Lawn Care Business Forum Lawn Care Business Book Lawn Care Business Blog Lawn Care Software
Home Forum Contract & Flyer Templates Blog Software Videos Podcast Calculators / Estimators Store Mower Review Design It Yourself Lawn Business School

Go Back   GopherHaul Landscaping & Lawn Care Business Marketing Forum > Just starting your lawn care or landscaping business? > Starting a lawn care business.

Starting a lawn care business. How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.

Marketing Plan


Starting a lawn care business.

How to start a lawn mowing business, lawn care business, or landscaping business. If you are starting a lawn care business, ask your questions here.
Reply
 
Thread Tools Search this Thread
  #1  
Old 02-07-2012, 10:37 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 25
Posts: 9
Rep Power: 4
PlymouthRiverLandscaping is on a distinguished road
Default Marketing Plan

I am looking to create a sound marketing plan for my company ( 25-30) mowing accounts.

I have room to grow to about 60-70 accounts with the current equipment that I have. I am a senior in college so money is tight ( Marketing Major). Does anyone have some low budget marketing ideas that they have used in the past that I may be able to use to grow my company?

I am looking to stay in the residential area as opposed to doing commericial properties.
Reply With Quote

Stop guess-timating. Learn how to estimate and make money! $$$
Mow Time Estimator Lawn Care Price Estimator Mulch and Topsoil Calculator Snow Plow Estimate Calculator


  #2  
Old 02-07-2012, 10:56 AM
Hedgemaster Hedgemaster is offline
new member
 
Join Date: Jul 2010
Location: Pittsburgh, PA
Posts: 2,772
Rep Power: 0
Hedgemaster is on a distinguished road
Default

Lawn care business tipsLawn Care Business Book
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
Reply With Quote
  #3  
Old 02-07-2012, 02:42 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Check out this section in my blog on how to get lawn care customers.

There are a lot of ideas in there that should help you.

Let me know how they work out.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #4  
Old 02-08-2012, 11:57 AM
jklawncare's Avatar
jklawncare jklawncare is offline
Senior Member
 
Join Date: Feb 2010
Location: Indiana
Posts: 577
Rep Power: 6
jklawncare is on a distinguished road
Default

Put your name out EVERYWHERE
also, everybody that you meet, hi, here's my card
word of mouth is what is going to get you the best results.
__________________
Just Kut Lawn and Landscape
"Where Service is Always in Season"
Reach for the stars so if you fall you land on a cloud.
Reply With Quote
  #5  
Old 02-08-2012, 12:14 PM
thegroundscrew's Avatar
thegroundscrew thegroundscrew is offline
Senior Member
 
Join Date: Nov 2011
Location: Bellevue, WA (425) - 15 minutes from Seattle (206, my city's filthy)
Posts: 141
Rep Power: 4
thegroundscrew is on a distinguished road
Default

Word of mouth is by far the best form of marketing! You just can't be shy! Sometimes it helps to just stand outside of a grocery store passing out business cards and talking to people. You can meet a lot of potential customers. Also post like crazy on all the free local classifieds. Good luck
__________________

Curtis Michael
President
The Grounds Crew
(425) 765-2638
www.thegroundscrewllc.com
Reply With Quote
  #6  
Old 02-09-2012, 09:55 AM
PlymouthRiverLandscaping PlymouthRiverLandscaping is offline
Junior Member
 
Join Date: Nov 2011
Location: Weymouth, MA
Age: 25
Posts: 9
Rep Power: 4
PlymouthRiverLandscaping is on a distinguished road
Default Thanks

I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.

Are you supposed to ask the business before hanging a flyer?

Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.

Steve, i have added that page to my favorites. THANKS as always!
Reply With Quote
  #7  
Old 02-09-2012, 03:00 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Quote:
I have tried to use craigslist, but only worte a text post. I will design a better flyer this off-season and try more keywords in my post.
There are a bunch of discussions on here with example of what others have done, so I'd suggest to a little searching and you will find a bunch of craigslist ad designs others have used and found success with.


