new - logo - thoughts?

[thegroundscrew]

I also think that your business name should not be called lawn care. It's kind of wierd when someone asks your customer "who did your lawn?" Then the customer replies and says "lawn care". Just a little akward. But I like the presentation of the white and green. Will these be made into a business card or is the entire thing your logo?

__________________

Curtis Michael
President
The Grounds Crew
(425) 765-2638
www.thegroundscrewllc.com

[knosaj]

Lawn care business tips

Thanks for the input. Yes, the DBA of lawn care is mine. They didn't seem to have an issue. One of my concerns was indeed that the name was too generic. But, hopefully presented the way I have, it has nice clean simple punch to it. I was designed specifically to be like, bam! LAWNCARE, the end. Not speedy lawn service or Sally's mow and go. Those work great to, I am just trying to be completely different than the other 10000 companies in my area. I don't know if this is really foolish, or clever. I guess time will tell. I made up my door hanger last night. I'll post it this evening after work. It's not super jazzy, but simple and clean. Thanks again

I can see this going into a who's on first skit.

Potential Customer: Your lawn looks nice, who did it?

Customer: Lawn Care

Potential Customer: Umm, ok, Which lawn care company?

Customer: Just Lawn Care.

Potential Customer: Oh ok cool, Just Lawn Care, I'll have to call them.

Customer: No not Just Lawn Care, just, lawn care.

Potential Customer: Argh, what is the name of the company.

Customer: Lawn Care.

Potential Customer: Which Lawn Care?

Customer: It's just Lawn Care.

If I was in your area I would become Just Lawn Care, no advertising, just "word of mouth"

[knosaj]

lol. i can see it too. that is my only concern with the name. thats why i am going to incrporate so "lawn care Inc" becomes more of a solid name.

[Local Edge Lawn Care]

Originally Posted by knosaj

the earlier version had a Blk border on bottom, but it wasn't as small. I'm going to have another look this evening when I get home. If its reversed out, it won't need to be as large.

Why would you want it smaller? its true as they say the bigger the better I love seeing my competition driving next to me on the freeway and I look over and their logo is tiny very busy hard to read way too much stuff to read, KISS is best. Keep It Simple Stupid but big let people know your there and who you are. you have a lot of door space fill it up with a good size readable logo. and dont hide the number my number on my trucks are just as wide as the logo in itself. hence as they are driving they need to see it in order to call you as your driving by..

[knosaj]

The number could be smaller. On the businesscard. My name is my logo. When I do a door magnet, I will make look similar to the card, with a much larger number. The background will be white, like the card. Which will stand out when in contrast to my brown truck.

My experience in advertising has taught that many small business owners want to utilize every square inch of white space. Now, this is not always wrong, but it often causes the piece to be crowed and cluttered. Bt it depends on the application.

Business cards do not require that the number scream off the card. Something like a billboard, or vehicle graphics would. I would think door hangers and the like could be somewhere in the middle. In this instance, along with print advertising, your tag line, or hook graphic or tag line would be most important.

But I have also found that small business owners tend to "know what is best" and do what the heck they want. Lol. - but heck, it is their business, they can do what they want.

[Local Edge Lawn Care]

Originally Posted by knosaj

But I have also found that small business owners tend to "know what is best" and do what the heck they want. Lol. - but heck, it is their business, they can do what they want.

I agree to the part where business owners can do what ever they want regardless the right or wrong way.. Im sure i do things differently then some thats what makes us all unique..

I think your logo looks good so far, you can register any name you want as long as in the same state its not taken or conflicts with another company in the same state- If so change it to ( Local Lawn Care ) or something simple. Just my two cents :-)