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Show Off - Picture Post - Photo Gallery Post your lawn care and landscaping pictures. Also show off your stuff: Lawn care trucks, trailers, equipment, mowers, signs, marketing material, shops, lawns, toys, projects etc....

Getting My Truck Lettered, Check It Out...


Show Off - Picture Post - Photo Gallery

Post your lawn care and landscaping pictures. Also show off your stuff: Lawn care trucks, trailers, equipment, mowers, signs, marketing material, shops, lawns, toys, projects etc....
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Old 03-09-2012, 05:59 PM
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Default Getting My Truck Lettered, Check It Out...

Alright so I attached a picture of the rendering that was e-mailed to me for my truck lettering. I just wanted to let everyone know that it is possible to look like a pro with a custom logo and customer lettering for less than $100.

I know it doesn't exactly have the WOW factor, but it's clean and easy to read. I got to custom design my logo for FREE (yes free) on logosnap.com which actually gives you all the formats including vector for FREE. They appreciate a donation but it is not mandatory. Anyways, I made a pretty simple logo, e-mailed it off to the local vinyl printers and got this photo back. I think it looks pretty dang nice if I do say so myself.

Obviously you could go into a lot more detail, but with that comes a lot more cost. This is my second year in business and is a big step up from the faded and peeling magnetic signs from last year. Plus, the vinyl is only costing me $90.00 which means I have to put it on. I've applied vinyl before and as long as you take your time and have a partner help you if possible, it's pretty quick and easy (especially with an easy logo like mine).

Anyways, let me know what you think. Any advice? I was thinking that later on I could ad a sort of bullet list of featured services on the panel of the half door. Thanks for any input!
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  #2  
Old 03-10-2012, 09:28 AM
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i think it is very simple and to the point and looks good.

the only thing i would change is the web address on the bed, i would have been more inclined to use the line for services like:

" FOUR SEASON PROPERTY CARE "

or " WEEKLY SERVICE - SHRUB TRIMMING - MULCHING "

visual advertiseing is just like the internet and you have to use key words,
instead they are called trigger words.

for example their lawn may be fine but they might be thinking about those shrubs that need trimming or mulching that they keep putting off and it gets more of a stir out of them when they see reminders.

just my two cents because phone numbers are shorter and easier to remember then web addresses and your truck needs to make a specific impact very quickly to be effective and useing the valuble limited space on your truck for multiple ways to contact you is reduntant.
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Old 03-10-2012, 03:26 PM
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Very good points... I agree about listing services, thats what I was saying about putting a list on the back door where it is blank now. I was also thinking that you could still add additional services below the website. Call me crazy but I have heard a lot of people say that it's nice to browse my website and get an idea of some of the services I offer without having to call and give me the 'ol "Do you do this? What about that?" phone call. Then they feel more prepared when they call. If more people started using my website, I could expand it by putting more money into it and utilizing it better. Just a shot in the dark I guess, still I think theres plenty of room to list services.

Eventually my plan is to pay a professional to spruce up the logo, but by then hopefully I'll be driving truck number two. I can learn from this one to make the next even better. One step at a time...
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Old 03-10-2012, 06:15 PM
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Another tip:

WORDS ARE NOT AS EASILY READ WHEN USING ALL CAPITAL LETTERING.


If possible, ask if they can show you the web address with the words capitalized, as it may break it up into a more readable line of text.

I ran into an issue with my website, in that at a quick glance, "flawn" jumps out at you, and it just seems "weird".
I now capitalize each word to make it easier to read.

www.oakleaflawn.com

WWW.OAKLEAFLAWN.COM

www.OakLeafLawn.com
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Old 03-10-2012, 07:13 PM
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I kinda like the capital letters because they match the logo. I know exactly what you mean though. I was even thinking that because I'm going to have to cut the website into more manageable pieces than the 7ft long piece it comes in, I would put an ever so small space between each of the words to let the eyes show a natural break in the wording. I think that will work without having to lose the capitalized look I like... I really appreciate the words of advice everyone, I know it seems like I may just be contradicting everything your saying with a "yeah but..." but I want you to know that I have already though of a couple ways to tweak it because of your tips. Thanks again!
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Old 03-10-2012, 08:14 PM
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I hate to use my truck as the right way but it the only one I have pictures of.
I had it done a Major Sign Shop here in town.



If anyone else has some pic of their trucks post them so we can see what is working out there.
I too agree the capitals is to much beside I have never seen a web address that was done in caps on a computer. You also need to list your services as well,
not all lawn care and landscape companies do the same things people will appreciate know if they should call you or not.
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Old 03-12-2012, 03:34 PM
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For those that switched from magnetic signs to vinyl lettering, what was the point where you decided, I am going to do this?

What is your view on why so many seem to shy away from vinyl lettering? Is it they don't know how long their business will be around for? Or are they concerned with their truck's paint job or what is it?

And how once you got the vinyl lettering did things change for you?
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Old 03-12-2012, 09:20 PM
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I had the magnetic signs on my old 1994 f150 but when I baught my new truck a 2004 chevy 1500 z71 I wanted every thing to look professional so I did it. It cost me $530 but i had some signs made to so thats why it was so high. I cant say if it has given me work but I can say it gets you noticed.
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Old 03-13-2012, 12:14 AM
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The ultimate goal for me is to get noticed. I live in a small town where a lot of people have their own "small businesses" complete with magnetic door signs for their cars. More and more people are driving around with them and I noticed that I rarely read them because I don't find most of them to be a service or product I want or need. If a sign goes "outside the box" of a vinyl sign, it gets noticed (at least by me).

Not only is it NOT a vinyl sign, but it's way bigger and bolder than anything I could squeeze onto a magnet. People who need yard services provided for them will not call you if you don't catch their eye.

I also feel that the customer looks at a magnetic sign as easily disposed of. They want to know that their yard care provider isn't going to wake up one morning and pull his magnets off just before selling his equipment on craigslist and never coming to mow their yard again. Not that a decal proves anything, just that you mean business....

All in all, to each their own...
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Old 03-13-2012, 12:48 AM
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I do magnetic signs because my HOA, I have to take them off everynight.... i wish I could do lettering or even a wrap but that isn't possible unless i store my truck somewhere else....

btw, i got a job for a church today, 4100...about 2500 in profit.
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