Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Business > Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing & Post your marketing material for review! Lawn Care Marketing, Advertising, and Public Relations Discussion.

Postcards or Doorhangers


Lawn Care Marketing & Post your marketing material for review!

Lawn Care Marketing, Advertising, and Public Relations Discussion.
Reply
 
Thread Tools Search this Thread
  #1  
Old 03-05-2012, 07:03 PM
bladezlawncarellc bladezlawncarellc is offline
Junior Member
 
Join Date: Feb 2012
Posts: 8
Rep Power: 5
bladezlawncarellc is on a distinguished road
Default Postcards or Doorhangers

My main question is which works better: postcards or doorhangers? If I were to use postcards I would be starting with the ones I have and sending about 100 of them to my targeted area. However, I am wondering if placing doorhangers will be a better marketing strategy to focus on. Please let me know what you all think.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 03-05-2012, 07:15 PM
jonathan thomas jonathan thomas is offline
Member
 
Join Date: Feb 2012
Location: DeLEon springs FL
Posts: 54
Rep Power: 5
jonathan thomas is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
I've been told post cards work the best. What I do if I'm looking in a certain area is I drive threw the neighborhood and see about how large the yards are,and then I average the price i would charge to maintain them. Then either have door hangers made saying what you will perform in there monthly service and the monthly price. So when they call you they already have had there estimate and what you will perform for that price.
Reply With Quote
  #3  
Old 03-05-2012, 07:20 PM
willshome willshome is offline
new member
 
Join Date: Jan 2012
Location: Mass
Posts: 865
Rep Power: 0
willshome is on a distinguished road
Default

I do about 80 door hangers an hour (postcards with holes punched in the corner and a rubber band feed throw) or mail them 80*$0.32= $25.60
Saving $25.60 for an hour of walking durning my down time sounds good to me

Mailing means your in with 10 other peices of mail that day and how would you get the mailing list?
Reply With Quote
  #4  
Old 03-05-2012, 07:31 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

How close are the homes there?
100 of anything wouldn't get me around my block.

I have no opinion as to which "works" better - there are too many variables.



If you're on a tight budget and need to stretch things, you could do a "3 up" flyer layout on 8.5x11, photocopy it, cut it into the 3 smaller flyers, and start walking. I did this for snow removal.

Keep in mind that some areas require a solicitation permit to distribute flyers.

Last edited by Hedgemaster; 03-05-2012 at 07:36 PM.
Reply With Quote
  #5  
Old 03-05-2012, 08:50 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 7
JP Landscaping is on a distinguished road
Default Try this:

Door hangers/fliers work for me.

1. You can spread many without having to spend $ on postage
2. When people open their doors, they will have to take them off so you know they will see them (guaranteed exposure)
3. Sometimes you get to talk to the homeowners if they come to the door to get the door hanger while you are still there. You then have a chance to give an estimate on the spot if they ask for one.


The return rate is difficult to figure out on both door hangers and post cards but I can tell you that for me it's been worth it. I got a $4000 landscaping job from spreading a few door hangers one day. on the other hand on other days I've spread a couple of hundred and gotten nothing.

You just have to try it over and over again. persistance is what counts.
Reply With Quote
  #6  
Old 03-05-2012, 09:18 PM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

I looked for an example of my 3-up flyer, but couldn't locate it.

However, in the following post, there's a PDF at the bottom with the 2-up layout I originally did...
http://www.gopherforum.com/showpost....9&postcount=20

Just throwing it out there in case someone wasn't sure what I meant by "3-up".
You'll get 3 flyers from one sheet of letter size paper. It isn't ideal for everything, but it worked for what I wanted to do.
Reply With Quote
  #7  
Old 03-05-2012, 09:27 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 262
Rep Power: 7
shadrach is on a distinguished road
Default

100 is not very many. If you are doing them by hand door hangers are better. I haven't done much by way of direct mail but have been told its a better return per piece than door hanging. We mostly do postcards by hand - expecting to pass out 5k-7500 this month. We get about a 3% call rate on those but we get more one time service calls ( spring cleanup-lawn aeration-1 time mow-trim shrubs) than regular customers out of it.
Reply With Quote
  #8  
Old 03-05-2012, 09:32 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 7
JP Landscaping is on a distinguished road
Default 5k!

5k to 7500 in a month are a lot of door hangers! how long with how many people does that take you? having a 3% return you must have a lot of clients.

I ordered 5000 door hangers I plan to spread 1000 per month if I don't have a full schedule. i have about 15 lawn customers per week and would like to reach 30 so I can spend the rest of the time doing landscaping work.
Reply With Quote
  #9  
Old 03-05-2012, 09:50 PM
shadrach's Avatar
shadrach shadrach is offline
Senior Member
 
Join Date: Mar 2010
Location: Indiana
Posts: 262
Rep Power: 7
shadrach is on a distinguished road
Default

Postcards in paper boxes - not door hanging. No walking - all done from small truck so 150/hour is fairly easy to do for 1 person.
3% call rate- close on half to two-thirds of the calls.

Last edited by shadrach; 03-05-2012 at 10:00 PM.
Reply With Quote
  #10  
Old 03-05-2012, 10:12 PM
JP Landscaping JP Landscaping is offline
Senior Member
 
Join Date: Feb 2010
Location: Nebraska
Posts: 213
Rep Power: 7
JP Landscaping is on a distinguished road
Default

ah.. got it. do you have to put a postage stamp on them in order to put them in the boxes? Have you gotten into any trouble doing that?

last year I had two of my guys go spread door hangers and they put them in mail boxes. I received a call from the police telling me I had to stop that because it wasn't legal to do that.

Some say that if you put a postage on them then you can put them in the mail boxes, but if that is the case i would just mail them.
Reply With Quote
Reply

Bookmarks

Tags
door hangers, lawn care business marketing, lawn care door hangers, lawn care marketing, lawn care post cards, post cards, postcards

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Stick-It Doorhangers CloseCuts Lawn Care Marketing & Post your marketing material for review! 5 03-02-2010 11:13 AM
Doorhangers I use jds2381 Lawn Care Marketing & Post your marketing material for review! 3 07-01-2009 04:31 AM
New Stick It Doorhangers CloseCuts Lawn Care Marketing & Post your marketing material for review! 3 02-06-2009 07:15 AM
Thoughts so far on new doorhangers kc2006 General Business Discussions 1 05-30-2006 12:32 PM
My spring doorhangers maelawncare General Business Discussions 2 02-24-2006 11:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
How much to charge for...
jymie
03-31-2013 05:59 PM
Yesterday 08:02 PM
by Steve
25 6,014
Now Hiring Just South of...
Chilehead
Yesterday 11:38 AM
Yesterday 11:38 AM
by Chilehead
0 17
Hi from Long Island NY
Lori22
07-18-2016 02:01 PM
07-26-2016 11:22 PM
by Chilehead
11 245
Hi everyone!
greenwavemedia
07-25-2016 03:22 PM
07-26-2016 11:21 AM
by Lawnline
2 54
Hi! I'm Tony from Tampa
Lawnline
07-12-2016 06:47 PM
07-26-2016 11:12 AM
by Lawnline
6 658
Needing a website built
burtle
06-17-2015 09:02 AM
07-26-2016 10:30 AM
by Lawnline
16 18,707
Z246 Deck change question
JohnsLawnCare
07-25-2016 01:47 PM
07-25-2016 06:38 PM
by Steve
1 44
DIY Sprayer
acrajchel
07-25-2016 09:13 AM
07-25-2016 06:36 PM
by Steve
1 44
Hello Everyone
JohnsLawnCare
06-22-2016 11:14 AM
07-25-2016 06:20 PM
by Steve
15 573
New Site Hows it look
Infinitelawn
03-16-2015 10:32 AM
07-25-2016 03:06 PM
by greenwavemedia
5 10,510
Looking for new host
Just for Cuts
11-26-2015 06:58 AM
07-25-2016 02:49 PM
by greenwavemedia
9 1,491
New Business Owner
danesdanglas87
07-20-2016 12:31 PM
07-21-2016 05:04 PM
by Steve
2 117
Question about...
Bradcook21
07-18-2016 05:22 PM
07-19-2016 04:38 PM
by Steve
2 141
Hello from Watertown New...
lawnmanrick81
07-19-2016 03:57 PM
07-19-2016 04:11 PM
by Steve
1 83
Gutter Cleaning Tool
DanielThomas
07-18-2016 08:23 AM
07-18-2016 04:36 PM
by Steve
1 114
Starting on a lawn care...
Coco3465
07-16-2016 11:26 AM
07-17-2016 09:20 AM
by Steve
1 142
Aspiring Company Owner
TJ136
07-12-2016 05:12 AM
07-15-2016 02:52 PM
by SC93
6 241
Hi Everyone
JavelinaLawn
07-10-2016 07:29 PM
07-13-2016 02:01 PM
by Chilehead
5 777
Review of our lawn care...
Lawnline
07-12-2016 06:40 PM
07-12-2016 06:40 PM
by Lawnline
0 410
Custom Canopies
JohnsLawnCare
07-12-2016 08:38 AM
07-12-2016 04:14 PM
by Steve
1 285
Spot checked by...
Just for Cuts
06-28-2016 02:34 PM
07-11-2016 03:53 PM
by Steve
4 305
John Deere JS40 issues
Mr. Mow
07-06-2016 01:28 PM
07-11-2016 03:52 PM
by Steve
3 229
Start My Own Business?
mowandblow1980
01-12-2016 07:43 PM
07-11-2016 11:18 AM
by DanielThomas
15 1,785
Rubber mulch...
avetslawncare
06-24-2015 09:28 PM
07-11-2016 09:11 AM
by Chilehead
9 3,315
Firefighter gone Lawn...
Firehouselawn@hotmail.com
03-10-2016 04:50 PM
07-07-2016 05:07 PM
by Steve
11 10,564
I need some business...
Firehouselawn@hotmail.com
07-06-2016 05:42 AM
07-07-2016 05:00 PM
by Steve
4 273
Business Overload
Chilehead
05-06-2016 09:27 PM
07-07-2016 04:53 PM
by Steve
24 1,288
Chemical Applications
acrajchel
06-24-2016 06:44 PM
07-05-2016 12:38 PM
by Chilehead
6 390
Is it too late?
Cpadgett
05-28-2016 09:10 AM
07-05-2016 11:54 AM
by Steve
14 896
3 Applications or 5...
stansg1fresh
02-18-2013 12:02 PM
07-04-2016 09:19 AM
by LawnPerfection
9 1,716
Best Push Mower You Have...
markty
05-14-2016 03:46 PM
07-02-2016 03:41 AM
by markty
27 1,962
Great Arborist Ladder
SGL1
06-04-2016 09:56 AM
06-28-2016 08:04 PM
by mowandblow1980
11 709
Newbie
Jhoell
06-25-2016 03:28 AM
06-28-2016 02:11 PM
by Chilehead
2 284
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 12:32 PM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 12:32 PM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy