Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcards or Doorhangers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 03-05-2012, 11:22 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,402
Rep Power: 7
mark123 is on a distinguished road
Default

Are you really getting 3%? That's 150 calls for every 5000 items distributed.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 03-06-2012, 04:25 PM
Upscale2 Upscale2 is offline
Members
 
Join Date: Mar 2007
Posts: 124
Rep Power: 8
Upscale2
Default

Lawn care business tipsLawn Care Business Book
I cant imagine driving around and dropping 5000 postcards. Sorry it
just doesn't make good business sense to me, unless you are working
or wish to work in a specific area or neighborhood. Your result, obtaining
a quality client is just to low! You even said it yourself but you continue to do so.

If your going to go the postcard route pay the 100 or so bucks for a annual
USPS postcard mailing license. Mail them its more professional and more penny smart.

I am a firm believer in the 80/20 Business and Economic Rule:
80% Profits are from 20% of your clients.

With that said Market to them, create solid relationships and then
get referrals. There is no better CLIENT than a referred client.
If you have something great to offer, everyone will want a piece.

Don't get this wrong: I believe that all types of marketing are good ideas,
and you should get involved in many, but if they don't create good results
then you should seek alternative strategies.

How many online directories are you on? How many videos have you distributed online? To How Many Sites other than Youtube?
Google Places? Facebook? Blog? Twitter?

When people need a service they go to Google. Or they ask a friend.
Create a good referral network and create a strong online presence.
Reply With Quote
  #13  
Old 03-06-2012, 04:31 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,025
Rep Power: 10
Steve has disabled reputation
Default

Quote:
How many online directories are you on?
You should consider making a post in the seo section and talk a little about the importance of doing such things and what kind of directories should be utilized.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 03-06-2012, 05:04 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 6
JP Landscaping is on a distinguished road
Default

can you please tell me more about the USPS license and how that works? I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.

Where can I get more info about this?

thanks
Reply With Quote
  #15  
Old 03-07-2012, 12:27 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,025
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.
If you mean the bulk rate license, you pay one fee per year plus a cost per mailing. Also, you have to mail a minimum of maybe 200 I think now? And they have to be ordered in a certain manner when you present the mailing to the post office.

Check out this site and see if it helps.

What is Bulk Mail? Is it Right for You?

There are down sides to the bulk rate method. The mailing isn't first class, I think it is third class? I think that effect when the mailing goes out and if it gets out at all.

For some reason a lot of bulk rate mailings seem to either disappear or never get to their intended reader.

Carriers Fired for Not Delivering Unwanted Bulk Mail
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 03-07-2012, 01:06 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 6
JP Landscaping is on a distinguished road
Default

thanks steve, I'll look into those sites
Reply With Quote
  #17  
Old 03-07-2012, 03:50 PM
Steve's Avatar
Steve Steve is offline
Administrator
 
Join Date: May 2003
Posts: 37,025
Rep Power: 10
Steve has disabled reputation
Default

You are welcome. Keep us posted on what you decide to go with.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 03-31-2012, 02:42 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 117
Rep Power: 4
thom is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
If you mean the bulk rate license, you pay one fee per year plus a cost per mailing. Also, you have to mail a minimum of maybe 200 I think now? And they have to be ordered in a certain manner when you present the mailing to the post office.

Check out this site and see if it helps.

What is Bulk Mail? Is it Right for You?

There are down sides to the bulk rate method. The mailing isn't first class, I think it is third class? I think that effect when the mailing goes out and if it gets out at all.

For some reason a lot of bulk rate mailings seem to either disappear or never get to their intended reader.

Carriers Fired for Not Delivering Unwanted Bulk Mail


I am a victim of non delivered bulk mail.
Reply With Quote
  #19  
Old 03-31-2012, 02:43 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 117
Rep Power: 4
thom is on a distinguished road
Default

Quote:
Originally Posted by JP Landscaping View Post
can you please tell me more about the USPS license and how that works? I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.

Where can I get more info about this?

thanks
you might want to check out the USPS EDDM service.
Reply With Quote
  #20  
Old 04-01-2012, 02:52 AM
cruzgardening cruzgardening is offline
Senior Member
 
Join Date: Aug 2010
Posts: 277
Rep Power: 5
cruzgardening is on a distinguished road
Default

Hello i am currently expanding this year huge goal to achive, but we have never really done door hangers the company who i use to work a while back did do doorhangers but they use to complain of how little return they got for their money but they kept on doing it, I didn't understand why until i started my own business, the thing is that if you have any kind of marketing and i mean ANY kid of marketing the money spent on the campaign is well worth the return.

