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How to improve the bikini lawn care business


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Old 07-24-2007, 09:19 PM
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If you don't know, one of our friends and forum member Lee from Tiger Time Lawn Care has really found amazing media attention just recently.

In order to help him take this media attention and run with it, I am asking all of you to be creative and let's all brain storm some ideas Lee could do to push this to the next level.
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Old 07-24-2007, 09:19 PM
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Lawn care business tipsLawn Care Business Book
This is from The Big Lebowski

Quote:
Originally Posted by [b
Quote[/b] ]I would definitely look into the franchise thing but also look into somehow trademark/copyright/patent it.

It might be a good idea to hire a PR (public relations) person.

You know Hooters started with one location, and have grown tremendously. They have their own airline, credit cards, magazines - and tons of other stuff. The product marketing is insane. I would imagine they make almost as much on the products as they do on food! They have corporate owned locations and franchised locations.

But I would absolutely not let this go without speaking to other people about what/where to go next. A PR/marketing advisor might be the ticket. I have read about companies outgrowing the limits of it's founders. They usually hire people that can handle the job and they either remain as largest shareholders with no real involvement or Executive CEO's that basically just oversee what others are doing or they sell the concept while it's hot (always keep a stake in it though) and walk away never needing to work again. The founder of Ebay is an example, he hired a CEO, it got to big for his skill level.

This could be something big, or it might just be a brief 15 minutes of fame. Either way I would take it as far as I could. I would keep the spotlight on me as long and as far as I could. That would be my advice. Here some quick thoughts, have Tiger Girl contests, have the Tiger Girls show up for events (these don't actually have to be real lawn care girls), make a Tiger Girl calendar each year, roll out a clothing line with t-shirts printed with sayings like "I'm a Tiger Girl" or smaller infant shirts saying "Tiger Girl in training" etc. The list is endless. But ultimately, like I said milk it as far you can. Maybe even books and DVD's lawn related or not.
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Old 07-24-2007, 09:33 PM
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Great Ideas!

The thing that I have been thinking about is should it simply be bikinis and lawn care? Should some sort of uniform be made that can be trademarked? When you look at hooters, they have the orange and white colors. Playboy has the bunny ears. What should Tiger Time's theme be?

Should they go along with the tiger theme? Maybe orange and black? Maybe tiger stripes?

Could they still get a lot of attention if his staff wore a uniform that consisted of a shirt and shorts?
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Old 07-24-2007, 09:58 PM
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Or what if you changed it to look like this?
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Old 07-24-2007, 10:04 PM
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Or this.
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Old 07-24-2007, 10:28 PM
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Or a tiger striped bikini. After all, its the bikini that is bringing all the attention.
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Old 07-24-2007, 11:03 PM
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That is very true littles. I as just concerned if osha gets involved, can an employee legally wear a bikini while operating a mower. Maybe they can and maybe they can't I don't know.

Then you could go with a logo like this.
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Old 07-24-2007, 11:07 PM
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He could get a trailer and do something like this.
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Old 07-24-2007, 11:23 PM
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The back of the truck could look like this.
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Old 07-24-2007, 11:31 PM
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Another truck idea
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