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Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcards or Doorhangers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
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  #11  
Old 03-05-2012, 10:22 PM
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mark123 mark123 is offline
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Are you really getting 3%? That's 150 calls for every 5000 items distributed.
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  #12  
Old 03-06-2012, 03:25 PM
Upscale2 Upscale2 is offline
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I cant imagine driving around and dropping 5000 postcards. Sorry it
just doesn't make good business sense to me, unless you are working
or wish to work in a specific area or neighborhood. Your result, obtaining
a quality client is just to low! You even said it yourself but you continue to do so.

If your going to go the postcard route pay the 100 or so bucks for a annual
USPS postcard mailing license. Mail them its more professional and more penny smart.

I am a firm believer in the 80/20 Business and Economic Rule:
80% Profits are from 20% of your clients.

With that said Market to them, create solid relationships and then
get referrals. There is no better CLIENT than a referred client.
If you have something great to offer, everyone will want a piece.

Don't get this wrong: I believe that all types of marketing are good ideas,
and you should get involved in many, but if they don't create good results
then you should seek alternative strategies.

How many online directories are you on? How many videos have you distributed online? To How Many Sites other than Youtube?
Google Places? Facebook? Blog? Twitter?

When people need a service they go to Google. Or they ask a friend.
Create a good referral network and create a strong online presence.
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  #13  
Old 03-06-2012, 03:31 PM
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Quote:
How many online directories are you on?
You should consider making a post in the seo section and talk a little about the importance of doing such things and what kind of directories should be utilized.
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  #14  
Old 03-06-2012, 04:04 PM
JP Landscaping JP Landscaping is offline
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can you please tell me more about the USPS license and how that works? I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.

Where can I get more info about this?

thanks
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  #15  
Old 03-07-2012, 11:27 AM
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Quote:
I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.
If you mean the bulk rate license, you pay one fee per year plus a cost per mailing. Also, you have to mail a minimum of maybe 200 I think now? And they have to be ordered in a certain manner when you present the mailing to the post office.

Check out this site and see if it helps.

What is Bulk Mail? Is it Right for You?

There are down sides to the bulk rate method. The mailing isn't first class, I think it is third class? I think that effect when the mailing goes out and if it gets out at all.

For some reason a lot of bulk rate mailings seem to either disappear or never get to their intended reader.

Carriers Fired for Not Delivering Unwanted Bulk Mail
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  #16  
Old 03-07-2012, 12:06 PM
JP Landscaping JP Landscaping is offline
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thanks steve, I'll look into those sites
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  #17  
Old 03-07-2012, 02:50 PM
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You are welcome. Keep us posted on what you decide to go with.
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  #18  
Old 03-31-2012, 01:42 PM
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Quote:
Originally Posted by Steve View Post
If you mean the bulk rate license, you pay one fee per year plus a cost per mailing. Also, you have to mail a minimum of maybe 200 I think now? And they have to be ordered in a certain manner when you present the mailing to the post office.

Check out this site and see if it helps.

What is Bulk Mail? Is it Right for You?

There are down sides to the bulk rate method. The mailing isn't first class, I think it is third class? I think that effect when the mailing goes out and if it gets out at all.

For some reason a lot of bulk rate mailings seem to either disappear or never get to their intended reader.

Carriers Fired for Not Delivering Unwanted Bulk Mail


I am a victim of non delivered bulk mail.
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  #19  
Old 03-31-2012, 01:43 PM
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Quote:
Originally Posted by JP Landscaping View Post
can you please tell me more about the USPS license and how that works? I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.

Where can I get more info about this?

thanks
you might want to check out the USPS EDDM service.
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Old 04-01-2012, 01:52 AM
cruzgardening cruzgardening is offline
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Hello i am currently expanding this year huge goal to achive, but we have never really done door hangers the company who i use to work a while back did do doorhangers but they use to complain of how little return they got for their money but they kept on doing it, I didn't understand why until i started my own business, the thing is that if you have any kind of marketing and i mean ANY kid of marketing the money spent on the campaign is well worth the return.

Example: you distribute 5000 postcards and get 3 clients it cost you $300+ for the postcards plus $150 delivery but you gained 3 clients lets say 2 out of this clients are regular maintenance and you keep them at least 2 years and they are weekly service at $25/service... do the math it is well worth it.

no matter what marketing you do if you constantly attack the market you want with the postcards or doorhangers any return that is above the 2 client mark will generate enough money that would make the marketing worth every single penny.

btw we deliver about 5k flyers monthly in each section we target and we target 3 cities each at 5k flyers and we get an average of .3%, that is a dot infront of the 3 percent, from each area. Out of the 15 clients we get about half are clients we do work with about 7 and half of those are for one time jobs and the other half are service... so each area we end up getting a good solid 4 clients for service thats a really good return but not fast enough sometimes...

it is long but hope it helped...
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