Example: you distribute 5000 postcards and get 3 clients it cost you $300+ for the postcards plus $150 delivery but you gained 3 clients lets say 2 out of this clients are regular maintenance and you keep them at least 2 years and they are weekly service at $25/service... do the math it is well worth it.

no matter what marketing you do if you constantly attack the market you want with the postcards or doorhangers any return that is above the 2 client mark will generate enough money that would make the marketing worth every single penny.

btw we deliver about 5k flyers monthly in each section we target and we target 3 cities each at 5k flyers and we get an average of .3%, that is a dot infront of the 3 percent, from each area. Out of the 15 clients we get about half are clients we do work with about 7 and half of those are for one time jobs and the other half are service... so each area we end up getting a good solid 4 clients for service thats a really good return but not fast enough sometimes...

it is long but hope it helped...
Reply With Quote
Reply

Bookmarks

Tags
door hangers, lawn care business marketing, lawn care door hangers, lawn care marketing, lawn care post cards, post cards, postcards

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Stick-It Doorhangers CloseCuts Lawn Care Marketing & Post your marketing material for review! 5 03-02-2010 12:13 PM
Doorhangers I use jds2381 Lawn Care Marketing & Post your marketing material for review! 3 07-01-2009 05:31 AM
New Stick It Doorhangers CloseCuts Lawn Care Marketing & Post your marketing material for review! 3 02-06-2009 08:15 AM
Thoughts so far on new doorhangers kc2006 General Business Discussions 1 05-30-2006 01:32 PM
My spring doorhangers maelawncare General Business Discussions 2 02-24-2006 12:57 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
Hello from Texas
teetoplawncare
Today 12:18 PM
Today 05:05 PM
by teetoplawncare
3 46
Returning user
whitepropertydetail
Today 02:33 PM
Today 04:31 PM
by whitepropertydetail
2 39
Ground Guys
Pattersonllc
03-04-2015 07:49 PM
Today 02:57 PM
by Steve
6 141
How do you ask tie your...
CurbAppeal1
Today 02:16 AM
Today 02:51 PM
by Steve
2 48
Starting a legit...
Hard-Body lawn & garden
03-04-2015 08:19 PM
Today 02:43 PM
by Steve
9 174
Small dovetail truck...
ExtremeLawncareServices
03-04-2015 07:47 PM
Today 02:39 PM
by Steve
4 107
Opinions on truck wrap
Trupro
02-28-2015 04:21 PM
Today 02:32 PM
by Steve
21 458
Employee Training...
Trupro
Yesterday 10:46 AM
Today 02:30 PM
by Steve
3 57
Diesel conversion?
Just for Cuts
03-02-2015 10:59 AM
Today 02:06 PM
by SuperiorPower
5 144
Kawasaki Control Assembly
rsanchez1203
03-03-2015 04:21 PM
Today 02:02 PM
by SuperiorPower
12 212
Front page google...
CurbAppeal1
03-04-2015 06:04 PM
Today 11:41 AM
by Just for Cuts
10 147
Distant measuring wheel
CurbAppeal1
Yesterday 01:34 PM
Today 07:51 AM
by apmAkron
5 86
Crunch time 2015!
Chilehead
01-29-2015 08:57 PM
Yesterday 07:11 PM
by Chilehead
9 889
Finally!
SGL1
02-22-2015 09:46 PM
Yesterday 07:07 PM
by SGL1
22 646
How do YOU charge your...
Hard-Body lawn & garden
03-02-2015 09:28 PM
Yesterday 03:33 PM
by Steve
4 155
Doug With Blades Of...
BladesofSteel
03-03-2015 08:40 PM
Yesterday 02:38 PM
by Steve
3 96
Am I growing too fast?
Mattcrump
08-04-2011 11:54 PM
Yesterday 01:57 PM
by jhinton
12 5,304
Looking for royalty free...
Trupro
Yesterday 10:50 AM
Yesterday 01:48 PM
by Trupro
3 73
New Website
brian'slawncare
03-01-2015 06:35 PM
Yesterday 10:48 AM
by Trupro
9 218
Beginner Mistakes:...
Steve
01-31-2007 12:45 PM
03-04-2015 07:33 PM
by CurbAppeal1
25 7,804
taking first steps...
sizemorelawncare
11-10-2014 08:24 PM
03-04-2015 06:47 PM
by BladesofSteel
14 2,033
hoa bid
Bradcook21
03-04-2015 07:12 AM
03-04-2015 04:49 PM
by Steve
2 108
Incentives for potential...
rmccutchan
02-02-2015 12:09 AM
03-04-2015 04:06 PM
by Steve
13 951
All NEW BRASS Black Rain...
BlackRain75
03-03-2015 10:07 PM
03-04-2015 02:33 PM
by Sprinkler Buddy
1 80
Moss in grass in the...
tk4454
05-17-2013 12:19 AM
03-04-2015 09:08 AM
by Moki
4 1,627
Jesse with Curb Appeal...
CurbAppeal1
03-03-2015 01:44 PM
03-03-2015 06:48 PM
by CurbAppeal1
12 176
New guy from Columbia, SC
holymoly
03-03-2015 05:27 PM
03-03-2015 06:10 PM
by Steve
1 68
stubbon people
Bradcook21
02-16-2015 04:25 PM
03-03-2015 05:56 PM
by Steve
45 1,584
What's include in a bid?
ppl
03-02-2015 01:19 PM
03-03-2015 05:53 PM
by Steve
9 244
New Lawn Care Business
S&Z Lawncare
03-02-2015 04:13 PM
03-03-2015 05:39 PM
by Steve
3 144
My Newborn son
avetslawncare
02-27-2015 01:07 PM
03-03-2015 05:23 PM
by joshlawncare
7 198
New parking area
ExtremeLawncareServices
11-07-2014 09:47 PM
03-03-2015 02:50 PM
by ExtremeLawncareServices
14 2,081
rock salt
Bradcook21
02-24-2015 11:17 AM
03-03-2015 01:26 PM
by jrs.landscaping
30 721
tips on creating a...
BLAZIER-1991
01-08-2015 07:22 PM
03-03-2015 10:38 AM
by brian'slawncare
9 846
pros and cons on...
Wolf4dk
03-02-2015 12:26 AM
03-02-2015 10:14 PM
by ExtremeLawncareServices
6 180
price for snow clearing?
Bradcook21
02-25-2015 09:11 PM
03-02-2015 08:32 PM
by Bradcook21
7 326
Ugliest lawn contest
Steve
02-23-2015 04:17 PM
03-02-2015 04:57 PM
by Steve
5 400
Hi from the beautiful...
nwgirl
02-07-2015 06:01 AM
03-02-2015 04:45 PM
by Steve
5 694
Online Estimator
acrajchel
03-01-2015 05:58 PM
03-02-2015 03:50 PM
by Steve
3 160
How to obtain more...
winkie61
02-17-2015 08:31 AM
03-02-2015 11:05 AM
by nwgirl
4 633
I'm Back With The Best...
aduttonater
02-21-2015 01:41 AM
03-02-2015 10:44 AM
by ExtremeLawncareServices
16 723
How to sell annual...
GroPro
02-17-2015 12:31 PM
03-01-2015 01:46 PM
by Chilehead
8 673
Facebook
element009
03-23-2011 09:36 AM
02-27-2015 11:37 AM
by ExtremeLawncareServices
52 11,929
Blade sharpener
Just for Cuts
07-04-2014 01:31 PM
02-26-2015 03:43 PM
by Mr. Mow
15 1,843
viking cyclon.
uppercut
01-29-2015 09:12 PM
02-26-2015 02:54 PM
by Steve
5 581
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 01:06 AM
02-26-2015 02:41 PM
by Steve
1 184
Another website update
Chilehead
02-26-2015 11:24 AM
02-26-2015 12:46 PM
by Just for Cuts
3 177
New Lawn Care Service...
rlclawncare123
02-26-2015 12:49 AM
02-26-2015 02:24 AM
by ExtremeLawncareServices
1 210
leaf removal.. mulching...
facework84
08-05-2011 03:26 PM
02-25-2015 08:07 PM
by Steve
5 2,868
How many customers?
SC93
02-25-2015 12:40 AM
02-25-2015 04:59 PM
by SC93
5 315
» Popular Tags
2wd 4wd apartment complex bark blades blowout bob villa collections commercial curb appeal services demonstration edging employee problems facebook first truck flyers free advertising gopherhaul grass gravely growing a lawn care business hardscapes hills hiring how to hydraulic landscape landscape services landscaping training lawn aeration lawn care lawn care busines plan lawn care business podcast lawn care business seo lawn care business show lawn care business website lawn care business website seo lawn care website marketing more customers business mr dave new business new mower ordinance past due patio install per hour charge podcast profit on employee push versus ride running a business scag v-ride scripts search engine optimization sell the vision seo shreaded small engine repair sq ft sulky tractor auger trailer mate pro trimmer rack truck new used landscape walk behind web design website won't return wood wright stander rh
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 08:12 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 08:12 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy