Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcards or Doorhangers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #11  
Old 03-05-2012, 11:22 PM
mark123's Avatar
mark123 mark123 is offline
Senior Member
 
Join Date: Apr 2009
Location: Pennsyltucky
Posts: 1,404
Rep Power: 8
mark123 is on a distinguished road
Default

Are you really getting 3%? That's 150 calls for every 5000 items distributed.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #12  
Old 03-06-2012, 04:25 PM
Upscale2 Upscale2 is offline
Members
 
Join Date: Mar 2007
Posts: 127
Rep Power: 9
Upscale2
Default

Lawn care business tipsLawn Care Business Book
I cant imagine driving around and dropping 5000 postcards. Sorry it
just doesn't make good business sense to me, unless you are working
or wish to work in a specific area or neighborhood. Your result, obtaining
a quality client is just to low! You even said it yourself but you continue to do so.

If your going to go the postcard route pay the 100 or so bucks for a annual
USPS postcard mailing license. Mail them its more professional and more penny smart.

I am a firm believer in the 80/20 Business and Economic Rule:
80% Profits are from 20% of your clients.

With that said Market to them, create solid relationships and then
get referrals. There is no better CLIENT than a referred client.
If you have something great to offer, everyone will want a piece.

Don't get this wrong: I believe that all types of marketing are good ideas,
and you should get involved in many, but if they don't create good results
then you should seek alternative strategies.

How many online directories are you on? How many videos have you distributed online? To How Many Sites other than Youtube?
Google Places? Facebook? Blog? Twitter?

When people need a service they go to Google. Or they ask a friend.
Create a good referral network and create a strong online presence.
Reply With Quote
  #13  
Old 03-06-2012, 04:31 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
How many online directories are you on?
You should consider making a post in the seo section and talk a little about the importance of doing such things and what kind of directories should be utilized.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #14  
Old 03-06-2012, 05:04 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 7
JP Landscaping is on a distinguished road
Default

can you please tell me more about the USPS license and how that works? I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.

Where can I get more info about this?

thanks
Reply With Quote
  #15  
Old 03-07-2012, 12:27 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.
If you mean the bulk rate license, you pay one fee per year plus a cost per mailing. Also, you have to mail a minimum of maybe 200 I think now? And they have to be ordered in a certain manner when you present the mailing to the post office.

Check out this site and see if it helps.

What is Bulk Mail? Is it Right for You?

There are down sides to the bulk rate method. The mailing isn't first class, I think it is third class? I think that effect when the mailing goes out and if it gets out at all.

For some reason a lot of bulk rate mailings seem to either disappear or never get to their intended reader.

Carriers Fired for Not Delivering Unwanted Bulk Mail
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #16  
Old 03-07-2012, 01:06 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 7
JP Landscaping is on a distinguished road
Default

thanks steve, I'll look into those sites
Reply With Quote
  #17  
Old 03-07-2012, 03:50 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,807
Rep Power: 10
Steve has disabled reputation
Default

You are welcome. Keep us posted on what you decide to go with.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #18  
Old 03-31-2012, 02:42 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 133
Rep Power: 5
thom is on a distinguished road
Default

Quote:
Originally Posted by Steve View Post
If you mean the bulk rate license, you pay one fee per year plus a cost per mailing. Also, you have to mail a minimum of maybe 200 I think now? And they have to be ordered in a certain manner when you present the mailing to the post office.

Check out this site and see if it helps.

What is Bulk Mail? Is it Right for You?

There are down sides to the bulk rate method. The mailing isn't first class, I think it is third class? I think that effect when the mailing goes out and if it gets out at all.

For some reason a lot of bulk rate mailings seem to either disappear or never get to their intended reader.

Carriers Fired for Not Delivering Unwanted Bulk Mail


I am a victim of non delivered bulk mail.
Reply With Quote
  #19  
Old 03-31-2012, 02:43 PM
thom thom is offline
Senior Member
 
Join Date: Oct 2011
Location: Northern Ohio
Posts: 133
Rep Power: 5
thom is on a distinguished road
Default

Quote:
Originally Posted by JP Landscaping View Post
can you please tell me more about the USPS license and how that works? I'm interested in that idea. Do you pay the 100 bucks and mail as many post cards as you want or do you have to pay separate postage for each card.

Where can I get more info about this?

thanks
you might want to check out the USPS EDDM service.
Reply With Quote
  #20  
Old 04-01-2012, 02:52 AM
cruzgardening cruzgardening is offline
Senior Member
 
Join Date: Aug 2010
Posts: 277
Rep Power: 6
cruzgardening is on a distinguished road
Default

Hello i am currently expanding this year huge goal to achive, but we have never really done door hangers the company who i use to work a while back did do doorhangers but they use to complain of how little return they got for their money but they kept on doing it, I didn't understand why until i started my own business, the thing is that if you have any kind of marketing and i mean ANY kid of marketing the money spent on the campaign is well worth the return.

Example: you distribute 5000 postcards and get 3 clients it cost you $300+ for the postcards plus $150 delivery but you gained 3 clients lets say 2 out of this clients are regular maintenance and you keep them at least 2 years and they are weekly service at $25/service... do the math it is well worth it.

no matter what marketing you do if you constantly attack the market you want with the postcards or doorhangers any return that is above the 2 client mark will generate enough money that would make the marketing worth every single penny.

btw we deliver about 5k flyers monthly in each section we target and we target 3 cities each at 5k flyers and we get an average of .3%, that is a dot infront of the 3 percent, from each area. Out of the 15 clients we get about half are clients we do work with about 7 and half of those are for one time jobs and the other half are service... so each area we end up getting a good solid 4 clients for service thats a really good return but not fast enough sometimes...

it is long but hope it helped...
Reply With Quote
Reply

Bookmarks

Tags
door hangers, lawn care business marketing, lawn care door hangers, lawn care marketing, lawn care post cards, post cards, postcards

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Stick-It Doorhangers CloseCuts Lawn Care Marketing & Post your marketing material for review! 5 03-02-2010 12:13 PM
Doorhangers I use jds2381 Lawn Care Marketing & Post your marketing material for review! 3 07-01-2009 05:31 AM
New Stick It Doorhangers CloseCuts Lawn Care Marketing & Post your marketing material for review! 3 02-06-2009 08:15 AM
Thoughts so far on new doorhangers kc2006 General Business Discussions 1 05-30-2006 01:32 PM
My spring doorhangers maelawncare General Business Discussions 2 02-24-2006 12:57 PM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
back surgery
Bradcook21
01-28-2016 08:51 PM
Yesterday 08:04 PM
by Chilehead
12 260
hello all
romanlandscape
01-29-2016 03:46 PM
Yesterday 10:20 AM
by Bradcook21
6 162
Finding open bids?!?
C&DPropertyManagement
Yesterday 01:48 AM
Yesterday 01:48 AM
by C&DPropertyManagement
0 34
Lawn Care Book Ranked #1
Steve
02-06-2016 12:36 AM
02-06-2016 12:36 AM
by Steve
0 53
Hi
Sellers Lawn Care
02-02-2016 01:48 PM
02-05-2016 08:03 AM
by Sellers Lawn Care
4 124
Collecting payments from...
Niagara Mowing
02-03-2016 05:21 PM
02-05-2016 08:00 AM
by Niagara Mowing
7 172
SMS assist? The good,...
jcurr33
01-27-2016 10:24 PM
02-04-2016 11:53 PM
by Steve
5 200
I need some help...
Anise
02-04-2016 01:39 PM
02-04-2016 11:51 PM
by Steve
3 94
Customers dodging the...
Rocky
11-06-2015 06:22 AM
02-04-2016 03:41 AM
by C&DPropertyManagement
7 1,454
Offering a "Trial"...
wybut076
02-01-2016 06:27 PM
02-03-2016 08:26 PM
by Just for Cuts
7 202
Iowa Caucus Predictions?
Steve
02-01-2016 06:31 PM
02-03-2016 12:40 AM
by Steve
1 80
Laying White River Rock
DiamondLawnCare
02-01-2016 08:27 PM
02-03-2016 12:17 AM
by Steve
1 97
Networking for a...
jcurr33
01-30-2016 09:26 PM
02-01-2016 06:27 PM
by Steve
4 164
Customer giving a 1099?
apmAkron
01-27-2016 07:22 PM
01-31-2016 08:55 PM
by Chilehead
6 223
happy to be here
redrobin
01-29-2016 10:45 AM
01-31-2016 08:44 PM
by Steve
1 118
Thought's on an "E-Z...
jcurr33
01-27-2016 10:48 PM
01-31-2016 08:38 PM
by Steve
4 192
Changes
Knaubone
01-30-2016 10:56 PM
01-31-2016 08:31 PM
by Steve
1 102
Thoughts on this Exmark...
googus
01-28-2016 04:24 PM
01-28-2016 08:09 PM
by Chilehead
1 126
1st year in
jcurr33
10-18-2015 05:07 PM
01-28-2016 07:49 PM
by Chilehead
6 4,112
Need opinion on zero...
Mr. Mow
01-24-2016 05:42 PM
01-28-2016 07:41 PM
by Chilehead
10 324
Opinion on liquid vs...
Bradcook21
01-25-2016 02:03 PM
01-28-2016 07:38 PM
by Chilehead
9 274
Finding property size
Gageslawncare
01-25-2016 11:08 AM
01-28-2016 12:05 PM
by Gageslawncare
10 279
Tiger TG 2661 Commercial...
lawnman1959
01-25-2016 08:12 PM
01-27-2016 07:57 PM
by Just for Cuts
5 216
Spouse as a dependent?
Steve
01-26-2016 01:51 AM
01-27-2016 10:44 AM
by Chilehead
3 180
Hello All
C&DPropertyManagement
01-23-2016 12:21 PM
01-26-2016 01:24 AM
by Steve
1 163
Credit Cards - What's in...
Shark1611
06-16-2015 04:04 PM
01-23-2016 03:43 PM
by C&DPropertyManagement
17 7,641
Start My Own Business?
mowandblow1980
01-12-2016 08:43 PM
01-19-2016 07:00 PM
by Steve
12 592
State of the nation 2016.
Steve
01-12-2016 12:05 AM
01-19-2016 06:57 PM
by Steve
6 353
little help? first big...
Brian3137
12-31-2015 12:39 PM
01-19-2016 06:54 PM
by Steve
23 1,031
Hi everybody...
Greg_TopYardServices
01-14-2016 08:10 AM
01-19-2016 02:47 PM
by SC93
12 421
What's your next...
Steve
05-15-2015 12:54 PM
01-17-2016 08:48 PM
by Homeland unlimited
25 7,884
Plow controller problems
scaypa
01-12-2016 05:49 PM
01-16-2016 10:46 AM
by scaypa
4 273
Say Hello !!!
Steve
03-19-2007 12:18 PM
01-15-2016 07:23 PM
by tannerduncan
1,244 427,933
Pricing issue
Mr. Mow
07-07-2015 07:15 AM
01-15-2016 11:20 AM
by djlandscaping06
23 5,372
New College Course
Dr. D
01-14-2016 01:45 PM
01-14-2016 05:35 PM
by Steve
1 197
Yelp
Shark1611
01-13-2016 10:00 AM
01-14-2016 05:32 PM
by Steve
4 254
New to the forum from...
Doug Green
01-12-2016 12:23 PM
01-14-2016 08:34 AM
by Doug Green
2 227
Facebook advertising
Just for Cuts
12-13-2015 08:49 AM
01-13-2016 10:20 PM
by Just for Cuts
12 891
Choosing local business
Doug Green
01-12-2016 12:29 PM
01-13-2016 06:12 PM
by Steve
2 390
4 Seasons Landscaping LLC
Doug Green
01-12-2016 12:56 PM
01-12-2016 12:59 PM
by Doug Green
1 249
2016 business goals
OxfordOS
01-09-2016 04:19 PM
01-12-2016 08:36 AM
by mowandblow1980
15 537
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 02:34 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 02:34 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy