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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Whats a good Marketing Service?


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #1  
Old 03-28-2012, 03:31 AM
cruzgardening cruzgardening is offline
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Default Whats a good Marketing Service?

Hey guys Craigslist has worked fantastic but now i have no time during 3 days out of the week to post my ads when they are the most efficient and we are looking into using a good marketing company to do the marketing for us, what services do you guys use?
are they nationwide? I live in California
are Lead services good?
Service magic was mentioned a lot before are tehy any good?
i have a site and SEO might be the asnwer for what i need, more clients waht do you guys think?

We are looking to expand about 50-60% we have been training people to start working with us and we set up everything for clients so far we have 100 accounts we need about 50-75, depending if they are weekly of biweekly, more this year what do you guys think would be the best way of doing this?
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Old 03-28-2012, 01:07 PM
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Lawn care business tipsLawn Care Business Book
Can you do more marketing to the neighbors of your current customers? When you are done mowing each account, can you cloverleaf the neighborhood with flyers?
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Old 03-28-2012, 04:21 PM
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Most customers come from word of mouth, or by meeting them face to face. Or at gunpoint.

Online marketing isn't as appealing to homeowners as one would think. Those who use online to find local companies are usually looking to find someone cheap.

My idea;

Advertise saying you are cheap, but give them your usual price when it comes down to it. They might not even know the difference.

Also, use the word 'inexpensive'. The word 'cheap' is degrading and somewhat unprofessional.
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Old 03-28-2012, 04:34 PM
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Cheese I have to disagree with online marketing. I don't think it is cheap at all unless you physically say you are cheap and inexpensive or have a crappy, unprofessional website. But other than that it works great and is where I get all my business. I would reccommend Google Adwords. You only pay per click. It is good for getting your name out there and I have have great success. I have a budget of $25.00 per day and go through it all by the end of the night. I get at least two to four calls a day for bids. But through experience, gun point works the best. haha. There are many great SEO companies out there. I like to support local companies so I have one in the Seattle area where I live, and it also works great. keep us updated on what you decide to do.
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Old 03-28-2012, 04:47 PM
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I have a problem with paying for companies to promote my site. There are too many 'bots' out there that are programmed to click on your ads, so that you keep on paying in. (at least with my experience using them)

Not to mention, even companies not related to your company at all, some have systems set up to click on your ads so that it makes more room for them to show their ads.

I found all this out by being scammed by Facebook one time, and doing hours upon hours of research while also reading up on similar stories.

It's really not fair. lol.

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Old 03-29-2012, 12:48 AM
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We do flyers already we get about 2-3 calls daily out of every 10 clients we visit we get 1 for service and one for other types of work so its working but i want something that brings more clients faster. I started the business a year ago or so and it has grown fast but i have people working for me doing installations and other landscape jobs that have nothing to do during the week and i would like them to get their hands dirty during the weeks they have nothing to do doing landscape jobs but with the amount of properties i have right now i can not pay them... So i have a crappy wix site which i need help with for sure and SEO might not work with this site.
Have you guys used lead companies? how efficient are they? i have a local company offering me leads they would charge me $100 the first month and $200 every month after that but they are only offering me about 20 clients a month i get more then that with the method i use, even though my method is a bit more expensive i still think $200 for leads is quite a bit of money...


SEO wont work for my site its flash any idea what to do about it? thank you for all ur time guys, you guys always help me out a ton!
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Old 03-29-2012, 04:56 PM
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I wouldn't pay competition for leads. You will most likely end up with really crummy ones that aren't at all what you want. They will always keep the 'good' ones to themselves.

I wouldn't even consider paying them monthly for leads alone, that's ridiculous. There has to be some sort of guarantee, and you need to be able to evaluate each lead before spending any amount of money.

For a lead, it only makes sense to pay a single time fee that shouldn't be more than a dollar per lead. Unless your competitor can guarantee that these leads will hire you, I advice for you to keep your money away from them.



Your site looks good enough for something free.
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Old 03-29-2012, 05:58 PM
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What about purchasing a mailing list in your area and send out lawn care post cards each month for 6 months and see what kind of response that gives you?
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Old 03-29-2012, 06:54 PM
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I am with thegroundscrew I like google adwords as a part of your plan. I just started using it about 25 days ago. I have been on 1852 screens with 4 clicks on my ad costing me $18.76. I got one job (biweekly mowing). I think the more people see you name the better you will do in the long run. My website host (ipage.com) came with $100 credit for adwords to play with.
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Old 03-29-2012, 07:42 PM
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Quote:
Originally Posted by willshome View Post
I am with thegroundscrew I like google adwords as a part of your plan. I just started using it about 25 days ago. I have been on 1852 screens with 4 clicks on my ad costing me $18.76. I got one job (biweekly mowing). I think the more people see you name the better you will do in the long run. My website host (ipage.com) came with $100 credit for adwords to play with.
I use Ipage also. Just never go for the Facebook credit, they will scam you.
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