Quote:
Are you supposed to ask the business before hanging a flyer?
I don't think you need to if it is a community bulletin board in a store.


Quote:
Word of mouth is my strongest way of picking up potential customers. I have a referal incentive program with my current customers with offers a free lawn mow or bed weeding for the referal of a new customer. This has brought me 4 or so new accounts.
Don't forget to talk to the neighbors of your current customers and hand them out marketing material as well.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
  #8  
Old 02-22-2012, 03:54 AM
earthworks knoxville earthworks knoxville is offline
Junior Member
 
Join Date: Feb 2012
Location: knoxville,tn
Posts: 7
Rep Power: 4
earthworks knoxville is on a distinguished road
Default key words

where can i find the key words i need to post a profitable add on craigslist.ive just started a new business and dont know what would be my best next step to getting my first customers.would be very greatful for any help
Reply With Quote
  #9  
Old 02-22-2012, 06:14 AM
yourscape yourscape is offline
Member
 
Join Date: Nov 2011
Location: Ohio
Posts: 86
Rep Power: 4
yourscape is on a distinguished road
Default

Quote:
Originally Posted by Hedgemaster View Post
Craigslist was my main source of clients last season (my first).

I hung a flyer and business cards at a local supermarket and picked up maybe 4 clients from that, but the majority came from Craigslist ads I ran.

I used an actual advertisement (image) in place of a text ad. It set me apart from the rest.

I included a set of keywords following the image that helped direct searches for areas I wanted to target to my ad.
What is the trick to using an image on Craigslist? I tried that the other day and I could get it to work. Is it a code thing?
Reply With Quote
  #10  
Old 02-22-2012, 02:09 PM
Steve's Avatar
Steve Steve is online now
Administrator
 
Join Date: May 2003
Posts: 37,506
Rep Power: 10
Steve has disabled reputation
Default

Quote:
where can i find the key words i need to post a profitable add on craigslist.
I would think using keywords like all the services you offer, the towns you service and the zip codes of those areas would be beneficial.

Quote:
What is the trick to using an image on Craigslist?
You need to use a little html code.

HTML Code:
<img src="http://www.gopherforum.com/uploaded-files/images/small-gopher-image.jpg">
This code will create this in your ad.



Just make sure you change the link to where your photo is.
__________________
- Subscribe to my Lawn Care Marketing Blog Feed and get daily tips sent to you. Free!
Download your Free trial of Gopher Lawn Care Software.
Reply With Quote
Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
The keys to any successful marketing plan Steve Lawn Care Marketing & Post your marketing material for review! 10 12-21-2006 10:48 AM
Do You Have a Plan? Steve Lawn Care Marketing & Post your marketing material for review! 1 12-03-2006 07:44 AM
Need help with business plan MJK General Business Discussions 1 07-29-2006 08:00 PM
What's your marketing plan for the next few months Steve General Business Discussions 11 03-20-2006 06:30 PM
Business Plan Steve General Business Discussions 0 01-16-2004 10:57 AM

» Recent Threads
  RatingTitle, Username, & Date Last Post Replies Views
I came across this on a...
rootytalbot
Yesterday 11:04 AM
Yesterday 06:16 PM
by Chilehead
2 51
Help bidding a hedge...
hopolb33
Yesterday 06:09 PM
Yesterday 06:09 PM
by hopolb33
0 25
scag SWZT review!
mattthelawnguy
07-23-2015 02:28 PM
08-01-2015 11:27 AM
by mattthelawnguy
10 398
Big mowing job
Bradcook21
07-30-2015 03:57 PM
07-31-2015 01:16 PM
by Bradcook21
6 146
Say Hello !!!
Steve
03-19-2007 11:18 AM
07-31-2015 12:29 PM
by Steve
1,227 401,501
Hello Everybody
budspop
07-30-2015 11:42 AM
07-31-2015 12:28 PM
by Steve
1 63
Should I buy this Exmark...
googus
07-03-2015 09:22 AM
07-31-2015 11:34 AM
by googus
9 603
Hello!
brandycarlton
07-29-2015 12:31 PM
07-29-2015 03:54 PM
by Steve
1 138
Assessing the Market
NJDB60
07-27-2015 03:25 PM
07-28-2015 09:24 PM
by Steve
2 254
Whats wrong with this...
GreenWorx
07-28-2015 07:56 PM
07-28-2015 09:09 PM
by Steve
2 237
Funny craigslist post
GreenWorx
07-28-2015 07:17 PM
07-28-2015 09:02 PM
by Steve
2 244
Watch out for this -...
rootytalbot
07-22-2015 02:13 PM
07-28-2015 09:00 PM
by Steve
7 399
NewVenture
NJDB60
07-27-2015 03:38 PM
07-28-2015 08:58 PM
by Steve
1 230
Pricing issue
Mr. Mow
07-07-2015 06:15 AM
07-27-2015 06:40 PM
by GreenWorx
17 794
how to make customers...
Bradcook21
05-27-2015 05:04 PM
07-27-2015 06:08 PM
by GreenWorx
15 2,971
Need your help, Gopher...
Chilehead
07-23-2015 07:02 PM
07-27-2015 11:28 AM
by Steve
11 386
These are the days on...
ExtremeLawncareServices
01-11-2015 10:41 AM
07-27-2015 11:22 AM
by Steve
94 10,475
Dogs
Mr. Mow
06-29-2015 02:37 PM
07-25-2015 07:50 AM
by Chilehead
12 2,435
Just about mid year, how...
GreenWorx
06-24-2015 07:05 PM
07-22-2015 07:31 PM
by Chilehead
14 2,507
Learning as I grow -...
WarriorLandscapingCAN
07-18-2015 07:46 AM
07-21-2015 10:53 AM
by Steve
3 327
Large dirt mound removal
purdue1973
07-09-2015 07:45 PM
07-20-2015 12:55 PM
by Steve
6 466
Hey everyone
Fantasy landscaping
07-09-2015 06:53 AM
07-09-2015 11:47 AM
by Steve
1 340
Quickbooks Online
jscarolina
07-08-2015 07:54 AM
07-08-2015 12:55 PM
by Nate10928
1 365
I dont know what to do...
Bradcook21
06-21-2015 08:49 AM
07-07-2015 09:48 PM
by SGL1
16 2,763
Start LIKING FACEBOOK...
rlclawncare123
02-26-2015 12:06 AM
07-07-2015 02:54 PM
by GreenWorx
13 3,701
Is it too late to do...
markty
06-16-2015 05:28 PM
07-07-2015 01:00 PM
by problem solver
9 2,509
Hi everyone
Mattw
07-06-2015 05:59 PM
07-07-2015 10:18 AM
by Steve
1 363
4th of July parade...
Steve
07-06-2015 10:35 AM
07-06-2015 10:35 AM
by Steve
0 312
Unemployment rates drop,...
Steve
07-02-2015 12:40 PM
07-06-2015 10:30 AM
by Steve
4 487
» Popular Tags
accounting aerocore applying bark blowout bob villa bush collections contract help curb appeal services deliquentaccounts demonstration design door hangers edging employee problems facebook financials flyers free advertising free lawn care google growing a lawn care business hardscapes hiring how to hydro increase customers invoicing jobs landscape services landscaping landscaping training lawn care lawn care busines plan lawn mowing marketing more customers business mr dave mulch new business ordinance past due patio install per hour charge per hour service plowing pricing profit on employee quickbooks online scag secrets to landscaping sell the vision seo shreaded small engine repair snow plowing solo solo backpack sprayer square foot swzt tree pics up sell employee walk behind web design website website design winterization wood www.greenturion.co.za
Powered by vBadvanced CMPS v3.1.0

All times are GMT -5. The time now is 01:06 AM.


(C) 2011 Riggs Publications - Terms of use & Privacy Policy

All times are GMT -5. The time now is 01:06 AM.

(C) 2011 Riggs Publications - Terms of use & Privacy Policy