 2,491
please Help with none...
Lawnboyman1170
01-09-2015 09:46 AM
01-23-2015 03:39 PM
by burnell76
7 430
does this sound good or...
Bradcook21
01-22-2015 09:24 AM
01-23-2015 02:02 PM
by Steve
8 204
New to forum
ROB N
01-23-2015 08:35 AM
01-23-2015 01:53 PM
by Steve
1 71
Looking for advice on...
berryjam
01-21-2015 07:37 PM
01-23-2015 01:50 PM
by Steve
9 228
Extending the life of...
rmccutchan
01-17-2015 12:37 AM
01-23-2015 01:43 PM
by Steve
8 290
osceola lawn service
jasa@wildblue.net
01-22-2015 03:23 PM
01-23-2015 01:38 PM
by Steve
1 84
How many contracts...
5StarLawnscaping
01-12-2015 03:51 PM
01-23-2015 08:46 AM
by jrs.landscaping
8 412
These are the days on...
ExtremeLawncareServices
01-11-2015 11:41 AM
01-22-2015 05:58 PM
by ExtremeLawncareServices
8 439
Tax Question
Wolf4dk
01-20-2015 01:11 AM
01-22-2015 02:28 PM
by Steve
4 199
Billy Goat Vac
Mr. Mow
01-19-2015 07:42 AM
01-22-2015 02:18 PM
by Steve
6 205
"Part Timers", "Low...
doug1980
06-10-2009 12:55 PM
01-22-2015 02:09 PM
by biglee
39 10,085
Property Pricing
GVL
01-19-2015 02:46 PM
01-21-2015 02:18 PM
by Steve
5 241
Landscapers Source For...
breadcrumb
01-16-2015 02:44 PM
01-21-2015 05:55 AM
by breadcrumb
14 397
Hoa advice
Bradcook21
01-16-2015 09:36 PM
01-20-2015 04:30 PM
by Steve
4 244
My Invention
biglee
01-11-2015 07:51 PM
01-20-2015 10:16 AM
by biglee
16 579
How to beat the pre pay...
stansg1fresh
01-13-2015 04:33 PM
01-19-2015 03:38 PM
by ringahding1
3 312
Hello from Md
homey
12-17-2014 06:55 PM
01-19-2015 01:37 PM
by Steve
12 1,090
Hi from Illinois
burtle
01-02-2015 09:46 PM
01-19-2015 01:22 PM
by Steve
3 474
Hello from SW FL!!
5StarLawnscaping
12-05-2014 02:35 PM
01-19-2015 01:20 PM
by Steve
14 1,401
Lost my @#$ blower
stevef1201
01-11-2015 08:31 AM
01-17-2015 02:21 PM
by lxarth
2 342
Another Illinoisan.....
barhopper
01-11-2015 05:38 PM
01-16-2015 04:29 PM
by Steve
10 391
marketing with pizza...
apmAkron
01-15-2015 09:57 AM
01-15-2015 06:29 PM
by Steve
4 230
CRM and Quickbooks?
5StarLawnscaping
01-15-2015 08:06 AM
01-15-2015 08:06 AM
by 5StarLawnscaping
0 167
New Member, Indiana Iraq...
Timbo
07-14-2011 09:44 AM
01-14-2015 06:14 PM
by Steve
10 3,761
check this box truck out!
BLAZIER-1991
01-07-2015 07:40 PM
01-13-2015 03:06 PM
by biglee
8 597
My community only ad...
googus
01-12-2015 09:55 AM
01-13-2015 02:44 PM
by Steve
5 295
12 Years in Business!
Chilehead
10-23-2014 09:07 AM
01-13-2015 09:37 AM
by Chilehead
18 1,762
use a small business...
BLAZIER-1991
12-25-2014 12:21 AM
01-12-2015 06:32 PM
by BLAZIER-1991
30 1,512
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
01-12-2015 06:19 PM
by BLAZIER-1991
4 440
During Your Down Time
achri12
12-24-2014 03:03 PM
01-12-2015 03:54 PM
by Steve
10 1,046
Leaf cleanup
Bradcook21
01-09-2015 02:21 PM
01-12-2015 12:22 PM
by Jamesw86
4 405
Has Anyone Used Plowz ?
dpld
01-08-2014 12:14 PM
01-11-2015 02:17 PM
by burtle
20 3,305
What to pay help
Bradcook21
01-07-2015 01:32 PM
01-08-2015 07:01 PM
by Steve
1 439
Need a trailer
googus
01-07-2015 09:40 AM
01-08-2015 10:24 AM
by Upscale2
7 541
Do you guys charge buy...
burtle
01-02-2015 09:58 PM
01-07-2015 08:37 PM
by Shark1611
14 895
Organic Lawn Care...
NHray
10-17-2014 07:05 PM
01-07-2015 07:05 PM
by greyhound
18 2,135
Need advice please
CHenricks
01-06-2015 01:17 AM
01-07-2015 03:34 PM
by Steve
4 512
Mowing 2 acres
Bradcook21
01-05-2015 03:13 PM
01-07-2015 03:32 PM
by Steve
9 646
Ideas on a large bid
Knaubone
12-21-2014 11:57 AM
01-06-2015 03:55 PM
by Steve
5 965
Trailer with 4ft sides...
mayala030292
01-02-2015 09:01 PM
01-06-2015 03:33 PM
by Steve
5 595
A tip to get good...
biglee
01-04-2015 12:07 AM
01-06-2015 03:30 PM
by Steve
4 578
Work Shoes!
rsanchez1203
02-19-2013 12:07 PM
01-05-2015 09:18 PM
by Havanese2
13 7,427
EDDM post cards
hemiman
02-13-2014 06:36 PM
01-05-2015 04:22 PM
by Steve
14 2,384
Cleaning your Mower and...
MNK
01-03-2015 01:22 AM
01-05-2015 09:17 AM
by rmccutchan
10 734
where to find more...
BLAZIER-1991
01-02-2015 12:17 AM
01-04-2015 12:51 PM
by BLAZIER-1991
6 617
Peco Bagger
AGPS
11-18-2014 02:20 PM
01-03-2015 04:21 PM
by stevef1201
17 2,288
» Popular Tags
4wd aerocore apartment bid apartment lawn care estimate applying auger billy goat brushcutter blades bush deliquentaccounts ditches door hangers employee problems equipment rental ferris first truck foreman georgia google gopherhaul grass growing a lawn care business how to husqvarna introduction jobs john deere quik trac landscape services lawn lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care seo lawn care website lighting brass outdoor lights managing a lawn care business marketing mulch new buisness per hour service podcast pricing pto reo savannah search engine optimization seo shell snow plowing sq ft square foot starting a business starting a lawn care business steep lawns sulky theft toro toro grand stand tractor auger trailer trailer mate pro tree up sell employee walk behind wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 04:42 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 04:42 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy